196. The Bigger Plan
"Buying a farm so soon?"
Regarding the acquisition of farms, Li Yifan has long talked to Li Liqiang and Zhang Shu and other families.
During this time, Li Liqiang and Zhang Shu were not idle, they sent a lot of people to investigate the hot pot consumption places in Bincheng, and found that this kind of catering model suitable for all ages is currently becoming popular in Bincheng.
And this kind of hot pot restaurant business model can just fill the gap in their low-end catering, so they also have the meaning of wanting to open a hot pot restaurant to test the water.
And what Li Yifan said is also very right, if the business model of a hot pot restaurant wants to become popular, it must have its own characteristics.
If you want to compete with other hot pot restaurants, then you must have an advantage in price, in fact, this hot pot restaurant is originally aimed at low-end consumer groups, and this part of the consumer group is most sensitive to what, the answer is very simple, that is, price.
Think about the Fucheng fat cow that was in full swing in Bincheng in later generations, and the reason why it was so popular was because he had an advantage in price.
In his previous life, Luofucheng made his Fucheng Group bigger and bigger, because he inadvertently formed an industrial chain, from cattle raising, to slaughtering, to deep processing, and the Fucheng chain hot pot restaurant he opened himself, forming a real industrial chain, so he could toss a large group from a laid-off employee of a winery.
Now this ready-made road is placed here, so weishenme doesn't lay out it in advance!
And according to this farm, in fact, Li Yifan has a bigger jihua.
One of the simplest reasons why the hot pot business in Nafu City will be so hot in the future is that his price is cheaper than other places, and the decoration of the restaurant is also high-grade.
28 yuan a plate of fat cow, buy one get one free, imagine who doesn't want to eat in such a hot pot restaurant? A few people who are full of food and drink are only a few hundred yuan, and they can eat in such a high-end restaurant, which consumer is unwilling?
The mature model is here, if you want to engage in chain hot pot, then you have to build such a hot pot restaurant, Li Yifan has already made up his mind.
"Dad, without further ado, don't you feel that there have been a lot of big hotels in Bincheng just under the name of the palace palace recently? Although the business of our hotel, at present, does not seem to have been greatly affected, but this in, there is always a greed for new and tired of 1rì, in case of which change the limelight, our business will definitely be affected to a certain extent. And although the second building will be taken out of the fifth floor if it cooperates with the business group, there are still several floors where to put it, and it is a waste to put it there, it is better to use it for business, a cheap chain hot pot restaurant will definitely make our white spoon business more popular. ”
Li Yifan's next words made Li Liqiang feel very reasonable.
"Well, what you said Yifan makes sense, but our northern province Bijing is not a big animal husbandry province like Mengjiang Province, and near our Bincheng, it is not easy to find a large-scale farm at all."
Li Liqiang said to Li Yifan while driving.
"Since you talked about this hot pot restaurant and the chain industry chain last time, your mother and I have also pondered it, this matter is indeed reasonable, and we have also sent in to do market research, this business is indeed promising. However, there is no large-scale breeding base near our Bincheng at all. ”
Li Liqiang felt a little scratched his head at this question, and Li Yifan only remembered at this time, and his thinking was a little simple.
In fact, Luo Fucheng's career in the previous life was not such a smooth road, when he first bought the distillery, and then began to specialize in low-end liquor, although he didn't make much money, but still let the distillery survive.
Later, because of the rise of the two major domestic rǔ product giants and the competition for the market across the country, the aquaculture industry near Bincheng prospered.
However, at that time, most of them were based on free-range farming by multiple farmers, and many cattle farmers went to the distillery to buy sake lees as cattle feed, which made Luo Fucheng start the idea of raising cattle.
Later, in the area of cattle raising, Luofu City made a lot of money, just in time for the domestic beef prices to rise, so he Qiankui was nǎi beef cattle together, and later Qiancui opened a hot pot chain by himself.
Later, when the melamine crisis broke out in the domestic product enterprises, he got rid of the original way and no longer supplied the two major domestic product giants, but opened a rǔ product factory and began to specialize in the production of his own cattle products.
It is precisely by relying on the reputation accumulated over the years that his nǎi products quickly occupied the Bincheng market, and even entered the market of the provincial capital, and quickly won three points with the two major nǎi product giants in China.
