In the evening, the mirror lantern is completely ready, and many people have gathered around the lantern, and many people think that this lantern is quite chic, so they want to take a few more looks.

After the sky gradually darkened, the lights inside the lanterns were turned on, so that the lanterns were more beautiful, in order to make the lanterns more dazzling, Li An had already ordered someone to turn off the street lights around the lanterns, so that the light of the lanterns was more prominent, standing far away, you could see the lanterns.

So the audience became more and more, if it weren't for the solid base at the bottom of the lantern, it is estimated that this not very strong lantern would have been crowded by the crowd.

"Look, this lantern is so strange! It's all two by two people, and there's a big circle in the middle, which is really interesting. ”

"You know what, it's not two people, it's one person, and the one in the middle is not a circle, it's a mirror, haha!"

"Oh, it's true, only a mirror can look exactly the same as a person, it's really a mirror."

"The woman above is looking in the mirror, the old man and the child below are also looking in the mirror, this family is looking in the mirror!"

"What is this for making such a lantern here! Is it to tell us to look in the mirror every day? ”

"This is to tell us that there is no mirror at home, so hurry up and buy one in the store, and go, buy a mirror."

"Let's go, buy a mirror, it's almost the New Year, it's time to prepare some gifts for the little daughter at home, what gift can have this small mirror suitable for the girl, just buy it."

The crowd erupted, and this apparently attracted the attention of the onlookers.

"Good boy, it works well! I just glanced at the lantern and immediately went to buy a mirror, which is better than advertising in Datang Daily! ”

"Yes! Oh, yes! The length of the Datang Daily's advertisements is getting more and more, and the price is also high, no one can see a small advertisement, and the effect of this lantern is much better than that of the Datang Daily. ”

"Don't always watch others advertise with lanterns! Let's make one too! Wouldn't it be a good idea to also advertise the products we want to sell. ”

"Then can the lanterns we make be placed on the street casually?"

The merchants were also noisy.

"Knock knock...... Quiet, quiet for all. ”

In the case that a large number of people have gathered around, the official in charge of matters related to the Lantern Festival appeared, which is also what Li An has just explained, listening to Li An's words, this seven-grade petty official is about to jump up with joy, because the advice given by Li An is too constructive and can completely solve the huge problems he is currently encountering.

"Everyone listens to me, this lantern is a mirror lantern, is used for advertising, the people see this lantern, you can think of buying a mirror, what other goods can also be made into lanterns, from now on, it is not a few days from the New Year, all businessmen, as long as they are willing to make lanterns, can be placed on the street, free advertising for themselves, however, it also needs to be reviewed, if it is too bad, different specifications of lanterns will be placed in different exhibition areas, the better the bigger the lantern, the more can be placed in the most conspicuous position, the advertising effect is better, the detailed situation is written on the notice, a total of fifty copies, you read slowly, don't worry, don't worry. ”

After the seven-pin junior official finished this call, his heart suddenly became much more happy, this was originally his task, but as long as there are businessmen to join, his pressure will be greatly reduced, and the lantern festival can also be very distinctive, after all, their officials' brains are limited, and businessmen in order to make their products better remembered by the people, such as ingenuity, to create a very innovative lantern, when a large group of very unique lanterns appear on the market, the lantern will naturally become extremely exciting, will be much more wonderful in previous yearsAs for the cost, who made the advertising lanterns, naturally who paid for it, and also had to pay for the venue fee, lighting fee, garbage removal fee and so on.

Of course, these are small amounts of money, and compared with the effect of advertising, these expenses are really a piece of cake, and businessmen will definitely be impressed.

Fifty posters with specific details have been posted on the nearby wall, the reason why there are so many in one breath is naturally because there will be a lot of people who read the posters, if only a few are posted, people will not be able to look at it carefully, the crowd is divided into fifty groups to look at it slowly, it can be a good way to avoid the situation that businessmen cannot see the content of the posters.

Sure enough, as soon as the notice was posted, a large group of businessmen ran over to see the notice, and in order to let them see clearly, the surrounding street lights were turned on again, in addition, even if they couldn't see it, it didn't matter, early tomorrow morning, the Tang Newspaper would post the news in a conspicuous position, and the businessmen must all see it, and then, many of them would choose to make a lantern, so that the problem that plagued the officials of the Lantern Festival would be solved. The part that the court is responsible for can be reduced accordingly, so that it can also save a sum of money for the court, at least killing three birds with one stone, the court can spend less, businessmen can advertise, the people can see more and richer lanterns, and the officials in charge of the lanterns can better complete the task and will no longer be reprimanded.

"Li Shilang, the things you explained have been completed, and many businessmen have begun to sign up."

"Li Shilang's small proposal has really helped us a lot, with the addition of these businessmen, there is no need to worry about the insufficient number of lanterns, and there is no need to reach out to the imperial court to ask for appropriations, the existing ones are enough, enough."

"I really don't know how to thank Li Shilang!"

Several officials in charge of the lanterns said very gratefully.

Li An said lightly: "This official doesn't need your thanks, just try your best to handle this matter well, you must not be like last year, you can trample on people to death during the New Year, fortunately, they are ordinary people, if you hurt any nobleman, your heads will not be enough to cut off." ”

"Yes, yes, the lower officials understand that they will do their best to handle this matter well."

