Chapter 524: Culture Wars and Cultural Invasions
Of course, these films can't be paid for forever. Like offline theaters, a release period will be set, but this period may be longer.
When these movies expire in online VR cinemas, they will be converted into VIP member movies for all VIP members to watch for free. As for ordinary viewers, if they want to watch, they must recharge their membership. If you really don't want to open a VIP membership, you'll have to wait for when these movies will be shown to all audiences.
Just like the three movies and TV series released this time, the Xianxia movie and a TV series will be screened for free for all users.
The broadcast rights of this movie and a TV series have all been bought out by Micro Media and Haoyu Technology, and their buyout fees are also very expensive, spending them a total of nearly seven or eight billion yuan. The reason why they spend a lot of money to buy out the movie and then screen it for free is to promote their online VR cinema line and attract audiences. Secondly, it is to promote their VR equipment, which can be regarded as a huge advertisement.
Sure enough, the benefits of this advertisement are still very good, and their VR series product sales have ushered in a new peak. Both many netizens and their own users are very interested in these films and TV series specially shot and produced for VR equipment.
Some clips of the trailers of these dramas have also been repeatedly edited, and then quickly spread and fermented on the Internet. However, because the visual effects in VR glasses can only be seen by the user himself, what you see on the Internet is just a flat picture.
Therefore, many curious netizens can only go to the nearest Haoyu Technology offline official experience store and offline sales outlets to experience, which also makes the already popular offline experience stores and major offline agent sales outlets usher in a peak again.
Some sales outlets have even made relevant restrictions, and only release a certain number of reservation experience places every day to avoid too many people in the store from affecting the service quality and normal operation of the store.
And these netizens who have experienced it have posted their experiences and feelings on the Internet, and have become a hot topic on the Internet together with many other users and experiencers.
More and more people are discussing, and these films have also received more and more attention. Not only in China, but also in Southeast Asia, South Asia, Europe and other regions, users and many netizens have become interested in it.
Maybe these people don't understand our domestic traditional culture very well, but the gorgeous and shocking visual pictures brought by this promotional video have made a group of foreigners exclaim and sigh, which seems to have opened a new world.
The public's attention has also made these dramas appear in the mainstream media, and some influential foreign media have reported on them. There are even so-called experts who have warned that this is a cultural invasion, a culture war, to prepare countries to respond and ban these movies and TV series from entering the Western world.
It even proposed to impose strict restrictions on Haoyu Technology's VR equipment products, prohibiting it from using its own equipment to broadcast some content that does not conform to Western values.
Yes, it's the same old threat theory. Although it is ridiculous to mention, it is still believed by many of you. Even the Minister of Culture of the Infant Country had to respond.
In the words of the Minister of Culture, as long as the content of the film and television works does not violate the relevant laws and regulations of the infant country, as well as ethics and universal values, then these film and television works should be screened and broadcast in the infant country and be protected by law.
At the same time, the relevant competent authorities of the country have also made relevant responses, and its content is similar to that of the infant country, which is roughly what it means.
With the statements of these two major European countries, there is no problem for these films and TV series to be broadcast in Europe. It's just that this time the genre of these dramas is mainly aimed at domestic users, and overseas users are not taken care of.
Therefore, if they want to expand overseas markets, they must absorb more excellent films from overseas countries. After all, in the current environment, our domestic cultural influence in the world is still very limited, and many countries and many people still have great misunderstandings and even discrimination about it.
Of course, this needs to be explained and clarified, but this process cannot be rushed, and needs to be done one by one. As excellent domestic cultural works continue to be exported overseas, these misunderstandings and prejudices and discrimination will slowly disappear.
If you act too hastily and violently, it will cause the other party to be alert and even resist, and the gains outweigh the losses.
Sometimes a cultural invasion is more ferocious than a gun, because it can't be seen, touched, or felt. When it comes to real power, it will really be more devastation than a terrible war.
We have suffered a great loss in this regard, and the United States has relied on the cultural influence that has been painstakingly managed over the years, and has acted recklessly in the world.
Among them, the biggest influence on the world and the most significant effect is actually the film industry in the United States, these films are constantly exported to countries around the world, constantly promoting their universal values and culture.
At first, I didn't feel it, because the influence was subtle. But over time, its invasiveness, destructiveness, and influence gradually became apparent.
Here are two of the most common and typical examples in our daily lives. For example, when we play the red and blue blood bars in the game, the blue one that comes to everyone's mind must be the one of the righteous side, while the red one is the enemy's. This is the power of cultural invasion, and this concept of red and blue camps can be traced back to the Cold War stage, because of the opposition between the Eastern and Western camps, so there are two camps, red and blue.
This also deeply influenced the social production of the film and game industry during this period and later, and slowly formed a global consensus.
And the second one is the white wedding dress in the wedding, in our traditional culture, white is not flattering. And on festive days, you must wear red, because red is festive and auspicious. However, under the influence of Western culture, people have gradually accepted white wedding dresses, and even now every girl has to wear wedding dresses when they get married, which has also made white wedding dresses the standard for weddings.
What's more, some people who worship foreigners believe that red festive traditional clothing is a bad habit and a feudal legacy.
There are many more relevant examples, and some are not suitable for this story. But it's true that we have been subjected to targeted cultural invasions from abroad.
In recent years, our country has also noticed this problem and has taken many initiatives. On the other hand, with the continuous development of our country's economy and culture, our people's sense of identity with traditional culture has deepened, and it has gradually evolved into a cultural revival trend.
However, this is not enough, we have only resisted and stifled the cultural invasion of the enemy. There is no better way and strength to spread our own culture better, and this way of spreading it is not all smooth sailing, but has encountered many bumps.
The most famous is probably the Confucius Institute, which has actively spread our traditional culture overseas and achieved very good results. However, this is still obstructed and even suppressed and attacked by some Western countries, and it can be said that the form is not optimistic.