Chapter 1091: Advertising Lanterns

Every time Guo Ziyi came to visit, he could see good things that were enough to make him excited, and this time was no exception, not only saw the latest artillery, but also saw light cotton armor that could defend against swords and arrows, as well as various improved weapons, and these weapons had a great effect on improving the combat effectiveness of the Tang Dynasty's soldiers and horses.

Because he was too interested, Guo Ziyi visited until the sun set, and looked at most of the new gadgets, and then he left unsatisfied, he was still thinking about the Buddha jumping over the wall on Li An's house, so he naturally wanted to try it, and the next morning, he had to come to visit again, and there were a lot of good things he hadn't finished reading?

Buddha jumping over the wall is a supreme delicacy, and the amount prepared by Ang Lee is very large, which can not only feast Guo Ziyi's mouth, but also everyone in the house can at least enjoy a mouthful of soup.

'There is such a delicious taste in the world. ’

This is Guo Ziyi's pertinent evaluation after enjoying the Buddha jumping over the wall, which is enough to prove how tempting and delicious the Buddha jumping over the wall is.

On the second day, Guo Ziyi still went to the R&D center, but Ang Lee still had something to do, so he didn't accompany him, the New Year is getting closer and closer, and Ang Lee still wants to visit the nobles? In addition, there are many people who come to visit, and heavyweights are something that Ang Lee can't offend, and he must see them.

In addition, since it is the New Year, there must be a New Year's atmosphere, if there is no New Year's atmosphere, then this year's is not interesting, the so-called New Year's flavor refers to the lively, only lively, everyone is happy, this New Year's is more interesting.

In order to be able to have a bit of New Year's flavor, every year for many years, every household will put up lights, clean the home and outside, and the shops in the city will spend a lot of energy to decorate the storefront, not to mention the big city like the capital, not only the ordinary shops will be lit up, the imperial court department will take out a part of the funds to decorate the entire city, so that the main streets of the city are full of festive atmosphere, so that the city appears more festive New Year's flavor, but also to give back to the people.

For example, Chang'an City is like this, every year during the New Year, the imperial court has to take out a large amount of money to buy various materials, and make palace lamps and other festive things, hang them on the street, so that the people can enjoy them wantonly, and in recent years, due to the increase in the imperial court's finances, the lantern festival is getting bigger and bigger year by year, and the appropriation is also increasing, and the materials have also been changed from the previous candle lighting to lighting lighting, and the brightness and safety have been greatly improved.

However, as the demand of the people is getting higher and higher, the pressure on the imperial court is also increasing, and the lanterns that have been seen in the first year, if they are stored for a year, and continue to be used in the second year, they will be complained by the people who are tired of seeing it, and feel that the imperial court is too insincere.

It's like a person who often eats meat, after eating too much, he doesn't feel anything, and he always feels that it doesn't taste as good as before, so he thinks about eating better meat, which can meet his needs, and it can also be difficult to fill his desires.

However, the lanterns at the Lantern Festival, when you look at them for the first time, you will feel very good, but if you look at the same lanterns every year, you will indeed feel that it is not interesting, after all, no matter how beautiful things are, there are times when you are tired of looking at them, and the zodiac signs are different every year, so you can't use the old ones.

In recent years, not only the streets in front of the imperial city should be well decorated, but also many lively places should have lanterns, so that the people who look at the lanterns can also scatter and appreciate, so as to solve the increasingly serious congestion problem.

At the moment when the population of Chang'an City continues to surge, no matter what you do, you must consider the bearing capacity of the traffic, because once the traffic can not bear it, it will cause a very serious congestion problem, which will make the traffic in the city fall into a serious paralyzed state, seriously affecting the travel and daily life of the people.

In the case of a small population before, even if the people of the whole capital flock to the front of the imperial city to see the lights, it is also tolerant, but after the population continues to surge, the congestion will become increasingly serious, and the streets in front of the imperial city can not accommodate the people of Chang'an City, plus the influx of population outside the city, the traffic pressure is even greater.

It is with this in mind that the imperial court chose the location of the lantern festival in different locations in the city, and even, there were several points outside the city, so that the people did not have to flock to the same place after the lantern festival was turned on, but could stagger to see, everyone scattered, after seeing a point, and then go to the next point, and the people at the next point have already gone to the next point, so that the reciprocating scenery can maximize the dilution of the flow of people and minimize the traffic pressure.

But in this way, there will also be a problem, that is, the financial pressure is too great, in the past, only a street decoration can be prosperous, the cost is a base, but with more and more lanterns, the money that needs to be spent, naturally it will follow, and this is naturally a large burden, and it belongs to the court to bear.

It is precisely because of the heavy burden that when someone proposed to continue to add a few lantern points, the official in charge of this matter immediately asked for money, and the official in charge of finance naturally couldn't take out so much money, so he was very opposed to continuing to increase the lantern points, which was a very helpless thing, who let the court not get enough money?

It is said that the current income of the imperial court is very high, and there is still more money for more lanterns during the New Year, but the imperial court needs to spend more money, and many things are more meaningful than making lanterns, and the imperial court naturally cannot spend too much resources on this kind of thing, otherwise it will be suspected of defeating the country.

On the one hand, the increasing population has higher requirements for entertainment, and on the other hand, the finances of the imperial court cannot be spent too much on entertainment, so there is a contradiction, and it is difficult to achieve both.

