Chapter 607: Walking on Two Legs
"If we launch this low-spec model, will it lower the image of our Fukang sedan?" The pen in Tang Yong's hand tapped lightly on the table, and asked Wang Minghai with a frown.
Everyone nodded, and their expressions were a little solemn.
Indeed, there is no problem with the production of such a low-profile model, which is nothing more than a partial adjustment in the assembly process for Guqi Provincial Industrial Manufacturing Co., Ltd., and there is no big problem, but whether it will lower the image of the Fukang sedan is something that must be considered.
And one thing is almost certain, in the official, the current Fukang car is almost the special car of the leaders above the department and bureau level, even in the people, those who can afford to buy the Fukang car are all millionaires in the eyes of the people, if Guqi Provincial Industrial Manufacturing Co., Ltd. really withdrew from a low-profile Fukang car, and suddenly pulled down the image of the Fukang car, then ...... It's going to be a problem later.
These are not the most important, the most important point is that now the production of Fukang cars of Guqi Provincial Industrial Manufacturing Co., Ltd. can not meet the needs of the market, and now the orders have been scheduled to three months later, it can be expected that with the passage of time, people's worries and worries about Fukang cars are put down, and instead of the approval of the quality of the emerging car brand of Fukang cars, I am afraid that the orders will be scheduled to half a year later is not impossible, in this case, Why do we have to produce low-end models?
Everyone looked at Lin Hongfei with some concern, as if they were afraid that Lin Hongfei's head would be hot and he agreed.
Lin Hongfei didn't make a decision immediately, he pondered for a moment, and instead asked Wang Minghai, "Old Wang, what do you think about this matter?" It should take a short time for this opinion to be summarized in your hands, so tell me what you think. ”
He wanted to hear Wang Minghai's views on this matter.
"I think so, too. It is absolutely impossible to launch a low-profile model of this car," Wang Minghai's answer was both unexpected and expected, "I think we can solve this matter from another angle." ”
"Oh?" Lin Hongfei raised his eyebrows. looked at Wang Minghai with an interested face. "Lao Wang, you're welcome, tell me what you think."
"I've been thinking about this for a while, and there must be something immature about my thoughts. Please Mr. Lin and everyone to set things right. Wang Minghai was very direct and modest.
Everyone nodded, this is right, you Wang Minghai is also the head of the company's business department, if you don't think about such a serious matter. That's too much to say.
"After receiving similar feedback from various sales outlets, I have been thinking about a question, there is no problem with the positioning of our Beverly car, but will the configuration be higher? If some allocations are reduced accordingly, will the market still approve it? If it really wants to be simplified, will it have an impact on the brand of Beverly? ”
"The final conclusion is yes, now everyone has gradually accepted the concept of our Beverly car, if we rashly launch a low-end model, it will be a damage to the brand image of our Beverly car. However, in my analysis, above Santana and Jetta, Audi 100 and our Fukang under this intermediate stage, that is, between 250,000 and 400,000 in the price range, there should be another model to fill this market gap. I thought, can we fill the gap in this price range with a model that is similar to our Beverly saloon, but with a relatively low configuration? ”
Speaking of this, Wang Minghai nodded to everyone in the conference room with a modest face, "This is my immature opinion at all. We hope you can give us your guidance. ”
"Yes, yes." Lin Hongfei almost wanted to applaud and celebrate, he looked at Wang Minghai with approval on his face, and applauded with encouragement, "Lao Wang, your idea is very constructive, very good, very good." ”
The last 2000 model of the Passat B5 and Audi A6, with the same three major parts of the car: chassis, engine and gearbox, can be distinguished in the interior and appearance, and after different adjustments, this has become two models with different market positioning, Passat B5 corresponds to the high-end sedan market, and Audi A6 corresponds to a higher level of executive car market, everyone thinks that these are two different cars, But how many people know that in fact, the Audi A6 and the Passat B5 are similar?
To be honest, before saying this, Wang Minghai really didn't have much confidence in his heart about what kind of reaction Lin Hongfei had, in his opinion, it seemed that Mr. Lin was more likely to be angry, but at this moment, Lin Hongfei's reaction was somewhat unexpected by him, it seemed that Mr. Lin seemed to agree with his suggestion? It doesn't look like you're talking back, right? Not like.
"Xie Lu Xie Lin always praised." Wang Minghai said shyly, he had just been severely reprimanded by Lin Hongfei because of sales problems, and now he was praised by Lin Hongfei a few words, and the little awkwardness in Wang Minghai's heart had long disappeared without a trace.
