With the hospitality of the old man and his mother-in-law, Wu Hao stayed at the old man's house for one night. Of course, because it was at home, he and Lin Wei naturally didn't live together at night.

After breakfast the next morning, Wu Hao immediately offered his farewell. As for Lin Wei, because she was busy during this time, she didn't live at home for a while. So taking this opportunity to stay at home for a few more days and accompany his parents, Wu Hao had to go back by himself when he saw this.

Soon after the Mid-Autumn Festival, it is the National Day, so the company is also in a relatively loose state. On the one hand, it is to allow employees to have a good rest and relax at this time node, and on the other hand, it is also to prepare for the Double 11 promotional shopping festival that will come soon after the holiday.

Sure enough, as soon as Double 11 passed, the entire company entered a tense state of war. With the exception of the research department and the technical staff who continued to work in an orderly manner, the rest of the company's departments were basically mobilized.

As the biggest promotional festival of the year, every company hopes to have a good performance this time, so as to draw a more perfect end to this year. Although e-commerce companies have successively invented the Double 12 shopping festival and the New Year shopping festival, the scale and quality are far less than that of Double 11.

Although they have already experienced the Double 11 shopping festival once, this year's shopping festival is a little special.

First of all, this will be their first global shopping festival after entering the international market. In other words, he will no longer face only domestic consumers, but also many overseas consumers.

The market and consumer base are expanding, which is certainly a good thing for them. But behind this good thing, there are a lot of problems that have to be solved before the shopping festival.

First of all, there is the issue of the global event sales time, and the domestic Double 11 will be sold at 0:00 on November 11, the eighth time zone in the east, that is, Beijing time. However, the time zones around the world are different, so the event is available at different times of the day around the world.

This raises the question of whether to start selling at 0:00 on November 11, our capital time, or at 0:00 on November 11, local time.

There is a lot of debate about this issue. Some people think that this is an event that we organize, so naturally it depends on our time, and we have the final say. Some people also believe that we should take care of local consumers as much as possible according to the different situations in different places, and it is more conducive to improving our sales performance by using a time period suitable for the local area.

In the end, under Wu Hao's final word, the final decision is still based on the 0:00 on November 11, our capital time.

When it comes to care, at this point in time, even our own domestic consumers have not been taken care of, let alone overseas consumers. Who would put the sale at 10 o'clock in the morning, but they can't stand the big discount of the event, so there are naturally more buyers.

In the same way, if their event discounts are large, this is enough to make these overseas consumers forget about the jet lag and wait on time.

So that's the second headache for them, and that's the margin of concessions. Because of the combination of exchange rates and local market tariffs and people's spending power, their products are priced differently in different countries. It is certainly impossible to reduce the price uniformly, only to make an appropriate price reduction according to the local market.

For example, the original H2 intelligent voice assistant was priced at 1899 yuan in China, while the unified price of this product in Europe was 339 euros. After the discount, the domestic H2 intelligent voice assistant has been reduced to 1599 yuan. In Europe, it has dropped to 299 euros, which is easier to promote and sell.

It seems that the price reduction overseas is larger than that in China, but the overseas price itself is much higher than that in China. Moreover, in order to encourage exports, the state will give certain tax rebate subsidies to relevant export enterprises, so they will earn more in this way.

Sometimes when we go out to travel, we wonder why the price of the same product we produce overseas is much cheaper than that at home, and it even feels like a loss.

The reason why they sell so cheaply and export so vigorously is that they are currently relying on subsidies and tax rebates.

The most headache for them is the sales method and logistics and transportation in the overseas market, and they will naturally not encounter this problem in China, because we already have a very developed express network and e-commerce platform.

Basically, you don't have to bother, these logistics companies will take care of it all for you. However, it is different overseas, and the situation varies from country to country.

If you choose a suitable relaxation to open this activity, this is also a headache for them. And all of their current products are produced domestically and then shipped overseas.

However, there are customs in various countries and regions, and it is a very complicated and long process from transportation to customs clearance. Therefore, before the start of the event, they must first start to transport some products to various countries for stockpiling in order to facilitate the sale of the event.

This is finally their biggest reliance and confidence in this promotion festival, before the press conference, Wu Hao promised to launch an intelligent voice assistant equipped with 'super battery' in the second half of this year.

With the successive production of these lithium battery factories, Wu Hao will also fulfill this promise and will launch new equipment equipped with 'super batteries' from the day of the event.

The battery life of the new intelligent voice assistant will be about 70 percent higher than that of existing devices. In addition to the innovation of battery technology, there are also Wu Hao's efforts in system and energy consumption. This intelligent voice assistant far surpasses all existing smart wearable devices that imitate it in terms of battery life.

In order to reflect the fairness of consumers who have previously purchased this product, this new device with a super battery will be improved on the original discount. The domestic price is increased by 100 yuan, while in Europe it is 20 euros.

For users who purchased the original lithium battery within a month before the event, Wu Hao also compensated and will give them a free one-month package. For example, it can be some personalized smart voice packs, or it can be a one-month right to use the intelligent simultaneous interpretation application.

Of course, for Wu Hao, although it seems that they will lose a lot of money. But in fact, there is nothing to lose for them, but a more effective promotion campaign.

When these users get used to these paid feature packages, they will be inseparable and spend money to continue buying.

As for those original users who want to replace this super battery, Wu Hao and they have also made relevant arrangements. The original domestic users need to pay 120 yuan to buy the 'super battery' for upgrading, while European users need to pay 25 euros. The reason for this pricing is also to stimulate users' consumption of new products.

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