Chapter 104 discusses (I) three more to the point

Quanjude's roast duck is well-known in the world, and the taste naturally does not need to be described with too much pen and ink, but everyone's mind is not on eating tonight...... Yang Zhengguang's dignified ministerial-level leadership status, how noble is it, how can he come for a meal that doesn't cost money? What's more, he still hopes that through tonight's meeting, he will see if Lin Hongfei can bring him some new ideas in terms of business and ideas.

"Last year, CCTV's advertising revenue was only ...... A hundred million, right? Lin Hongfei frowned and thought for a moment, and asked Fang Cheng with a little certainty.

The issue of advertising revenue involves CCTV's internal finances, to a certain extent, Lin Hongfei's problem is a little "overstepped", CCTV has never announced what its annual advertising revenue is, but since Lin Hongfei has obtained CCTV's advertising revenue last year from a channel that he doesn't know, this problem doesn't seem to be so serious, Fang Cheng peeked at Yang Zhengguang, saw that the boss didn't mean to object, hesitated, and said, "Well, almost." ”

Lin Hongfei shook his head regretfully, "It's too little." ”

"Too little?" Fang Cheng's eyes widened in disbelief, 100 million! Doing nothing a year, just using the existing equipment to broadcast a little advertisement during the TV program interval has a revenue of 100 million, the comrades in the station and the advertising department don't know how happy Lu Dao is, this guy actually said too little?

Was he mistaken?!

"Yes, it's really too little, 100 million income, judging from CCTV's audience and coverage, in my opinion, 6 to 800 million advertising revenue a year is qualified, and 100 million advertising revenue a year ......" Speaking of this, Lin Hongfei shook his head disdainfully, very sneering, "With all due respect, in my opinion, what you CCTV is doing now is actually similar to calling Huazi with a golden rice bowl." ”

"You ......" Fang Cheng was a little annoyed, with an advertising income of 100 million a year, you actually said that we are called Hanako with a golden rice bowl? ! Don't talk about holding a golden rice bowl, even if you are holding a jade rice bowl or a diamond rice bowl, it is also called Huazi, and calling Huazi is called Huazi, you are inevitably too buried, if you talk in private, it is fine, but today in front of Director Yang, this must be made clear.

Taking a deep breath, Fang Cheng's face was a little angry, "Director Lin, I ......"

"Xiaolin, tell me, how can we CCTV make more money?" Yang Zhengguang suddenly spoke, and this obviously agreed with Lin Hongfei's statement that CCTV was "begging for food with a golden rice bowl".

Just took office, Yang Zhengguang is having a headache for money, last year's advertising revenue of 100 million, it looks like a lot, but a CCTV, how many people are in the editor and not in the editor? How much does it cost to have such a big family? Do I need money to buy equipment? Do you need money to do a show? Do you need money to get a house for everyone? Do you need money to pay bonuses? Everything costs money, and if you don't have money in your hand, you can only beg your grandfather to sue your grandmother and pretend to be a grandson in front of others...... Even if he pretends to be a grandson, he can't get much money in exchange, who has the money in his hand now.

For the sake of money, Yang Zhengguang was almost about to pull his hair out. Then again, if you don't think that maybe Lin Hongfei has some ideas about advertising revenue, will he come back tonight?

Talking to Fang Cheng just now, Lin Hongfei can be a little more unscrupulous, even in front of Yang Zhengguang, in fact, it doesn't matter much, but now that Yang Zhengguang asked, Lin Hongfei has to be more upright, and said respectfully, "Yes, but Director Yang, you have always been determined to reform, and you must have a comprehensive idea of how to increase CCTV's income. ”…,

"That's far away," Director Yang was used in his heart, but his face was deliberately flat, "Let's talk about it, why do we CCTV ask for rice with a golden rice bowl?" ”

Since Director Yang said so, Lin Hongfei should also take the lead, "That kid is presumptuous." First of all, the advertising revenue of a TV station is not based on how much money you make, but on how much money we make compared with our peers, and what our profit margin is...... I actually don't know the profit margin of our station, but if I want to make such a big deal, now CCTV must need the state's financial allocation to maintain, and compared with the major TV stations in Europe and the United States that are financially independent and make a lot of money from advertising revenue, it is definitely incomparable. ”

What do you mean by that...... Fang Cheng couldn't help it again, and a fire went straight up: That's right, the income of other European and American TV stations is high, but don't you look at how rich the capitalists and ordinary people in European and American countries are? Everyone has luxury cars, and the people of our country have not even popularized bicycles until now, can they compare with others?

But Lin Hongfei's next sentence blocked Fang Cheng's mouth, "Of course, everyone may think that European and American countries have developed economies, capitalists and ordinary people have money, and TV stations can naturally survive on advertising revenue......"

When Lin Hongfei said this, Fang Cheng and Yang Zhengguang nodded at the same time, they were even more puzzled in their hearts: We all know this, people's income is higher than ours, and they are richer than us, so they have the money to advertise on TV, can we compare with others? What is the ......

That's right! That's what it is!

Unlike Fang Cheng's annoyance, Yang Zhengguang became more and more interested in Lin Hongfei's next words: Since he knows all this, why did he say that just now? Could it be ...... Did he really systematically think about the differences between our country's TV stations and those in Europe and the United States? Is there even a solution to this dilemma?!

This idea even scared Yang Zhengguang himself!

How is this possible?! How old is he?!

"Actually, I don't agree with this view, of course, the income of the people in Europe and the United States is higher than ours, and the economy is more developed than ours, this is an undoubted fact, but people who hold this view have ever thought about what kind of pressure and competition these European and American TV stations are facing? They are self-employed and self-financed, and if they don't do it, the capitalists will go bankrupt, so many TV stations, why should they let the capitalists have to advertise on their TV stations? Compared with them, how much pressure and competition does our CCTV have? Is there competition? I really haven't found out. ”

Lin Hongfei's words were as deafening as Hong Zhong Dalu, and they were buzzing in his brain like a morning bell: Yang Zhengguang suddenly found that, yes, he had never thought about the problem from this angle!

————————————————————————

PS: The millennium is going to break its promise again, originally said four more, but today can only be three more, tomorrow, strive for tomorrow will be four more to make up for everyone......