Climb to the top 891 Fierce confrontation
The North American film market in the first week of June was completely detonated by the "speed of life and death", and this week's box office total increased by 40 percent over the same period last year, and the box office of the top 12 increased by 97 percent, which shows how lively the first week of June was in 1994.
"The Speed of Life and Death" conquered audiences with its actual performance, and it also proved that Twentieth Century Fox's previous propaganda was correct: it was indeed a work of excellent quality, and audiences who watched it on its opening weekend quickly spread the word-of-mouth of the film, and the news that the film was unanimously praised by critics made countless audiences flock to it.
How powerful is an action movie that even critics praise, an action movie that even female audiences love, and an action movie that is very different from today's mainstream? The box office table of the first Wednesday is only the first step, and how good the box office decline in the second week is, this is the point!
The so-called box office decline is actually the long-term blockbuster ability of the movie, art films rely on word-of-mouth and film reviews, and popcorn movies rely on the audience and special effects on topics. Generally speaking, a normal popcorn movie box office decline of between 30 and 40 percent is a good example, but this cannot be generalized.
For example, after entering the 21st century, those works whose premiere box office exceeded the threshold of 100 million, and the box office decline in the next week can be controlled by less than 60%, which is a very good number; Another example is comedy movies and horror movies, because the target group is a specific group, as long as the decline in the next week can be controlled at about 50%, it is a victory.
The box office decline is linked to the theme itself and the box office table of the first week, and with the advancement of time, the measurement criteria for the box office decline in the second week and the box office decline in the third week will also change, but on the whole, it can be called "excellent" if the box office decline in the second week can be controlled below 30%, which also means that the film's long-term box office ability has withstood the test, and the final box office of the movie is a figure worth looking forward to.
This is also the reason why major film companies are so sensitive to movie schedules, because the works released next week will have a huge impact on the next week's decline of works released this week, for example, if "True Lies" is released next week, then the new works released this week can control the next week's decline to 45% is a victory.
So in the calculation of the movie schedule, everyone regarded "speed of life and death" as a soft persimmon, because "small-cost action movies" really have no box office appeal, even if Hugo plays the starring role.
Columbia Pictures is glad that the "wolf" does not have to deal with the competition head-on, but on the other hand, it is worried that the "wolf" will have a desperate battle with the "speed of life and death" in the next week.
This is the focus of the media in the second week of June, when the "wolf" meets the "speed of life and death", when Jack Nicholson and Michelle Pfeiffer meet Hugo Lancaster, when Mike Nichols faces Hugo Lancaster again, when the $70 million production meets the small cost of $28 million, and most importantly, when the premiere is released the following week, what will be the result?
Originally, the media was optimistic that "Wolf" would achieve a sweep without any suspense, and at least the 20 million-level premiere box office could be expected, and everyone believed that after "Life and Death" entered the second week of release, it was likely to be violently impacted by the same type of work "Wolf", and the box office fell by more than 50%, and the box office completely collapsed.
But now, no one dares to say it straight. The box office of "Life and Death" in the first week of 30 million, even if the box office fell by 50 percent, there was a box office of 15 million in the next week, so whether "Wolf" can produce enough impact and still break out according to the media's expectations of the 20 million-level premiere box office has become a huge question.
But the New York Post still bet all its hopes on the wolf.
In the face of the box office explosion of "Speed of Life and Death" in the first week of release, it is really difficult for the "New York Post" to describe it with any negative words, because the box office is always the most convincing number, whether it is black or white, it is all expressed by numbers, there is no room for quibble, and there is no room for justification. This is also the reason why the "New York Post" chose the box office to set up the gamble, because the results are clear at a glance.
Colin Mailer originally wanted to use the box office to make Hugo speechless, so that Hugo's sharp teeth are useless, but now it seems to be shooting himself in the foot, and in the face of the box office of the 30 million premiere of "Life and Death", they really can't make any effective comments.
Since he couldn't attack the premiere box office of "Life and Death", Colin naturally put all his expectations on the box office decline the following week, that is, hoping that "Wolf" could complete the sniping of "Life and Death", although this seems like a difficult task, but it is not impossible to complete.
As a result, the "New York Post" wrote a special review to praise "Wolf", from investment to cast, from script to production, and praised it fiercely, and believed that the first box office of "Wolf" is likely to achieve an excellent level of more than 25 million!