Now Lin Hongfei is even more curious about whether Wang Minghai has a more detailed idea in his heart after having this idea, he changed to a more comfortable posture, "Lao Wang, tell me your detailed vision, what other ideas do you have for this car, in addition to filling the gap in the market between 250,000 and 400,000?" …… The matter that you raised today is listed as one of the main elements of the meeting. ”
Hearing Mr. Lin say that he wanted to list his idea as the main content of this meeting and the most important summary meeting of the company in the past few months, how could Wang Minghai not know that this was Mr. Lin's greatest affirmation of his work achievements? A feeling called flattery suddenly arises, and a face that is excited turns red!
"Ahem...... ahem" Wang Minghai cleared his throat, thinking that his speech could even directly affect the future development of the company, Rao is he has been in the old business for many years, and he can't help but be a little nervous in his heart, and can't help but make an opening statement in this way, "I asked a friend to help me find information on the foreign automobile market, in these countries, the market in this price range is the largest, and it is also the main source of profit for automobile manufacturers. ”
Lin Hongfei nodded secretly when he listened, the price range between 200,000 and 400,000 yuan is the price range of intermediate cars, and middle-class cars are the main source of profits for any automobile manufacturer. It is also where the brand image lies, almost a battleground, because of its own arrogance, but also because of the immaturity and imperfection of the domestic automobile market, the public does not pay attention to this market range. It can even be said to ignore it outright. As Lao Wang said, this is a good opportunity for Guqi Provincial Industrial Manufacturing Co., Ltd.
"Go on." Although some people are a little disapproving, Lin Hongfei just used the two fluttering words "continue" to show his attitude on this matter. He is very optimistic about Wang Minghai's statement.
"Well," Wang Minghai nodded to Lin Hongfei excitedly and gratefully, "I have also analyzed the practices of those foreign car manufacturers, and want to open up this mid-level car market without affecting the existing high-end car brands." The best way is to re-create a car brand, for example, General Motors uses Cadillac to play high-end car brands, and Buick to hit the mid-level car market; Volkswagen too, they use Santana to hit the mid-level car market, and second, they use the Audi brand to play the high-end image, I think we can also learn from them. ”
"Very good, very good!" Lin Hongfei almost wanted to applaud, and Wang Minghai said almost everything he wanted to say, which shows that Comrade Wang has indeed done a lot of work before. This is very good, it is in vain that he values this guy, but since it is a meeting, Lin Hongfei does not want to make this meeting his own hall, and he does not immediately make a conclusion. Instead, he turned his head to look at everyone, "What do you think of Lao Wang's statement?" ”
Speaking of which, seeing Tang Yong seemed to have something to say. Lin Hongfei directly called Tang Yong's name, "Hmm." Datang, you talk about it. ”
Tang Yong was the one who took it, after Lin Hongfei called his name, he didn't hesitate at all, and asked Wang Minghai directly, "Comrade Wang Minghai, first of all, I want to say that your idea is very good, and I am worried about one point, how can we make everyone agree with our newly created brand?" Well, just like you said, GM has Buick and Cadillac, Volkswagen has Volkswagen and Audi, but whether it is Buick and Volkswagen, or Cadillac and Audi, these are all old car brands with a history of decades in the world, how can you ensure that our newly established car brand can be recognized by the market? ”
This is indeed a more serious problem in front of everyone, Tang Yong is right, whether it is Cadillac and Buick under General Motors, or Volkswagen and Audi under Volkswagen, whether they are positioned as mid-level cars or luxury cars, they have a long history, the brand image is there, see this brand, everyone will involuntarily give them trust, can create a new brand, how difficult is it to be accepted by the market? How can we ensure that this new brand is recognized by the market?
Everyone is looking at Wang Minghai, but they are not very optimistic in their hearts, such a heavy proposition, can he Wang Minghai solve it?
Lin Hongfei was also a little curious, what kind of answer would Wang Minghai make? He really had some expectations.
Wang Minghai licked his lips, he suddenly felt that there was a huge pressure on his back, so that he could barely straighten his waist, and the distrust and suspicion in everyone's eyes made Wang Minghai feel a little depressed: Yes, it seems that I am really a little delusional, thinking about this matter too simply, how easy is it to create a new car brand?
But seeing the encouragement and trust in Lin Hongfei's eyes, Wang Minghai's heart was instantly moved: Mr. Lin, he still trusts me! When everyone is not optimistic about me, Mr. Lin still trusts me! I...... I can't let Mr. Lin down!
"This ...... I...... I think we can actually learn from Mr. Lin's approach and take the cost-effective route," Wang Minghai did think about this question seriously, but the doubts and doubts in everyone's eyes made Wang Minghai feel a little disheartened, but seeing the color of trust in Lin Hongfei's eyes, his heart cheered up again, "Just like Mr. Lin did, Mr. Lin can use one or two grades higher than the Audi 100 configuration to impact the Audi 100 market, and use the same amount of money to let users enjoy more and more advanced configurations. To grab market share from the Audi 100 at a better price/performance ratio, our mid-range brand can play in this price range with a slightly higher configuration similar to the Audi 100...... Of course, this is just my little immature opinion, and the feasibility is certainly not very high, and I would like to invite my colleagues to comment. ”
After listening to Wang Minghai's words, Lin Hongfei no longer had any doubts in his heart, and he was finally convinced that Wang Minghai had indeed done some hard work and serious work in this matter. Turning his head to look at Tang Yong, he said with a smile, "Datang, what do you think?" ”
"I think Lao Wang can go back and write a plan and feasibility report." Tang Yong replied with a smile.