Several officials hurriedly said.

In last year, because the location of the lantern festival was too concentrated, and the people hoped to see the beautiful lanterns during the Chinese New Year, so they all rushed to the street of the lanterns, and the number of people was too large, greatly exceeding the upper limit of the street where the lantern festival was located, coupled with the lack of preparation of the officials in charge of safety, which led to a very serious stampede accident, many people were injured because of the stampede accident, and some were not rescued, and lost their lives, so that what was a great joy turned into a tragedy.

Although because the people who died were ordinary people, this matter did not have much impact, but the occurrence of this kind of thing is always a tragedy, this time it is ordinary people who die, who can guarantee that the next time they are trampled to death will not be nobles, in case such a thing happens, it is estimated that the officials in charge of the Lantern Festival will not just be reprimanded, it is possible to dismiss the officials if they are not good, or even exile, who let them not do their errands well.

This is the case in this era of the Tang Dynasty, the lives of ordinary people are much lower than the lives of nobles, and it doesn't seem to have much to do with the death of a few ordinary people, but if a few nobles die, then this matter is big, although it is unfair, no one can change this, even if it is Ang Lee, it will not work, because it is easy to change anything, but it is very difficult to change people's minds, especially those with vested interests, how can it be possible to let ordinary untouchables be in the same position as themselves, which is absolutely intolerable.

Li Ang has no intention of changing these, as long as it is enough to make ordinary people comfortable, there is no need to let them sit on an equal footing with the aristocracy, after all, even if it is an equal society in later generations, it is actually only a superficial phenomenon, and it is also very unequal in essence, officials are still superior, they are still high, ordinary people at the bottom still live in the lower class, and it is becoming more and more difficult to change their fate.

Standing on the three-story building next to the street, looking at the bustling crowd in front of him, Li An was full of emotion in his heart, so many people came to Chang'an City for better living conditions, businessmen can expand a larger market here, ordinary people can find suitable jobs more easily, and there are a lot of officials, the number is called a huge, and there are more nobles who are supported by the imperial court, and people who eat idle meals abound.

In the evening, many merchants have already begun to act, and they are in a hurry to compete for the craftsmen who can make lanterns, and they will grab these craftsmen to their own shops, let the craftsmen hurry up to make lanterns, and let the people in the shop help them.

And those businessmen who are a step slower, because they can't find a craftsman who can make lanterns, they stomp their feet, and even plan to make lanterns themselves, but although the lanterns don't have any technology, they are not ordinary people can do it casually, they must have special craftsmen, this is not a step to cut, otherwise, let individuals make it casually, and the lanterns made are miserable, and many details can't be shown at all, and the rough lanterns can't pass the eyes of the relevant officials, and they will definitely not be passed. Even if it passes the review, it can only be placed in the most secondary position, and the advertising effect is greatly reduced.

Merchants are particularly anxious, however, this can make the craftsmen who can make lanterns happy, they belong to the coolies, usually do not earn much money, belong to the poor people, but in the past few days, because the merchants are in a hurry to make lanterns, resulting in these craftsmen can open their mouths to ask for the price, moreover, or pay in advance, give money first and then work, do not give money and do not work, the price is also three or five times the usual start, otherwise do not do, and businessmen for their own advertising effect, can only be reluctant to agree, after all, Even if the salary is increased by three or five times, it is only a small amount of money for them.

Because the grade and size of the lantern has a great relationship with the effect of advertising, therefore, many larger businessmen, that are at the expense of the craftsman to design a larger and more distinctive lantern, as for the cost, it is not considered at all, there is no need to consider, as long as the lantern can be produced to satisfy the businessman, that is.

In addition, in order to compare with their competitors, some businessmen do not hesitate to send spies to secretly go to the opponent's lantern production site to observe, and write down the grade and size of the opponent's lantern, so as to make a larger and higher-grade lantern.

But there are also some merchants who keep an eye on it, and let the craftsmen make only small foil lanterns in the backyard of the shop, while the main lanterns are made overtime in a secluded courtyard outside the city.

Don't look at this as just a small lantern, but it has already made the merchants of Datang fight their wits and courage, and no businessman is willing to miss such a good opportunity to become famous.

However, not all businessmen like to fight with each other, some businessmen feel that harmony can make money, so they contact each other to create a similar chamber of commerce interest group, in this group, everyone must do business according to the agreed rules, can not arbitrarily lower prices, can not do things that harm peers, everyone and the harmony together to make a fortune is not very good.

It's just that such chambers of commerce only exist in smaller regions, and the purpose of their establishment is actually to suppress the business of other regions, so as to bring more practical benefits to themselves.

For example, there are twenty or thirty restaurants in this area, but Chang'an City is so big, and there are also a large number of restaurants in other squares, with a total of several thousand, but the area of scattered and vicious competition is very stressful.

If the twenty or thirty restaurants in a certain area are united, everyone advances and retreats together, maintains the same price and service, and usually communicates more when encountering things, so that these twenty or thirty restaurants can survive very well, and there are many restaurants in this place, customers will feel that this place is lively, and they will be more willing to come to this place to consume, so as to bring huge traffic to this area, and then let these twenty or thirty restaurants all benefit.

Since they are a group, for the common good, they must unite to do this, and no one can do it alone, otherwise it is a violation of the rules and will be suppressed by the rest of the members.