Chapter 602: The First Year of AR Product Application
Sure enough, it came out of corn, Tong Juan's marketing ability is really strong, and she proposed a series of very targeted marketing plans.
For example, for young students, we have developed some packages that are very pleasing to young people, especially students. For example, interest-free installment purchases on joint online shopping platforms, and preferential privileges in music, videos or games.
And for this part of the population, Tong Juan proposed for the first time to invite the traffic stars of the big event to endorse the product.
Although this plan was not approved by Wu Hao, it can be regarded as an open idea. For example, in terms of customized themes and wallpapers, they will invite some celebrities to shoot relevant exclusive covers, and make them into themed wallpapers and so on.
For business office workers, it is mainly in business office and some daily applications. This part of the people actually has a relatively high consumption capacity, and what they have to do is to tap the consumption potential of this part of the people as much as possible.
As for some older people, some targeted changes are made. For example, if the elderly have poor eyesight, they can appropriately increase the font size, increase the richness of colors, and make it more convenient to navigate and use.
In fact, it is the same product, but it is just some special functional optimization for different groups, and some different marketing methods.
Since he chose her, Wu Hao has to give her enough trust. Therefore, for her series of marketing plans, except for a few rejections, all others were approved. To put it simply, it is to delegate power and let her do it.
Tong Juan also lived up to expectations, and successively adopted a number of marketing plans, so that the sales of their products increased a lot in a short period of time.
In Tong Juan's view, this is a gold mine that has not yet been dug deeply. In the past, Haoyu Technology's marketing strategy was too rigid and inflexible. But even so, they have set many sales records. If we could be more flexible, I am afraid that this number will increase significantly.
Tong Juan has no doubt about this.
And as AR products become more and more popular, fruits finally can't help but join in the excitement. A few days ago, fruit executives revealed to the media that their first fruit AR glasses will be officially released at the annual new product launch conference this fall.
Immediately, some media reported that the fruit had applied for a patent for the shape of the AR glasses. It can be seen that the shape patent of this AR glasses of the fruit is actually similar to the shape of Wu Hao's smart AR glasses, the only difference is that the fruit is more like general sports glasses. The temples of one side of the glasses are slightly bulging, which seems to prevent the electronic components from being positioned.
However, this is a photo of the shape patent, and it is not clear how it is. But despite this, some fans and media have already made a rendering and decomposition demonstration video of this fruit AR glasses.
Fruit has been committed to the research and development of AR products in recent years, which Wu Hao is clear. He expected that the AR products of the fruit would be released as soon as possible, and it was exactly what he expected.
Seeing that their product sales are so hot, plus G Song released the Android AR system, and mobile phone manufacturers such as S Star Corn have successively released their own new product plans. This also made the fruit unable to sit still, and wanted to carve up this huge piece of cake.
So far, most of the world's large mobile communication equipment (mobile phone) manufacturers have announced their own AR product plans. This AR product storm brought by Haoyu Technology swept the entire mobile communication field in an instant, and was called the first year of AR product application.
History is bound to record this strong stroke, it is Wu Hao who led the whole world to officially step into the AR era.
Of course, Wu Hao and they not only play a leading role, but have a deep impact on the entire AR technology field.
Nowadays, almost all manufacturers will send someone to negotiate with them before making AR products, seeking relevant technical authorization and component supply. Among them are S stars, as well as fruits.
The senior vice president of the fruit personally flew to Anxi to find Wu Hao, hoping to seek relevant technical cooperation with them. For example, I hope that Wu Hao will authorize them to use some of their technology patents, and secondly, I hope that they can supply relevant parts for their products.
In this regard, of course, Wu Hao did not directly refuse, but sent Zhang Jun to negotiate with this vice president. According to Wu Hao's instructions, this negotiation should be delayed as much as possible, and the negotiation cannot be completed or collapsed, and the other party's appetite must be hanged.
As the biggest competitor of their products, how could Wu Hao be willing to provide technical and component support to competitors. However, due to the huge pressure of the current rice country, Wu Hao first asked Zhang Jun to talk to him, in fact, he was testing the rice country, and constantly used this news to stimulate the media and those guests in the rice country.
What they lack now is time, so they have to do everything they can to delay it. As a well-known technology giant in the United States, fruit is also a representative of the intelligent consumer products of the United States, and has a huge influence in the United States.
Therefore, the United States will inevitably take these factors into account when formulating the next sanctions plan against them. While it is unlikely to influence the final decision, it is at least able to stall for time.
As for the corn, since Tong Juan jumped ship and came to them, the corn quickly sent others to contact Wu Hao and them. There is only one purpose, hoping to obtain relevant technical licenses and parts supply.
In this regard, Wu Hao and their side responded very resolutely. That is, the current supply of parts in the factory is relatively tight, and the expansion of the external supply of parts is not considered for the time being.
In addition, the supply orders for new lithium batteries that originally belonged to corn are also shrinking. In addition to the extruded amount to meet their own product needs, all the rest are distributed to other manufacturers who cooperate with them, such as Hwei, Blue-Green Factory, Medium Gorilla and so on.
In fact, in addition to domestic manufacturers, the demand for their new lithium batteries in other countries is also increasing. On more than one occasion, Fruit and S Star have also hoped to increase the supply of related orders, and electric vehicle overlord Tsra also hopes that their high-end electric vehicles produced in China can use their new lithium batteries as in-car power supplies.
However, because of Biaqi, Wu Hao and they have not agreed. In fact, almost all the car battery modules produced by their factory are rounded by Biya Automobile.
For this reason, Tang Fusheng also came to him several times in person, and gave him a great discount on the price, and finally Wu Hao agreed to sell all these batteries to them.
It is also with this new lithium battery that the sales of BYD's new electric vehicles surpassed Tsra for the first time and ranked first in the sales list of household electric vehicles.
It is precisely because of the sweetness that it tasted, so Biya Automobile looked at this piece more closely, and even sent special personnel to guard the factory to ensure that the "supply is normal".