Chapter 487: Whimsy
Su Jin smiled and said: "You guys brainstorm, think about which step we should take, Su Ji is everyone's, I am not proficient in business, so we must make a collective decision." ”
Everyone locked their eyebrows and pondered, and Zhang Rongqin said for a while: "Big Boss, if we have such a large amount of money and want to develop, the old man thinks that we should highlight a stable word; Big business naturally makes a lot of money, but once you miss, the loss is also huge, we have to do a business that is sure to make money, and the risk is not too big. ”
Su Jin smiled: "However, what kind of business is the right business for you?" ”
Zhang Rongqin twisted his beard and said: "With Su Ji's current manpower and ability, the old man thinks it's better to do this behavior; Su Ji garment shop high-end garments almost monopolize Luzhou City, even if the designed clothes are not inferior to the capital, so the old man suggested to make full use of the things in his hands to open a large-scale garment shop in Bianliang; If you can gain a foothold in Bianliang, are you still worried that the money won't roll in? ”
Su Jin frowned and thought: "This can be considered, and it does take advantage of my Su Ji's strengths, which is very much in line with me; It's just that the positioning has to be considered, we are not trying to gain a firm foothold, we have to be the leading boss of the ready-to-wear store in Bianliang City, and the goal cannot be set so low. ”
Zhang Rongqin said: "Big boss, the old man may not like to listen to what he says, but the old man thinks that when doing big business, you must not rush into success, and you must come step by step in a down-to-earth manner; When you first get a foothold in one place, the difficulties encountered must be unimaginable, and you can assert that you will be hindered by all sides. Although the size of the two places in Luzhou is different from each other, it is unchanged, the principle of business, and the thoughts of the people are roughly the same. ”
Su Jin said with a smile: "This is a pertinent statement, what is not to hear; But I also want to tell you that seeking the top to get the top, the top to get the top, and the bottom to the bottom, the goal does not mean that it is exaggerated and rash, but a kind of motivation to move upward; Besides, our starting point in the capital will definitely not be very low, because we have help; Don't forget, Yan Dongjia is a big businessman in Beijing, and with her as the guide in the early stage, there will be many detours. ”
Everyone was dumbfounded, what kind of 'goal is on the top' is the first time these shopkeepers have heard of it, although it seems very novel, it is not unreasonable to think about it carefully.
"Grain and oil shops can also be opened, and we also have veterans in this area." The shopkeeper said loudly, he is the oldest in the shopkeeper of Su Ji's grain and oil shop, and naturally he also wants to make the grain business bigger.
Su Jin waved his hand and said: "This is not necessary, after today's famine, the imperial court will definitely attach special importance to food, and the control will be stricter in the future; It's basically impossible to do much in the grain business, and if you don't do it, you will cause a commotion, so forget about it. ”
Several grain shop shopkeepers were extremely disappointed, but what Su Jin said was also the truth, and there was no way to refute it.
Su Jin said with a smile: "Don't keep your eyes on these traditional industries, in fact, you can think bigger, what Su Ji is doing now is what everyone can do, so the competition is not dominant, we will sell grain at a low price, and others can also win word of mouth; We can renovate some new clothes, and sooner or later others will do the same, so we can't fully take the initiative, and that's what worries me. ”
Zhao Da shopkeeper said: "The big boss has a flexible brain, and he must have any good ideas, so he might as well say it and everyone will discuss it." ”
Su Jin smiled and said: "I do have an idea, but I don't know if it will work, this matter is indeed a shocking event, I only dare to think about it, but I really don't have the courage or ability to put it into practice." ”
Everyone was very interested when they saw Su Jin say this, what kind of big event can make the big proprietor dare to think about it, this matter must be extraordinary.
Su Jin turned his head to the maid on the side and said, "Go and invite Miss Yan here, just say that I have something important to listen to her opinion." ”
The maid said yes and turned away; Su Jin explained: "There are some things we don't understand, but Yan Dongjia knows everything about it, since we want to discuss this matter, we might as well listen to her opinion." ”
Everyone knows that Su Jin has an unusual relationship with this Yan Dong family, although the extremely old and serious shopkeepers also feel a little inappropriate, but this is a family matter of the big Dong family, and it is inconvenient to intervene with the old lady; However, when it comes to business, Su Jin wants to listen to Yan Biyun's opinion, but they have nothing to say, they are big businessmen themselves, and their business strategies have been proven by practice, so it is always right to listen to her opinions.
Yan Biyun's face was flushed and she was invited to the flower hall, there were still some water stains on her hands, thinking that she had done some work in the kitchen just now, and when she entered the hall, Su Jin hurriedly invited her to sit down and said with a smile: "I have a business idea, and I have been circling in my head, but I have never dared to say it; Today I happened to talk to the old shopkeepers about business, so I would like to ask you to listen to it, and if there is anything inappropriate, you can also help me point it out. ”
Yan Biyun smiled and said: "How can the slave family have this ability, if there is something inappropriate, a few old shopkeepers will definitely be able to say it." ”
The shopkeepers were busy humbling a few words, although they knew that this was a compliment, but their hearts were sweet, this Yan Dongjia was really a strange woman, and one sentence showed the generosity and wisdom, which was really not simple.
Su Jin personally helped Yan Biyun pour a cup of hot tea and handed it to Yan Biyun, and then said: "I have been troubled by a question all along, I want to ask everyone, do our merchants go south and north all year round to purchase goods, some big merchants almost run all over the Songzhou Mansion in a year, footprints everywhere?" ”
The shopkeeper said: "What's so strange about this, isn't what the merchant is doing to get into your place?" Procurement of goods from low-cost origins and delivery to non-origins for sale, in order to earn the difference; If you don't run around, how can you make money? ”
Su Jin nodded and said, "It seems that this is inevitable, but every time we go out to purchase, we have to bring a large amount of money, right?" ”
Everyone was stunned, isn't this nonsense? How to purchase goods without money?
