Chapter 525: I'm Invited to Tea

In everyone's eagerly awaited, the movie was officially released in online VR cinemas, and the TV series was also broadcast simultaneously.

Although everyone already knows the excitement of this movie and TV series through the trailer, when they see the feature film, they can't help but be amazed by the stunning and gorgeous picture effects.

For a while, this movie and TV series not only appeared on various hot search lists, but also became a hot topic of discussion in the full name. This also makes many people sigh that it has been a long time since a movie or TV series has reached such a point where thousands of people are empty. It seems that the "Shaolin Temple" that year and the later "Returning the Pearl" reached such a scene before

And taking advantage of the popularity of this movie and TV series, the sales of their VR series products have also risen, and they are extremely popular. And due to the influence of this film and TV series, their VR series products are no longer limited to the younger group, but spread to the older group.

Through the implementation of sales data monitoring, the number of middle-aged and elderly consumers in their forties has been increasing, and even surpassed the young consumer group for a time.

Moreover, compared with young consumer groups, middle-aged and elderly people have stronger spending power, and some consumers directly choose to buy a complete set of equipment.

It was also taking advantage of this hot wind that Wu Hao decisively decided to further increase the preferential degree of related equipment. The so-called small profits but quick turnover, the most important work at present is to expand the user base.

Although the current VR user base is close to 20 million, this is far from enough, Wu Hao's goal is to reach 100 million people within two years.

Only such a large scale can support the operation of the entire virtual world and lay a solid foundation for its development.

Of course, this kind of hot scene naturally attracted the jealousy of many people. Some people who deliberately find fault and touch porcelain also make waves to show their existence.

For example, the so-called film practitioners association of a certain province issued a statement, publicly accusing Haoyu Technology and Micro Media of launching online VR cinema lines to disrupt the film commercial market and undermine the real economy.

On the one hand, some movie theater chains have also spoken, on the one hand, they are worried about the online VR movie theater line and have criticized. On the other hand, it is strongly announced that this online VR cinema line will not affect the normal operation of offline cinemas.

Even some cinema companies are ready to blackmail film and television companies and distributors to prevent them from releasing films in online VR cinemas.

In this regard, Wu Hao and the others naturally resolutely fought back. On the one hand, it is to increase investment in some excellent films and control the flow of these excellent films. On the other hand, it is to increase the proportion of online dividends and related subsidies to attract more excellent movies to choose to be released in online VR cinemas.

In addition, Wu Hao and the others are also preparing to organize a team of legal and lawyer lawyers to collect evidence on the unfair competition behavior of these theaters to report and litigate.

Just when everyone thought that a great war was inevitable, the two sides of the saber rattling died down.

No need to ask, it must be the relevant departments that have intervened.

In fact, it really is. The Ministry of Industry and Information Technology and the Ministry of Culture jointly interviewed Wu Hao and the person in charge of the cinema chain there for mediation and reconciliation.

Wu Hao was specially invited to the capital for tea, which is a joke and an image metaphor. In fact, the other party found his tea really good, and it was not a bargain at first glance.

It's just that he and the bosses of the theater chain don't have much to think about tea. At this moment, both sides are accusing each other-for-tat and venting their anger during this time.

Of course, this venting will not solve the problem, and both sides will have to return to the negotiating table. The views of the two ministries are clear, that is, the two sides must reconcile, and the incident must be calmed down as soon as possible.

To put it bluntly, this matter is the contradiction between the real economy and the virtual economy. Because of the confrontation between them and offline theaters, it has also triggered discussions and scolding wars between the whole network and even the public. Netizens and people who support each side have expressed their opinions, and the scolding is inextricable.

Therefore, in this context, the relevant departments must not ignore it, so the two ministries and commissions came forward to mediate and reconcile, demanding that the turmoil be calmed down as soon as possible.

However, because it involves the division of interests, the two sides have a very difficult negotiation, and they are deadlocked with each other on key issues.

The offline cinema chain believes that it is Wu Hao and their online VR cinema line that has harmed their interests. Wu Hao was asked to stop the relevant actions immediately and compensate for the damages.

Wu Hao and the others did not dare to show weakness, and directly pointed out a series of unfair competition behaviors and evidence of malicious suppression and attacks by the other party. Ask the other party to stop these illegal acts and apologize.

In the face of the stalemate between the two sides, it is actually difficult to distinguish between the two ministries. How to say it, the back of the hand is full of meat, and it is not good to hurt anyone.

One currently has a huge market, and the other has great development prospects. So after careful consideration, it can only be with the mud.

Even in order to force Wu Hao and the theater to reach a settlement as soon as possible, the mediation leader directly locked them up in the hotel, when they didn't negotiate, when they weren't allowed to come out.

Although the food and lodging are free and the conditions are good, neither side has the effort to spend here, so they can only sit down and talk again.

This time there was a noticeable change in the attitude of both sides, because everyone knew that when they didn't talk about it, then they had to stay forever.

So the two sides began to negotiate, and after a series of tug-of-wars, a settlement agreement was finally reached.

The protocol is long and contains a lot of content. But the overall content is that neither side can use the resources in their hands to suppress each other, and agreed to absorb Wu Hao's online VR cinema line into the domestic cinema alliance.

Of course, there are also conditions for this, that is, Wu Hao and they must open up relevant technologies, and they cannot use technology as a threat to force the filmmakers and distributors to choose them. At the same time, Wu Hao and the others must ensure that the source of the released film must be protected and not leaked. If it is because they have leaked it through their negligence, then they will compensate for the related damages.

In addition, in terms of price, Wu Hao and they are not allowed to arbitrarily reduce prices and promotions, etc., in order to protect the fairness of competition.

As a sincerity of reconciliation, Wu Hao and the films they collaborated on will also be screened in theaters and so on.

Although the settlement made them make a lot of concessions, it was generally beneficial to them. At least it has won them a stable development environment, which is what Wu Hao wants most.

As for the rest, boiled frogs in warm water, ants eat elephants, he still has this patience.

With the news of the reconciliation, netizens and the public couldn't help but be a little disappointed while lamenting the swiftness of the relevant departments, as if they had missed a good show.

Of course, this news is also good news for many people. Because the Xianxia movie that is being released in online VR theaters will land in offline theaters in the form of 3DIMAX, which is definitely a happy event for many people who have not yet purchased or cannot afford VR equipment. They all said that this movie was good, and they had to buy tickets to see if it was good or not.