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When the first reviews of "Before Sunrise" came out. Colin Mailer was choked straight away. Box office aside." Before Sunrise" in the competition of film critics' word-of-mouth once again took the lead in the next city. This was a depressing outcome for Colin.

Colin couldn't help but wonder: what the hell is going on with Hugo. It seems to be after a two-year trough. The Golden Raspberry Award swept away all Hugo's bad luck. Hugo has been invincible ever since

It's not just Colin. In fact, almost everyone is curious and surprised. Until "before sunrise". Hugo's seven consecutive works have an advantage in word-of-mouth. Never missed. It can definitely be called an eagle's sharp and accurate eye. Hugo's picky eye is vicious. Let every industry insider be amazed.

Major media and insiders have different opinions. The reasons for speculation are varied. There is even an absurd "witch rumor", some people say that Hugo invited a native Indian wizard to do divination before each selection. After it was made explicit. is willing to take over the script. This has made Hugo's seven works successful and rising.

Such a ridiculous and ridiculous rumor. It reached its peak after landing at the Sundance Film Festival "Before Sunrise". There are still many people who believe it at the time. Joseph received an inquiry call from Nicholas McLaan in Park City. Thought Nicholas was joking. But then someone knocked on Rick's side. Rick and Joseph communicate about it when they do. The expressions of both of them were very weird. It has become the funniest talking point of Hugo's group in the past week.

Although the "wizard rumors" are too speechless. But it can also be seen from the side. Now Hugo's vision of selecting works has indeed been recognized by the entire entertainment industry.

"Before Sunrise" was unanimously praised in the first reviews. Although surprising. But it's not an accident. It's just that. Colin looked at the high score of eighty-three in the media comprehensive review. I can't laugh. And the theater score also reflects the audience's love for "before sunrise." a" is still at a very high level.

Of course. Theater scores are not objective. Because it is currently only screened in art theaters. Audiences who are willing to walk into the cinema are professional enthusiasts. That is, the movie is to their taste. The rating is naturally not low. Real audience feedback. It still depends on the fluctuating level of the score after the expansion.

But even so. Colin still felt a headache. In this situation." New York Post" in the latest report. I can only stick to it. On the one hand, criticize the "before sunrise" for its lengthiness and boredom. It's just the disease-free moaning of literary youth. There is no depth and no breadth. It's just a matter of putting the discussions in your life on the movie screen. Filmed in a literary way to become a film. reduced to a means to deceive the audience; on the other hand, he overturned his previous inference about the box office of a single theater during the screening period. Due to the excellent word-of-mouth during the art theater screening. The box office will certainly not be too bad. He can only pray that the subsequent box office results of the film will not be too good.

Media reporters want to oppress artists. It's actually quite simple. Unrelenting, ghostly. That's right; And it is not as difficult for artists to confront media reporters as they think: speak with their works. Speak with grades. Then the artist can have the right to speak and the initiative.

Of course. There are only a handful of artists who can do this. So. The uncrowned king has always had the upper hand.

But this time. Colin is a veteran editor-in-chief. Or accurately predicted the trajectory of the development "before sunrise". In the case of the media comprehensive evaluation all the way up, the audience score is not inferior. In the first week, the box office results of the seven art theaters were undoubtedly red

"Schindler's List" was held during the screening in 1993. With a box office score of 90,000 US dollars in a single theater, it set a new single-theater box office record for live-action films. Two years have passed since this record, and no work has been able to break it. This time, the box office of the single theater screening "Before Sunrise" naturally cannot be compared with "Schindler's List". After all, the theme of the movie, the publicity momentum and other angles. Neither work is an opponent of the same level. Even so." Before Sunrise" is still impressive

Forty-three thousand dollars

"Before Sunrise" was screened in seven art theaters. Taking advantage of the Sundance Film Festival. Relying on Hugo's unrivaled strong appeal. In one fell swoop, it exploded at the box office of 43,000 US dollars. Shocked the entire North American film market. It will make a proud debut.

In the single-theater box office history of live-action films. Forty-three thousand dollars is not the highest. But it's not low. It can be ranked in the top 20 on the current film history list. Ranked eighteenth, this is definitely a huge breakthrough for the "before sunrise" investment of only 2.5 million. It caught everyone's attention in an instant.

