Thanks to Snowman Ju, Dapeng Ju, Tian Laoshi, and asked a few brothers in the middle of the night for their generous rewards, (ask for collection, ask for tickets.) ）

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Su Jin carefully asked the shopkeeper about the scene and details of the drought in the south, and confirmed his judgment, so he whispered his judgment of the situation to Zhang Rongqin.

Zhang Rongqin suddenly remembered that when he was buying cloth, there were cloth merchants who talked about this year's drought, and it was no wonder that some shrewd guys were reluctant to sell the cloth, and it seemed that they were taking a gamble.

Su Jin knew that May and June were rainy seasons in the south, but at this time there was a big drought, which was extremely unusual, and most of the subsequent droughts would be aggravated.

Su Jin decided to take out another 30,000 yuan to purchase, this decision made the shopkeeper Zhang's mouth open wide and lost a few teeth, and the young owner was gambling.

Su Jin wanted to let Chen Gui go this time, but the old shopkeeper Zhang resolutely opposed, this time it was a big gamble that was really related to the fate of all the Su family, such a large-scale purchase of the shopkeeper Zhang would never rest assured of the fake hand of others, so the two agreed to keep it a secret, and after a day of rest, the old shopkeeper Zhang secretly went south with a huge sum of 30,000 yuan early the day after tomorrow to collect all the cloth that could be collected.

Su Jin experienced this kind of life-fighting business for the first time with the whole family, and he couldn't help but feel uneasy, but he was confident when he thought of the word 'hoarding and juqi', in ancient times, when manpower could not stop the sky, there would be many such opportunities, Su Jin's mind had read a book about the business of 'Tao Zhu Gong', although he didn't know whether it was Su Jin or Wang Feng's memory, but the way of doing business of Tao Zhu Gong Fan Li in the book gave him a great shock.

The main reason why Tao Zhugong became a wealthy man was that he observed the supply and demand of the market and judged the rise and fall of prices. He found that there is a limit to the price fluctuations, that is, when it is extremely expensive, it will fall; After the price reaches the extreme, it will rise, and there is a law of "one expensive and one cheap, and the extreme is reversed".

So this gentleman will 'take it cheaply like grass mustard, and it will be as expensive as dung.' The so-called "cheap as a pearl", that is, as much as the importance of pearls and jade, pay attention to the price of goods, as much as possible to buy and store. When the price rises, try to sell it. "Expensive as dung", that is, thrown out like dung without pity.

To sum up, Su Jin understands the words 'hoarding', and the difficulty is to grasp the laws of the market.

Another reason why Su Jin dared to fight so hard is that it was obtained from later generations, in a certain year in later generations, the rise of agricultural materials such as fertilizers and pesticides led to a sharp rise in food prices, so it was a hair and moved the whole body, that year the grain was expensive, few farmers were willing to feed pigs with expensive grain, so the price of pork soared all the way to an amazing point, and some discerning farmers made a windfall; Due to the extremely high price of pork, the number of pig farmers across the country soared in the second year, so the supply exceeded demand, and the price fell all the way, and many people lost their money.

This rise and fall not only shows that the supply and demand relationship of the market is regular, but also allows Su Jin to understand what is ahead of the curve; For example, the current drought in the south is a signal, food, clothing, housing and transportation and other necessities will not be affected by the drought and flood, and the shortage of food and cloth will become inevitable.

Su Jin carefully calculated the funds in his hand, and the remaining funds were not only the necessary liquidity in the store, but also 60,000 yuan lying in the secret room to sleep, if these money were not spent, they would be dead money, and they could only depreciate as the society became more and more prosperous.

Su Jin decided to leave 10,000 of the 60,000 guan for emergencies, and spend all the other 50,000, of course, you can't hoard cloth, the demand in Luzhou City and the surrounding areas is limited after all, this time Su Jin chose food.

Su Jin hurriedly called all the four grain shop shopkeepers in the four cities of Su Ji to a meeting overnight, and under the moistening of fragrant tea and delicacies, the four big shopkeepers listened to Su Jin's decision, and suddenly opened their mouths one by one, revealing the big tongue that was dyed green by mung bean lotus paste cake in their mouths.

In their opinion, the young proprietor spent so much money, but ushered in thousands of orders at a loss, and every time a piece of clothing was ordered, it would lose hundreds of dollars, which was simply a loser; For this reason, they and the shopkeepers of Su Ji's other industries have repeatedly told Mrs. Wang that they can't tolerate the young owner family to ruin the family business laid down by the two generations of old owners, but Mrs. Wang insists on letting Su Jin toss, and also makes these people helpless.

