Chapter 693: Global Expansion
With the mediation of the leaders of the commercial department, this matter has come to an end. Wu Hao and the others did not make any further moves, and the corn also deleted the Weibo content they had posted before. It seems that things have subsided, but in fact they are not, and the competition continues, but this competition is controlled within a range and has not expanded.
It is now clear to both sides that the leaders have spoken, and they must listen, at least for now.
Everyone is a smart person, and naturally knows the consequences of disobedience.
Seeing this, Wu Hao handed over the business of the domestic market to Huang Zhihua to be in charge, while he focused his attention on the overseas market that Dao Tongjuan was responsible for.
Like the domestic market, the competition in the overseas market is still fierce, especially the battle with S Star in the Southeast Asian market, which is basically a city-by-city competition.
The two sides come and go, and they win and lose each other. Wu Hao's advantages naturally stem from their excellent product performance, and their shortcomings are the advantages of S star, which has been operating in Southeast Asia for so many years, and the popularity of S star and its own strength in this region are incomparable to Wu Hao.
But even so, with the excellent performance of their products and the bonus points of virtual projection equipment, they have seized almost all large cities and most medium-sized cities in Southeast Asia.
And the S star is mainly in rural areas and small and medium-sized cities. There are many core small and medium-sized cities in Southeast Asia, and the society and market are relatively complex, and it is almost impossible for Wu Hao and his team to enter quickly in a short period of time.
So they can only gain a foothold little by little, and then slowly expand. Of course, this is mainly because their products are too dependent on 5G networks, and the 5G networks in small and medium-sized cities and rural areas are relatively weak, so they are not as advantageous as S stars.
But in large cities with relatively sound 5G networks, it is completely their home field.
In Europe, the competition with S stars is still fierce. However, thanks to the good reputation they have accumulated over the years, as well as their super user stickiness. Therefore, in the European market, they have a slight advantage.
For the new product they released this time, the response in Europe is still relatively enthusiastic. In particular, smart AR sunglasses are very sought after.
You know, Europeans generally have better eyesight than in China, so they don't like to wear myopia glasses and clear glasses.
On the contrary, Europeans or hand Europeans and Americans like the sun and sunbathe, so the demand for sunglasses is much higher than that of people in other regions.
This smart AR sunglasses, with its stylish appearance and powerful functions, really poke their hearts. Therefore, it can be seen that from the pre-sale channel, they are in a long queue every day in front of the major offline authorized stores in Europe.
These are the people who came to experience it for themselves, as well as to place an order to buy it.
In addition to smart AR sunglasses, the popularity of transparent tablets is also very high, but the sales volume is much worse than that of smart AR sunglasses. And the least favored is the modular splicable smart screen.
In the words of many experiencers, their homes don't have such big walls, or they don't pursue such big TVs.
Therefore, this modular splicable smart screen can be regarded as cold in Europe. But despite this, within half a month of pre-sales and sales, they still sold three or four hundred thousand units.
This figure is certainly far from the domestic market, but it is already very good in Europe.
Of course, it is not all smooth sailing in overseas markets, and in fact, they have faced a lot of problems.
For example, because of traditional prejudice and discrimination against colored glasses, the safety of the related electronic products they sell in various regions, especially in Europe, is frequently questioned.
Therefore, they are often investigated by various departments, including information authorities, Internet authorities, security departments, and so on.
It's very troublesome and a headache to deal with.
Secondly, for their new products, these countries have also formulated some new laws and regulations, such as one country, which prohibits wearing smart AR glasses when driving.
Although the smart AR glasses have a driving mode for the driver, the authorities in this country are still artificial, and wearing smart AR glasses to drive will be distracting, thus creating car accidents.
Some countries stipulate that when entering shopping malls, supermarkets or other public facilities, it is forbidden to wear smart AR glasses, or to prohibit the use of smart AR glasses in the smart object recognition function, etc.
There are a lot of strange regulations of this kind, so the main task of the European branch now is to send a working team to various countries to negotiate with these countries and properly solve these matters.
As for the Americas, North America is currently inaccessible to the United States, Canada and Mexico have long been opened by them, and now their products are very popular in both countries. Canada, in particular, is home to a large number of Asians, Chinese, and international students, so their products have entered and captured the Canadian market with little effort.
Even, a considerable part of it flows to the territory of the United States through the border with the United States. It's just that these people can't enjoy the relevant after-sales service, and can only go to authorized stores in Canada to get after-sales service.
As for Mexico in the south of the country or the Americas (Central America and South America) in the south, this region is relatively weak in infrastructure, not to mention the 5G network, and even the 3G network now only covers major cities.
So this large area is almost as primitive as the African continent, in a state of primitive reclamation. Wu Hao: It is still difficult for them to enter directly like this, so they can only cooperate with other companies.
For example, they signed a cooperation agreement with H for Z to jointly develop this large area.
As for Australia, it is considered a Xiaomi country, and their products are very tough on Wu Hao, and even now their products have not officially entered in a big way.
And Australia itself is two countries with a sparse population. Because of the isolation overseas, the network facilities are very poor, which also makes the promotion of their products here relatively slow.
Next is South Asia and West Asia, let's talk about West Asia first, in fact, there are so many tyrant countries, and other countries have no market at all.
West Asia is considered to have entered them relatively smoothly, and the few tyrant countries on the edge of the Persian Gulf have basically established very deep friendships with them. Even a tyrant country plans to build the world's first virtual reality country.
As for South Asia, it's a strange flower. At present, their products are only in South Asia for pre-sale, and they have not yet entered the market.
According to the regulations of Printing Poison, if a foreign brand wants to enter its domestic sales, it must build a factory in its country.
Therefore, Wu Hao and the others are still building a factory on the side of the drug. It's just that due to technical limitations, the factory over there is just a cover to deal with inspections.
It's like Wu Hao's products that have been produced are transported to the factory over there for packaging, so as to turn foreign brands into domestic goods all of a sudden!