Now I am encouraging my father to go to Luofu City and take the haode road a long time ago, but I ignore that it is not after 2002, and it is not the era when the enthusiasm of domestic nǎi cattle farmers exploded, and the madness of raising nǎi cattle in that year has not yet appeared in 2000.
So he wanted his father to find a few farms, but it was indeed a little difficult.
But since you can't buy it, it's better to do it yourself.
"Well, Dad, since we can't buy it, we can open our own farm."
"To put it lightly, I used to let go of cattle when I was a child, and you have been in contact with our friends in the countryside over the years, how can it be so easy to raise cattle|? Do you know how much a beef cow is worth right now? Have you ever thought about how much it costs to breed, how big the site is, and how much input is needed every year? ”
Li Liqiang, who was driving the car, rolled his eyes at his son's proposal, and indeed Li Yifan thought about opening a cattle farm too simply.
Li Yifan pondered, what his father said was indeed reasonable, but did he give up because of difficulties?
"Hey! Dad, don't we have Aunt Anna? Don't forget, she is Canada, Canada is a famous animal husbandry country, we can learn from her? Even that nǎi cattle and beef cattle can be considered, let Aunt Anna think of the way, imported from Canada. ”
When Li Liqiang heard Li Yifan's statement, he also felt quite reliable, but when he remembered the import of cattle from Canada, he frowned.
"Son, the price of beef cattle and nǎi cattle imported from abroad is not cheap, and now there are more than 2,000 large cattle in our own country on the market, and the price of importing from abroad is even more expensive. I heard that in order to engage in the rǔ product industry in Mengjiang Province, many cattle farmers import nǎi cattle from places like New Zealand and Australia in large quantities, and the price of a nǎi cow is more than 10,000 yuan. ”
Li Liqiang is not unheard of, in fact, in recent times, this nǎi cattle business has indeed heated up a bit.
"Dad, that's nǎi cattle imported from Australia and New Zealand, their white spoon animal husbandry is indeed famous in the world, but in fact, Canada is not bad, and compared with the climate here of us, in fact, Canada's climate is closer to ours, that is to say, where they produce cattle, in fact, it is more suitable for our climate, and Canada's nǎi cattle and beef cattle are not as famous in the world as those produced in New Zealand and Australia, and the price is not very expensive in the world, so we can introduce a batch. There is no need to introduce thousands of heads at such a large scale, get a few hundred heads in, and then we breed him ourselves, isn't it, and the hot pot restaurant can be opened first, and this cattle breeding business can be slowed down. ”
Li Liqiang heard that this is indeed the case, and he can consider talking to his cousin Anna.
In fact, the reason why Li Yifan is so anxious to engage in breeding enterprises is that he has a more magnificent jihua in his heart, that is, he wants to build a rǔ products company that can be compared with the two major domestic rǔ product companies.
If he can't do the scale of the two giants, then he plans to be a giant in the nǎi powder industry.
At the very least, it will also allow our domestic children to drink nǎi powder with peace of mind in the future, so that the country will not be allowed to go to the world to buy nǎi powder everywhere.
In the era when the dream of the early dynasty was propagated in later generations, there was a large-scale emergence of the national income that would rather die than be a Chinese national entry, or it was restricted from buying everywhere in the international arena and snapping up nǎi fans everywhere, which has to be said to be a great irony of the dream of the early dynasty.
How sad it is that a big country in propaganda can't produce infant nǎi powder that can reassure the people of its country!
However, even without mentioning those lofty ideals, the profits of this nǎi powder industry are also huge, and it has always been that infant nǎi powder can be bought for 200 to 300 yuan for only one kilogram.
Later, Li Yifan once had a friend who worked in a large rǔ products company in China, and he once told Li Yifan that although these nǎi noodles were made with the most haode ox nǎi, the profits in it were indeed shocking.
There are always more than 200 nǎi fans, and the profits in them must be at least more than half, so even if he is determined to be a conscientious enterprise, the future of this industry will not let him lose money!
Now the two major rǔ product giants in China have set sail and are grabbing the market everywhere in China, and you can smell the smoke of gunpowder in every city, and it is too late to start on your side.
Since you can't get a piece of the pie in the fresh nǎi market, it's better to start with the nǎi powder industry, now the quality of the domestic nǎi powder is quite acceptable, and the conscience of doing nǎi powder has not all been broken, so although this industry is also fiercely competitive, the overall order is not bad, and if you intervene at this time, it is not bad.
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