Chapter 918: Focus on quality and light on marketing

We have heard too much about the rise of Haoyu Technology and Wu Hao and Zhang Jun's entrepreneurial stories, and now there are too many training courses for success, marketing, management, etc., and some chicken soup marketing numbers have been talked about too much.

There are many theories about their entrepreneurial success and the rise of the company. But there is one saying that is the most popular and the most recognized by everyone. That is, Haoyu Technology has its own core technology and pays great attention to the quality of products, which is the key to their rapid emergence and depression.

So when Wu Hao and Zhang Jun re-told everyone about this aspect of history, everyone also reported great interest.

In fact, because of the close relationship between micro-media and Haoyu Technology, micro-media is also learning and imitating Haoyu Technology at all times. In addition to the management style, there is also the corporate culture.

Focusing on innovation and quality first has always been emphasized by Wu Hao, and it is also deeply embedded in the corporate culture of Haoyu Technology. Therefore, micromedia has also learned this in the past, and it is reflected in a series of their work styles and projects.

However, compared with Haoyu Technology, the content environment that micro-media is exposed to is more noisy and easily affected by industry factors.

Whether it is Haoyu Technology and micro media, it is not all smooth sailing on the road of growth and development, but it is still full of ups and downs.

Haoyu Technology doesn't talk about it, just talk about micro media, and this year it has encountered a lot of problems in operation and management.

For example, this summer, in the company's core film and television special effects production team, more than a dozen people resigned en masse. These people were apparently poached by a company with high salaries, which led to the stalling of several projects that the team was responsible for, and the contract was extended, causing a lot of losses.

Digging up the foot of the wall is actually very common, and it is also the most willing thing for HR in major companies to do. So for this kind of thing, major companies have a good deal plan.

In fact, this incident could have been avoided, but it was because the management was relatively lax and chaotic that people seized the opportunity to succeed.

After the incident, the person in charge of the film and television special effects production team was dismissed, the direct person in charge was persuaded to retire, the head of the company's human resources department resigned, and even the vice president in charge of this aspect also deducted severe punishments such as performance bonuses for the year.

After that, the management of micro-media was strengthened, and a large range of personnel adjustments were carried out, which allowed the company to stabilize again.

In addition, on some projects, some problems have also been encountered and large losses have been suffered. For example, the failure of a project has caused hundreds of millions of dollars invested in the project to be wasted, and so on.

This is a problem that is often encountered in the rapid development of the company, and the development of micro-media is too rapid and too smooth.

Therefore, both the management and the grassroots employees will ignore these problems, which will lead to some problems and crises.

Fortunately, it was handled in a timely manner, and none of these things caused greater consequences. After that, Lin Wei also began to examine these problems and made vigorous rectifications.

Two of the big moves, on the one hand, the introduction of professional management and operation talents to replace the veterans who have been promoted with her all the way, but their ability is somewhat lacking. On the other hand, it is to integrate the company structure and department personnel to optimize the organizational structure.

These two naturally caused a big backlash, and even a lot of commotion, but in the end they all disappeared under Lin Wei's tough methods. And those veterans are also worth leaving in the end.

This also caused Lin Wei to be criticized below, and some people thought that she was unloading the mill and killing the donkey. If the company has a little success, it will suppress the elders and reap the fruits.

But in fact, this is also a practical problem that many companies face in the process of growth.

That is, what will you do when your enterprise has developed to a certain stage, and these veterans who follow you to fight the world have become more and more unable to keep up with the pace of development and lack of ability.

It is more emotional to keep them and enjoy the wealth together. It's still more rational to carry it out, let them take a back seat, or retire directly.

In fact, Haoyu Technology also encountered this situation, the four veterans who started a business together at the beginning, except for him and Zhang Jun who held the management of the company, Zou Xiaodong and Yang Fan did not belong. Yang Fan is not involved in the operation and management of the company's affairs, and devotes himself to the field of technology research and development.

As for Zou Xiaodong, after the conflict with Wu Hao was resolved, he has been in charge of the production field, and now he spends most of his time running back and forth between the factories below.

And vice presidents like Dong Yiming have also taken a back seat from important positions.

In addition to promoting some employees with outstanding ability, Wu Hao is also actively attracting some outstanding talents to join, such as the company's deputy general manager Tong Juan, human resources director Lin Jianliang, and marketing director Huang Zhihua.

Survival of the fittest, the law of nature, although cruel, is the best means to make a species, a company grow and reproduce healthily.

Even Wu Hao and Zhang Jun, although they hold the power of the company, they can't sit back and relax, in fact, this position is not comfortable, but the pressure is huge.

Therefore, Wu Hao and Zhang Jun are also constantly enriching themselves, such as going to some training courses, reading some books, listening to some lectures, and so on.

Only by constantly improving ourselves can we keep up with the development and not be eliminated by the times. This is especially important for a fast-growing technology business.

Of course, the same goes for the gaming industry and the cultural industry. In such a fierce competition situation, we must also keep up with the times, constantly bring forth the new, and create high-quality products.

Only in this way can we always gain a firm foothold in such a competitive environment and continue to grow.

Although micro-media has developed rapidly in the past two years, it has not yet fully gained a foothold in the entire industry, but there is still a lot of pressure.

The virtual world network and virtual reality mobile network under its control are not unique, in fact, several companies and giants have set their sights on it.

How to continue to grasp the advantages in this field in the future is a question they need to think about.

In fact, Wu Hao and Zhang Jun have also given them the answer, focusing on quality and ignoring marketing.

To put it bluntly, it is still the same sentence, you must be hard yourself, that is, you must do your own good, do your own products, and occupy an advantage in such a competitive market with your own products.

In the end, all your external dependence will be pale and powerless, and what you can really rely on and can rely on is your own strength and the quality of these products you launch.

Only excellent products can stand the test of time in the highly competitive market.