Chapter 123 Sensational Effect (3000 words)

"Where? …… Okay, I'll go right away! ”

In the shot, a young and handsome, young man in a black leather suit, hung up the phone, walked out of the helmet quickly, the camera then changed, the lawn in the courtyard, a luxurious and atmospheric Prince motorcycle quietly parked there, low body, front shock absorption with a great inclination, wide and comfortable saddle-shaped cushion, luxury leather backrest behind the rear seat, wide and thick tires that just look thick and steady at a glance, typical American Prince type fuel tank center instrument, The indispensable luxury sideboxes and bright chrome trims all over the body instantly caught people's attention.

The camera changed, the young knight wearing a black 3/4 helmet and a black leather suit was already sitting firmly on the saddle, gently pressing the electric start button, a low and full of horse's hooves rhythm of the exhaust sound suddenly appeared, the knight took out a box of cigarettes from his pocket, pulled one out of it, and put the cigarette case on the inclined fuel tank, but the cigarette box did not move.

Pleasantly spit out a puff of smoke, in fact, with a cigarette in his mouth, he put the cigarette case back in his pocket, stepped on the gear lever, and lightly increased the gas pedal with his right hand.

The camera turns again, the knight riding a huge motorcycle, and on the back seat sits a fashionably dressed beauty, the beautiful woman gently wraps the knight's waist, under the pink three-quarter helmet on her head, and her delicate face has a charming smile...... Until now, unlike those who are eager to tell the audience all the features of their product at the beginning of the advertisement, this is when the voiceover finally sounds: Royal Star, you have made the right choice.

When the weather forecast of a CCTV program ended, and a motorcycle appeared in front of the audience in this way, the entire land of China was shaken, and almost the streets and alleys were circulating with the advertising slogan: Royal Star, your right choice.

Judging from the level of advertising production in the future, this advertisement is not of quality, and it is not creative to be creative, it belongs to a typical "three nos" product, and the people who have been bombarded by advertisements are not even interested in looking at this at a glance. But now in 1991, the entertainment of ordinary people is extremely scarce, and it is a pleasure to be able to see creative advertisements on TV.

The appearance of the car in the advertisement, which is completely different from the now popular Japanese car, makes the eyes of the "car owners" who are accustomed to seeing Japanese cars shine: This car is atmospheric! I just don't know how much it costs?

Seeing this motorcycle, some people who fell in love with this car at first sight were afraid: this car is a 250, right? The GN250 that looks stingy in little Japan is more than 30,000 yuan, and this car must be more expensive, right? Not forty or fifty thousand?

An "experienced" insider proudly showed off to the audience, "What kind of car is this called?" This is called the Prince Car, the old and beautiful Harley, it is this style of car! ”

"What? Are Harleys good? There is such a saying in the United States, it is called when you are young, you have a Harley, and when you are old, you have a Cadillac, and you have no regrets in this life! People's dreams are to have a Harley motorcycle when they are young, why not? In the United States, Harley-Davidson motorcycles are more expensive than cars. ”

"Did you see the cigarette case? What does this mean? This shows that the engine runs smoothly, runs smoothly, and it will not be bumpy when riding, it must be comfortable, and even people can't do it. The one who spoke looked envious and yearning, but it was certain that he didn't know what the balance shaft was, otherwise he wouldn't have been surprised that the engine was running so smoothly.

Good girl, the same as the old beautiful Harley? The audience smacked their tongues when they heard it, and their hearts immediately equated this car with Harley: although we have never ridden Harley, nor have we seen Harley, but Cadillac, we know it, we have also heard of this Harley, since Lao Mei said so, then presumably the motorcycle must be very good...... Haven't you heard that in the United States, Harley sells more expensive than cars. …,

In the current republic, although there are also sporadic rich people who buy private cars through connections, private cars are too far away from the common people, although there are also a group of people who got rich first to buy motorcycles, and those who are rich can even get foreign motorcycles through some underground channels, which are more expensive than cars? There is no such concept in my mind, and there is a very simple standard in the hearts of ordinary people: motorcycles must not be more expensive than cars. But this car seems to be beginning to subvert many people's perceptions.

In particular, the riders put the cigarette case on the fuel tank, and the car owners who suffered from engine tremors were surprised to find that a car could run so smoothly.

