When Hugo saw the costumes sent by Thomas Wieland himself, he was actually quite dumbfounded, and his first reaction was, "Didn't I choose this batch of costumes last time?"

Thomas is the regional manager for Burberry's US division, and he visited the last time Schindler's List was a costume sponsor for the premiere, and this time it was the same. However, Hugo felt a little like history repeating itself, not only was the person who delivered the clothes to his door the same, but all the clothes also looked the same loquat - there is almost no difference between today's clothes and "Schindler's List".

Thomas was stunned by Hugo's words, "No, these are our new spring models, and a small number of them are special models to be launched in the second half of the autumn." Thomas looked at the incredulous expression on Hugo's face, and couldn't help but walk to the side of the gantry, pointing to the three suits at this end, "This is the dinner dress that our designer designed especially for Oscar, it is completely tailored to your figure, you can take a look." ”

Since Thomas decided to rely on Hugo to open the clothing market in Los Angeles, Burberry has actually been very concerned about Hugo's every move, I have to say that Thomas's vision is still very good, only three months before and after, Hugo has become the hottest store today.

It is precisely because of Thomas's positive attitude that Hugo chose Burberry to watch today when he chose the Oscar evening dress. In fact, Hugo has no sense of rejection for Armani, although the original incident was unpleasant, but the matter has long passed, and he has no intention of holding grudges all the time. It's just that because Burberry made a good impression on Hugo, he was the first to choose Burberry for selection.

In many cases, it is this one sequence, one tendency, that can change countless things. Such nuances can often change history. It's as if this time, the slight difference between Armani and Burberry in the starting point leads to very different results.

In fact, Hugo's good impression of Burberry has been carried over from before the crossing, because Burberry after the 21st century is indeed very good and widely popular with young people; And the last time I was on Schindler's List, I also had a pleasant experience of working together, so Hugo firmly chose Burberry.

But Hugo didn't realize that the reason why Burberry could only be regarded as a second-tier brand in the United States in the early 90s was not only related to the conservative strategic policy of Burberry, but also to the conservative design of Burberry.

The design director format, led by a host of fashion brands such as Armani, Gucci and Chanel, has now become mainstream, in other words, valuing the talents of talented designers, with a top designer taking the pulse of the market, setting the direction for the brand, and then designing a range of garments. Karl Lagerfeld (Karl. Lagerfeld), Tom Ford (Tom. Ford), Yves Saint-Laurent (Yves. saint。 laurent) are all top designers born from this background.

However, Burberry was unwilling to keep up with this trend, and the idea of a group of designers that had been carried over from l926 to the present day has never put a designer with a leadership temperament as a design director, allowing the design director to inject a unique style into the brand, and this situation has continued until 1998.

It is precisely because of this that Burberry has gradually fallen behind the trend of the world, becoming a second-tier brand in the United States, and gradually becoming the favorite of old-school gentlemen in the United Kingdom, but ignored by young people.

Today Hugo finally understood this, when he saw the clothes appearing on the gantry, the design almost did not change, and always continued the same style as before, which was absolutely a fatal blow to the fashion brand. You must know that all the current fashion brands change every year, and they develop into the 21st century or even change every season, and if they can't keep up with the pace, they are destined to be eliminated.

After entering the 21st century, designer Christopher Bailey (Christopher. Bailey's role as Design Director at Burberry has brought a new lease of life to the century-old brand, reinvigorating the brand while continuing the classics with fresh elements, and even becoming the best of the best.

Hugo looked at the suits strongly recommended by Thomas, it was really full of black lines, although Hugo did not have any in-depth research on fashion, but he could also clearly feel that the three suits in front of him really did not have any novelty, let alone attractive, even if people with temperament can still hold up, but no matter how good-looking things are, there will be aesthetic fatigue after being the same. Therefore, the three "specially designed" suits in front of me really have no bright spots.

"No, I don't." Hugo shook his head and said with a regretful look that it would be disappointing to know that Burberry's costume was so insincere, he would have looked at Givenchy first.

Thomas couldn't help but be stunned when he saw Hugo's undisguised regret, and he suddenly said in a hurry, "Why? Aren't these costume designs classic?"

