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For commercial films released to the public, the next week's box office drop is crucial; For art films screened, the expansion strategy, the rhythm of screening, and the results of screening are the difference between life and death...... шшш.shuhāhā is updated so quickly.

After "Before Sunrise" was screened in seven theaters in the first week and achieved an excellent result of $43,000 per theater, Columbia Pictures did not blindly expand the screenings, still stuck to Los Angeles and New York, and did not show in other cities, but only carried out the first round of expansion in 53 theaters in these two cities.

This shows that Columbia Pictures' strategy is very clear, they don't want to slow down the pace of expansion, first spread word of mouth in the two largest cities in the United States, and then seek the next round of expansion.

This is obviously a good choice, because thanks to the popularity of the "New York Times" and the "Los Angeles Times", "before sunrise" clearly has an inherent advantage in these two cities, and San Francisco, near Los Angeles, is also supporting "before sunrise" this time, and the "New York Post" hype has occurred in New York, and it is conceivable that the "young people" of these two cities are more than happy to go into the cinema and find some inspiration for one of the hottest topics of discussion recently.

In the absence of strong competitors in art theaters, most art films were released before Christmas in order to grab the deadline of the award ceremony, and "Before Sunrise" easily became the most popular work of art theaters by relying on strong topics and hot word-of-mouth.

In the second week of February, "Before Sunrise" once again won a brilliant result of $24,000 per store, and grabbed $1.27 million at the box office in three days over the weekend, ranking among the top 10 North American box office of the week in the cold winter season, and will hang in tenth place, and the cumulative box office in two weeks has climbed directly to the position of $2.08 million.

In just two weeks, "Before Sunrise" is already close to the book cost of 2.5 million, and of course, no one will forget the million dollars in royalties paid by Columbia Pictures to DreamWorks, so it can be said that at least the book cost has been recovered. Profitability is a matter of course.

This result is really unexpected, although many media speculate that "before sunrise" can recover costs, relying on Hugo's appeal to achieve profitability is also possible, but two weeks? This speed is really too fast, especially the Sundance origin "before sunrise", which is even more incredible. It can be seen that it is only a matter of time before "before sunrise" breaks the box office record of "Crazy Clerk".

The New York Post was so loud that Colin was bent on seeing Hugo suffer Waterloo, but this time it lasted only two weeks before hopes were officially dashed. But fortunately, this time Colin added insurance, and he didn't talk too much, so as not to be as embarrassed as the "speed of life and death" time. However, this result still disappointed Colin, and the New York Post once again fell behind.

The good news, of course, is that the New York Post's sales are starting to pick up, thanks to the strong buzz of "Before Sunrise." This also made Colin more and more determined in his strategy, even if there was no way to defeat Hugo, it didn't matter, he just wanted to use Hugo to complete the breakthrough of the "New York Post", and by the way, disgusting Hugo, this was content.

So, witnessing the results of "Before Sunrise" in two weeks, Colin had another plan, this time he set his goal on a more long-term place, "Before sunrise, the box office trend can already have some bad signs, the strong rise of vulgarity, has consumed most of Hugo's appeal, obviously, before sunrise, it is impossible to replicate. Vulgar, miracles. Perhaps, this time Hugo will have to pay the price for his choice. ”

In fact, Colin's topic choice angle is very interesting, he quietly puts "before sunrise" on the same level as "vulgar", in order to satirize the current performance of "before sunrise" is not surprising at all, on the contrary, it needs to be worried.

Although Colin's statement is not worth mentioning in the eyes of insiders, because insiders know that if everyone is staring at the final box office, instead of thinking about the revenue, then almost all actors should not be mixed. For example, if a film invests $10,000 and ends up with a million dollars at the box office, is this a success or a failure?

In Colin's way, it was a failure, and a film with only one million box office was not worth mentioning in film history; But as anyone in the industry knows, this is a huge success, and putting aside additional factors such as dividend ratios, it is equivalent to a hundredfold increase in costs, which is enough to make any company snicker.

But this is the art of news media reporting, many media have reported the news that the box office of "Burning Years" exceeded 100 million, making all audiences feel that this work has been a huge success, but in fact, the North American box office of "Burning Years" is only more than 60 million, and it is the global box office that breaks 100 million, and at the same time, we cannot ignore the investment of 30 million US dollars in the movie. In this way, the box office of "Burning Years" can only be said to be okay, and the film has achieved a seat in 19 years more because of its artistic value.

This is how the direction of public opinion and the thoughts of the audience are guided by the news media.

