Chapter 683 Framework Agreement (Second Update)
"Lin ......" Iacocca looked at Lin Hongfei, although he didn't say anything, but the meaning was obvious, hoping that Lin Hongfei would refuse the damned Germans.
Of course, Lin Hongfei would not be chatting with the president of Chrysler, when he heard that the secretary of the branch manager of a car company similar to Volkswagen was coming, he left the real boss to meet the little secretary, and he was not enough to do that, so he nodded apologetically to Iacoca, "Mr. Iacocca, I'm sorry to let some boring people disturb us." ”
Lin Hongfei's meaning was already so obvious, Iacocca naturally knew what to say at this time, he smiled and nodded, "That's right, the world is so imperfect, every time we happily drink delicious coffee and enjoy the scenery, there will always be flies and mosquitoes flying over the scenery." ”
Cao Jun retreated quietly, he was only worried that he would delay the boss's business, but since the boss was unwilling to meet that Emma, he naturally couldn't let that damn guy delay the meeting between the boss and Mr. Iacoca.
"Lin, if, I mean if...... If Chrysler is interested in this car, what price will it cost to be able to buy this model out of your company? The arrival of Rostock's secretary made Icocca feel the crisis, and he no longer dared to hesitate and asked Lin Hongfei directly.
"Outright buyout?" Lin Hongfei looked at Iacocca with a surprised look and a little annoyed, "Mr. Iacocca, are you telling me a joke?" You must be telling me a joke, aren't you? With your accurate grasp of the North American automobile market, can you not see how much of a sensation such an off-road vehicle will cause in the North American automobile market? How big will his market sales be? ”
"Uh...... All right. It's me who is greedy," Iacocca shrugged indifferently, of course he knew that this request he made was too greedy, if Lin Hongfei agreed, it would really be hell, the reason why there was such a problem was nothing more than habitual tentative actions, "So, Lin, what do you want to do?" ”
Lin Hongfei did not immediately answer Iacoca's question, but frowned. Spread his hands and said frankly, "Mr. Iacoca, please forgive me for being direct, from my own point of view, I am not inclined to cooperate with Chrysler, for the simple reason that your company's internal management and cost control are really bad," he said. Lin Hongfei shook his head, "If you use this car to cooperate with your company." I'm sure the cost has risen by at least more than 20%. ”
Iacocca naturally knew that what Lin Hongfei said was the truth, and it was the truth, he himself was the president of Chrysler Corporation, how could he not know about these problems within Chrysler? To put it bluntly, Chrysler, one of the three largest automakers in North America, has incomprehensibly low profit margins, with their highest all-time profit being $2.4 billion in annual net revenue, which is still the figure of 1984. After that, Chrysler's profits fell year after year, even in 1986, when Chrysler ranked first among the 500 companies in the United States, it did not reach this number, this situation is naturally extremely abnormal, and within the current Chrysler Company, Chrysler's previous "tradition" has been restored again: extravagance and waste, and luxury...... Of course. This is not only a Chrysler problem, but now the whole of America is paying attention to this.
Pursing his lips, Mr. Iacoca, who had always boasted of being a good speaker and known for his shrewdness and calculation, did not know what to say at this moment. Now that Lin Hongfei has made it clear that he does not believe in Chrysler's internal management and cost control capabilities, how can this be continued?
But how do you say that? It can only be said that people are forced to be anxious and can really think of any way to change, and the situation in front of Iacocca is that if he can successfully promote this cooperation with Guqi Provincial Industrial Manufacturing Co., Ltd., he can get at least one year, without resigning as president of Chrysler, before he came, he came with a martyr-like mentality, but now, seeing that the door is about to open, but it is about to be slowly closed, Iacocca is really anxious, An idea that was absolutely impossible before suddenly popped up, "Lin, I think we can cooperate in the form of OEM." ”
"White Label?" Lin Hongfei was stunned for a moment, and then his head shook like a rattle, "Are you saying that the car is produced in our country, and after it arrives in North America, it will be labeled with your Chrysler or Dodge logo?" And then sell through your Chrysler sales channels? No, no, it's definitely not going to work......"
Yes, of course, this is absolutely not possible, if Lin Hongfei agrees to this condition, Guqi Provincial Industrial Manufacturing Co., Ltd. will not be reduced to a Chrysler OEM factory? Just like Adi and Nike, who placed orders with domestic shoe companies a few years later, their shoes sold at sky-high prices in specialty stores, but the companies that helped them do OEM could only make two hard-earned money? Lin Hongfei will never do this kind of thing, and he has not fallen to that point.
