Chapter 333: Five Characteristics

Everything has a priority, and now that the North Lane Market is about to open, Han Yi really has no time to take care of anything else.

Although Pingkangli has been criticized for being the place with the highest crime rate in Chang'an, but the flow of people in Pingkangli is the most, because this is the location where the Qinglou is concentrated, and today's main consumer force is men, after all, there are still many inconveniences for women on the street, and most of the people who come here are princes and nobles who are generous.

But that's just one thing, and the other is Women's Day.

Women, but an untapped customer group, this is an obvious income, many merchants are because of this, and feel great interest in opening shops in North Lane.

The third is the drama, the popularity of the drama has brought an unprecedented flow of people to the North Lane, and the place with many people is easy to do business, which is an iron law in business.

Of course, there are still many reasons, but based on the above three points, it is definitely a wise move to open a shop in North Lane.

But because Han Yi is out of the house, Fengfeilou just gives specific business hours, and there are many details that cannot be discussed, now that Han Yi is back, the North Lane has also been renovated, and all kinds of signs indicate that the investment promotion is in the final stage.

On this day, Liu E called those businessmen who were interested in cooperation with both sides to Fengfeilou.

There were about 30 people in total.

The meeting took place on the second floor of the Fengfei Building.

The people have arrived, but Han Yi has not appeared, although Feng Feilou's hospitality is very thoughtful, fruits, almost one by one, but some people in Wuzi are dissatisfied.

"It is said that Han Yi, the proprietor of this Fengfei Building, is just a little baby who is not yet the age of a weak crown, and he doesn't know how to be polite. Let's wait here. ”

"Brother Qian is right, although we are all businessmen, but in the business world, who is not a figure with a head and a face, he Han Yi is just a newcomer."

"Is it true that they are great in North Lane, if we don't come. I don't think he can afford to open this shop. ”

"Don't complain, now this surnamed Han is in the limelight, I heard that he has recently become an official."

"So what? I'm not afraid of him. ”

While they were complaining, Han Yi had just walked out of the backyard, followed by the dog-headed military master Liu E.

"Brother Han, you have to pay attention later, don't be too excited."

Liu E whispered instructed, if Han Yi was excited. That's going to scare people half to death.

Han Yi was nagged by her for a morning, and it was inevitable that she would be a little impatient, and said: "I said Sister Liu, we are here to talk about business, not to kill people and rob goods, can you be guilty of this." ”

Liu E was also very unhappy when she heard it, and said, "I don't want to be so verbose, but look at what you have done before." I can tell you, many of these people are from big families. We can't afford to mess with it. ”

Regarding this point, Liu E has long told him that now commerce is actually monopolized by the aristocracy and the Shu clan, because ordinary people are self-sufficient, where they have the qualifications to do business, and the nobles have more resources in their hands. Therefore, it is used for trading, but it is generally sent to some doormen or servants in the family to represent it, and the children of the nobility will not be involved.

Of course, the Yuan family is an exception. It is precisely because of this exception that the Yuan family was able to achieve such great success.

"Okay, okay, I know, I know."

Han Yi saw that Liu E was about to explode, so he hurriedly did something perfunctory.

When he came to the building, Han Yi went directly to the second floor, and swept away, all of them were elder-level figures, there was no doubt that he was a young man standing here, looking out of place.

Liu E's ability to whisper is also first-class, and after a while, he told Han Yi the names and origins of these people.

"Everyone, everyone, I'm really sorry, something happened temporarily, so it was delayed, so you just waited, I really don't want to go, and I ask for your forgiveness."

As soon as this Han Yi came up, he confessed his mistake.

After all, they are all businessmen, and people complain and complain, but in front of people, they must have different hearts, and everyone also got up and bowed back, saying that they can understand, and they didn't wait long or something.

"You may be seated, you may be seated."

Han Yi stretched out his hand again, and after they sat down, Han Yi arched his hand and said: "Han feels very honored that you can take time out of your busy schedule to come here today, and I would like to say thank you here." At the same time, the only thing Han can repay you is to make your trip worthwhile. Since all of you seniors are busy people, I won't talk too much nonsense, so as not to delay your business. ”

After a pause, he continued: "You have come here today for no other reason, just to be able to do business in North Lane. I believe you know better than me about the advantages of North Lane, so I won't go into them all. What I'm saying is that if you're just thinking about opening a shop in North Lane, you're wrong. ”

Everyone looked at Han Yi curiously, they came here to open a shop, and they wouldn't step on it here to facilitate prostitution.

