Chapter 523: How to Harvest Leeks Better
At the reception, Wu Hao and Lin Wei were naturally the focus of attention of the audience. In this regard, Lin Wei enjoyed the feeling of the stars holding the moon, but Wu Hao didn't like it very much.
But it's for entertainment, even if he doesn't like it, he has to deal with these bosses and celebrities who come over deliberately and take the opportunity to come over.
He doesn't know what these people are thinking, but he doesn't have any intention of investing in the film and television industry at present. So after these people's calculations failed, they had to flock to Lin Wei again.
Although Micro Media will invest in some film and television projects in the future, it will not make a profit, and its main purpose is to promote online VR cinema lines.
In the foreseeable future, the opening of online VR cinema lines is bound to have fierce contradictions with traditional offline cinemas, so the competition for excellent film resources is very important.
In the long run, their online VR cinema line will definitely have an advantage. But in the short term, the strength of traditional offline cinemas is still very large. Wu Hao and they want to break through and grow stronger, I'm afraid it will take a lot of twists and turns.
This is just like the competition between online video platforms and TV stations at the beginning, and TV stations must have been strong at first. Online video platforms are just a new thing, and their strength is very weak, and it is as easy for TV stations to crush them as it is to crush an ant.
However, with the popularization of the Internet, online video platforms are also growing and expanding. Up to now, it can be said that it has been fighting against TV stations, on par, and even now the online video platform has a tendency to overwhelm TV stations.
In addition to some strong satellite TVs, many local TV stations and even some satellite TVs have begun to struggle to support and are difficult to maintain. It is an indisputable fact that the impact of the Internet has indeed led to the decline of traditional TV broadcasting channels.
This can be seen not only by Wu Hao himself, but also by these film and television companies and distributors. So this is also the reason why the CEOs of these film and television companies and distributors have worked tirelessly to come to Anxi to support the show.
In a joyful and peaceful atmosphere, the reception ended. Lin Wei took the opportunity to discuss follow-up in-depth cooperation with the CEOs of these film and television companies and distributors, while Wu Hao focused on online VR cinemas.
In response to the price issue that the user name is most concerned about on the Internet and the user name, the official Weibo of Micro Media and Haoyu Technology quickly responded.
In this response, the operation of the entire online VR cinema chain is described in detail, as well as the related charging standards.
The online VR cinema line is said to be an online cinema line, but in fact, it is not much different from the general online video playback platform, it is just a video resource playback website.
It's just that in the virtual world, it appears in the form of a virtual cinema, bringing people the effect of being in a real theater.
The online VR cinema line adopts two ways to coexist with VIP members and ticket purchases, of which the price of VIP members is 20 yuan per month. All users who purchase a VIP membership will be able to watch all new VIP episodes on the line without any additional charges, and there will be no additional charges.
The purchase of tickets and watching movies is mainly aimed at the movies released in online VR cinemas, which is also in line with offline cinemas. Like offline theaters, all films released will be screened using box office sharing. Fifty percent of all proceeds during the effective release period shall be owned by the distributor and the filmmaker.
Of course, at this stage, in order to attract a large number of films to join, they will be screened in online VR cinemas. Wu Hao took the initiative to increase the proportion of the distributor and the filmmaker to 55 percent, while they only retained 45 percent of their operating expenses.
This is absolutely unacceptable for offline theaters, because the proportion of offline theaters is generally 64, or even more. Theaters account for six, and distributors and filmmakers account for four.
Sometimes filmmakers and distributors take the initiative to reduce the proportion of account sharing in order to get more and longer release opportunities, and more than 30% of them are available. And some time-lapse key films, even more than 20% of them.
Wu Hao's decision, it seems that they are at a loss, but in fact, it attracted a large number of films to be released at the beginning stage and expanded platform resources.
In addition, this is also a way of marketing and publicity, which is to be equipped to earn money and attract a large number of viewers and users at the beginning.
Of course, it is impossible for them to really lose money, not to mention whether they can make money at the box office and the operation of online VR cinema lines.
Even if they lose money, there is no problem, you know, they have already made a lot of money by selling hardware equipment. The release of these videos is actually to attract more consumers to buy their VR products. In this respect, they do not lose.
Not to mention some additional income during the operation of the platform, such as advertising revenue and so on.
At present, they price the movies shown in online VR cinemas at between 10 and 20 yuan. The specific price is still negotiated with the filmmaker, and the production cost and quality of the film are different, and the ticket price sold is also different.
Although filmmakers and distributors are given the right to set their own prices within a certain range, it does not mean that they can set prices arbitrarily. If the quality of a film is not good, but they set a high price, then not many people will want to watch it. Therefore, the filmmaker and distributor must make reasonable pricing according to the quality of the film, so as to attract the audience to watch it to the greatest extent.
As for VIP members, they can be discounted on top of the original ticket price. The higher the level of the VIP membership, the cheaper the discount. From the initial 20% discount to the lowest 5% discount, it can be said that the longer the VIP member is opened, the greater the discount.
This is also done in order to maintain the number of VIP users to a certain extent, rather than thinking about how to cut leeks over and over again to tap and squeeze the maximum value of these VIP members.
All purchased films are within the specified period, which is generally two days, that is, within 48 hours, and the audience can watch them as many times as they want. You will have to re-purchase it after you reach the deadline, but of course, if you re-purchase it, the ticket price will be cheaper.
The reason for this is also to protect the interests of the filmmaker and the distributor. After all, in offline theaters, one ticket can only watch one movie.
In the online VR cinema line, Wu Hao set it to two days, which in itself is a little unfair to the filmmaker and distributor.
Of course, compared with the limited screening period of offline theaters, online VR theaters can be unrestricted and can be screened for a longer time. In this regard, filmmakers and distributors can get more revenue through a longer screening period, which indirectly makes up for their previous losses.