If the box office performance of the debut of "Wolf" is excellent, then it is naturally the box office of "life and death" that has caused an avalanche-like decline. In the view of the "New York Post", the next week of "Life and Death" is likely to drop by more than 60%, which is a possible decline for a commercial action movie, and once "Life and Death" falls by more than 60%, it means that the hope of a box office of 100 million is completely dashed.
Therefore, the New York Post pinned all its hopes on the strong sniping of the "wolf".
Although everyone knows what the New York Post article means, the media did not refute it, because they are all very much looking forward to the outcome of the head-on confrontation between "life and death" and "wolf". Box office gamble? This is the focus of curiosity for all, and the media itself is no exception.
Even more interestingly, the premiere in the second week of June also included a highly anticipated comedy, "City Hillbilly 2 (city. slickersii:the。 legend。 of。 curly’s。 gold)”。
"City. "Slickers" is a work released in the summer of 1991, starring Billy Kristol, an investment of 27 million in exchange for a box office of 124 million dollars, is a famous comedy, and this work is also for Jack Palance (Jack. palance) won the 64th Oscars for Best Supporting Actor, which can be called a model of fame and fortune that year.
Now, three years later, the sequel "City Hillbilly 2" has made its debut, still led by Billy, and although the sequel to the comedy movie may be slightly inferior in terms of box office momentum, it is still highly anticipated.
Originally, "Wolf" was scheduled for the second week of June, thinking that "Speed of Life and Death" and "City Hillbilly 2" could not pose a threat, which was widely considered a wise move by Columbia Pictures, and even forced "Speed of Life and Death" to advance the schedule and confront the two comedy movies head-on.
But now the situation seems to have changed drastically, entering the second week of the screening of "Life and Death Hour" to release how much energy can be released has become the biggest suspense, and "City Hillbilly 2" has become a time bomb, in such a situation of front and back, what kind of strength can "Wolf" play, people have to put a question mark.
But it is undeniable that the confrontation between "speed of life and death" and "wolf" also extended the noise of last week into this week, making the North American film market continue to be hot in the second week of June.
On 8 June, the "wolf" took the lead. The National Theatre held a grand premiere, which was called "beyond the speed of life and death", which gathered nearly 2,000 fans, and the scene was full of big names, attracting nearly 70 reporters to the scene for interviews, and even played Hugo's congratulatory video on the spot, which really surprised the media.
Hugo, who returned to the "Road of Glory" tour after the premiere, regrettably missed the premiere of "Wolf", but out of Jack Nicholson's friendship, Hugo still recorded a congratulatory video in person and sent his blessings.
In such a situation, "Wolf" has at least caught up with the "speed of life and death" of its competitors in terms of topic, and has squeezed "City Hillbilly 2" hard, and Billy, who attended the premiere, joked with a smile, "It's a shame that I haven't worked with Hugo so far, but I'll try to find some opportunities through Guò Ella Ephron and Rob Reiner." ”
Nora and Rob once collaborated with Billy on the classic "When Harry Met Sally", and they collaborated with Hugo on the classic "Sleepless in Seattle", which is really incomprehensible.
However, the premiere of "Wolf" ushered in a disappointing situation, the media was generally dissatisfied with the work, and the "New York Times" even considered "this the worst role Nicholson has ever played", which already made Columbia Pictures feel half cold, and when the opening weekend ended, Columbia Pictures was completely depressed.
The media comprehensive evaluation is fifty-eight points, and the theater score is "B", such an evaluation is really unreasonable, and the related comments of the two top actors Jack and Michelle are also mourning all the way, and they do not have the effect of one plus one is greater than two, and what is even more terrifying is that whether as a director or as a producer, Mike Nichols seems to have lost his outstanding ability in the past two decades after entering the nineties.
After 1990, Mike's current work on Zuò has failed to meet expectations, and he has collaborated with Meryl Streep, Shirley McLaine, Harrison Ford, and Annette Bening. Bening), Anthony Hopkins, Emma Thompson, etc., unfortunately the results are still disappointing.
Obviously, "wolf" is not pleasing to film critics, and it is not on the same level as "life and death" at all, but the reason why reporters think that this week's box office competition is white hot is because even if film critics don't buy it, the cast of "wolf" is still extremely attractive to the audience, whether it is Jack or Michelle, they are currently the most popular actors, and their ability to pull the premiere box office is still not to be underestimated.
So, what is the result of the New York Post's expectations? Offer. If you like this work, you are welcome to come to Kazakhstan to read it, and vote for the work, and vote for the monthly pass. Your support is the biggest motivation for me to continue creating! )