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The news of the success of "Before Sunrise" in Berlin has sparked more curiosity on the North American film market, and at the same time, Columbia Pictures has accelerated its expansion...... шшш.shuhāhā is updated so quickly.

After the first two weeks of "Before Sunrise" theater screenings were limited to Los Angeles and New York, the third week Columbia Pictures finally expanded its pace to other cities, holding large-scale screenings or limited screenings in a total of 370 theaters across the United States

Columbia Pictures' distribution strategy this time is obviously carefully arranged, every step is cautious but not bold, and the promotion is even more wave after wave, layer by layer, so cautious and serious attitude that many people are scratching their heads, after all, "Before Sunrise" is just a small work.

Now it seems that the media is more inclined to believe that Columbia Pictures hopes to use "before sunrise" as a weapon to impact next year's awards ceremony, and is determined to gain something at the Golden Globe Awards and Oscars.

Under Columbia Pictures' precise positioning, "Before Sunrise" continued to soar in the third week of February, with a 300-room expansion and a single box office of $11,000, which is really impressive, and the box office accumulated $40.7 million in three days over the weekend.

Easily, "Before Sunrise" broke the previous box office score of $3.2 million set by "The Crazy Clerk" without any suspense, becoming the best independent film from the Sundance Film Festival.

Who would have thought that after eleven years of development and gestation, the Sundance Film Festival's first turning point would be created by a freak film like "Before Sunrise"? Even Robert Redford himself did not anticipate it.

After breaking the box office record of "Crazy Clerk", the footsteps of "Before Sunrise" are obviously just taking a step, and what is even more amazing is that in the three weeks since the film was released, the cumulative box office has reached 7.58 million US dollars, which not only greatly raises the box office record of Sundance productions to a higher level, but also according to this momentum, the box office of 10 million US dollars is already a sure thing, and the possibility of 20 million US dollars can also be put on the agenda

The 370 theater chains, although they have not yet reached the threshold of 500 theater chains, are still considered to be the high level of limited screenings, and the score of the theater score is even more valuable for reference. After three weeks of precipitation, the theater score has arrived", which is really a very strange thing compared to the "" on the opening weekend, which is really a very strange thing, especially for a work like "Before Sunrise", which is too special and too different in personality.

After a market sampling survey and interview, it was concluded that most of the audiences who went to the cinema to watch "before sunrise" were still art film lovers, or further literate youth, art practitioners, etc., and many of them were audience members who entered the cinema for the second and third time. That is, the so-called target audience "before sunrise", and it is to be expected that these viewers will provide positive and positive feedback.

These viewers generally believe that the movie "Before Sunrise" has more connotation than it seems on the surface, especially as Roger Ebert said, the lines of the film are deeply meaningful and worth savoring, and the shock in their minds lingers for a long time. Every time you watch a movie, you will have a different feeling, and every time you discuss a movie, you will also have a new harvest.

Under such a counterattack reputation, "Before Sunrise" accompanied the expansion of the screening, and the theater score rose instead of falling, and it actually won the love of more audiences. At the same time, the Silver Bear Award for Best Director at the Berlin Film Festival was further affirmed.

In the third week of February, "Before Sunrise" relied on a weekend box office of $4.7 million to occupy a place in the top 10 of the North American movie box office charts, ranking sixth. Interestingly, "Burning Years" came in at number seven.

The Chicago Tribune gloated when it saw this, "This time it is. Before sunrise, up? They are obviously implying that the previous "Night Visit to the Vampire" and "The Burning Years" were suppressed by "vulgarity" before and after, and then the "Burning Years" finally turned over for a few weeks, but now they are actually suppressed by "Before Sunrise", and the "Hugo vs. Brad" that the media constantly hypes is even more interesting at this time.

Although it has only been in theaters for three weeks, and it has always been a limited screening, the box office schedule of "Before Sunrise" has really exceeded expectations, and there were originally concerns that the film would need to rely on the videotape market to recover costs, but now in just three weeks, DreamWorks and Columbia Pictures have both entered the profit mode, which is what no one expected.

Even the "New York Post" has been "bitterly" expressing concerns about the decline of Hugo's career, but it can't stop "Before Sunrise" from continuing to receive audiences in the North American market.