For this reason, the court officials in charge of the lantern festival are worried to death, because he can't complete many indicators, such as not allowing too much congestion, and at the same time, it is not allowed to add additional lantern points, and the lanterns at each point must be distinctive, and they can't be repeated last year and the year before last, and the lamps and lanterns three years ago must be broken, so every year must be a new lantern, which can be imagined.

Don't give much money, but to do a better effect, this is indeed a bit embarrassing, anyone who receives such an errand will be worried, and in recent years, there will always be some small mistakes in the annual lantern festival, such as due to too many people, resulting in a stampede accident, due to man-made destruction, the lamps are still in use when they are broken, and even, there are people who watch the lantern festival every year, dissatisfied with the novelty of the lantern festival, and feel that compared with last year, there is not much difference, and there is no sense of surprise at all.

This can't be blamed on the organizers, it is really because the imperial court's funding is limited, and they are not professional design talents, every time they get the money, they give the task of building the lanterns to the craftsmen below, so that they can quickly complete the task, and these craftsmen are also to make money, naturally they will not spend too much effort to design, to cater to the minds of the people who see the lanterns, and even, although some of the lanterns are brand new, but compared with previous years, the appearance has not changed very much, sometimes it is to change the color and size, Even if this is updated, it is obviously difficult to satisfy the people.

For example, the Sending Child Guanyin is almost every year Lantern Festival, and there is at least one in each branch venue, but the difference between each year is the difference in color and size, for example, in the first year, the clothes of the Sending Child Guanyin are green, the second year will be changed to pink, the third year is gray, the size is artificially made, naturally there will be some differences, and the feeling to the audience is actually about the same, every year to see similar lanterns, how much will seem a little crooked, and the heart will naturally not be so happy, Unless it is a young person who accompanies his lover to enjoy the lanterns, he may have a different mood, or the parents with their children, seeing their children happy, they will also be happy, but on the whole, the allocation is more and more year by year, but the feeling to the people is that it is not as good as a year, which is the greater demand of the people, and the court can not meet it in time.

While wandering around the city, Li An accidentally learned about the incident, and saw that the official in charge of the matter was worried, so he decided to help, so that the people of the capital could see more and more wonderful lanterns, and increase the atmosphere of the New Year.

Although the imperial court is very rich, it can't stand the vast area of the capital and a large number of streets, so there is naturally a lot of pressure, and Li An's first thought is to use the power of businessmen to let businessmen also join the ranks of building lanterns, as long as there are merchants to join, the lanterns can completely fill the entire street, and even, all the streets of Datang can be filled.

And if you want businessmen to take the initiative to do this, you must let them taste a little sweetness, that is, they must be able to get benefits, and then they will take the initiative to do this, if they can't get any benefits, even if they are forced, they will not work hard to do it at this time, and perfunctory is not able to do things well.

It takes a lot of money to make lanterns, but the lanterns can also be used to advertise their own goods, so that the people who see the lanterns can remember this product, so that they can greatly promote the sales of this commodity and bring real huge benefits to businessmen.

And to directly promote this thing, the effect may not be too good, only by making an example first, businessmen know how to follow suit, and Ang Lee decided to personally create a lantern for his mirror products, and it is a large kind, but it will not be too big, because of the limited time, to create too big lanterns, may not wait for the New Year.

How much time does it take to build a lantern, which has a lot to do with the size of the lantern and the manpower used, if the manpower is sufficient, even if the lantern is extraordinarily large, it can be completed within one or two days, after all, the lantern is so structured, as long as the material is prepared sufficiently, the manpower is sufficient, the time will not be very long.

"The drawings, the official has already drawn them, just build them according to this drawing, one day's time, the official will only give you one day, you must make it for the official, no matter how much manpower is used, how much money is spent."

Li An handed over the lantern drawings he had drawn himself to a craftsman he knew, and ordered.

Although the time given is too short, Ang Li believes that it is not too difficult to tie a lantern, as long as you work overtime, you can complete it in one day.

The old craftsman looked embarrassed, but looking at Li An's meaning, there was no room for negotiation, so he had to bite the bullet and say: "Li Shilang rest assured, I will let the people below stop all the work in their hands, and before tomorrow evening, I will definitely make this lantern." ”

"Okay, very good, how much money does it cost, go directly to my housekeeper, it won't be a penny less for you."

Li An said happily.

Now that the task has been taken, the lantern craftsman has no choice but to stop all the work in his hand and complete the mirror lanterns for Ang Li first, and then he can have time to complete the rest of the lanterns.

At noon on the second day, the lanterns required by Li An have been made by this group of lantern craftsmen, and Li An was notified for the first time, however, Li An still has something to do, so he let his servants go to see it, and asked to immediately put the lanterns in the center of the most conspicuous Suzaku Street in the capital, that is, in front of the south gate of the imperial city.

Although it is not yet time to open the lantern festival at this moment, Li An just wants to publicize it in advance, so that the businessmen passing by can take a good look at how they promote their own mirror products, in addition, there are many big characters around the lanterns, and the matter of recruiting businessmen to advertise lanterns at their own expense is clearly written, as long as they are interested businessmen, they can ask someone to make lanterns, and then put them on the streets of the capital, in order to promote their own products, and even, you can write out the specific location of your store, In order to facilitate people who see the lanterns, accurately find the store where the advertisement is placed.

When the lantern was just put in place, it has not attracted much attention, after all, it is daylight, the effect of the lantern is not obvious, and even not so obvious, but once it is at night, the effect is very different, under the illumination of the light, the lantern is very colorful, it will be able to attract many people to watch, and it can also let the businessmen see the effect of advertising.