After pretending to be a wool merchant and going through the process, Li Chao became more and more satisfied with the operation of the newspaper. Pen? Interesting? Pavilion wWw. ｂiquge。 The lessons he had taken with the presidents, editors, and stewards who were in charge of the newspaper were very effective, and they understood them very well, even beyond Li Chao's expectations.

Ancient people are no worse than modern people, Li Chao said the process model, and they quickly understood it.

"How much does the current issue cost?"

In the president's office, Li Chao sat in his place and asked the vice presidents, editors, stewards and other backbones of the club who came to the meeting. Datang Banyue talks, although Li Chao is basically in a state of herding sheep now, but he is still the only president and editor-in-chief.

It's just that I haven't been here for so long that some of the new guys don't know the president anymore.

"In the last issue, our advertisement sold the best issue ever, and it sold for a full 300 yuan." The vice president said proudly. This is a half-gray literati, once also worked as a knife and pen officer, good writing skills, and some talent, but unfortunately he didn't meet talents, and he was always just a small official after half his life.

Li Chao later specially hired him as the vice president to preside over the daily life of the Half Moon Talk.

The Half Moon Talk was originally part of the printing house, but Li Chao had already made him independent, and now he is self-financing, and it completely belongs to one of Li Chao's newspapers.

Three hundred, for the vice president, this is a very good number, and it is something to be proud of. After all, 300 yuan is 300,000 yuan, and they didn't sell books or any goods, so they added some advertisements in various places such as their report, and then sold 300,000 yuan in one issue.

300,000 coins are piled up together, all of which are nearly 2,000 catties of copper.

However, Li Chao was not much satisfied.

It's only 300 yuan, which is not enough for the cost of the newspaper's circulation. In Li Chao's plan, the advertising cost is not only higher than the printing and distribution cost of the newspaper, but also much higher, and there is a lot of balance.

In the last issue, 3,000 newspapers were issued, and there were 3,000 supplements, and the cost of editing, printing, and publishing was not small. Even if movable type printing is used and cheap paper and ink produced by new technologies are used, the cost of 200 copies is still calculated, which is not cheap.

When it was issued, in the end, it was sold for 50 copies each, which was equivalent to a loss of 150 copies for one copy, and 6,000 copies of the main issue plus the supplement was equivalent to a loss of 900,000 yuan. This money has to be filled with advertising revenue, and only 300,000 advertising fees were sold, which is equal to the hottest issue in history, and a supplement was published, but it didn't make a penny, and it lost 600 yuan.

Of course, this is not a no-go.

Li Chao also plans to reduce the half-moon talk to 20 yuan, or even 10 yuan a book. The more expensive the fee, the fewer people will buy, and the less influence this half-moon talk will have.

For Li Chao, who wants to make this newspaper bigger and make a platform, he is unwilling to sell one or two thousand copies all the time, he hopes that one day, this newspaper can sell 10,000 copies.

A newspaper costs 50 wen, and it is certainly impossible to sell 10,000 copies.

If it costs five cents a piece in the future, it is not impossible to sell 10,000 copies.

The key is the cost of advertising.

"Increase the advertising space, and you can also get some loose page ads and clip them in the book."

This kind of loose page advertisement is equivalent to a full-page advertisement, with a separate edition, carefully typesetting, and even illustrations, which can be directly bound in the half-moon talk or directly scattered in it, anyway, it is to highlight the advertising effect. In this way, you can even sell several issues in a row without revision, which saves money and trouble.

"In the next issue, we will have to increase the price of advertising, increase the advertising position, and even create a dedicated full-page ad. My request is that the rental fee for our next advertisement is 800 yuan, and the sales price of our semi-monthly talk is 30 wen per book. I hope that we will be able to stabilize our sales at 3,000 copies next time. ”

When the vice president heard this request, he stopped talking.

A steward couldn't help but say, "Guogong, we are currently printing more than 2,000 copies, so that we can keep the cost of each copy at 200 yuan, and if we print 3,000 copies, the cost will not drop much." The cost of printing 3,000 copies of the half-moon talk is at least nearly 600 yuan. If each copy only sells for 30 wen, the loss is too great. ”

Li Chao said, "So I ask for advertising fees to sell at least 800 yuan." In addition, the cost of printing can still be compressed, we use movable type printing, use our own paper mill paper, use our own ink, we train our own apprentices, try to reduce unnecessary expenses, I have calculated, we talk about every half a month, can compress the cost to 100 yuan. In this way, 3,000 copies were printed and distributed, which was only 300 copies. ”

"If we sell 800 yuan of advertising, we can still make a profit of 500 yuan."

