Chapter 131 Marketing Concept

"Qingqi, didn't you find that Zhang Xu and Li Yi have a more similar temperament? People who can achieve a generation of cursive masters, uninhibited in their temperament are inevitable, and our Li Yi is not exactly such a character. And the two are close in age, and they are both very good at drinking, Li Yi has a military spirit and a wild temperament, and he is inflicted on Zhang Xu, and it is unknown whether he will eventually form a reversal! ”

Qingqi was a little stunned by Li Zhi's sudden arrival, but she could also feel that there was a lot in common between the two.

Without waiting for her to reply, Li Zhi had already continued, "But the two of them are so old and have similar temperaments, and there are many things that do not fit in with the world!" I have already explained to Li Yi about going to Fengyang to develop high-level Xifeng wine, and Lord Junwang should also agree to this matter. My purpose is to ask him to join some cognitive touches in business as soon as possible, and having the old man Sun Yunshan by his side will be of great help to his temperament. ”

He turned to look at Princess Yiyi, "If Zhang Xu finds it by himself, I will find a way to get acquainted with the two of them, and follow the head of the Sun family and Grandpa Yunshan together, once the two young people are indulgent, the experience of the two old people will always affect them." In addition, there is a groundbreaking event that they want to participate in, which will have a great sense of achievement and accomplishment for everyone, and they need to be relatively safe under the great responsibility, and I think when the restaurant opens, it will be when their mood is greatly impacted! Don't underestimate the impact of that utilitarian effect on young people, and the huge sense of responsibility that arises from this will make the two grow up rapidly! ”

"Are you saying that by giving them a sense of accomplishment at a young age, they have changed their unruly personality and matured their minds because of their responsibility?" Qingqi interjected.

Li Zhi nodded resolutely, "Once this matter is over, the growth trajectory of the two will return to the normal track, Li Yi will continue to develop in the army, and the change in temperament and style of life will have a great positive effect on his future path!" And that Zhang Xu, who can be accepted as an apprentice by the old man Guan Lu, must have a different family background, and his family has already found a good way for him to grow up in the future, and he can also find a new mentality from it. ”

"Zhang Xu's family background is indeed extraordinary, and his mother Lu is the niece of Lu Cambodia, that is, the granddaughter of Yu Shinan. The Lu family has been passing on the business with books for generations, and that kid has not corrupted a few of the books in his house! Princess Yiyi also suddenly realized at this time that Li Zhiliang worked hard to guide Zhang Xu to stabilize his mentality, and at the age of seventeen, he acted so recklessly, which was obviously a mistake of lack of discipline.

"Yu Shinan? Good guy, that's a famous Tang calligraphy and literature master, no wonder Xiao Zhang Xu is young and has such calligraphy attainments! ”

"Although Shinan Gong has been dead for more than 40 years, the legacy of the Lu family is still there, and my Guan family has a deep friendship with his mother Lu, so Zhang Xu was able to enter the eyes of my father. This person has been stubborn since he was a child, and if his personality can change because of this, our family and the Lu family will be extremely happy. "Princess Yiyi is already full of anticipation.

Li Zhi nodded, "Although I am not very old, my thinking is much more sophisticated than the two of them, otherwise how dare I talk about business lightly!" Zhang Xu, you just let him come to me, deal with such a person, I know how to do it. ”

The county lord of Yuan Wan said with deep feelings, "No wonder Brother Fang Lun can have the intention of seeing you late, he is thirty-six years old, and his temperament has already been sharpened by the world, you are only a young man, and you will definitely not have ideological communication with him!" ”

"Then can the little brother inquire about the matter between the two of you? It stands to reason that the future sister-in-law is twenty-one years old and has not yet married, but it is a scene in today's era! Li Zhi said with a smile.

Lord Yuanwan chuckled, "If you talk about this matter, it's complicated, just now I also heard about Cry'er and you, I don't have all the magic in her consciousness, but I also have a soft spot for Brother Fang Lun, who has already been married, since I was a child!" However, this kind of thinking is very contrary to the inherent traditional thinking, so I have been locked up by my family countless times since I was a teenager, even though I can't say it clearly. At Qingqi's age, my heart was known to my family, but it was like a catastrophe, and I was repeatedly reprimanded by the elders in the family! Fortunately, someone secretly found Brother Fang Lun, and you also know that the family style in the Ming Wangfu is extremely strict, but after seeing this for three years, I still don't change my mind, and the Ming Wangfu asked someone to come to ask for relatives! In short, there are many twists and turns, just the two ladies of Brother Fang Lun, I am deeply ashamed, that kind of mental torture, no one can understand! ”

Li Zhi sighed, "In today's era, Mrs. Sister-in-law's dedication to such behavior is indeed intolerable to traditional manners, and I am afraid that half of the difficulties you have told have not been told!" Fortunately, the Ming Wangfu finally opened up, which can be regarded as a good thing, Brother Fang Lun is so blessed, and you are favored by the person who has adhered to it all his life! ”

"If this matter had been placed a few years ago, I would definitely be ashamed to talk about it, but I finally let go of my mind after being comforted by the two ladies of Brother Fang Lun!"

"There will be a time to break the shackles of the old customs of the world, take your time, it is not easy for anyone to live in this life, and how many people in the world can finally achieve their hearts like Mrs. Sister-in-law?"

