Li Chao rode back to the Zhao State Mansion, and he was still far away, when he saw Li Xiuning's carriage. Pen & Fun & Pavilion www.biquge.info he couldn't help frowning, why did Princess Pingyang come again.

He didn't hate the princess, and they were indeed very innocent between them, and the two chatted very well.

But now Li Shimin has warned Li Chao several times, and this is indeed a problem. After all, as soon as the gossip spreads, it will be endless, especially the peach-colored scandal, which is the most talked about by the people. Several women in the family also hate Pingyang now.

Li Xiuning estimated that it was rare to find someone to talk to, or because of the discord between husband and wife, he was a little lonely, and he regarded Li Chao as a confidant, and he had nothing to do to confide in him, learn the art of war by the way, and then send his children to class or something. Running and running, I'm used to nature, and I'm running here when I'm fine.

Hey, sister, like this, it's hard for others not to gossip or spread scandals.

Entering the door with a headache, the next person came over to pick up the horse, Li Chao walked through the front yard and saw Cui Yingying accompanying Li Xiuning. Li Xiuning saw Li Chao coming back and greeted him with a smile, and Li Chao squeezed out a smile.

"San Lang, you're back, the princess has something to do with you."

Cui Yingying got up, walked in front of Li Chao and said, "I still have some business, you are here to accompany the princess." After speaking, he said goodbye to Li Xiuning, and when he passed by Li Chao's side, he glared at him very secretly.

Li Xiuning didn't notice this scene, she held a book in her hand, and said to Li Chao excitedly, "San Lang, the latest issue of Half Moon Talk has come out, there is the first issue of the character on it, which is my interview, and there is a supplement later, which is also written about me." It's really well written, even a little too good, I'm not as good as you write. ”

The Half Moon Talk Character section has finally begun, and the first issue is Princess Li Xiuning of Pingyang, with the title of Not Loving Red Makeup and Loving Arms, - The Three Ladies of Women and Heroes. The main issue is not long, condensed into 3,000 words. However, the supplement issued with the main issue is a biography of Li Xiuning, with tens of thousands of words.

This kind of space is used to write about a person, which is quite a novel genre, even unprecedented. In the past, only the emperor's book could have such a long length, and the biographies of the civil ministers and generals in the general history of the country were mostly thousands of words.

In particular, Li Chao did not use a dry history book biography writing method, not a memorization, but a story. According to Li Xiuning's experience, there are details and strategies, and through several things, the key portrayal and description highlight the heroism of this heroine among women, and describe her as an extraordinary heroine.

It's a hero, not a princess.

Anyway, even Li Xiuning felt a little blushing after watching it herself, and even felt that she was in love with this person.

For Li Chao, the initiator, this is really nothing. In the past, paper was precious, printing technology was not available, and the transmission of culture had to be copied by hand, so there were few such long speeches.

In addition, the imperial court forbade private history cultivation, so Li Chao's interview was very amazing.

Papermaking developed rapidly in the Northern and Southern Dynasties, and now, it is also getting bigger and bigger, coupled with the development of ink-making, printing and other aspects, there is Li Chao's newspaper, and then Li Chao introduced advertising, so that the cost of printing the report is greatly reduced.

Especially after the printing workshop had its own papermaking and ink-making workshop, Li Chao came up with a lot of technology, so that professional craftsmen could understand and copy, and now the Bashang printing workshop has more advanced leather paper and bamboo paper. In particular, the newly produced bamboo paper is quite ideal for printing, and with the new printing ink developed, the printing efficiency is greatly improved.

At the same time, movable type printing was used to print newspapers, which made Banyuetan, a cross-era product, come to the Great Dynasty in advance.

There are no technical limitations, and there are no other restrictions, in fact, there is no problem in adding a character version to the Half Moon Talk, adding character interviews, and even adding detailed biographical records.

But when this thing appeared in front of the world, it was quite shocking.

Through newspapers and words, countless people in Chang'an City learned for the first time what kind of person Princess Changping was, knew her past, understood her experience, and even finally witnessed her true face.

Li Chao asked the painter to give a portrait of Princess Pingyang, and then carved it into a plate and printed it into an illustration.

Although Li Chao is not very satisfied with this kind of illustrated print, for people in this era, many people know about Princess Pingyang for the first time, and at the same time, they also know the appearance of this princess.

In fact, there are only about six or seven copies of this kind of illustration.

"Saburo, thank you!" Li Xiuning's face was red.

Li Chao sat opposite, "I'm just presenting a real you to the world." ”

"But you've written me so well, so well."

"No, that's yourself, no exaggeration or boasting, that's you, Princess Li Xiuning of Pingyang."

Li Chao asked Pingyang last time, and her name was indeed Xiuning. After obtaining her consent, Li Chao also wrote her name in the interview, and the world knew for the first time that Princess Pingyang was originally called Li Xiuning. Writing her name is actually to make the princess like an ordinary man, like other generals, and make her more special.

She is the heroine of the Tang Dynasty, the third lady Li Xiuning, and the princess of Pingyang of the Tang Dynasty.