In the following week, Columbia Pictures further accelerated the pace of "before sunrise" screenings, and the scale of 508 theaters also made the film officially enter the pace of North American releases.

With the expansion of the cinema chain, the audience group has also further expanded, separated from the art masses, ordinary audiences have also begun to enter the cinema, and the theater scores have also begun to slowly decline, first from "falling back", and then from "" to "et".

It can be seen that the sullen and nagging movie "Before Sunrise" is indeed not in line with the public aesthetics, and for many people, this is a boring and wordy movie, even more noisy than Woody Allen. This form of work is not acceptable to everyone.

However, this momentum did not hurt the film's further rise at the box office, with a single box office of $5,800 and a weekend box office of $3.3 million, and this week's box office list rose one place from last week to fifth place

Although this is the first time that the box office has fallen in the four weeks since the release of "Before Sunrise", the overall momentum has been rising, and the cumulative box office in the four weeks has exceeded $10 million, and is currently settled at $12.8 million

From doubting whether it can exceed the cost line to reaping 10 million box office, the table after the release of "Before Sunrise" can be described as very strong, this small step is definitely a big step for "Before Sunrise", and it also means that for the first time among the works from the Sundance Film Festival, it finally has a box office table of 10 million.

After reading the box office numbers for the third and fourth weeks of "Before Sunrise" and the return of audiences, Columbia Pictures finally took a big step forward in the fifth week of the film's release, increasing the number of theaters in "Before Sunrise" to 890 in one go, nearly doubling the previous week.

Such a bold move also made the entire North American film market gasp. Generally speaking, an art film like "Before Sunrise" is a huge success if it can be released in 500 theaters, and more than 700 theaters have to take a huge risk, because audiences are reluctant to go into the cinema to watch these films, but the distribution company has to pay a certain fee for the theater.

In addition to box office dividends, distribution companies must also pay a fee called fixed expenses, which determine the size and size of movie theaters, time slots, and other related issues. It's all about it.

Therefore, it is likely that there will be a situation where the box office dividends will not be enough to cover the fixed expenses of the theater. That's a loss of money.

Such a move by Columbia Pictures also demonstrates their absolute confidence in "before sunrise". "Before Sunrise" also relied on a strong reputation and Hugo's huge appeal to repay the trust of Columbia Pictures.

In the first week of March, "Before Sunrise" once again won $3 million at the box office, and the box office of a single theater exceeded $3,300, although it was a slight decline from the previous week, but considering the rapid growth of the expansion scale, it was still able to maintain such a super high level, which is really impressive

The fact that it has maintained such an excellent single-theater box office in 890 theaters also proves the fact that although "Before Sunrise" could not achieve the amazing and strong box office numbers of "Sleepless in Seattle", let alone compared to "Vulgar", there is no doubt that this off-the-shelf work has been recognized by the North American film market, and as a 60NT film, "Before Sunrise" has achieved unattainable success

After that, Columbia Pictures did not continue to be greedy, and maintained the level of 890 theaters. Although there are many viewers who complain that "Before Sunrise" is too boring, like a glass of boiled water without any surprises, some even think that this movie should not be made out and that it is enough to be a book; But it still can't affect the love of a specific group for this movie.

It should be said that in fact, deep down in everyone's heart, they yearn for a love story like "before sunrise", which happened to two strangers during the journey, full of excitement and unease, with strangeness and apprehension, but then burst out with infinite sparks; Or maybe I look back at it and find that I have been looking for a heart-to-heart person all my life, so I met it unexpectedly, and then spent an indescribable time and slowly fell in love.

The purity of this love is more desirable and admirable than "Sleepless in Seattle". What's more, it's more realistic and ordinary, as if ...... It's like the love that you can meet when you walk out of the movie theater.

In this respect, "Before Sunrise" has won the love of a large number of audiences, especially many viewers have compared this work to "When Harry Met Sally", believing that these two works interpret two completely different loves, but they are both rich in life philosophy and can be called a classic of film history

Therefore, although the box office table of "Before Sunrise" does not have a strong explosive power and lacks surprises, the trend is very stable, and it is marching towards the box office of 20 million US dollars step by step (to be continued 8296929 (Diandian Han Paper) provides. If you like this work, you are welcome to vote for recommendation, monthly pass, your support is my biggest motivation).