Chapter 31: Competition
The afternoon sun was warm and bright, and Du Zhongxiao walked on the road, a little lazy.
Wu Kejiu thought that as before, his house was the largest restaurant in the county, and most of the officials in the yamen were familiar with him, and everyone let him. Just now, I shouted at Feng Jiejie, thinking that it was a great crime for "Yaojiazhengdian" and Du Zhongxiao to join forces to sell wine. Where did I think, now it's not the same as before. Because he falsely accused Du Zhongxiao of brewing wine without permission, he offended the people in the yamen, how many people were implicated by him, and who would speak for him.
Feng Jiejie is in front of the yamen, and occasionally he has to go to the yamen on an errand, and he understands the things in the official face very well. Fan Zhen is a person who can give away the champion just because of the decency of a scholar, and he is extremely strict with the officials under his rule, and the yamen is no longer what Shi County Ling was when he was there. The officials who had anything to do with the Wu family in the past were either transferred away or taken away from real power, and there was no one in the yamen to help them speak. On the contrary, it is the Du family, because there is Du Xun, a township tribute jinshi, Fan Zhixian is particularly high-minded, and now he can't be offended.
After a meal, we talked for nearly an hour. Feng Jiejie and Tang supervisor passed the buck to each other, and the final result was that not only did the "Yao Jiazheng Store" go to the south of the city to sell wine, but even the official wine warehouse of Feng Jiejie also exchanged wine with the Du family to sell, leaving only the "Qixiangju" family.
Thinking of this result, Du Zhongxiao wanted to laugh, the depression of being bullied by the Wu family these days finally dissipated a little.
Back at the restaurant, Han Lian waited at the door early. As soon as he saw Du Zhongxiao, he hurriedly greeted him and asked, "How is it?" What did Feng Jiejie say? ”
Du Zhongxiao said with a smile: "The festival level didn't say anything, but in the future, the official wine warehouse will also be the same as the 'Yao Jiazheng Store', and we will exchange wine to sell." The rank of the festival made it clear that he would make up for the share lost by those who drank strong liquor in his territory from exchanging wine with us. ”
Han Lian couldn't help but be stunned: "Is that really what the section level said?" Even the official wine cellar also exchanged wine with us? Only 'its fragrant residence' is left? ”
Du Zhongxiao nodded again and again: "Daddy Han is right, that is, only 'its Xiangju' is left!" The Wu family has been making trouble for us, how can they exchange wine with us to sell? They rely on the big restaurant and do it for a long time, and they want to bully us, it's not so easy! ”
After speaking, Du Zhongxiao raised his legs and entered the restaurant, and Han Lian was still stunned at the door.
entered the small hall at the back, where Yueniang was sitting.
Du Zhongxiao sat down on the side and said to Yueniang: "Sister, I'm thirsty on the road, come and drink a bowl of tea." ”
Han Yueniang got up, brought tea, sat down next to Du Zhongxiao, and said, "I don't know what Feng Jiejie doesn't know how to say this time." ”
"Jiejie is a person who knows things well, and knows that we are doing the right thing, not only did he not say anything, but in the future, his official wine warehouse will be like 'Yao Jiazheng Store', and he will exchange wine with us to sell. Now there are a total of four restaurants in the city, and only one of 'Qixiangju' is left as our opponent. I'll see how long the Wu family can die, and sooner or later they won't be able to drive. ”
Han Yueniang sighed: "That's fine." If the restaurant is opened, we will make some money, and our two families will not lack food and clothing. ”
Du Zhongxiao said with a smile: "Sister, if I just want to be short of food and clothing, why should I put so much effort into it!" I've thought about it here, our restaurant is not far from 'Qixiangju', and we have to grab all their customers. How did the Wu family puppy deceive you a few days ago and not repay him, how can I feel at ease! If you have revenge and don't take revenge, you don't let him taste the same taste, and it's hard to get out of the evil anger in your chest! ”
Han Yueniang sighed: "Da Lang, I don't know whether to say something or not. ”
"Do you have something to say! We're like a family, and there's nothing else to talk about! ”
"Da Lang, you are a scholar, you should spend more time on learning, and prepare for the imperial examination. A few days ago, both of us were cut off from food and clothing, and we had to run for life. Now the county officials are pitiful, the restaurant has also opened, everything is going well, the business is still passable, and the two families have no worries about food and accommodation. Da Lang put his mind on the restaurant again, but he was afraid that he would miss his career, but he would lose a lot because of a small thing. ”
Hearing this, Du Zhongxiao couldn't help but be stunned. During this period of time, all he was thinking about was how to make money, how to crush the "Qixiangju" next to him, and let out a bad breath in his heart. I often think about reading, but I always feel that it is still far away, and I don't put it into action. Now that Han Yueniang mentioned it, she suddenly remembered that studying and taking the Jinshi exam was the only way out for her in this world.