"Zhao Guogong, sell 800 advertisements in one issue, 1,600 in January, and sell more than 15,000 advertisements in a year, this is simply impossible, we sold the best in the last issue, or because of the publication of 3,000 copies of the supplement, which is equivalent to selling 6,000 copies of advertising, only to earn 300 copies. Eight hundred, too many, simply impossible. ”

"If you don't do it, how do you know it's impossible? A year ago, did you know there was such a thing as a newspaper? Did you know that newspapers can still sell for money? ”

"Now we are the only newspaper in Banyuetan, and the name has been played, and everyone knows this newspaper and has a high influence. The effect of advertising is also very good, and businessmen are willing to advertise. But I found that you still don't understand how to sell advertising, just passively sit here and wait for businessmen to come to the door, and the advertising business is also very messy. ”

Li Chao taught them to be unceremoniously, the advertisement sells well, and it is a win-win situation. Businessmen were promoted, and newspapers were funded. But now the newspaper obviously doesn't understand advertising and marketing.

Think about the CCTV standard king of later generations, you can get hundreds of millions in a few seconds.

"Our semi-monthly talks, not all advertisements are accepted, not all advertisements are played. We have to be selective and even unique in our advertising. For example, if there are only one or a few advertisements of the same kind, or even each advertising space, we can let the merchants compete for the highest price. ”

There has to be competition for everything.

"We also have to advertise some high-quality advertisements for some businesses with greater influence and strength."

A group of people were dumbfounded when they listened, and there were so many famous places to advertise businessmen.

"But you also have to keep in mind one thing, you must not make false advertisements, you must be cautious in the use of advertising slogans, you must not brag indiscriminately, and you must not reverse black and white, so as to confuse the real with falsehood. We don't sell advertising, we sell our influence. We can't ruin our credit, we have to keep our credit and maintain our influence. It's not that whoever gives money will advertise to whomever we want, and it's not that whoever gives more money will advertise to whomever we want, and there must be a set of standards. Our ads have to be real, you know? ”

"Remember to be proactive, don't look down on businessmen, and don't see advertising merchants as a handout, no, a collaboration. We and businessmen are cooperative relations for mutual benefit and win-win results. One day, when we have enough advertising revenue, we can sell our newspapers cheaper, or even only for a penny. ”

A penny and a half-moon talk of more than 100 pages shocked the managers of those newspapers.

"Remember, the money you make from selling newspapers is far less than the money you make from advertising."

This model was too common in later generations, like watching TV and listening to the radio for no money, and they had their own advertisers to pay instead of those viewers.

"Remember our goal, sales of more than 10,000, the price of a penny, this is our newspaper purpose. We put out the best content, make people like our content, believe in our content, and then use our influence to collect advertising fees and market ads to our readers. ”

Li Chao didn't know how many people understood his lesson, and he didn't know how much they understood. But it doesn't matter, he believes that these people are very smart and will slowly understand this pattern.

With Datang Banyuetan, there will definitely be other newspapers and periodicals in the future, but Li Chao is not afraid of imitation or copycats, as long as they have more advanced concepts and models.

Then the half-moon talk can be imitated forever, and it will never be surpassed.

Without high-quality content, where will the readers come from, where will there be no sales, where will the advertising volume come from, where will there be no advertising, where will the advertising fee come from. Without advertising money, where is it possible to sell a newspaper so cheaply?

If others can't understand Li Chao's model and simply imitate it, they will lose no pants.

After all, if you print an issue casually, you will have to pay hundreds of dollars. And Li Chao sells a copy here for twenty or thirty wen, or even three or five wen, but others can only sell for two or three hundred wen, and no one is definitely willing to buy them.

The sales volume of the first phase of Banyuetan is five or six thousand or even tens of thousands, and the other people sell hundreds of copies in the first phase, and the businessmen will definitely put advertisements on Li Chao.

One ring after another, if you want to imitate, it is difficult.

After the meeting, Li Chao asked them to take the initiative to pull advertisements. It is not easy to increase the advertising cost from one or two hundred yuan to seven or eight hundred yuan.

