In December, at the end of "Madoka Magi", Phoenix launched the most important publicity since the carnival.

This publicity spread out in all aspects of China, and it spread all over every big city with a population of one million, coupled with the high popularity cultivated by "Madoka Magical Girl" itself, in just a few days, hundreds of millions of people knew about the release of "Madoka Magical Girl".

The media exclaimed that this was a miracle, and no comic company had ever produced such a large-scale advertisement for the sake of merchandise, and Phoenix's approach was completely confusing.

And what's even more surprising is that the first batch of merchandise was released on the day of the end of "Madoka Magi", and the animation was officially released on the Internet after it aired, and before, it was impossible even if you wanted to buy peripherals - because Phoenix had no reservation channel.

After the final episode of the anime aired, the merchandise of "Madoka Magi" was released online, but the number of online sales was only half a million sets. Offline sales will also be carried out in various parts of China, and the agents responsible for sales are Datang and Longquan, which have stores in third-tier cities and can ensure that the vast majority of the population is covered.

"500,000 on the Internet, even if two well-known game companies only have 100 sets per store, the peripherals prepared by Phoenix Company must be more than five or six million."

After a simple calculation, some reporters found that the number of peripherals prepared by Phoenix Company is very amazing, five or six million sets of peripherals, which is more than the number of all comic peripherals in the previous three years combined, and Phoenix Company can really sell it?

"Impossible!"

Not many people believe that it will succeed. Although "Madoka Magical Girl" is indeed very popular, it is unthinkable to say that it is impossible to release so many merchandise in an unexplored market. But this figure explains another question: why Phoenix waited until the end of the day to go on sale.

With such a large-scale comic peripheral, Phoenix Company's output can't keep up, and they need time to stock.

However, during the period of inventory, its advertisements were all over the place, and everyone knew that Zhongxia Company did not make any obstacles, and even the advertising space in Ninghai was given to Phoenix Company.

This is the conclusion that Ding Yanghua came to after thinking about it for a day, "Madoka Magical Girl" is already popular, even if you stop it, it's useless. It's better to use this opportunity to see how much tricks Phoenix can play. If the impasse in the surrounding markets is opened. Zhongxia companies can also rush to the top.

The surrounding market expanded, and the biggest beneficiary was Phoenix Company, followed by Zhongxia. Midsummer also has an advantage, and their comic readership base is no less than that of Phoenix. And the funds are abundant. If the surrounding area can be developed. It can become a new battlefield for Zhongxia and Phoenix, and it is not certain who will win and who will lose.

"Change!"

Ding Yanghua hung a sticker in his office, with only two words on it: Change. The rivalry between Midsummer and Phoenix has been on comic magazines and anime. Now there is one more way, although there is a little more risk, but at the same time it is also one more opportunity, which is better than being suppressed now.

So he didn't resist, on the contrary, Ding Yanghua was ready to cater to this storm. The center of the storm is focused on the broadcast of the final words of "Madoka Magical Girl", and the advertisement has been done, and the quality of the final words of the animation directly determines the quality of the peripheral sales of the Phoenix company.

A few days passed in a flash, and soon it was the day when the twelfth episode of "Madoka Magical Girl" was broadcast.

Early this morning, after Ding Yanghua got up and washed, he sat on the dining table and ate breakfast.

"Meiping, turn on the TV."

He told his wife to turn on the TV, Ding Yanghua used to watch CCTV's morning news while eating breakfast, and every time he finished watching the news, it was also his time to go to work.

His wife skillfully turned on the TV, and Ding Yanghua watched it while eating noodles. At the beginning of the news, as usual, nothing major had happened recently, and it was almost the same whether to watch it or not, but halfway through the news, Ding Yanghua was stunned - an advertisement for "Madoka Magical Girl" appeared on the news.

"Today our station will broadcast the final words of "Madoka Magical Girl": My best friend ......"

It is not surprising that CCTV News advertised "Madoka Magical Girl", in fact, Zhongxia Company has had several CCTV advertisements before, and "Madoka Magical Girl" is not the first time to appear on CCTV news. It was logged out once when it was launched, and in order to strengthen the advertising effect in the past few days, the end of the animation has also appeared on the news broadcast.

From the end of the last episode to the present, many TV stations, including CCTV, have advertised "Madoka Magical Girl", and the effect is very outstanding, Ding Yanghua received an estimate report yesterday, affected by these advertisements, the ratings of "Flame Boy" broadcast today will drop by more than 20 percentage points compared with the previous episode.

The ratings for the last episode of "Flame Boy" were already low, and the ratio is now even more exaggerated, equivalent to half of its normal level. This means that when the final episode of "Madoka Magical Girl" is broadcast, all other animations of the same stage in China will lose at least half of the audience.

But it's not surprising that Ding Yanghua has already been prepared. He was surprised that this time the news was different from the past, this morning news, it actually broadcast a one-minute interview with CCTV with cartoonist He Xi, and in this one-minute interview, He Xi clearly said that the ending of "Magical Girl Madoka" will be very healing.

"Healing? Are you sure it's not depressing? The CCTV reporter also confirmed with He Xi: "Teacher He Xi, it is difficult to distinguish between your healing and depression, don't lie to us, can you write these two words to us?" ”

"Of course!" On TV, He Xi wrote the word 'healing' on the paper, and then said: "Although the tone of this anime tends to be dark at the beginning, the ending is warm and healing, please rest assured." ”

The news was broadcast here, and the interview did not say a preview of the last episode, focusing on the word 'cure'.

Ding Yanghua was shocked: "It turned out to be really a healing ending......"

Before, because of the teaser painting, he felt that the ending should be very happy, but after admitting it himself, he still felt empty in his heart. Eleven episodes of foreshadowing, such a sad and gloomy animation can be cured with one episode, this ability to manipulate the plot is too amazing, and no one in the Zhongxia company can do this.

And once this news is broadcast, the viewership of "Madoka Magical Girl" will definitely rise! (To be continued......)