Chapter 32: Crisis
On the second floor of "Qixiangju", Wu Kejiu looked at the exquisite wooden sign in his hand and said to Supervisor Qin in front of him: "What is this?" I'm asking you why business is not good these days, and what are you doing with this? ”
Director Qin had a bitter expression: "Outside the junior staff, this wooden sign comes from Du Juren's 'Drunken Immortal Residence'. They didn't know how to come up with this method, as long as they paid the same money, they would issue such a wooden sign, and they would have discounts in their stores in the future. ”
Wu Kejiu laughed when he heard this: "Who is crazy and spends the same amount of money to buy such a wooden brand!" ”
"It's small, I didn't make it clear. The money has always not come to buy this brand, but it is stored on the counter of 'Drunken Immortal Residence', and it can be used to offset it in his store in the future. With this brand, there will be a discount at 'Drunken Immortal Residence'. The small staff looks at the sign with a few stars, which is the sign. I inquired clearly, a star can be folded by nine, and each time a star is added, it will be added by half. Up to five stars, you can get 75% off. Who in the world doesn't like to take advantage? There are discounts, so naturally rush to take them. After running the wooden sign of 'Drunken Immortal Residence', we can only go there to eat and drink, and we naturally sell less here. ”
Hearing this, Wu Kejiu was stunned for a while before he figured out the whole thing.
However, in more than a month, Du Zhongxiao was full of tricks and robbed many businesses of "its Xiangju". In recent days, it has finally pushed his long-planned membership system. The two restaurant markets overlap, and "Zuixianju" is already a higher level in operation, and the membership system is a big killer for "its Xiangju". "Drunken Immortal Residence" has, "its fragrant residence" does not, all "its fragrant residence" has, in addition to exquisite wine utensils and luxury decoration, "Drunken Immortal Residence" is everything.
At this time, the social atmosphere advocates luxury, and simple and cheap may not attract customers, but the membership system is different. People always have a mentality, although they are willing to spend money, but the merchant promises a discount in advance, and this treatment reflects a special identity, so they can't help it. "Drunken Xianju" launched this kind of membership-based wooden sign, which immediately swept Linying County. Anyone who is outside the city has to go to the "Drunken Immortal Residence" to set up a sign, otherwise friends will get together and will be talked about all the time. However, in half a month, "Qixiangju", which is not far from the "Drunken Immortal Residence", has been greatly affected, and the business has deteriorated a lot.
Du Zhongxiao opened a restaurant, to make money is the first purpose, and the other purpose is to squeeze down "its fragrant residence" and let out his own bad breath. Since the opening of the restaurant, many means are to grab the business of "its fragrant residence".
After listening to Director Qin explain what happened, Wu Kejiu was so angry that one Buddha was born and two Buddhas ascended to heaven. This Du Zhongxiao, when he used to watch him sell sheep's trotters, he didn't expect to open a restaurant by himself, and there were so many tricks.
Throwing the sign on the ground, Wu Kejiu said sharply: "It's just a wooden card, and we make it in the same restaurant!" Tomorrow you will find a carpenter, use good wood, make hundreds of dollars according to this brand, and put my name on it! Isn't it just selling alcohol at a discount, which one won't! The Du family puppy wants to cut off my business, and it's too tender! Better than wine and food, better than good wine utensils, which of them can compare to my family! I don't believe that my family's restaurant, which has been open for decades, would be so defeated by a first-time businessman! ”
Director Qin bowed down and agreed, picked up the sign from the ground, and thought secretly in his heart. "Drunken Immortal Residence" launched a wooden card, discount is secondary, the most important thing is to tie up the guests, which Director Qin has long thought about. "Qixiangju" only now thinks of going to school, in fact, it is a little late.
The county seat is so big, and there are so many people who often go to the restaurant to consume, and the official liquor affairs of Feng Jie's level have long followed the "Drunken Immortal Residence" to learn, and the surrounding guests have been divided up early. This wooden sign is hateful, once it is done in a restaurant, as long as it does not offend the guests, it is always tempting to go there to consume in the future. Now that the "Drunken Immortal Residence" and the official liquor affairs have been done in advance, those who want to eat and drink go to the "Drunken Immortal Residence", and those who want to go to the official liquor affairs extravagantly, most of the guests in the city have been divided by them, which is equivalent to carving up the market.
