A huge poster hangs in the center of the shopping street.

"The end of "Madoka Magical Girl" is about to be broadcast, and all kinds of peripherals are on sale!"

The poster reads such a line, the picture is the teaser picture at the end of the previous episode, and the small round face with white wings on the back is smiling, exuding a soft glow like a goddess, so that everyone who passes by here stops and looks up.

"It's so pretty......"

"It's not, it's like spring!"

On the streets, many people picked up their phones and cameras to take pictures of the poster, while others also talked about it.

In this cold December, no one expected such a huge poster to appear in the shopping street, the pink hue of the poster, and the soft atmosphere, immediately dispel the chill of the whole street, making people feel as if they have returned to spring, full of warm and gorgeous mood.

"What a big poster, what is that kid playing with......"

Li Qin, who had a rare time shopping, looked at the poster in amazement, this poster was bigger than her house, how could it appear here.

"Looking at the advertising words on the poster, this should be an advertisement for the periphery." There are also Hua Meng and Wang Yan who came out with Li Qin, Hua Meng picked up Li Qin's words, she looked at this poster with some amazement, although it was not the work of the teacher, but obviously the poster was also made by a group of painters with excellent painting skills.

This poster reminds Hana of the "5 Centimeters per Second" advertisement, which was also winter, but the cherry blossom advertisements that can be seen everywhere really make people feel warm.

"This poster can be seen in several bustling shopping streets in Ninghai, as well as in subway stations...... Wang Yan said: "It seems that it is not only Ninghai. In other big cities, the company has placed advertisements - according to the editors, the company wants to use "Madoka Magi" to expand the restrictions of the surrounding industries. ”

"But there's something very interesting here." She suddenly laughed: "The company also put a poster at the door of the Zhongxia Building, it seems that the chairman is deliberately looking for the bad luck of Zhongxia, because the advertisement of "Flame Boy" was also placed at the door of our company before. ”

Li Qin was surprised: "What does this surrounding mean?" ”

She was very unfamiliar with the word, in fact the average person would feel unfamiliar.

"By merchandise, I mean other products and items that have been developed mainly for the company's anime and manga."

Wang Yan explained that the surrounding is a general term. Including capsule toaches, models, figurines and other ornamental hard peripherals. As well as some soft peripherals that have the nature of use, including stationery, clothing, keychains, mobile phone chains, etc. Huaxia Comics has been developing for several years, but the progress of the surrounding area is very limited, and the purpose of Phoenix Company this time is to rely on "Madoka Magical Girl" to develop the surrounding market.

"Merchandise is the future ...... of the comic industry"

Zhongxia Company, Ding Yanghua stood in the office. Looking through the transparent glass at the huge poster on the opposite side. said to Jiang Tianshi behind him: "Now all comic companies are focusing on comics and animation. However, the value of these two copyrights is far less than that of the periphery, and if the periphery develops, its value will be several times that of comic magazines and animation, or even dozens of times! ”

"There are posters in all major cities. Phoenix Company's action is very big, it should be serious! ”

This made Ding Yanghua happy and worried, he was worried that if Phoenix Company succeeded, the competition between the two companies would become even greater. The good news is that if Phoenix succeeds, it is likely to become a major event in the history of comics, which will be of great benefit to other comic companies, especially Zhongxia Company.

The reason why everything is difficult to start and the development of comic goods is that readers have not yet formed this kind of thinking about buying goods. However, once the Phoenix Company succeeds in selling a large number of peripheral products, letting readers know the benefits of peripherals, and even cultivating a group of enthusiasts, forming an effect, then readers will also become interested in the peripherals of other comics.

As a major comic giant in China, Zhongxia Company can also take advantage of this opportunity to develop its own peripheral business. So Ding Yanghua is very complicated, he doesn't want Phoenix to succeed, but also expects them to open up the gap in peripheral sales on comic book readers.

"I asked people to investigate, and their advertising this time is estimated to be more than 100 million."

Jiang Tianshi held his mobile phone, looked at the information inside, and said: "Not only Ninghai and other second- and third-tier cities have rolled out advertisements, but it is said that there are many companies and TV stations that are in contact with them, you may be right...... They got it right, and the money was more than the cost of the animation. ”

100 million advertising investment, which made Jiang Tianshi also staggered, "Magical Girl Madoka" has not used 100 million from the production of zuò to now, and it is really surprising to spend 100 million on promotion when it is about to end.

"No, spend 100 million now, it's time to ......"

Jiang Tianshi now understands why Phoenix chose this time to advertise, because this time is just right. As the anime nears its end and its popularity is at an all-time high, advertisers should be happy to cooperate with an anime that costs a lot less on various promotions and channels.

The promotion of 100 million yuan now will definitely exceed the promotion at other times.

"Do you think they'll succeed?" Jiang Tianshi asked Ding Yanghua.

Ding Yanghua pondered, so far, the peripheral industry of the Chinese comic industry has not yet risen. Therefore, if you want to develop the periphery, the work is the key. Only a masterpiece that is recognized by everyone can make people willing to pay for unfamiliar peripherals, and "Madoka Magical Girl", its quality ......

"This anime was born to sell merchandise!"

Ding Yanghua thought about it carefully, and immediately broke out in a cold sweat.

The biggest feature of "Madoka Magical Girl" is that the characters in it are all excellent, five magical girls, one cuppy, the story is basically described around these six characters, and the image of each character is very prominent - the more prominent the image, the more suitable it is to make peripheral sales?

There's no doubt that this anime is the best work to make people pay for it right now - Madoka Magical Girl already has a lot of die-hard viewers, and after the final episode comes out, the effect may be even greater, and Phoenix's 'Great Leap Forward in the Periphery' is likely to be a success.

"100 million advertising ......" Thinking of the advertising cost that Jiang Tianshi said just now, Ding Yanghua came to a conclusion: "It will be successful...... This is Phoenix's biggest move in the second half of the year, and they must be fully prepared and cannot fail! ”

Even if Zhongxia stops them, Phoenix Company must be ready to deal with it. Moreover, "Madoka Magical Girl" is no longer stoppable! (To be continued......)