The focus of the "New York Post" this time is the same, the audience will not analyze what is going on in the "downturn" "before sunrise" like insiders, they will only see the results: the box office of "Before Sunrise" is indeed not a success, not to mention that it is compared with "vulgar", not to mention compared with Hugo's works in the past three years, and even compared with "Dead Poets Society", it is much inferior.

As a result, Colin's wishful thinking this time succeeded, and the sales of this issue of the "New York Post" actually soared by 30 percent, only the best-selling issue in eight months since last year's box office gamble.

Rick, who was immediately aware of the opponent's silence, knew that the "New York Post" could not be shaken off, and Colin Myler was like an appendage of bones, and he would never let Hugo go lightly.

But for Rick, he doesn't have to worry about these things, it's his job to deal with the media, not to mention, one of the advantages of being Hugo's agent is that he can always straighten his back and speak with confidence, and the box office results "before sunrise" are the best facts

Two weeks after the release of "Before Sunrise", the cumulative box office crossed the 2 million threshold, which caused countless discussions, and the worries led by the "New York Post" gradually fermented, becoming the talk of New Yorkers after dinner. At the same time, in order to further promote the film, David Geffen led the "Before Sunrise" crew to Berlin, Germany, participated in the screening of the 45th Berlin Film Festival, and was successfully selected for the competition unit, joining the competition for the final Golden Bear Award.

The "Before Sunrise" of the expedition in Europe came again with good news, and the European land, where art films are popular, can't put it down for "Before Sunrise", and the praise far exceeds that of the North American media, and the comprehensive score of the major European media has reached an incredible 91 points, which has blatantly crossed the threshold of 90 points, which shows the love of European professionals for this work.

In star-studded Berlin, "Before Sunrise" still stole a lot of attention, but Richard Linklater, Charlize Theron and Hugo Lancaster stood out and received a lot of praise. In the midst of the grim Berlin soil of politics, military, faith, and social issues, "Before Sunrise" is such a restrained, sullen, and profound love film that has obviously won the unanimous love of critics and audiences.

For a while, there was a lot of uproar about the prospects of "Before Sunrise" in awards such as Best Director, Best Actor, and Best Actress; For this work to make a further breakthrough, the discussion of competing for the Golden Bear Award can also be seen from time to time. This shows how much Berlin loves this work.

In the end, the Berlin Film Festival, which lasted for 12 days, came to an end, and the French film "Rouge Ppat,)" won the Golden Bear Award and became the biggest winner. The German, American and Japanese collaboration "Smoke Ke" won the Special Jury Prize, while the Silver Bear was contested by three different winners.

The Silver Bear for Best Actor was finally awarded to the old and sturdy Paul Newman, an elegant gentleman who has occupied a place in the history of American cinema and world cinema, and won his first Berlin Best Actor trophy with his wonderful performance of "no one is a fool", and also added weight to the upcoming Oscar competition.

The Silver Bear Award for Best Actress went to Xiang. Hong Kong actor Siu. Fangfang, she won the award for her wonderful performance in the movie "Woman, Forty UE", and also opened the director's talent Xu Xu. Saddle. Hua's long journey at the International Film Festival.

In the fierce competition, Richard Linklater finally stood out with "Before Sunrise", an independent masterpiece with a particularly strong nature, and won his first major award, which can be said to have amazed the European film market in one fell swoop.

Although Hugo and Charlize missed the competition for the best actor and actress, and because Berlin did not set up a separate screenwriting award, the original script that received countless praises for "Before Sunrise" did not be able to show the drama of Xiàn's defeat; But "Before Sunrise" won the Silver Bear Award for Best Director still received a lot of attention, and it also made people feel the excellence of this work again, starting from Sundance to the North American media, and now it has spread to Europe, where art films are blooming, and has been recognized by the European media and the Berlin Film Festival, and in an instant, the attention of "Before Sunrise" has reached a new level.

Originally, the Berlinale had a very limited influence on the North American film market, not only because the Berlinale was held too close to the Oscars, but also in the cold winter of February; At the same time, because the aesthetic standards of the Berlinale have always been too cold and remote, there is not much in line with North America. As a result, films that are lauded at the Berlinale are often ignored by the North American market.

But this time it was a little different, "Before Sunrise" was born in Sundance, led by Hugo, and gathered a lot of attention from the beginning, and now the Berlin Film Festival's awards are completely icing on the cake, as an art film, the praise at the artistic level has reached a new height, so the North American film market has "reluctantly" given corresponding feedback. (To be continued 8296929 (Dian Dian Chinese Paper) provided. If you like this work, you are welcome to vote for recommendation, monthly pass, your support is my biggest motivation).