Since Burberry is already planning to rely on Hugo to break into Hollywood, break into the American market, and most importantly, become the first choice for men in their thirties, Thomas naturally does not want to miss Hugo.

In fact, the ethnic group around the age of 30 is very important, because they have just left the category of young people, but they have not yet entered the area of the middle-aged people in their forties, so their mental and state is to be strong, and they are considered the backbone of society.

Well, Hugo, who is 27 years old this year, is undoubtedly the best candidate.

"Classics are classics, but ...... Nothing new. Hugo thought about it for a while, but still couldn't find the right words, so he could only tell the truth, "You know, if I show up in a suit like this, then ...... Uh, what's the difference between me and Richard Gere? What's the difference between me and Al Yi Pacino? You know, I'm different age from them, I'm different in style, I'm different on the red carpet, and I don't think that's the right design for me. ”

Although Hugo does not have a clear concept of design, he has always had a very clear intuition about his taste in clothing, maybe it is impossible for him to design clothes, but it is absolutely no problem for him to choose clothes for himself. Even if it's just a T-shirt, jeans and espadrilles, Hugo can choose the style and design that suits him best, and then match it with a style that belongs only to Hugo.

Thomas looked at Hugo's expression, and was a little stunned, he definitely didn't expect to get Hugo's answer, but the problem is, this is the designer's work, which is also the positioning of Burberry's style, if Hugo doesn't like it, it means that Thomas's previous calculations have failed: they originally hoped that not in the form of sponsorship, but Hugo could really like Burberry, and then daily life will also take the initiative to choose Burberry, through guò This way, quietly complete the promotion.

But now...... Hugo doesn't like it, does it also mean that people of similar age to Hugo don't like it either? Is this Burberry's dilemma in the US market and in the world market?

Thinking of this, Thomas couldn't help but feel a throbbing pain in his head, he thought about it, hesitated again and again, and still had no way to make a decision, but seeing that Hugo had already discussed it with Joseph in a low voice, Thomas knew that Burberry was already out, and Hugo was going to choose other brands, is Burberry really going to fail like this?

Thomas gritted his teeth and involuntarily clenched his fist, "Hugo, uh...... Do you have any comments on the design?"

"Me?" Hugo was originally discussing with Joseph which brand to contact next, Hugo wanted to see Givenchy first, but Joseph felt that Armani was so sincere that he should contact first, but the discussion had just begun, and was interrupted by Thomas, Hugo couldn't help but look at it in wonder.

"Yes, if you have an opinion on the design, you can put it forward, and we can make changes based on your opinion." Thomas is already in ruins at this time, although Hugo is not their only choice at all, but it is undeniable that Hugo is indeed their best choice at the moment, and Hugo's views and attitudes are also representative of men of this age.

Thomas thought maybe they could try it once, let Hugo say it, and then design a set of clothes to see how Hugo wore it on the Oscar red carpet, and then make plans for Burberry next. If it fails, then they have no problem abandoning Hugo; But if it works......

Hugo was really surprised this time, he didn't expect Thomas to be so architectural, and his first reaction was, "Well, why don't you hire a design director to take the helm of the brand?"

Thomas didn't speak, just shrugged his shoulders in embarrassment. Hugo immediately understood that it was probably a problem within Burberry's top management, and Thomas was only a division manager, and it was estimated that it would be difficult to influence the decisions of the top management.

Hugo looked at Joseph with some embarrassment, he really didn't have any idea of design or anything, so Thomas's request was a little inexplicable. Joseph was very open-minded, and he raised an eyebrow, as if to say, "Just a little advice, you can try." "Even if it doesn't work, they have a lot of other options.

Hugo dragged his chin and pondered for a moment, then walked to the side of the gantry, looked at the suit in front of him, thought about it carefully, and raised his head to look at Thomas, "Haven't you considered changing the cut, the version needs to be modified and modified, and then ...... Uh, change the color, and the use of patterns can also be more flexible?"

Isn't that stupid to Thomaston, and that means all the designs have to be changed? Is this really possible? (To be continued [Provided].) If you like this work, you are welcome to come to Kazakhstan to read and vote for the work to vote for the monthly ticket. Your support is the biggest motivation for me to continue creating! ）