After thinking for a while, Du Zhongxiao said, "What my sister said is true." It's just that the next imperial examination is still two years away, and there is no rush at this time. Now that the restaurant is newly opened, all kinds of things can't be let go for a while. The imperial examination is not a trivial matter, you need money everywhere, and if you don't earn some money, how dare you do it? My family is because my father went to Beijing to take the exam last year, and he spent all his savings, and now he can't breathe. ”
Han Yueniang smiled: "That's a good thing to say, just don't forget about business." ”
"I can't forget, how could I forget." Du Zhongxiao sighed. In this world, no one understands better than him that studying and becoming an official is his only way out. In this era, even money is unreliable, and it is too common to be poor and rich. It is all too common for a family to have a lot of money, and if one is not careful and will fall into ruin in a few years.
Just like the Wu family of "its fragrant residence", decades of accumulation have led to the current situation. But don't think that their family business is iron, and it will fall very quickly. Wine is a franchise, and it is easy to make money, but once the business is bad, the money is lost quickly. Since the government allows the division of land, each restaurant has a corresponding quota, and no matter whether it sells so much or not, the liquor tax must be paid. Once the wine cannot be sold, the liquor tax will not be reduced, and how many families will quickly be siphoned off by the government. This kind of business can't be closed casually, it must be agreed by the government, and it is unlucky, and it doesn't take long for the rich and noble to pile up debts. Du Zhongxiao is full of energy now, and he is going to the end of the Wu family.
After pondering for a long time, Du Zhongxiao said: "Wu Kejiu's house is really annoying this time, if I don't clean him up, it will be difficult for me to study with peace of mind." Yueniang, after a few months, I cleaned up the Wu family's 'Qixiangju', and after I got my heart on my mind, I would naturally work my studies and prepare for the imperial examination. ”
Han Yueniang smiled: "Da Lang said it easily! 'Qixiangju' has been selling wine for many years, and it has been the best restaurant in the county for many years, how do you deal with it? If I want to say, anyway, the wine we sell is different from other families, and we can't always stop eating and clothing, then that's it. ”
Du Zhongxiao smiled slightly: "I naturally have a way." Now the 'Yaojiazheng Store' and the official liquor business are all exchanging wine with us to sell, and only the 'Qixiangju' family is left who does not sell spirits, and it is not far from us, so we can do tricks. ”
Where is Han Yueniang willing to believe it, tilted her head and said, "What can you do, I'll listen to it." If it's just empty words, I advise you to study well with peace of mind and don't waste your energy on these things. Time flies, Dalang, take advantage of your youth, don't waste your time. ”
Du Zhongxiao said: "We have other wines to sell here, and there are no spirits for sale in 'Qixiangju', which is the starting point." Two days later, we made some cards in the restaurant and distributed them to the guests. As long as you have a card, you can get a discount when you come to our restaurant. If you do a good job, you can apply for membership for frequent guests, deposit money in advance, and give some discounts when you spend more. Anyway, in a word, it is the most cost-effective way for customers to come to our store only if they continue to come to our store. In this way, all the guests on the side of 'Qixiangju' were snatched over! ”
Han Yueniang laughed when she heard this: "What member, what kind of mess, the most important thing in the restaurant business is good wine and good food, what's the use of you getting those?" Dalang, you better not think about this. ”