Chapter 234 Man Bites Dog (One More Arrives)

Although there is $10 million in channel construction and advertising expenses in his pocket, $10 million is a lot less, but it is definitely not too much, and the $10 million in channel construction and advertising costs are to be divided equally between Spain and Germany, so that only $5 million can be used in Germany...... In a developed capitalist country like Germany, 5 million dollars can do really well, at least a good TV commercial.

Fortunately, Lin Hongfei has no intention of doing TV commercials, since he was targeting the student market at the beginning, with this specific goal, the pertinence of the advertisement is much clearer.

For work-study and part-time work to make money, foreign students are particularly enthusiastic, Lin Hongfei, who has studied abroad, will naturally not let go of this, relying on the concentrated advertising bombardment near several universities, two motorcycles from the Republic that have not yet been listed, just relying on the promotional materials posted on the campus and the seals hanging at dealers near various universities, which has caused heated discussions in various universities in Germany, which is something that many people, including Lin Hongfei, did not expect.

Of course, for this point, Lin Hongfei proudly said to Cao Jun, "Xiao Cao, know how important the appearance and practical functions of a car are, right?" ”

All Cao Jun could do was to nod again and again, looking at his boss with admiration: when he was in China, he felt that these two cars were pleasing to the eye, and Cao Jun didn't think that these two cars were particularly outstanding, but when he went abroad, he made a comparison with those motorcycles abroad, and Cao Jun found that the two cars designed by the boss were amazing, and those companies that could only make themselves look up to the mountains. In terms of the shape design of the motorcycle, it is not even comparable to his own boss!

This discovery, even Cao Jun himself was taken aback!

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While this phenomenon continues to heat up. This phenomenon has even attracted the attention of the world's motorcycle industry bosses: Honda Motorcycle Germany Branch, a middle-level official of Honda Germany Branch said in an interview quite "indignantly": "Some countries' small motorcycle companies, in their own products without perfect testing to promote him to the international market is extremely irresponsible, our Honda Motorcycle, as a highly responsible enterprise for customers, attaches great importance to the quality and details of each product, We have always been committed to providing our customers with the best possible products. ”

The Germans may not know what is going on in the road, because they can't even know that the representatives of the Honda China business office can even enter the gate of the North County Industrial Manufacturing Company, but Lin Hongfei understands in his heart that Honda instructed them to say this, and who this "small motorcycle company in some countries" refers to. Those who don't know may find it inexplicable. But those who know will immediately understand what is going on.

When Cao Jun told Lin Hongfei the news, Lin Hongfei couldn't help laughing: The boss of the motorcycle company in the world is so angry?

"Xiaocao, you can contact Miss Mia, and ask Miss Mia to contact the German media, and tell me who the gentleman from Honda Motorcycles Germany is talking about that 'small motorcycle company in some countries that has brought its products to the market without perfect testing', as long as they are willing to pay for your information. You give them all the information. ”

Although Lin Hongfei can contact Sigmund at any time? Mia, nothing happened between the two, but I don't know what Lu Dao is, facing Sigmund in person? When Mia, Lin Hongfei always subconsciously felt weak in his heart.

"Isn't it?" Cao Jun was stupefied by Lin Hongfei's words, he had never heard of the company advertising in the media still asking the media for money, and looked at his boss in disbelief, if it weren't for the concept of the boss omnipotence that Lin Hongfei had always instilled in Cao Jun's mind, I am afraid that Cao Jun would have thought that Lin Hongfei was insane. "Boss, this ...... It's supposed to be the money we give to the German media, right? ”…,

"It's just that they give us money, that's right!" Lin Hongfei swore and said, "Xiao Cao, you have to remember what news is. What is the news that everyone likes to watch. ”

"......" Cao Jun immediately pricked up his ears, and experience told him that what Mr. Lin said at this time must be a golden rule.

"What is news? For example, an old lady in Germany adopted 100 cats, and this is news; A female star who has a husband hooks up with another man, this is also news, for this kind of news, everyone will watch it, but after watching it, everyone usually has a lot of fun, and then forgets about it. ”

But what does really valuable journalism look like? For example, if a dog bites someone, it's not news, but it's remarkable that some media outlets have raised this matter to a high level, indicating that if so many dogs on the street are not regulated, more people will be bitten by dogs in the future, which brings the potential danger of rabies being spread in large numbers, and so on and so forth......

"What does valuable news look like?" Lin Hongfei said this very clearly, think about it carefully, it is indeed the case, Cao Jun nodded, and humbly asked Lin Hongfei for advice.

"The really valuable news is that someone suddenly bites a dog in front of everyone," Lin Hongfei tirelessly instilled in Cao Jun the truth that a dog bites a person is not as sensational as a person biting a dog, and the topic suddenly changed, "Xiao Cao, were you shocked to hear the news of a dog biting a person, or were you shocked to hear the news of a person biting a dog?" ”

"Of course it's a dog bite," Cao Ju said without thinking, "How normal it is for a dog to bite a man!" ”

"That's it," Lin Hongfei smiled obscenely, like a fox who had finally stolen a chicken, "The next thing we want to play is the innocent dog that was bitten." ”

Although playing a dog doesn't sound good, Lin Hongfei knows that the reason why those guys who sharpened their heads and tried their best to so-called "for art" in later generations did so just to become famous?