In the early 90s, there were also a number of Harley in China through special channels, but at this time Harley is far from being compared with the Japanese prince car, a typical feature is the use of large displacement jack machine design Harley, the vibration is amazing, no matter how Harley emphasizes their so-called Harley culture, but one thing is recognized by everyone: Harley as long as he drives more than 30 kilometers, the chrysanthemum inner circle will be numb! Riding a Harley, in a way, means that you carry a large massager with you.

But what does the message in this ad mean? This means that the engine runs extremely smoothly and basically does not make people feel the tremor of the car, which is a chic back on the one hand for the riders who suffer from engine tremors, and on the other hand is a painful self, and the pain is only known to them.

At this time, the common people are still very simple, and they have an instinctive sense of trust in advertising, especially the advertisements released on a program like CCTV: CCTV set, what kind of TV station is that, that is the largest TV station in the country! A set of CCTV represents the meaning of the country and the meaning of the government!

Since this royal star can be advertised on our CCTV set, does the quality of the car need to be said? It must have just been, so what else do we have to worry about? Pull pull wallet, well, almost, since that's the case, then ...... Buy it!

As for the name of this motorcycle, tsk, listen, Royal Star, it sounds much more atmospheric than what is light riding, heavy riding, construction, and looking at the river.

In an instant, the phone of the motorcycle factory in Beijun City, Guqi Province, was flooded with calls from all over the country, and most of the phone calls were about the relevant parameters, performance and price of the motorcycle.

Followed by the phone call, it is the motorcycle dealers from all over the country, no one is stupid, especially the motorcycle dealership business, now can afford to do motorcycle dealership, than the future generations can afford to open a car 4S shop more bullish, how can these rich people who got rich first not recognize the huge business opportunities in this advertisement?

Motorcycle dealers across the country are followed by a flock of media, and the common people are a little curious about this motorcycle manufacturer that they have never heard of before: although we have no doubts about their quality, this motorcycle factory ...... Who will introduce us to this?

The needs of the people are the magic weapon for the media to make money, and since the people are so interested in this motorcycle manufacturing factory in North County, as a media, it is naturally obliged to meet the needs of the people.

…………………………………………

"No, no, I can't stand it, those people are so enthusiastic."

Dongfang Xiaoling, who pushed the door and broke in, was still flushed with excitement, and shouted loudly at Lin Hongfei.

The girl is excited, there is no way, not only her, but no one in the entire Beijun City thought that after making an advertisement on CCTV, it would cause such a big sensation, and even the entire Beijun City was stained, at this time, no one would say that Lin Hongfei's previous advertising on CCTV was wrong, on the contrary, the entire Beijun Municipal Party Committee and Municipal Government agreed that the 5 million flowers were very worthwhile! …,

To be honest, even Lin Hongfei himself was taken aback by the reaction of the society, although he knew that the particularity of this era made advertising have an effect that could not be compared at any time, but now, this is too crazy, right?

It's just that this pride, Lin Hongfei hid it in his heart, and did not show it, but always looked like he knew it was like this, Lin Hongfei's appearance, but it made the entire city's motorcycle manufacturing plant more and more awe: Look, President Lin is really a person who does great things, just look at this immovable ability, none of us can compare.

Because of the sudden busyness of the business, the various departments that were originally well-staffed suddenly seemed to be understaffed, and even Dongfang Xiaoling, the financial director, had to temporarily pull Zhuang Ding into battle, responsible for the overall arrangement of hospitality and negotiations with dealers from all over the country.

"No way, it's related to their future money-making plans, and enthusiasm should be," Lin Hongfei said with a smile, looking very good, "Our guests, accommodation and other aspects have been arranged?" Are you satisfied? If it really doesn't work, you can try to coordinate with the municipal party committee and the municipal government, and ask them to cooperate and help, after all, our city's motorcycle manufacturing factory is a municipal state-owned enterprise, and most of the profits have been paid to the municipal finance, right? ”

"It's all arranged, and everyone is very satisfied with our arrangement." Dongfang Xiaoling's eyes were full of admiration for Lin Hongfei, and it was Lin Hongfei's previous precautionary arrangements that he was able to deal with the agents from all over the country who suddenly rose up and waved banknotes, otherwise at this time, I don't know what kind of porridge the road will become.

"It's good if everyone is satisfied." Lin Hongfei nodded and said, "It's a lot of effort to entertain, but there is one point, the cooperation conditions we propose must not be discounted!" ”