Soaring to the top 892 dark horses won for a second time
The North American box office charts in the second week of June were a real funny thing, with Columbia Pictures, the distributor of "Wolf," paying a lot of attention to the box office, and the New York Post paying more attention to the box office, which became a joke in news circles.
"Colin - Myler for Mark - Canton (Mark. ton) worry. "Mark I. Canton is the president of Columbia Pictures and is responsible for the film division.
Especially when the first reviews of "Wolf" were unsatisfactory, all the pressure at the premiere box office was concentrated on the starring cast, and this is the time for the star's box office appeal to be powerful. This also adds to the uncertainty at the premiere box office.
When the North American box office was announced in the second week of June, the reaction was really warm. It's a bit vague, because the result is interesting.
Facts have proven the huge influence of word-of-mouth on the box office, and "Wolf" grabbed $18 million at the box office in three days of its opening weekend amid the disdain of film critics!
Although it did not reach the 20 million level of the premiere box office, but the number of 18 million is still very good, it can be seen from here that the audience is still very interested in the production of the cast, which is also the reason why the production company has always attached importance to the box office appeal of the actors: when the audience is willing to abandon the quality of the film itself, just to watch the actors enter the cinema, such an actor means profit for the production company!
The 18 million premiere box office, if placed in this year's summer file, is second only to the premiere results of "Modern Primitives" and "Speed of Life and Death", surpassing the 17 million premiere number of "Gambler Ma Huali", and it is temporarily the third place in the number of premieres in the summer file, which can still be said to be very gratifying.
Although the New York Post predicted that the premiere of "Wolf" should be in the 25 million level, but it did not even cross 20 million, which is really disappointing, but the 18 million dollar premiere box office cannot be said to be a complete failure, at least there are only three works that can achieve such a strong number of premieres this year.
What's more, under the strength of the "wolf", the "urban hillbilly 2" also showed no weakness.
"City Hillbilly 2" relied on Billy's strong appeal and people's expectations for a sequel, and this comedy movie actually grabbed 11 million US dollars at the opening weekend box office, especially corresponding to its media comprehensive evaluation of 46 points and theater score of "C+".
With "Wolf" getting $18 million and "City Hillbilly 2" getting $11 million, it is a rare sight to see a successful North American film market that can cross $10 million at the current box office in a single week, which also proves that the so-called "fierce confrontation" of the media is real.
The Wolf was expected to make $18 million at the box office in its opening weekend, and the film, which has been in the first wave of publicity since March, is arguably one of the most anticipated films of the summer.
"City Hillbilly 2" pulled out its teeth and snatched the $11 million premiere box office, which is an unexpected but reasonable situation, whether it is the excellent reputation of the previous work or the appeal of LNN-Christo, there is such a level.
Under the strong pressure of the two works, the box office decline in the second week of "Speed of Life and Death" naturally ushered in a huge challenge, in the case of two sides, a wolf in front and a tiger in the back, "Speed of Life and Death" lived up to expectations and handed over an eleven percent box office decline, further pushing the heat wave of the summer file to the peak!
The two strong competitors have already seized most of the North American film market in the second week of June, and the survival space of "Life and Death Hour" is already very limited, but the fact is that after "Life and Death Hour" counterattacked and added 97 theaters, relying on strong word-of-mouth, it soared out of 11% and grabbed the weekend box office of 27 million US dollars, and won the top spot in the North American box office list this week with an indisputable strength!
In the case that the 30% decline can be called a huge success, under the close pressure of two powerful opponents, "Life and Death" once again broke out the strong strength of the dark horse, the praise of film critics and the fanatical pursuit of the audience, so that the film continued the shock brought by the first week of release, and finally handed over a perfect answer sheet that is completely different from the identity of the "dark horse"!
$27 million the next weekend, $73 million in two weeks! Although this is only the second week of the release of "Speed of Life and Death", it can already be concluded that there is no doubt that the final North American box office of "Speed of Life and Death" has crossed the threshold of 100 million!
Compared with the box office explosion of the opening weekend, the strength of "Life and Death" in the next week is even more shocking, because this time the competitors of "Life and Death" are extremely strong.
Not only the "Wolf" and "City Hillbilly 2" that reached the box office level of 10 million in the first week, but also the "Modern Primitives" who are still gaining momentum in the third week of release, this live-action film adapted from the cartoon took home $12 million with a drop of 30% this week, such an excellent watch Xiàn won an exclamation in North America, and the cumulative box office in three weeks has reached $82 million.
