The closer to the time of the Oscars, the more fierce the competition among major brands becomes, and many female artists even change their dresses at the last minute in order to be able to shine on the Oscars, just hoping that they can become the most shining memory of the night. Therefore, as the time of the awards ceremony approaches, the whole of Los Angeles is filled with a lively and festive atmosphere.

Many pai duì can't wait to take the lead in kicking off the curtain, especially for the Oscar nominees, which are in full swing in all corners of the city.

Among these parties, the Nominee Luncheon, hosted by the College, is undoubtedly the most high-profile, as it is a great opportunity for nominees to interact directly with the College judges and expand their network. After entering the 21st Century Academy's public relations, the nominee luncheon has become one of the hurdles that must be overcome in the public relations strategy, which also makes the nominee luncheon even more lively, regardless of whether there are candidates who hope to win the award, will attend. Even now, in 1994, nominees' luncheons are in the spotlight.

It's a pity that Hugo missed this year's nominee luncheon, not because he played a big name, but because he had been filming "life and death" and couldn't find time.

This move was also widely interpreted by the media as a signal that Hugo had given up the competition for Best Supporting Actor, and the media began to chase the wind and speculate about who will win this year's most suspenseful award.

Hugo really couldn't laugh or cry about this, he really didn't have time, even the dress to attend the Oscars, Hugo waited until the last minute to choose, "The Speed of Life and Death" was completely completed yesterday, Hugo only had time to choose an evening dress today. However, Hugo is now able to distinguish between the nonsense of the media, so he has no intention of responding at all.

There are countless brands that want to sponsor Hugo's Oscars this year, among which Armani is the most active, and has even become a hot spot in Hollywood.

Founded in 1975, although Armani was not established for a long time, but in the 80s it rose strongly, the brand's suits were welcomed by countless men, and quickly rose to become the world's top men's fashion brand, winning more than 30 global fashion design awards in 14 years, becoming the leading store of men's wear design, and even surpassing many century-old brands, becoming the contact representative of emerging brands. After entering the 90s, Armani has made outstanding achievements in women's clothing, perfume and other departments, and has become a comprehensive top brand.

As the most popular brand among men's brands at present, many actors attending the Oscars are willing to take Armani as their first choice, and there is even a lack of top actors such as Tom Cruise and Arnold Schwarzenegger, it can be said that Armani is a hot choice in Hollywood. This also allows Armani not to seek a partner at all, but has the right to choose the most suitable partner from a large number of actors who want to wear Armani to the awards ceremony.

It was under such circumstances that the responsible Los Angeles of the Armani brand took the initiative to talk to Joseph four times, hoping to become Hugo's clothing sponsor for the award ceremony, which really made many people fall through their glasses; And what is even more shocking is that Hugo did not nod his head in the face of such an honor, which is simply ...... Incomprehensible.

In fact, this is a situation of suffering within Armani.

In Hollywood, there has never been a shortage of top male stars, not only because this is a male-dominated circle, but also because the box office market is also dominated by male actors, after the eighties and early nineties, Tom Cruise, Arnold Schwarzenegger, Harrison Ford and other actors with absolute box office appeal have received widespread attention, because as long as there are movies they appear in, regardless of the quality of the work, there are audiences willing to go into the cinema to watch, which is the box office skyrocketing, It has been welcomed and sought after by film production companies.

But it is not so easy to create a top star, after entering the 90s, the actor who has not been able to carry the box office has reappeared, and from the current situation, Hugo Lancaster and Tom Hanks are likely to become the new box office superstars. Especially Hugo, his handsome and handsome appearance, coupled with the fact that four consecutive works are not favored, the sword has made incredible achievements, which makes Hugo a strong candidate for the next top superstar.

Under such circumstances, Armani naturally hopes to reach a cooperation intention with Hugo and continue to consolidate his absolute dominance in the men's wear market.

In particular, Armani had hoped to cooperate with Hugo several times before, but they all ran into a wall, which made Armani's division head puzzled, and later learned about the original fate from Frank Agana, the head of the Rodeo Avenue branch.

Frank and Garner are actually a representative of misfortune, when he showed respect and alienation towards Hugo at the Armani branch of Rodeo Avenue, in fact, there is no problem from an objective point of view, after all, this kind of thing is really normal in Hollywood, at least he did not show the ugly corners of his mouth, which is already very restrained.