Thinking of this, Director Qin sighed: "Outside the junior staff, with all due respect, it's a little late for us to make this wooden sign now." I asked the regular guests, and most of them have already set up wooden signs at the 'Drunken Immortal Residence' and the official liquor office, unless we give you additional benefits, it will be difficult to attract people. Consistent money, Bi Yi is not a small amount, how many families are willing to deposit on the cabinet of the restaurant? Those two restaurants are very vicious, and those who can take out this spare money are often the big customers of the restaurant, and they have won it in advance, making it difficult for us to do business. ”
Director Qin didn't say anything, members who have a wooden card have many privileges in the restaurant. This includes a la carte of alcohol, the deposit and withdrawal of change after each meal, special discounts, including credit, and so on. The more time passes, the more privileges there are, and the more difficult it is for latecomers to grab business.
Seeing Director Qin's embarrassed look, Wu Kejiu sneered: "The Han family turned out to be just a foot shop in my family, and if his family's wine was cut off, he would have no food and clothing. The Du family is even more waste, the old capital is the first, and they make a living by picking up wine lees, and the small ones eat the last meal but not the next meal. The two families just relied on the mercy of the county officials to give them a restaurant to do business. What kind of business can you do without half a bit of background? Director, you pay more attention, take good care of it, and do the business of the restaurant! deserves to be 'Drunken Xianju' next to my restaurant, so crowded that they have no business and can't make money, I saw how they pay the rent in the county at the end of the year! Is the rent of the official family so long? Look at their faces then! ”
Director Qin respectfully agreed, but his heart was not as optimistic as Wu Kejiu. "Drunken Xianju" is to filter wine from sake lees, the cost is very low, and the "Yao Jiazheng Store" and the official liquor service are also credited to them, but I am afraid that it is not so easy to squeeze down. Restaurants are different from other businesses in that they are cash transactions, with considerable cash flow every day, no capital bottlenecks, and very fast accumulation. "Drunken Immortal Residence" is like this, in more than two months, business is getting more and more prosperous, where is it so easy to squeeze into no business. In the past two months, the tricks of "Drunken Immortal Residence" have been frequent, but they have squeezed "its Xiangju" sadly.
Seeing Director Qin's embarrassed look, Wu Kejiu said: "Director, you have been working in a restaurant since you were a teenager, what scene have you not seen?" 'Drunken Immortal Residence', a small business, also wants to support a big scene, and they can't do it if they think of a way! ”
Director Qin arched his hand: "Rest assured that the little ones will do it with their hearts." It's just that 'Drunken Immortal Residence' has wine that we don't have in our store, and there are dishes that we don't have in our store, but this matter is a little difficult to do. In the final analysis, the restaurant sells wine and food, and we can't compare these two things, how to deal with them? ”
Wu Kejiu slapped the table irritably, got up and paced back and forth. Now "Qixiangju" is stronger than "Drunken Immortal Ju", that is, it is more luxuriously decorated, with exquisite wine utensils and neat sisters singing. Now the problem is that the three restaurants are united, there are "Yao Jiazheng Store" and the official liquor department to borrow wine utensils from Du Zhongxiao, and those who sing music can go outside to call, and the advantages of "its fragrant residence" are becoming less and less obvious. This period of time is the most hateful, and from time to time there are guests who come to the color building of "its fragrant residence" and ask my sister to go to "drunken immortal residence" to sing songs. This is the rule of the world, and "its fragrant residence" cannot be stopped, and can only watch the situation deteriorate day by day. There are even many sisters who have already sat in front of the door of the "Drunken Immortal Residence", making the door of "Qixiangju" deserted every day. If you don't think about it, the guests of "Qixiangju" are about to be robbed of "Drunken Xianju".
After thinking for a long time, Wu Kejiu stood up abruptly and said to Supervisor Qin: "Director, how the Du family filters wine from the lees, does no one really know?" ”
Director Qin was taken aback, and hurriedly said: "Outside the junior staff, those two families are very careful, and only their own people can filter the wine, how can outsiders know?" ”
Wu Kejiu's face was gloomy, and he said coldly: "You use some heart to find someone." We are just spending some money, and we must learn the Du family's method of straining wine. With their wine, I have my own means to clean up the 'Drunken Immortal Residence'! ”