If it weren't for the incredible performance of "Speed of Life and Death", "Modern Primitives" would definitely be the most shining work of the summer so far.
In other words, there were four works with a box office of more than 10 million in the second week of June, which is absolutely impossible at other times, although it can also be seen from the side that the hot competition in the summer file is in place, but in fact, even in the summer file, such a grand occasion is rare.
is such a fierce competition, "speed of life and death" still won an eleven% decline, and the box office on the weekend was as high as 27 million, which has almost made the media completely exhausted, except for "phenomenal works", there is no more suitable word to describe it.
This is undoubtedly a tragedy for the "wolf", Columbia Pictures originally wanted to beat the "speed of life and death" to achieve box office success, so in the distribution of schedules, they undoubtedly chose "speed of life and death", thinking that this is the easiest competitor to deal with, but they didn't expect that they were taught a hard lesson.
"Wolf" not only missed out on critics' appreciation, but also missed out on the 20 million premiere box office, and most importantly, lost out to "Life and Death" in this competition, which still topped the box office with impeccable box office numbers in its second week of release.
This makes Columbia Pictures not know whether to cry or laugh, on the one hand, they are glad that they did not collide head-on with "Speed of Life and Death", if "Speed of Life and Death" is not released a week in advance to dodge, then "Wolf" is likely to repeat the cup of "Mobilization of Heaven" and "Hillbilly Conquest of New York", and maybe the 18 million dollar premiere results will be gone.
But on the other hand, they are annoyed by their own stupidity, and they actually think that "life and death speed" is a soft persimmon, and other companies have not stood up, that is, they stupidly hit the muzzle of the gun. And what's even more sad is that the opponent is Hugo Lancaster, and among the major film production companies, Columbia Pictures and Hugo are the most happy to cooperate, but now Columbia Pictures has paid the price for its self-confidence.
The head-to-head battle between "Wolf" and "Speed of Life and Death" gave Columbia Pictures a tragic way to experience what it was like to be a rival to Hugo: bitter and sour. How grand the movie promotion was before, how tragic the showdown was in the media, and now how uncomfortable Columbia Pictures tastes failure, this is Hollywood. Wonderful as Hollywood, and pain as Hollywood.
In the end, in the box office battle of bayonet popularity in the second week of June, "Speed of Life and Death" fought a bloody way and completed the championship with a hegemonic attitude, "Wolf" followed in second place, "Modern Primitives" occupied the third place, and "City Hillbilly 2" could only regrettably slip to the fourth place.
Due to the strong outbreak of the top four box office, the decline of other works is very obvious, and the box office of "Gambler Ma Huali", which occupies the fifth place, fell directly below 5 million, a drop of nearly 50%; And "The Soldiers of Heaven" and "Hillbilly Conquest of New York", which were released last week, also fell by more than 40 percent, which can be described as a dismal one.
But even so, this week's North American box office has skyrocketed by 70% compared to the same period last year, mainly due to the fierce competition between the top four works, and the top 12 box office has increased by 120% over the same period last year, which is the most direct number.
"Speed of Life and Death" won the North American weekend box office championship with absolute violence, and the advantage is very obvious, especially the extremely strong defeat of the competition of the same type of work "Wolf", which is definitely a huge victory.
At this moment, people have begun to discuss whether "the speed of life and death" has a chance to break the box office record of genre films.
As of now, the box office record for action movies is held by "Terminator 2", with a box office of $200.4 million, and it is currently the only action movie that can break the 200 million threshold. The word-of-mouth of "Speed of Life and Death" has obviously surpassed that of "Terminator 2", and judging from the box office table of the first two weeks, "Speed of Life and Death" is also close behind, and in the long run, the result is still unpredictable.
"Speed of Life and Death" has a cumulative box office of $73 million in two weeks after its release, but the cumulative box office of "Terminator 2" has exceeded $90 million in the same period. Therefore, from the perspective of long-term sales, there is still a chance for "life and death".
Putting aside the distant goal of "200 million in North America" for the time being, the frenzy set off in North America two weeks after the release of "Speed of Life and Death" is beyond doubt, although people still use words like "dark horse" to describe this movie that no one is optimistic about, but in fact, "Speed of Life and Death" has shown enough strength in terms of box office and word-of-mouth, enough to let it get rid of the title of dark horse.
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