It was Pang Cry who suddenly spoke, cracking the gradually solemn atmosphere: "Sisters, let's clean up our feelings, our Zhengqing Wenqitang clothing is about to be listed, so many strange styles that appear out of common sense, and the two sisters have to give a reasonable evaluation!" ”

Sure enough, as soon as this kind of thing was mentioned, the women's topics were enriched, and Princess Yiyi said with a smile: "Fashion things are rare things that break the popular atmosphere and social environment of a period, and fashion clothing is more unconventional. The clothes designed by Mr. Li are a perfect combination of the traditional concept of the Tang Dynasty and the elements full of fashion sense, at least more than a dozen sisters from today were deeply shocked! ”

Yu Ran smiled, "Sister Yiyi has taken a fancy to almost all styles, even Sister Qingqi's cashmere coat was forcibly begged for by her!" ”

"I have to say that the man in your family is indeed not a mortal, a big man. Being able to decorate a woman and figure it out so thoroughly in a woman's heart is that I saw him a few years ago, and where would there be anything about Brother Fang Lun! Mr. Li, I am also very optimistic about the clothing you designed, and I am planning to ask you for a franchise in private, and with your advanced design concept, I will also make a breakthrough in my business! Lord Yuanwan was also smiling.

"Sister Yuanwan's family is also a businessman, although she was born in the Chengwen County Palace, the second and third generations of their family have been engaged in business very early, and now nearly half of the wood and seventy percent of the coal in Chang'an City are all from the Chengwen County Palace." Qingqi introduced on the side.

"Ho! Real business everybody! Zhengqing Wenqitang clothing, in the future, will only go to the extremely high-end level, or only the development of fashion trends, the popular market only participates, not the main business, I am afraid that if I join in, we can only focus on the popularization of popularity! Li Zhi patiently explained.

Lord Yuanwan shook his head, "Mr. Li's design and pioneering ability, others can't learn it!" Our family is involved, and we do not plan to carry out in-depth development in Chang'an City, or even the entire Datang, but are committed to opening up foreign commercial ports. Because of the family's traditional business, such as the Northeast Jinta, Murowei, Khitan, Goguryeo, Silla, Baekje, and Wa Kingdom; Western Turkic, Tiele, Tibetan Empire; The tribes of Tianzhu in the southwest and Nanzhao have business dealings. I mean, I'm going to promote the Zhengqing Wenqitang costume to these places! ”

"It's so good that when you roll it out, you can feed back some of the popular elements from those countries, and I will design the clothes that are more suitable. Forget about joining, I don't think it is more suitable to cooperate, you can discuss the specific cooperation method with Qingqi and Yuran, I have products, you have channels, and the cooperation between the two is a reasonable way to develop, I think it is feasible! Li Zhi nodded.

"Sister Yuan Wan is planning to open up a business route alone, which can be counted as her own marriage to Mingwangfu, so as to show her expertise in detail, so as not to be despised by Mingwangfu!" Qingqi further reminded.

"Then there is no problem, Sister Yuan Wan, you just need to find out the channel connection, I will actively cooperate with any product needs here, even if some businesses in Chang'an City are temporarily closed, I will help you!"

Li Zhi made such a significant support is not trivial, his more far-reaching purpose of developing clothing is to open up foreign exchanges, and now there are ready-made channels and interpersonal relationships, and he is naturally happy to enjoy it.

Moreover, whether it is the Ming Wangfu or the Guan family of Guan Lugong, it will play a huge role in his future development, and he will try his best to help the second daughter today, in order to establish a more intimate connection.

"However, the Chengwen County Mansion also needs to get some benefits, after all, the girl who marries out is like water spilled out, and I will bring this line to the Ming Palace, how to get the complete channel assistance from the top and bottom of the palace, and let some of them see some benefits!" Lord Yuanwan's words were quite hesitant, after all, some requirements were too much.

Li Zhi said happily: "Mrs. Sister-in-law, why don't I hand over the monopoly of rice paper and paper towels to the Chengwen County Mansion, even if someone from abroad asks for goods, how about signing a sales agreement through the County Prince's Mansion?" And the price of your goods will not be higher than the domestic wholesale price, and Zhengqing Wenqitang will not ask what the foreign price is! However, these foreign monopoly rights can only be signed once a year, and I can relax the first cooperation to three years for the first time, and how to see the future cooperation situation in the future to make a decision! ”

The monopoly right is a sales method summed up in later generations, the purpose is to prevent the market monopolist in advance, once the monopolist in a certain industry due to the long-term lack of competition for similar goods, it will naturally produce inertia after a long time.

No matter which market competition will gradually develop into saturation, how to go through many reshuffles and change of banks, only their own brand miraculously maintains a monopoly position in the inherent market, maintaining product quality and the courage to innovate is one thing, how to deal with the impact of similar products on the original market and other surrounding markets, is the key.

Therefore, due to long-term monopoly in the industry, there is a strong banditry, or for the market competition to be ruthless, do some bad moves, is undoubtedly a taboo for brand manufacturers.

In order to deal with the monopoly owner of the tiger dragon entrenched, the manufacturer has developed countermeasures in advance is a necessary means, otherwise the manufacturer is also due to the traditional channel agency system, resulting in serious channel dependence, all market promotions are implemented through dealers, the pros and cons are half, and the monopoly is signed once a year, which is the most effective means to protect their rights.

Sure enough, this advanced marketing concept confused the county lord of Yuanwan, and it was not until Li Zhi patiently explained that he gradually eased his frown.

"It turns out that the sales of Hengye still have this saying? Even the name of the marketing concept is the first time I have heard of it, and I can always get some new words when I talk to you deeply! Rest assured, I will report these problems to the family one by one, manufacturers do not get along with each other, and even fight for market territory is not uncommon, as you said to establish a series of complete protection mechanisms in advance, it is beneficial to both you and me! ”

Seeing that she can quickly understand some distribution strategies in the market outlook, Li Zhi is very satisfied, and it takes a lot less than he expected, it seems that the ancient marketing methods are similar to the market outlook, but they are relatively backward in terms of agreement signing.