"Princess, you have now become an idol in the hearts of many people in Chang'an City, and it won't be long before you become an idol and hero in the hearts of many people in the world!"

"How is that possible?"

"Of course it is possible, and it is a fact. We sold 3,000 copies of this issue of Half Moon Talk, which had your interview on it, and we distributed 3,000 copies of the supplement. And the news from the bookstore that this issue of Half Moon Talks is extremely popular and has been sold out. The 3,000 copies of the supplement have also been sold out, and even in several of our bookstores, many people have come to buy them. Do you know, Guozijian alone asked us to pre-order more than 1,000 copies. ”

There are many exciting contents in this issue of Half Moon Talk, such as the explanation of the change in Xuanwumen, such as the many princely orders issued by the new prince, such as the interview with Princess Pingyang.

All in all, this issue is highly collectible.

In addition, after Li Chao introduced advertising, the sales price of Banyuetan was greatly reduced, which made it affordable for many people.

Li Xiuning actually bought a hundred copies and treasured them.

Li Chao's plan is to introduce more advertisements in the future, and to make the content more substantial, so as to become a leader in the news industry and a bull in the professional field.

At that time, the price will also be lower, so that more people can afford to buy it. He even wanted to take the imperial court's car and help the imperial court publish the current political news of the imperial court on it for free, and also had this function of the Di newspaper, and then through the imperial court's post station system, the newspaper would be distributed throughout the country and become an official newspaper.

The higher the sales, the more advertising fees will be collected, and the lower the cost of the newspaper. What's more, the introduction of movable type printing, coupled with new papermaking and ink-making techniques, has made the newspaper less and less expensive.

Li Xiuning chatted excitedly for a while before taking his two sons home, Li Chao ate at home, and went out of the city to the paper mill.

The paper mill is in Wannian County, not far from Beijing.

The newspaper office of Datang Banyuetan is located here, with an editorial office, a printing house, a sales office, etc.

It's a busy scene everywhere.

"Are you here to advertise, please come here to get the number and queue up." A young man looked at Li Chao, who was dressed in civilian clothes, and came over with a few people, smiled and greeted him, enthusiastically guiding the way.

Li Chao looked at his outfit, civilian clothes, but the clothes were also silk, and although he was young, his momentum was extraordinary.

Ke 13 wanted to scold, but Li Chao stopped him with a wave of his hand.

"Well, thanks for the pointers." As he spoke, Li Chao took out his money bag and gave him a few copper coins.

In the direction pointed by the young man, a table was set up in a corner of the courtyard of the printing house, where a literati was sitting, and in front of him there was a group of people queuing, most of whom were dressed in silk and looked very rich.

Li Chao walked over with someone and automatically lined up at the end of the line.

"This brother is good, the steward of Wufu Silk Village, surnamed Liu, Liu Yong, I don't know what kind of business this brother is doing?"

As soon as he stood up, the middle-aged man in front turned his head and took the initiative to say hello.

Li Chao smiled, "A certain surname Li, who is in the wool business, Brother Liu can be called me Li Qing." ”

"Wool business, this business is good, since the wool spinning technology and hand-knitted sweater technology that came back from Taozhou, we have opened a lot of wool workshops in Kanto, and many people have also bought wool to go home and knit sweaters themselves. You're in the wool business, what are you doing here to advertise? Yoo Young asked.

"I mainly buy wool, as Brother Liu said, wool is scarce now, and there is a shortage everywhere, so I also come here to advertise to see if I can find a source."

Liu Yan is very talkative and enthusiastic.

"Then you've come to the right place, let me tell you, the advertising effect of this Datang Half Moon Talk is very good. Spend some money and advertise, and the whole Chang'an will know about it, and within half a month, the whole of Gyeonggi will know about it. This is better than asking someone to shout, think about it, if you ask someone to shout, you want the whole Chang'an to know, how many people have to be invited? To let the people of more than 20 counties in Gyeonggi know, how many people do you have to know? ”

"Moreover, this advertisement hit the newspaper, and it was always there. One to ten, ten to hundred, amazing. Last month, the Wanfu leather store in the East Market was newly opened, and an advertisement was placed on the last issue of the Half Moon Talk, just dozens of words, a line of words in the cracks, a big opening reward, a 20% discount, guess what the result was, thousands of customers came that day, and all the inventory he prepared was bought up. Oh my God, I've bought them all, and I was going to sell them for two months. ”

"Is it really that good?" Li Chao pretended to be surprised and asked.

"That's not going to be a problem, it's working so well."

"With such a good effect, this advertising fee is not cheap, right?"

"That's true, but it's a penny for a car, and it's still a good deal. You see, now a lot of businessmen are rushing to advertise, and they can't queue up, so they have to go here first to spend money and queue up to buy a number, and then they can go to the advertising office inside to talk to them about advertising. I heard that the advertising fee has increased a lot, but there are still many people vying to advertise. ”

Hearing this silk merchant say this, Li Chao was very happy in his heart, it seems that this business is really easy to do. (To be continued.) )