"No, Lin, you misunderstood what I meant," Lin Hongfei certainly didn't misunderstand what Iacocca meant, but since Lin Hongfei reacted so fiercely to this kind of cooperation, he could only abandon this method and use the second cooperation plan instead, "Our Chrysler company will announce to the outside world that this is a brand new model jointly developed and developed by our Chrysler company and your company, hanging the common logo of the two companies, but in the consideration of controlling costs, the car should be placed in the mainland, that is, your company production." …… In terms of external publicity, we will also announce that the two production lines provided to your company will be used for the production of facelifted models, Lin, what do you think of this? ”
"That's it......" Lin Hongfei was stunned for a moment, of course he could see that Iacocca was insincere, but this is no longer important, if the Hummer H2 can be sold in the United States in the name of joint research and development and manufacturing by both parties and production in the mainland, the benefits of Chrysler cars will not be mentioned for the time being, for Guqi Province Industrial Manufacturing Co., Ltd., this is definitely a huge good news, the reason is very simple, our country has been importing cars from foreign countries over the years, and I don't like the cars I make very much, let alone exports? If at this time, Guqi Provincial Industrial Manufacturing Co., Ltd. launched a high-end luxury off-road vehicle and successfully "exported" to the United States, it will have huge benefits for enhancing the national pride of the people and enhancing the company's brand awareness and brand positioning, but despite this, it is ......
"This can be considered," Lin Hongfei quickly decided, "but I want to know how to do OEM?" Mr. Iacoca, one thing I need to make clear in advance is that although this is a luxury off-road vehicle that we have 'jointly developed', the front grille must have the car's unique brand logo, which is the Hummer logo, and the logo of our Guqi Provincial Industrial Manufacturing Co., Ltd. must also appear on the back of the car. ”
As for the appearance of the Hummer logo on the front of the car, Iacocca has no opinion on this, just like the Mustang and Ford, Corvette and Chevrolet, it can be considered that Hummer is a new high-end off-road vehicle brand created by Chrysler, but for Lin Hongfei said that the logo of Guqi Provincial Industrial Manufacturing Co., Ltd. should appear on the rear of the car...... This position, which was left to Chrysler by Iacocca, if it was occupied by the Guqi Provincial Industrial Manufacturing Co., Ltd., where would the Chrysler logo be placed? Is it possible to put the logos of the two companies in the back? This seems to be a bit of a stretch.
But all of this is already a small section for Iacoca, and the most important point at the moment is that Lin Hongfei is willing to talk to himself about this matter, as long as they are willing to talk to him, it is the best news, as for other disputes...... Then again, what else is there to talk about without a dispute? Just sign the contract directly, as the president of the company, he only needs to determine the general cooperation framework, "OK, in principle, I have no problem, if Mr. Lin has nothing to add, then I will immediately let the company's negotiation team come over, Lin, do you have anything else to add?" ”
"Yes," Lin Hongfei nodded, he really had a question to add, "There is no problem with how you publicize it, but the ownership of this car must belong to our company...... As the designer of this car and the CEO and shareholder of Guqi Provincial Industrial Manufacturing Co., Ltd., I ask for 20% of the car's net income. ”
20% of the net income, that is, one-fifth of the income will go to Lin Hongfei, if any other designer dares to make such a request with Iacoca, Iacocca will definitely not hesitate to shave the boss's ear and slap the girl's face, but there is no way, who let this car be designed by Lin Hongfei, since Lin Hongfei made such a request......
"There's no problem giving you 20 percent of the net income," Iacocca decided, "but there is one thing we have to get a portion of ownership, which is important to Chrysler." ”
"Okay, 15%," Zhilu said that if Chrysler did not hold part of the ownership in his hands, they would definitely not be able to give too much confidence in this cooperation, Lin Hongfei thought for a while and gave a 15% ownership offer, but he put forward his own requirements in another aspect, "I asked the two production lines that Chrysler had to sell to our company to sell us at a symbolic price of $1." ”
In this way, it is equivalent to Chrysler Corporation buying 15% ownership of this Hummer H2 from Lin Hongfei at a price of 15 million US dollars, this price seems to be a bit black, but it is still the same sentence, this time is really not the time for Iacocca to worry too much, to give shareholders and the company's board of directors confidence, so that they believe that they have the ability to reverse the current Chrysler's predicament is the most important, after a little thought, Iacocca nodded happily, "OK, no problem." ”
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