But unfortunately, Frank did not expect that Hugo's rise was so fast, almost a turning time, Hugo had reached a height enough to attract everyone's attention, and had reached the height of Armani's desire to cooperate with him. What is clear is that Frank's attitude at the beginning caused Armani to miss this opportunity.

In the previous sponsorship exchange process of "Yihai Xiongfeng", Frank had a closed door, but the failure made him directly fall from the waitlist of Armani's high-end customer representative business in Hollywood, and he could only continue to stick to the position of the head of the Rodeo Avenue branch.

Now, Hugo has reached a height where Armani needs to be cautious, not only because of the harmony and wealth, but also because of the possibility that no clothing brand will push out the customers who come to the door, but also hopes that more top actors will continue to support Armani, only in this way can it further crack down on many competitors, Hollywood is a more fierce circle than the fashion industry.

And because Hugo's connections are too complicated now, just the line of support behind the Jews is enough to make Armani jealous, although the connection between Hugo and the Jews is not close now, but who knows if they will develop into close partners in the future, Armani really does not dare to act rashly.

Therefore, Armani hopes to reach this cooperation with Hugo, so that Hugo can wear Armani's suit to attend the Oscars, and it is best to rely on "Schindler's list" to be in the limelight, and winning the award is the best result, so this will definitely be of great help to Armani. Armani then put down his body and came to the door four times before and after.

Joseph had actually put that incident behind him a long time ago, after all, it was just a trivial matter, so Joseph's attitude towards Armani has always been very good, respectful and polite, but Joseph could not decide Hugo's choice of clothing, because in the end, Hugo had to make the decision, he could only politely receive the Armani negotiators, and then send them away politely.

But it is this friendly attitude, but he has been reluctant to agree to cooperate, which makes Armani really stuck in his throat.

Just when everyone is curious, Hugo will be moved by Armani, after all, Armani is currently the most popular men's brand in Hollywood, which is also related to the direction of competition between male actors on the red carpet; As a result, Hugo made another decision that stunned everyone: Hugo rejected Armani and chose Burberry!

There was an uproar, and even such adjectives were not enough to describe the surprise of those in the fashion industry when the news broke that Hugo finally chose Burberry.

If Armani is mentioned, this brand, which has been established for less than 20 years, is naturally a new force, but in recent years, it has been invincible in men's clothing brands, and it is undoubtedly the first choice of men's clothing in the world today; But what about Burberry? It is a century-old brand and a brand used by the British royal family, and its prestige and history are undoubtedly second to none among all luxury brands today.

But the problem is that Burberry's momentum has deteriorated in recent years, even in the British Isles, it has been gradually eaten away by the newly rising Armani, not to mention the American market, Burberry's development in the American market began in 1970, but until now, they are still second-tier brands in the American market, and they have not even set up a flagship store in Los Angeles, the second largest city in the United States!

In recent years, when it comes to Burberry, people have the impression that it is old-fashioned, as old-fashioned as the traditional impression of the British royal family or the old pedantic gentleman, and the excellent quality that has been inherited for nearly a hundred years has become a nightmare because of the old-fashioned style.

Burberry swept the world during the First World War, from the British ** official's suit, evolved into a classic atmosphere of the trench coat, in the fifties and sixties, from the king, dignitaries to Hollywood's top superstars, almost everyone has a Burberry trench coat, this is the classic, this is the fashion.

But after entering the 80s, under the impact of emerging brands like Armani, Burberry is more like a middle-aged man who guards his ancestral family business, only promises, and does not dare to take a step beyond the thunder pool. Burberry may have a retro fashion style, maybe it has a strong British style, but it definitely has nothing to do with fashion, it has nothing to do with young people.

Hugo actually gave up Armani and chose Burberry, which is really an incomprehensible choice. Some people quickly remembered that Hugo was wearing Burberry at the premiere of "Schindler's List" not long ago, is it because Hugo and Burberry reached a cooperation agreement? But...... This still does not explain people's confusion, why did Hugo choose Burberry, who was old, unwilling to keep up with the times? (To be continued [Provided].) If you like this work, you are welcome to come to Kazakhstan to read and vote for the work to vote for the monthly ticket. Your support is the biggest motivation for me to continue creating! ）