Han Yi glanced at it and said, "What is North Lane?" A street? Or is it a street full of shops? At present, this statement holds. But in the future, I believe that such a statement will never exist in the world again. There is only one definition of what North Lane is, and that is a brand. What is a brand again? It's hard to explain, but in simple terms, it's the most valuable asset in the future, and one that can bring lasting benefits.

A more specific point is that whenever people want to buy something, they will always say a word, go to North Lane to buy, the things in North Lane are good, just by virtue of the word North Lane, it is trustworthy. That's what I'm looking forward to in North Lane. ”

"Brother Han, your breath is inevitably too big, there are East City and West City, it is impossible for you to exceed two cities in the North Lane."

A slightly chubby middle-aged man said.

This person Han Yi knows that his name is Qian Dafang, to be honest, this guy is not generous at all, he is the owner of Qian Ji Rice Shop, and Han Yi has also been to their rice shop to buy rice. However, their Qian family is also considered to be the leader of the Shu clan, and his father used Chang'an to send a lot of water during the Zhenguan period, and skillfully avoided the eyes and ears of the government. secretly hoarded grain, made a war fortune, and established a position in the business community of Chang'an in one fell swoop.

Although their status is low, they are actually very wealthy, and they also have dealings with some officials.

Han Yi smiled: "Why not, there are many rules in the East and West markets. The government controls it very strictly, relatively speaking, we are relatively free in North Lane, and we also have a women's market, the most important point, the pattern of the East Market and the West Market has remained unchanged for thousands of years, and now they have fallen behind, and I will create the North Lane into a new pattern in the world, so to speak. Everything in our North Lane is made to do business. ”

As he spoke, he nodded to the tea five beside him.

Cha Wu immediately asked the two subordinates to carry a vertical wooden board up, and a white cloth was pasted on it, and some architectural patterns were painted on the white cloth.

Han Yishou said: "This is my plan for North Lane. ”

The merchants immediately came forward.

Han Yi took a thin stick handed over by Cha Wu, pointed a little above the planning map, and said, "Near both sides of the street is the shop concentration area, which has ten attics and thirty shops. And the largest of them has been rented by Uncle Xu Jiu's cloth shop. ”

Everyone was shocked when they heard this, and Xu Jiu's cloth shop has been moving frequently recently.

Xu Jiu smiled.

Qian Dafang said: "Brother Han." You're not kind, why was Xu Jiulang able to rent a store in advance? ”

Quite a few people nodded their heads.

Han Yi said with a smile: "Don't talk about Uncle Xu Jiu, some small shops selling snacks have also been rented out." We didn't say that we couldn't rent it, but you were hesitant all the time. ”

The merchants were silent.

Feng Feilou has been attracting investment, but Han Yi is too capable of causing trouble, so he provoked this today. If you provoke that one tomorrow, who dares to come, they have been waiting and seeing, if it weren't for Han Yi being an official, it is estimated that the number of people who came today would have to be halved.

Han Yi didn't say much about it. He continued: "There are too many characteristics of our North Lane, and there are too many places that can attract guests, and our Fengfeilou drama is one of them. ”

Speaking of dramas, there are immediately people: "Now that "White Life and Death Love" is coming to an end, will you have a drama next?" ”

This drama is the root of the North Lane's turnover, nothing can compare to it, and everyone is very curious about whether the myth of the drama can continue.

Han Yi said: "Of course it will, I am not afraid to tell you, this "White Life and Death Love" is just a work to test the waters, due to the hasty preparation, it cannot be considered perfect, and now the second drama is already being planned, I believe this will be the pinnacle of our Fengfeilou, and it will not disappoint." ”

Everyone nodded frequently, they don't want to surpass "White Life and Death Love", as long as they can continue this situation.