As expected.
Yes? I didn't expect it to be such a result at all, and it seems that Mr. Lin and Vice President Tang both agree with their humble idea. Wang Minghai's mouth grew in an instant. I just felt a buzzing in my head...... No matter how optimistic he was before, he didn't expect such a result.
"Lao Wang, did you hear that?" Lin Hongfei asked with a smile at Wang Minghai.
Wang Minghai was already speechless with excitement, only nodding desperately.
"Good. You should complete this matter as your next stage of work, and besides, as for the reward for you......" Lin Hongfei pondered for a while before arriving, "I haven't thought about it yet." But this plan is what you came up with, and the reward will not be given to you now, and your income will be directly linked to the degree of implementation of this plan in the future. ”
"Knock~~" Wang Minghai couldn't stand this stimulation anymore, and turned directly to the back.
This time, no matter how envious and jealous everyone was of Wang Minghai's good luck just now, seeing that Wang Minghai was so excited that he turned directly to the chair, everyone still laughed out loud...... This laughter also invisibly diluted the jealousy in some people's hearts.
"Don't laugh, everybody," until the laughter finally stopped. Wang Minghai sat there with a blushing face and embarrassment, Lin Hongfei spoke, and his words directly set the tone for the company's future vigorous development, "I know what everyone thinks in their hearts." Seeing that the company and I attach so much importance to Comrade Wang Minghai's suggestion, I feel a little uncomfortable, envy is still light, and there are many jealous people, right? Maybe there are still people who are already thinking about how to stumble over this, right? ”
Lin Hongfei said this. There are already a fine layer of white sweat on their foreheads, obviously. Lin Hongfei is like a god, and he has already said what some people think in their hearts.
Lin Hongfei's gaze swept over the faces of these two people, but he seemed to have not seen it at all, and continued to take care of himself, "Wang Minghai's suggestion is valued by the company because his suggestion has an important role in the company's future development, and it is not an exaggeration to say that it points out a new path for the company's future. Instead of you extreme and envious of Lao Wang, you should think about how to be like Lao Wang, I am here on behalf of the board of directors of the company solemnly promise, the company will never hesitate to any reward, as long as you have made a contribution, the company will definitely give you a reward equal to your contribution! ”
Lin Hongfei's words are loud!
Many people's eyes lit up: Since Wang Minghai can do that, why can't he do it?
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"Brother, there's something here from Lao Maozi, do you want it?" An Lele's tone was mysterious.
"Good stuff?" Lin Hongfei frowned, now Lao Maozi, can he still have the good things he wants?
"Definitely a good thing!" An Lele's tone was a little exaggerated, "I met a few people just now, and they asked me, do you want technical information on small turbofan engines and turboprop engines?" If you want, you can get it cheaper. ”
If you want, you can make it cheaper...... How do I feel like a vendor selling apples: do you want this apple, boss? 5 cents a pound, if you want it, it can be cheaper.
It's just that what Lin Hongfei is entangled in is not this problem, but ...... Small turbofan engines and small turboprop engines? What is applied to small civil aircraft?
Lin Hongfei is really a little puzzled, did they study this thing during the former Soviet Union?
Boss Lin was not familiar with the aviation industry in the Soviet Union, and even their automobile industry, so he naturally did not know whether there were such small turbofan engines and small turboprop engines during the Soviet Union...... The application scope of this thing is too narrow, as far as Lin Hongfei knows, in addition to the application of these things to small drones, only those luxury private jets.
That's not the biggest problem, the biggest question is, what are you doing with this thing? The gap between the internal combustion engine and the turbine is as big as the gap between the steam engine and the internal combustion engine, for the turbine, I don't know anything, well, it's not right to say that I don't know anything, at least I know the two things and the turbojet attack, the turboshaft engine and the gas turbine are the same turbine heat engine, although I don't understand this thing almost completely, but I also know that the technical content of the road is extremely high, and it is by no means something that I can play.
"No......" subconsciously, Lin Hongfei wanted to refuse, but the next moment, I don't know what Lu Dao is for, as if a ghost makes a god send it, Lin Hongfei's words to his mouth turned into ...... again, "Fatty, you wait, how do these guys quote?" Can you bring it with the development and production staff, um, if possible, the R&D staff? ”
Come to think of it, it seems like this thing is really useful to itself.
!