Chapter 105 Discussion: Come to Our CCTV (Part II)

"I don't know if the people in your station have calculated, if you use the formula to calculate the purchasing power and income level of the people in Europe and the United States on the same level as ours, how much should the advertising revenue of major TV stations in Europe and the United States be?"

"Huh?" As soon as Lin Hongfei said this, several people who were doing it looked at each other, especially Fang Cheng was a little disapproving, and even a little contemptuous: Who would calculate this if they are idle and have nothing to do?

"Of course, I haven't calculated," Lin Hongfei smiled, "But I accidentally read a piece of information from the United States, which was said by the president of the ABC TV station in the United States, if he can be put in charge of CCTV, he can increase CCTV's advertising revenue to more than 500 million US dollars within three years!" I think that although this figure must have moisture, if you convert dollars into RMB, 500 million advertising revenue a year should be reliable. ”

Lin Hongfei's words were as deafening as Hong Zhong Dalu, and they were buzzing in his brain like a morning bell: Yang Zhengguang suddenly found that, yes, he had never thought about the problem from this angle!

Yes, people inside CCTV have always attributed their advertising revenue to the underdeveloped domestic economy and the low income level of ordinary people.

From this point of view, it seems reasonable that people don't have money, they won't buy too many things if they don't have money, people won't buy too many things, and businesses won't spend too much money on advertising. But at the same time, it directly ignores the huge advantages of CCTV: in the whole world, which media has the ability to cover more than 1 billion audiences, have absolute authority, and basically have no competition?

No! There is no TV station other than CCTV!

This alone is enough to throw any other TV station in the world far away, such a huge advantage does not make money, it is simply unreasonable!

"Five hundred million a year?" Director Yang's eyes sparkled!

If you can really get 500 million advertising revenue a year, then everything you planned before can be completely realized...... As long as there is money, everything is not a problem.

"At least!" Lin Hongfei nodded, and his tone was very affirmative.

10 years later, CCTV's advertising revenue reached more than 4 billion a year, and even reached the level of 80 billion at the peak.

In the face of the temptation of 500 million, even the dignified senior leaders at the deputy ministerial level couldn't hold back, Yang Zhengguang frowned, and looked at Lin Hongfei eagerly, "Xiaolin...... Director, how do you think we can increase the level of advertising revenue of CCTV without affecting the level and quality of our programs and without causing great disgust to the audience? ”

It's a long insight, it's really a long insight! Wang Baoshan, who came with Lin Hongfei's secretary, trembled slightly with excitement on his hands and feet under the table: I didn't expect that this Director Lin actually had such a great ability, not only knew Director Yang of CCTV, but also asked Director Yang to ask him for advice! How much ability and connections does this Director Lin have?

Belch...... Is this the right thing for you to ask? However, Fang Cheng was shocked by Director Yang's reaction, a dignified senior national cadre at the deputy ministerial level, and now he is eager to ask a junior cadre at the department level for advice, this is too faceless, if Lin Hongfei, this kid deliberately embarrasses you, you will lose a lot of face......

As everyone knows, Yang Zhengguang doesn't care about face at all, can face be used as money? I used to give away a lot of face, and I didn't see much of a good job.

Fang Cheng looked down on Lin Hongfei, at this time, Lin Hongfei had no intention of hiding it at all, who was this in front of him? is a super cow who has single-handedly created the glory of CCTV; is a person who is still remembered by those super big names in CCTV ten years after leaving CCTV; is the person who single-handedly created almost all the gold medal columns of CCTV except for "News Network"; Even without its own reminder, as of the end of this year, CCTV has signed an advertising contract totaling 2.7 billion yuan for the next year. In the face of such a bull, not only can you not win the favor of the other party, but will also make the other party look down on yourself. …,

Lin Hongfei smiled shyly, this is, he was "modest", "Director Yang, this is my immature opinion, you can listen to it, if you feel that it is a little helpful to you, it is my honor...... Just think we're just chatting. ”

This Xiaolin is quite interesting. Director Yang also smiled, "Cheng, today we are chatting during dinner, you talk about it, I also listen to it, let's have a good time." ”

Of course, no one will take this seriously.

"First of all, I think one point, CCTV advertising time period should be divided, what time period of advertising effect is good, the price of advertising is naturally higher, what time the advertising effect is poor, the price of advertising is lower, individual advertising effect is excellent time period, itself is a scarce resource, should let all businesses interested in advertising in this time period bidding, the highest price wins."

"Divide different advertising time periods according to different advertising effects?" Yang Zhengguang's eyes suddenly lit up terrifyingly!

Before, he had always had a vague feeling, and always felt that the existing advertising broadcast method was a little inappropriate, but what was wrong, but after thinking about it, he never thought that Lin Hongfei's words, like a lightning bolt across the night sky, suddenly illuminated his chaotic mind: So that's the case! Yes, that's it!

Now CCTV, there is no golden rank in the high-quality time period, but this resource has actually become a scarce advertising period, but businesses are well aware of the different advertising effects of different time periods, in order to get a certain time in this time period, there are many phenomena of handing notes and calling through the back door, and the situation has become a trend of short supply.

can hand over the note, call the back door, that must be a tough relationship, Director Yang is not less anxious about this matter, those uncles, none of them can afford to offend, but how to arrange advertising, but it has become a difficult thing: there are so many time points, you can't give that if you give this, it will become inevitable to offend people.

But now, let's clearly mark the price, the best advertising time period for you merchants to get together to bid, the highest price wins, fair competition, what else do you have to say?

"Xiaolin, why don't you come to our CCTV advertising department," Yang Zhengguang, who was very excited, stood up excitedly and held Lin Hongfei's hand, "As long as you come, I promise to let you come up as the deputy director of the advertising department within three years!" ”

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PS: There must be four watches today, and I vomited blood for a thousand years!

Brothers, sisters, support the ticket to the millennium, right?