But I never expected that the young owner would reach out to the grain store so quickly, and the amount of money consumed was huge, if this collapsed, all of Su Ji's industries would be ruined, and this risk could not be taken.

"Young owner, you are messing around." Hou Shanrong, the shopkeeper of Su Ji Grain Store on South Street, looked distressed, with a white beard blowing high, and he was second only to Buzhuang Zhangda, so he was often the first person to stand up and speak in Su Ji's business strategy.

"The young owner has calculated the risk of not hoarding so much food, not to mention the difficulty of hoarding, mildew and moisture-proof insects will cause great losses, and the more important reason is that the drought in the south is just hearsay, if the judgment is wrong, it will ruin all the family business of Su Ji, not to mention the young owner of you, even we Su Ji old people will not have the face to see the old club."

Hou Shanrong's words were strongly echoed by the other three, the young owner is simply too child's play, the sixteen-year-old hairy boy who just came out of the study, how to know the risks and traps in the shopping mall, small fights are still tolerable, and mistakes can be made up.

Su Jin quietly listened to the constant complaints and complaints of the four big shopkeepers, smiled silently, and after a few people turned over and over and without new words came out, Su Jin pointed to the tea on the table and drank dim sum and said: "A few big shopkeepers are a little quiet, don't be dry, drink tea first." ”

The four big shopkeepers were indeed a little tired from the noise, and they stopped at the same time when they heard the words, panting and holding the teacup to moisten their throats.

Su Jin waited for them to catch their breath for a while, and suddenly got up and made a respectful gesture to the four old shopkeepers, and the four big shopkeepers hurriedly got up and saluted: "Young owner, you are ......?"

Su Jin motioned for the four to sit down, and he also sat opposite them, and said: "From the words of several old shopkeepers just now, Su Jin deeply felt the concern and sense of responsibility for the rise and fall of Su Ji's honor and disgrace. ”

A few old shopkeepers said modestly,

"The young owner is in love with ......."

"Where, where, I'm just doing my part......"

"The young owner's words made me wait......"

Su Jin smiled and said: "Su Jin's words come from the bottom of his heart, there is no joke, Su Ji has been passed on to me for three generations, you can think about it, Su Jin is also a person who reads poetry and books, don't you understand what is a loser and what is unscrupulous?" The family property that his ancestors had worked hard to accumulate was easily squandered, and Su Jin could not afford this unworthy name. ”

Hou Shanrong arched his hand and said: "I'm not saying that the young owner is a loser, but in fact, the young owner is the first to get involved in the business sea, it is inevitable to be radical and reckless, the shopping mall is not simpler than the officialdom, and I have more than that, some people kill people with knives, some people kill people by stratagem, but the shopping mall is killing people invisibly, there are nearly 30 merchants in Luzhou City in the past five years, of which 13 people committed suicide at home, and the people in the shopping mall died by themselves, and even the murderer could not be found; The owner must have heard of the young owner's affairs, the owner has been diligent all his life, only to end up depressed because he fell into the trap by mistake, how can I watch the young owner follow in the footsteps of the owner. ”

Su Jin smiled bitterly, these people are too alarmist, when they saw Ye Luo, they said that autumn had arrived, and when they heard the night owl barking, they said that something bad had come to the door, and they were too relatable.

"Su Jin has already understood the hearts of several shopkeepers, I want to ask you a few questions, if you can give me a clear of doubts, this business will not be done." Su Jindao.

"Young owner, please talk about ......"

"Su Ji How many shops did my father have ten years ago, how profitable was it?" Su Jin's first question.

"Ten years ago? …… The old man remembered that there were five grain and oil shops, two cloth shops, two garment shops, one pawn shop, one restaurant, one inn, and two fields of nearly 1,000 acres each in Nanzhuang and Xizhuang...... "Hou Shanrong counted with his fingers.

Su Jin said quietly: "Then please wait for the old shopkeeper to take stock of how many shops Su Ji has now." ”

Hou Shanrong folded his fingers and counted again: "One cloth village, one garment shop, four grain and oil stores, and one West Manor......" One hand was not broken, and all the industries had been counted.

Su Jin said: "Why has my Su Ji shrunk half of the industry in the past ten years, and how did all this happen?" Ten years ago, it was the richest man in Luzhou, and now it is said to be one of the four major households, but I'm afraid it's only on the surface. ”

Hou Shanrong and the other three shopkeepers were stunned, they really didn't think about this aspect on weekdays, but they didn't expect Su Ji to have made no progress in ten years, but the family business had declined.