"This is the benefit of merchants doing public welfare. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 info "Xia Hongsheng saw that these merchants in the hall had already understood the doorway, and decided to fill the fire for them again - after all, public welfare benefits everyone, and in recent years, Li Shimin has been fortunate to be under the influence of Xia Hongsheng, although he has not clearly stated from the policy that agriculture and commerce are promoted simultaneously, but in fact, there has been a lot less inhibition. Thanks to this, these merchants make a lot of money. It is also a great thing to let them let them bleed more and benefit the people.

Xia Hongsheng continued: "Although public welfare activities cannot directly bring money and profits, their potential promotion for a merchant is extraordinary. It not only promotes the establishment of a good social image of merchants, but also indirectly brings a larger market to merchants. It is not difficult for a merchant to make a profit in the short term, and it is rare to be able to make a profit for several generations or generations. The long-term profitability is based on the good image and reputation of the merchants. How can we maintain word-of-mouth and image for a long time? Let the people feel that this merchant is a responsible merchant, so as to do business with the merchant for a long time? Participating in public welfare activities is an important way to gain social affinity and people's awareness. This not only helps to establish a good business image and expand the space for the continued development of the merchant, but also increases the reputation and loyalty of a merchant's word-of-mouth, and expands the market for the merchant's products. Merchants actively participate in public welfare activities and conform to the mainstream moral value orientation of the society, which can not only increase the reputation of the social image of the merchants, but also improve the cohesion internally, stimulate the morale of the subordinates, and promote the growth of the merchants themselves. It can also enable the merchant's business partners to have greater recognition and trust in the merchant, thereby increasing the merchant's multi-level transaction success probability and reducing the cost of direct transaction. In addition, as you all know, when we do business, many times, in many cases, there are many things that we have to deal with the imperial court and the government. This public welfare activity is also an important medium for public relations of merchants. We don't care if we have something new to sell, or if we go to another place to open a semicolon, it all involves public relations with the local government, the people and all walks of life. The importance of this point, Ben Hou does not need to say much, you all know it in your hearts. If a merchant can participate in more public welfare activities on weekdays, it has an excellent reputation among the people, and the people support it, and the business can naturally prosper. And its good image is also easy to deal with the government. Think about it, if a merchant is full of infamy and is spurned by others, and a merchant is full of reputation and praise, which government is more willing to deal with it? In terms of political affairs, the court must win the hearts of the people in order to stabilize the world. We who do business also have to win the hearts of the people, and if we win the hearts of the people, the people will take care of the business of the merchants. Only then can our merchants continue to do business and make profits! And public welfare activities are exactly what merchants can do to buy people's hearts. ”

Listening to Xia Hongsheng's words, the merchants in the hall became more and more excited, and their eyes became brighter and brighter.

After a pause, Xia Hongsheng slowly swept over the faces of everyone in the hall, and said slowly: "Everyone, Benhou has told you about the long-term law of doing business, whether you can grasp it and learn it depends on your long-term vision." ”

"Master Hou!" The rich old man stood up with some excitement, bowed to Xia Hongsheng and said: "Master Hou, what do you mean is that we, the merchants, worked together to help the county government build these five schools, and then also learned from the Royal Wine Workshop, the Glass Workshop and the Mingxiangju merchants, and recorded the merchants we paid for on the merit monument, and stood before the school, and taught people to know that these schools were built with the donations of our merchants?" ”

Xia Hongsheng nodded: "Yes, that's right!" Yes, but it doesn't stop there. ”

The old man bowed down again, and said solemnly: "Please also ask the Hou Ye to speak in detail, we should listen to you!" ”

"It is a great merit for you to donate money for education, and it is natural to record this merit on the tablet for the people of the present and the future students who will study here to pay tribute to their kindness. Without your generosity, how would there be a place for students to go to school? And the people are grateful to your merchants, and your merchants have a very good reputation, and in the future, when there is a related business, the first thing that comes to mind is your merchants, and your business is more prosperous, which is also the reward of good deeds. Once the school is completed, it is like the middle school of Benhouzhuang, regardless of the children's background and the poor and low, they can be enrolled. And since it is no matter where you come from, your sons and nephews are naturally among them. After the completion of the school, the students of Benhou Jingyang Academy can be the teachers of the middle school students of these schools. After these students have achieved a small success, they can enter Jingyang Academy for further study. You also know what kind of place Jingyang Academy is. It's not Ben Hou boasting, the students of Jingyang Academy, His Majesty personally said, are all talents who will enter the phase, and in the future, the students who will be selected and appointed, and the students who have graduated from Jingyang Academy should be better considered. Your sons and nephews have come here to study, and they are also talents after they come out, so how can it be difficult for the court to use it? Xia Hongsheng said with a smile: "Hehe, don't look at the fact that Jingyang Academy is now putting money in it, and in a few years, you will take a look, and Jingyang Academy will no longer need to rely on this Hou to support it." This investment in education, the matter of the school, there are many ways to make money, or word-of-mouth reputation and the benefits of money, now is not the time, and sell a pass, do not say to you, when you are the closest to Jingyang Academy, Ben Hou is naturally the first to consider cooperating with you. ”

"Master Hou! The little ones are willing to fund the school! You say, how much smaller is it?! As soon as the words fell, a businessman immediately stood up and asked.

As soon as he heard him, at this time, those other merchants seemed to be reminded, and immediately began to ask Xia Hongsheng how much money he wanted to make.

"Hehe, it's up to you to plan. It's not mandatory here. If you have a heart, you can have more, if you don't have an intention, you can't get a penny. Xia Hongsheng smiled and said: "After the school is completed, the county government will invite craftsmen to carve its stone statue and record its life with the amount of capital contributed. In the future, regardless of the expansion and relocation of the school, these statues will be accompanied by the school. Naturally, the more money you contribute, the more conspicuous it will be. The county government has limited capacity, and there are only five carvers. After the five people, only the portrait is hung, and after that, only the merit tablet is nominated. ”

Fame, interests, and fame in the world, these things Xia Hongsheng took out to tempt them, and these businessmen were immediately excited, rubbing their fists one by one, and calling out the price. (To be continued.) )