To tell the truth, when Yang Yuhe brought Yu Wande, the head of Bincheng Commercial Group, to Li's house for dinner and introduced them to Li Liqiang.

Li Yifan is just a little surprised, Bi Jing and the helm of a future joint department store giant, and handle the relationship well, for any business entry, is unwanted.

But when Yu Wande proposed to run a commercial center with their family in a joint venture, Li Yifan simply felt like a big pie that fell from abrupt beginnings, and smashed it on his head impartially.

It can really be said that the product has exploded, in the last life, his own family and a business giant like Yu Wande, but there is a distance of 108,000 miles, not to mention that the two families are jointly operating a commercial center, just want to know the family, it is all difficult, but I didn't expect that after being reborn in this life, I just made some achievements, and I actually found my own head in the family, and offered to cooperate with my own family.

How can there be such a delicious pie at the bottom?

But I care about it carefully, but it's indifferent.

At the beginning of last year, they had just been integrated by three old joint department stores in Bincheng, not to mention the expansion of their white spoon tentacles to the entire three northern provinces, even Bencheng local, but just occupied a commercial center.

While in a few years' time they will be on the fast track to rapid expansion, for now, they are just recovering from the financial crisis and getting off to a stumbling start.

Their own family is calculating step by step, and they are not, they find the door of their own house, but it is just the first step for them to expand.

Now Bincheng Commercial Group is not more than ten years later, the behemoth whose net worth assets can reach tens of billions, they are now just a small group that has just started, even in Bincheng locally, it is difficult to be famous.

And Yu Wande even proposed to let his family use the two underground floors of the existing No. 2 building, plus the land part of the three floors above ground to become a shareholder, which would be a good thing that he could not think of if it was put in the future.

Zhengyang Hotel is very popular now, but it is only limited to the first and third buildings, and the second building is not very useful now because it is an unfinished project.

In addition to Li Jiajin's own residence on the top floor, the 9th floor is the office and dormitory of the hotel management staff, and most of the other floors are used as dormitories for employees.

Originally, Li Yifan felt that this was a bit of a waste, he planned to wait until the winery was on the track, and then use the resources of the second building to open a hot pot chain restaurant, but he also felt a little troubled, Bi Jing's hot pot chain restaurant is large, and the area of one floor is enough, what about the other floors?

Unexpectedly, the Bincheng Commercial Group actually took the initiative to come to the door and wanted to open a business district here, and they were responsible for the merchants and the supply of goods, and all the Li family had to do was to provide a venue.

Is there a better deal than this? At least not in the current Li Yifan's opinion.

After several negotiations at the wine table, the two sides have basically determined this matter, and all that remains is how many shares Bincheng Commercial Group intends to give up.

They also took a fancy to the current Zhengyang Hotel this feng shui treasure land, as well as the hotel's ability to absorb gold, the business district opened here, not only can attract nearby residents to consume, but also let the hotel's guests come in to consume.

Opening the business district here, the two sides are completely mutually beneficial.

And Li Yifan took into account the crazy expansion of Bincheng Commercial Group in the later generations, and the scale of his expansion later, if they want to lose shares now, they will definitely be diluted a lot of shares with the expansion in the future, so they have a certain dispute with Yu Wande and them on this point.

At present, the two sides are actively and intensively negotiating, but under the premise of win-win cooperation, cooperation is certain, but it is difficult to say how many shares they can get from the business group.

However, the red line drawn by Li Yifan is 15 percent, Bi Jing's current Bincheng Commercial Group, they have only one business district in their hands, and they don't want to be like in later generations, just in the large and small cities of Northern Province and this province, there are dozens of shopping malls and dozens of business districts.

So now, as one of the earliest founders, it is not too much to ask for more, and Yu Wande and they are actually just a trial, once the two sides reach the psychological tacit understanding point, then they will soon be able to sign a contract.