Su Jin didn't wait for them to answer and continued: "Merchants must bring enough money and silver to purchase goods, and small amounts of goods are fine, if we went to Liangzhejiang to purchase cloth and grain last time, and brought 100,000 yuan, how can we carry this money with us?" ”
Zhang Rongqin said: "Doesn't the big boss know? We asked the dart bureau to escort us, and it was the big boss and the horse dart head who handed it over. ”
Su Jin said: "I naturally remember, are other businesses like this? ”
Zhang Rongqin said: "Some big merchants will carry gold and silver ingots, so there is no need for the escort of the dart board. ”
Su Jin shook his head and said: "I'm afraid it's not so simple, gold and silver ingots are indeed easy to carry, but there are not many in circulation on the market, for example, if the Yan family goes to a certain place to purchase goods, it will cost millions of dollars, if all these money are copper coins, at least four or five big cars will be sent to pull them away, and it is understandable to ask the dart bureau to escort them; If it is exchanged for silver ingots, it will require nearly 90,000 silver, Miss Yan, can your family get so many silver ingots? ”
Yan Biyun shook his head and said, "120,000 is okay, where will there be nearly 100,000?" ”
Su Jin said: "What if there is? Will you take it with you? ”
Yan Biyun shook his head and said, "Ninety thousand taels of silver is more than four thousand catties, how can I take it away?" If you don't entrust the dart bureau to escort you, you will have to bring enough people to follow and protect you. ”
Su Jin said: "If all of them are exchanged for gold, can you get nearly 10,000 taels of gold?" ”
Yan Biyun said: "Take it out, but how can gold be used as a circulating coin, isn't it a fool?" A tael of gold is about 130 or 40 copper coins on the market, but if a tael of gold is made into a dozen pieces of jewelry, it can be sold for at least three or four times the price. ”
Su Jinyi clapped his hands and said: "That's it, what I'm talking about is that the carrying of money and goods by merchants is so inconvenient, and it is inconvenient to carry large sums of money and can only spend a lot of money to hire someone to protect them, not to mention the cumbersome procedures, and it takes time; If you don't hire a bodyguard, you will inevitably go wrong, and once a large amount of money is exposed, it is very likely to lead to disaster, and I believe that such a thing must have happened. ”
Zhang Rongqin and the others nodded one after another, they have seen a lot of this, some small merchants, put together a few thousand times to go out to do goods, a box can be loaded, naturally they will not ask the dart bureau to escort them, and as a result, they will die and die, but it is not Su Jin alarmist.
Yan Biyun said softly, "What exactly do you want to say?" After sparing for a long time, the slave family didn't listen to you say what to do. ”
Su Jin smiled and said, "Think about it, is there a way to purchase goods without carrying bulky money?" ”
"On credit? It is categorically not true, and now everyone is in both money and goods, and there is no such thing as credit. Zhao Da shopkeeper said loudly.
Su Jin smiled dumbly: "It's not credit, no matter where you go, you can directly withdraw money from a certain place to handle the goods, don't you say it's convenient?" ”
"This ...... How? ”
The crowd was dumbfounded.
Su Jin further explained: "I also take the industry of the Yan Dong family as an example; Yan Dong's Hefeng Mansion should have been opened all over the state capitals of the Great Song Dynasty. ”
Yan Biyun interrupted: "It's not that exaggerated, it's only eleven places." ”
Su Jin smiled: "Eleven places are still less? For example, if Yan Dongjia wants to buy a shop in Luzhou, they need 3,000 yuan, does Yan Dongjia need to rush to Luzhou with this heavy 3,000 yuan from the capital? Do you need to ask the dart bureau to escort these 3,000 runs? ”
Shopkeeper Zhao said: "That's naturally not needed, if you still ask for the dart bureau for three thousand guan, you have to take at least half of the way to pay the dart board, which is too cost-effective." ”
Su Jin said: "Wouldn't it be a loss if the strongmen robbed the three thousand pieces along the way?" ”
Shopkeeper Zhao said: "Being robbed is another matter. ”
Su Jin laughed and said: "You don't understand what I mean, why did the Yan Dongjia come to Luzhou to buy a shop with these three thousand yuan?" As long as you come empty-handed, wouldn't it be over to spend 3,000 yuan in your own Luzhou and Fenglou? You don't have to toss any dart game at all, and you don't have to worry about being robbed on the road or something, isn't that reasonable? ”
Everyone nodded yes, and Su Jin continued: "In the same way, the Yan family has properties in Yingtian, Suzhou Mansion, Daimyofu and other places, and there is no need to carry a small amount of money to these places, but only need to spend it on the account of the local industry, does this matter give us a revelation." ”
Yan Biyun frowned and thought: "You mean, other merchants can also use this method to avoid going out with money and silver, which is convenient and safe." ”
Su Jin raised his finger and said, "It's still Miss Yan who is smart and understands what I mean." ”
Zhang Rongqin hurriedly said: "But who can have industries everywhere like the Yan family, and they can withdraw money at will?" ”
Everyone hurriedly said: "Yes, this is the reason, but in fact it doesn't work." ”
Su Jin clapped his hands and said: "It's a critical time, listen to me carefully, this is the big thing I want to do, and I can solve all these troubles." ”