Scolding yourself? Lin Hongfei will not be angry because of this, Lin Hongfei, who has experienced the ubiquitous advertising bombardment in later generations, knows very well that whether it is praise or scolding, it is an excellent means to promote himself, whether it is scolding or praise, as long as more people can know about you. You have achieved the effect, not to mention the scolding war with the boss of the motorcycle industry in the world. This is not a "privilege" that everyone can have.

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The "big talk" of this middle-level manager of Honda Motorcycle's German branch immediately attracted the attention of countless people, and everyone thought very simply: what kind of company is it that makes a motorcycle industry boss like Honda feel uneasy?

When Honda, the boss of the motorcycle industry in the world, began to let his little brother slander a new brand that he had never heard of, many people immediately became interested in this matter.

People who engage in news have always had a nose that is smarter than a dog's nose, and everyone can realize the value of this news. Time. Journalists from all walks of life rushed out, and while the reporters were fighting their powers, the Munich Times received a call from a person claiming to be in the know, saying that she knew the ins and outs of the matter, but as a thank you for providing the information. It is hoped that the Munich Times will offer her a = remuneration of 3000 marks.

The Munich Zeitung is not a big media, it is just a newspaper that is distributed to the city of Munich and its influence is limited to the city of Munich and the surrounding area, but despite this, they are also a veteran newspaper with a history of more than 50 years, and they have a considerable position in the Munich press industry, and the remuneration of 3,000 marks is simply not worth mentioning for a media with considerable influence in Munich like the Munich Zeitung She agreed to her request without even haggling with the students claiming to be the Technical University of Munich. …,

Contrary to the expectations of the reporter who came to interview the "Munich Times", the guy on the phone who originally thought it was just a person who broke the news under the name of the Technical University of Munich turned out to be a student of the Technical University of Munich. And the grades are very good, he is a well-known high-achieving student of the School of Mechanical Design of the Technical University of Munich, and has even been recruited as an intern by the well-known MTU company. Miss Mia's true identity and came to interview Sigmund? Mia's reporter was immediately much more polite to her.

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"Miss Sigmund. What you say is true? "When Sigmund? After Mia briefed the Munich Times reporter on the situation, the Munich Times reporter Mr. Nadal looked surprised, "Are you sure what you said is true?" This company from the red country makes Honda, the number one leader in the motorcycle field in the world, feel threatened? ”

Mr. Nadal's surprise is normal, and anyone who hears the news will be shocked: this kind of thing, it's incredible, who is Honda? It was the leader of the motorcycle manufacturing industry in the world, and its complete product line filled every corner of Europe, and such a company would be unknown by a company...... No, no, no, it's not a no-name at all, but a corporate threat that has never been heard of before?

This statement is as inconceivable as a humble mortal to challenge the majesty of Zeus.

"I know it sounds ridiculous, but it's true, in fact, many of my classmates would like to buy a car from theirs, by the way, if I'm not mistaken, today is the day their products are on sale at various dealerships, I wonder if you're interested in checking it out?" Sigmund? Mia asked Nadal.

So far, the sensitivity of being a journalist has made Nadal realize that he and the "Munich Times" may have been fooled by this motorcycle manufacturer in North County, and they simply want to use this incident to build momentum for their products, but for Nadal, he will not care about one point, and now many media in Munich are reporting on this matter, if the "Munich Times" can dig out the inside story of this matter, it will help consolidate the "Munich Times" position in the Munich press, as to whether they were taken advantage of...... Isn't the relationship between the media and the news itself a relationship of mutual exploitation?

So for Sigmund? Nadal did not hesitate at Mia's invitation, "It's good, I'm also interested in products that can make Honda feel uneasy." ”

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Uncle Wien runs a motorcycle sales shop at the School of Mechanical Design of the Technical University of Munich, not only doing motorcycle sales business, but also doing motorcycle maintenance and second-hand car sales.

When that one is called Holger? When the Breich guys came to him and wanted to distribute their motorcycle products themselves, to be honest, Uncle Wynn was dismissive, and in Uncle Wiane's opinion, this kind of product from that distant country of the East could be sold in Germany?

Uncle Vane has no hostility towards that country, on the contrary, he is full of respect for that country, but it is one thing to be full of respect, and for the industrial capacity of that country, Uncle Vane no longer has any thoughts about the industrial production of that country after buying the manufactured products of that country through a friend in Africa: God, the things they produce are simply terrible, and to say that they are mechanical products is simply a desecration of machinery, the most miraculous existence of human invention.

But that one is called Holger? Breich's guy's words made Uncle Wine's heart move slightly, "Mr. Wiane, you have to know that the things you bought in Africa at the beginning were not qualified to be exported to our Germany, but this time our products are different, if you want to sell them in Germany, you must pass the inspection of the German quality supervision department to prove that there is no problem with these products...... Now that our products have been approved by the German government's quality inspection department, proving that there are no problems with our products, what else do you have to hesitate about? ”

Well, anyway, the government has passed the test, and I believe the quality will not be too bad, right?

With this in mind, Uncle Vane finally allowed this to be called Holger? The Breich guys gave themselves a good introduction to their products, and in the midst of this Holger? After a brief understanding of Broich's products, Uncle Vane immediately revised his thoughts: God, although their products have never been heard of before, if the quality is really guaranteed, this is definitely a good product!

Best of all, they're so cheap! (Your support is my biggest motivation.) )