"Dad, do you think that our contract with Bencheng Commercial Group is about to be negotiated, right? As long as we talk to them, isn't it easy for all kinds of liquor and medicinal liquor we produce to be put on the shelves of the new market? Now the new market is quite famous in our Bincheng, before Mr. Yu and we negotiated but said, they plan to open five new market supermarket chains in Bincheng this year, next year they will enter the provincial capital, and at the same time in the province began to layout. If we become a shareholder of Bincheng Commercial Group, even if it is a minority shareholder, the liquor produced by our White Spoon Distillery will not be sold in the future. ”

Li Yifan sat in the passenger seat and explained to his father one by one the way of running the winery, and at the same time, he also mentioned this stubble.

When he used to run a small restaurant, he had seen the conviction of those newly established small wineries when they first entered the market and expanded the market.

Every time you die, you have to shoot a lot of salespeople to sweep the streets, and the big hotel doesn't pay attention to you at all, who makes you famous?

As for the famous big supermarket, then you don't even think about it, the access system is very strict, you don't have a certain reputation, your products don't have a certain quality assurance, and you don't even want to enter the shelves.

Therefore, those wineries can only use their minds on the doors of those restaurants.

The salesmen asked the grandfather to sue the nǎinǎi begging the restaurant operators to allow them to enter the restaurant with a white spoon of wine, and then doubled down on the courtiers to help sell the liquor to the guests.

Zuihou also has to give a lot of profits back to those restaurants and waiters, and if his family starts a winery, there is no need to worry about this sales channel.

Street sweeping still has to be carried out, not much is to promote low-end cheap wine, and high-end wine does not have to worry at all, as long as its own Zhengyang Hotel takes the lead, I believe it will soon be able to become famous.

And Yang Yuhe will definitely not sit idly by, as long as he casually gives an approval document to encourage the organization and support local enterprises, then the hospitality wine at all levels within the jurisdiction of the city will definitely not have to run.

On the other hand, he also has a special relationship with Bincheng Commercial Group, so it is not a problem for his own liquor to enter the supermarket and put it on the shelves.

I believe that as long as my own liquor can be put on the shelves of New Market supermarkets, then it will not be difficult for even those foreign brand-name supermarket chains to get in.

"Well, when Yifan heard you say this, I immediately had the bottom in my heart, it seems that after I go back, I really have to get the contract with Lao Yu and them immediately, son, I look at the shares of this Bincheng Commercial Group, let's just ask for a little less, and get the cooperation done as soon as possible."

As soon as he said this, Li Liqiang also came to his mind, planning to quickly complete the cooperation with Bincheng Commercial Group.

"Well, no, let's loosen our mouths and demarcate the proportion of shares, which is reduced by two percentage points to 16.5 percent."

Before, they had been biting to death at 20 percent, and what they valued was the coveting of their few floors by the Ben Cheng Commercial Group, and indeed in that location, there was no more suitable location than their hotel.

"Well, I think it's okay, as long as we show sincerity, I believe that Lao Yu will definitely let go, in fact, o, he and I drank and told me a long time ago, he wanted to agree, but he was afraid that he would be poked in the backbone by other shareholders when he went back, and now we let it take two percentage points to see if they have anything else to say."

During this time, don't look at Yu Wande and their family at the negotiation table, but in fact, behind the scenes, he and his father have become a good pair of drinking friends, especially after tasting a few private dishes concocted by his father, that Lao Yu has become a loyal fan of their hotel palace banquet.

"Dad, this is just the first step, and we still have a lot of work to do."

Li Yifan said to Li Liqiang lightly, this era is the best era for the crazy expansion of a level of enterprises, if you miss this opportunity, then I am afraid you will have to wait a few more years.

After a few years, the main ones that can carry out crazy expansion are real estate, steel, building materials and other fields, but those companies, if they don't have enough capital, you don't want to play at all.

Now is a good time to save up liliang for that era!

"What's next? Yifan, tell my father, what should our family do next? ”

Li Liqiang is also interested in Li Yifan's words, recently the career is getting bigger and bigger, Zhengyang Hotel has been on the track, every time the flow of profits is a lot, these money in the bank is also for the bank to take out usury, it is better to invest and do something.

Recently, after the edification of some professional business practitioners, my father's vision is also constantly widening, and he is also very interested in the operation of capital.

"Hehe, the next step, the next step, we are to find a suitable farm to acquire ......"

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