Han Yi said: "As for the second major feature, it is Women's Day, the business opportunities in Women's Day, let me say that I am afraid I can't finish talking about the last day, the important thing is that this is not available in the two cities, in addition, that is, the Women's Pavilion will be moved here from the West Market, around the Women's Pavilion, there is a circle of shops, my plan is to buy and sell completely for women, all concentrated here, such as rouge, jewelry, and so on." ”

This women's pavilion has always been very famous, and they have long heard that Yuan Peony plans to build a women's pavilion here, so that the women's market will be more stable.

Han Yi said with a smile: "The third feature is not in the North Lane, but in the Middle Lane and the South Lane, where the best courtesans in the world are located, which will make Pingkangli prosperous for a long time, everyone is a man, I believe I don't need to say more about this." ”

This old man is all you look at me, I look at him, and the corners of his mouth show a lewd smile.

Liu E was very unhappy, so she mentioned him in the South Lane and the Middle Lane.

Another human: "I heard that you have always been at odds with South Lane and Middle Lane. ”

Han Yi smiled and said: "Everyone is a trader, and the quarrel between our dealers is not just like a husband and wife, fighting at the head of the bed and at the end of the bed." ”

This is a very apt analogy.

The fact is that there are no absolute grievances between businessmen, only absolute interests.

A lot of old people laughed out loud.

Don't look at Han Yi's use of the satire of the Middle Lane and the South Lane, when it should be used, it still has to be used, from the perspective of doing business alone, the Middle Lane and the South Lane do add a layer of halo to the North Lane, which is like selling houses in later generations, and the park next to it is not theirs, they don't still use this to attract guests.

"As for the four characteristics." Han Yi smiled slightly: "Many of you who are doing it are doing expensive commodity trading, which is difficult to attract a large number of ordinary people to come here, but small traders and merchants can't afford to rent shops, and we can't lose this part of the customers, who can guarantee that they won't get rich in the future, we must make everyone get used to coming to North Lane to buy, whether they are poor or rich, this can also increase the flow of people and increase the heritage of our North Lane." ”

A rich businessman nodded when he heard this, the poor are also people, people are potential customers, if only the dignitaries are here, it will appear that the popularity is insufficient, and they will lose some potential customers, especially some people who sell rice, cloth and other daily necessities, they need these customers, even if those people buy less, but the little adds up.

"How can we solve this problem?"

Han Yi pointed at the wooden stick and said, "Have you seen this big house?" This will become a market in the future, this will become a concentration of people to do business, all of them are stalls, the goods here will be the cheapest, first of all, the money paid for the stalls here is much lower than that of the West Market and the East Market, and the cost is less, so the price is naturally cheaper, and it will be able to attract more popularity for us.

In addition, our people are also omnipotent, in many people's homes, there are many very practical items, these items can be used as goods, I believe everyone must have seen it. Once this big market is opened, the people will come here with the goods they have made to sell. Although the products sold here may be some people's household products, which are very cheap, who can guarantee that there are no particularly good goods here?

For example, when I was in Yangzhou, I saw a very beautiful flower cloth in a house, and things like that would appear here. Therefore, I named this market Taobao Market. Although in the business world, the more expensive the better, but sometimes, cheap goods are better than expensive goods, and the reason why they are cheap is that the owner will not take advantage of them. So, this market is also very helpful for you, because you can learn a lot from it. ”

Everyone listened to the light in their eyes, although Han Yi only said it in a very general way, but the business opportunities in it were obvious, and it was impossible for them, old goblins, to think of it.

Because the current commerce of the Tang Dynasty is not developed, everyone exchanges are very little, a lot of very good goods, but only hidden in a people's home, if there is a market, then the people will come up with their own wisdom crystallization to sell here, for these merchants, the benefits are self-evident!

Of course, more importantly, it can attract more people here, and the interaction between the people is far better than the interaction between the people and the nobles and landlords.

"And this fifth feature is the core of our North Lane, but it can also be said to be the shortcoming of our North Lane that cannot be concealed." Han Yi sighed and said, "That is, our Beixiang place is not as big as the two cities, the larger the territory, the more people can be accommodated, the more shops there are, and the more things you can buy." To compensate for this shortcoming, we chose to keep it simple. The mystery is in the building behind Fengfei Tower. ”

As he spoke, he pointed at his stick and said, "This building is called a business building, and ninety percent of the big deals in North Lane will be born here in the future." ”

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