But Li Chao gave them the task, and also drew out the standard of rewards and punishments, and the time to fight for business has come.

"Where is the steward?"

A group of people walked into the courtyard of the newspaper office, and a person in front of them who looked like a steward shouted loudly.

A steward stepped forward to greet him.

"What's the matter?"

"I am the steward of the Huai'an Palace, and our county king also wants to write an interview, just like Princess Pingyang."

Li Chao couldn't help but smile when he heard it in the back.

Unexpectedly, Li Shentong, the king of Huai'an, is quite fashionable, as soon as Li Xiuning's interview came out, Li Shentong also wanted to make headlines, and he was addicted to celebrities.

"Sorry, we can't write it."

"Why can't you write it?" The steward asked, "I know, you have to collect money to write, right, no problem, our county king said, write it, give you a hundred yuan!" ”

"I'm sorry, I can't write it."

"Bold, are you toasting and not eating and drinking?"

Li Chao stepped forward with a smile at this time, "You can write it, but the price is not cheap, we can write a long story of tens of thousands of words for King Huai'an, like the long story of Princess Pingyang, but that short story can't be written." Write a long story for a hundred dollars. But if you want to print it, it will start at 1,000 copies, and 1,000 copies will cost 300 copies, and if you need to print more, you will have to add money at this price. ”

Li Chao also suddenly thought that this could become a money-making project, rich and powerful people like fame. Repairing family trees and writing epitaphs often requires famous people to write them, and the cost of polishing the pen is not cheap.

Now that Li Xiuning's interview is out, these people can't help but see a way to show off their reputation. I also asked the newspaper to write an interview, and then it would not be famous all over the world.

However, Li Chao will not casually give them the first half of the month to talk about the character section, but he can write a long biography for them and publish it separately in the name of the supplement, anyway, it will not affect the half moon talk. Even Li Chao directly asked them to give out the money for printing the supplement, and then give it away for free with the main issue at that time. Anyway, these people don't want money, they just want to be famous.

Write a hundred copies, print a thousand copies and three hundred, as long as there is money, Li Chao doesn't mind letting the newspaper serve these powerful people, anyway, he doesn't have to worry about money.

Writing a personal biography of tens of thousands of words, or a personal braggart history, is not illegal anyway, and even any person who has read a book for more than ten years is competent, and he can easily earn hundreds of yuan, which is more profitable than selling health care products to the elderly.

The first issue of the character column was an instant hit, and Li Xiuning became a heroine, especially in the hearts of the students of Guozijian and countless rangers in the east and west cities of Chang'an.

Li Chao began to prepare to write the second issue.

Li Xiuning got off to a good start in this issue, who will write in the second issue?

Li Shimin? It's not suitable, he is the crown prince, his identity should appear in the official history books, in the future in the living notes, in the future to be written as Taizong Benji, appear in a tabloid, what's the matter.

It's better to continue your own thoughts and prepare to write a biography of the heroes of the Sui and Tang dynasties.

After Li Xiuning, the heroine, appeared, it should be the turn of our Shandong hero Qin Shubao.

It is a bit difficult to respect the facts, not to process and create too much, and to highlight the image of Qin Shubao's hero. can't write that Qin Qiong was a catcher, and you can't write that his father is a general of the Northern Qi Dynasty. Qin Qiong also doesn't have an uncle of the King of Beiping, of course, there is no cousin of the dashing silver spear Luo Cheng, and the fool Luo Shixin's followers are gone.

You have to respect historical facts.

Qin Qiong was the son of a small official in Shandong, and later, as an official, he became the protector of the future of the Sui Dynasty and became a personal soldier.

Well, I have to add the old iron gun and focus on this paragraph.

Laihu'er, Zhang Xutuo, Luo Shixin..... Pei Renji, Li Mi, Cheng Yanjin, Wang Shichong, Shan Xiongxin, and then to the Tang Dynasty, became Li Shimin's subordinates.

Conquest of Liu Wuzhou, and Yu Chi Gong battle, here is the focus of the description, the two heroes will be fierce, three whips for two maces, this must be there, Qin Qiong must have a pair of tile gold guards, and Yu Chi Gong must also have a thirteen-section steel whip.....

Thinking about it, Li Chao feels that the inspiration for creation is like urine! (To be continued.) )