Objectively speaking." Before Sunrise" did not have such a strong explosive strength at the box office. It's a fact. But in the end, the film was able to achieve such incredible results. That's the power of propaganda. From a range of topics at the Sundance Film Festival to just the right amount of publicity for Columbia Pictures. And then to the "New York Post" unintended fueling the fire. The whole publicity process is short and powerful, but full of results; Meantime. This is also called the power of stardom. Richard Locklet and Charlize Theron don't have any appeal. Hugo alone provoked the beam. attracted a large number of viewers to the cinema just to watch him

It's not just Hollywood circles that feel Hugo's unique and accurate vision for film selection. The audience has already formed this perception. Especially movies like "Sleepless in Seattle", "Speed of Life and Death", and "Vulgar" that don't seem to have any highlights or gimmicks. They all show a super high standard. It's hard to put down. This also made the audience feel a sense of trust in Hugo.

Plus the title of "the sexiest man in the world" and the theme of the "Before Sunrise" romantic movie. It also attracted a large number of fans to flock to the cinema regardless of the situation. Even if not for the sake of the movie. Just to see Hugo show romance again on the big screen. This qiē is worth it.

And there's something that can't be denied." Before Sunrise" was held at the Art Theater. Richard and Hugo are both high-profile figures in independent films. Several of the former's previous directorial works have been well received by professional fans. The latter is at the heart of the recent storm of independent cinema...... This makes those who are keen to watch movies in art theaters choose to walk into the cinema as soon as possible. Enjoy this movie.

Of course. The most noteworthy is Columbia Pictures' final distribution strategy. They gave up on the plan of showing a large number of theaters in 200 theaters - for a screening in 200 theaters is indeed a large range. Instead, focus on conquering the art film markets in Los Angeles and New York. Attract a large number of movie fans to just seven theaters. Relying on a powerful topic to explode an amazing single hall box office. Then the second week and the third week are rhythmically expanded - with the corresponding propaganda means. In the hope that the final box office of the movie will achieve results that exceed expectations.

Columbia Pictures' confidence in such a strategy lies in its absolute confidence in the quality of "before sunrise". And now it seems. At least they had a solid first step.

Under the superposition of many factors." Before Sunrise" exploded at the box office.

A fact can be seen from the "before sunrise": why is the distribution department so important? Why does the distribution department pay so much attention to the publicity strategy? And why do major film companies always skimp on their checks for big-name stars?

Eventually." Before Sunrise" took home $300,000 and $1,000 at the box office on its opening weekend. It reached 20th place on this week's North American box office charts

Of course. No one cares about rankings. Just a single box office is enough to attract all eyes.

And so it is." Before sunrise, the $43,000 single-theater box office was a big one. Achieve dominance this week without any suspense. And quite ironically. All the other movies that are coming out this week. Only one single movie grossed more than $3,000. The rest of the works were wiped out. And this only one is precisely the "vulgarity" that enters the late stage of screening.

This week's box office title race is even more boring." "Dashing Love" became the North American weekend box office champion in the first week of February with a weekend box office of five million dollars. "The Burning Years" ended a triple crown without any expectations. It was the runner-up behind $200,000.

That's compared to the $5 million box office figure for the winner." Before Sunrise" $43,000 single-theater box office is obviously a lot stronger.

Although there is a lack of topics in the winter file. Over the past month. Everyone is paying attention to the showdown between "vulgar" and "burning years". But even so. This deserted film market is still exciting." Before Sunrise" is the only work that can awaken the mind.

Since "Before Sunrise" chose to be the first to appear at the Sundance Film Festival. So missed the deadline for entries for the awards ceremony at the end of last year. You can only compete for next year's awards ceremony. Although there is still more than a year to precipitate and brew. No one can say for sure what the outcome will be. But with the release of "Before Sunrise". There are already media outlets that have preemptively stated it. The film is very promising to compete for a nomination spot in several awards such as Best Director, Best Actor, Best Actress, Best Original Screenplay, etc.

And that's not all. The call is not small. Not only did the media start talking about it on a large scale. And film critics and industry insiders are also talking about it. This view was recognized.

This is a small detail that can be seen." Before Sunrise" was held after the screening. The momentum is still faintly going up. is also looking forward to the next expansion of the movie. And the box office fiasco that the New York Post was expecting. Will it come as scheduled? Perhaps the pace of Columbia Pictures' expansion in the second week will give some clues...... ）.