Chapter 363: Technical Bottlenecks in New Products
In fact, to put it bluntly, whether it is AR or VR, it restricts its development and is truly popularized in three aspects: hardware, system, and content.
Hardware is the foundation and the first hurdle that must be overcome. Only by overcoming the limitations of hardware can it be possible to develop and produce software and content.
system, which is also the most important part of a technology product. Half of the quality of a product depends on how good the system is. In addition to the requirements of a good system, it requires ultra-high computing speed, super intelligent thinking, and a simple and comfortable interactive system.
In addition to the UI interface, this interactive system also includes human-computer interaction methods and so on.
Content is the most important thing for a product to be attractive, and the hardware and system in front of it are just a bridge between people and content for content.
Good content can often bring fire to a product, just like more than a decade ago, when MP3 and MP4 format music and movies were popular, they quickly brought fire to MP3 Walkman and MP4 players, which had just entered the market at that time.
The same example is actually after the game "Chicken" became popular, because of the high demand for computer hardware, especially memory. Therefore, almost overnight, it has driven the development of the entire computer hardware market, especially the memory module market, which has made the price of memory modules increase several times in a short period of time.
Another example is the release of some popular games, which drives the sales performance of related Xbox or PS game consoles, which are classic cases of content-driven product development.
Therefore, Wu Hao attaches great importance to the content, and has set up a special project team to be responsible for this aspect of things. Later, after Lin Wei's 'micro media' was established, he handed over this aspect of the matter to Lin Wei to take over.
In addition to acquiring some film and television and game copyrights, Wu Hao also asked Lin Wei to enter the live broadcast of sports events, and actively communicated with several major football and basketball events to obtain the live broadcast rights in this regard.
At the same time, they are also using the intelligent 3D rendering technology they have developed to develop and produce related games and film and television animation works. Strive to come up with some eye-catching high-quality games and film and television animation works at the same time when the relevant products are released.
However, for Wu Hao, the first task at present is to complete the research and development of related project products.
That's right, this time they included AR and VR in their R&D plans, and they were developing at the same time. Although there are certain differences between these two products, they still have a lot in common in some aspects. Therefore, research and development at the same time seem to be scattered forces, but in fact, they can be regarded as mutually reinforcing and complementing each other.
At present, the two R&D teams are facing the difficulties of display technology, and the popular point is that the technology of display screen has not yet been overcome.
Whether it's AR or VR, there's one important component that can't be bypassed, and that's the screen. While the requirements for both are different, there are also a lot of unifications.
For example, on the selection of display screen technology direction, the two teams reached a tacit agreement.
First of all, the two teams are still looking forward to a breakthrough with the TFT-LCD panel production factory research institute in Shudu.
Since Wu Hao and his acquisition of the TFT-LCD panel production plant in Shudu, after some renovation and transformation, they immediately organized relevant workers to start running slowly, and always maintained a low production speed.
The products produced are also supplied to relevant mobile phone and TV brand manufacturers at low prices. Wu Hao and the others did not plan to make a profit immediately, but hoped that it could maintain a low level of operation, so that the production line would not stop being abandoned.
At the same time, they also began to recruit on a large scale and set up a new generation of display panel research institute in this factory.
The main task of this display panel research institute is to develop a new generation of display panels through some "special technical data" given by Wu Hao.
This includes a new generation of 8K240HZLCD high-definition display panels, as well as 'self-developed' LCD transparent display panels.
Although some technical information provided by Wu Hao was obtained, the research and development progress of hardware is much slower than that of software, and these two projects are still being developed. Although there have been some research results, there is still a long way to go before the practical requirements are met.
Therefore, at present, AR and VR are paying close attention to the research and development progress of the Shudu Facial Research Institute, which can be said to have reached a stage of waiting for rice to be cooked.
Of course, the two teams can't just wait, they are waiting while they are working on the development of plan B.
Setting up scheme B is a backup plan to prevent the failure of the project research and development of the Shudu Panel Research Institute, and it is also an attempt by the R&D team to create a new display technology.
This solution was also the inspiration that the R&D team suddenly inspired when watching a 3D movie, that is, whether the micro projection technology can be used to project the picture onto the corresponding screen through the optical lens to achieve the display of the content.
In this way, there is no need to wait for the results of screen development over there. Compared with the screen, this projection method is more energy-efficient, and it is less harmful to the eyes, and theoretically less technically difficult.
However, the technical difficulty of integrating the projection technology into a glasses-sized device was something that the R&D team members never expected.
Projection technology is ready-made, they don't need to carry out research and development, and the various projection technologies on the market are very rich, and they have a lot of choice. But no matter what kind of technology, it can be difficult to miniaturize them into such a small area and project them in an area the size of spectacle lenses while maintaining the clarity of the image.
And there is another disadvantage of projection technology, that is, it is itself a light and shadow technology, so it is very sensitive to light. The enclosed environment of VR isolated from the outside world is okay to eliminate the effects of this outside light.
But AR can't do it, you have to interact with the outside environment, which is not only easily affected by the intensity of light, but also difficult to match and track the surrounding environment.
Another problem, and the most fatal, was that the angle between the lens group used for projection and the screen had to be precise enough. Therefore, it is required that the entire equipment must be kept in a sufficiently stable environment and as unaffected by the external environment as possible.
But Wu Hao: What they do is AR and VR glasses, whether it is daily wear or some sports bumps, it may affect the accuracy of its lens group and light and shadow projection.
Although these can be solved by adjusting and correcting, it undoubtedly increases the difficulty of use, which is not conducive to the promotion and use of this product.
So after a circle, the two R&D project teams still pinned their hopes on the display panel research institute in Shudu.
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