Hearing Xia Hongsheng's question, everyone was puzzled, but they all nodded. Pen % fun % Pavilion www.biquge.info

Weihe Park is as picturesque as the Imperial Garden in the Imperial Palace. But it's a place where anyone can go and have fun, and they naturally won't have been there.

Xia Hongsheng smiled and said: "This Weihe Park is built by several merchants in Chang'an, such as the Tang Royal Wine Workshop, Mingxiangju and the Glass Workshop, which were jointly funded by several merchants in Chang'an. So Chang'an has the scenery of the Wei River at four o'clock, and the surrounding people have an excellent place to play. Do you know how much money these merchants have invested in the construction of Weihe Park? ”

Naturally, everyone didn't know, so they all shook their heads.

Xia Hongsheng stretched out a hand, stretched out five fingers, stretched forward, turned the back of his hand and stretched it again, and said, "This number is five times more." ”

"What?!" Everyone was shocked, and the five fingers of Xia Hongsheng's hand went back and forth once, which was 100,000 yuan. Five times more, that's 600,000!

Seeing everyone's surprised looks, Xia Hongsheng smiled and said, "You may be surprised that these merchants spent 600,000 yuan to build a garden-like landscape. This scenery is there, anyone can see it, anyone can go to play, there is nothing to take from it, what is the picture? That Ben Hou wants to tell you, regardless of whether it is the Tang Dynasty Royal Wine Factory, Mingxiangju, or the Glass Workshop, the profits from this Weihe Park have already far exceeded 600,000 yuan. ”

"Oh?!" Everyone was shocked again, 600,000 is definitely not a small number. And Xia Hongsheng said that the profit has already far exceeded 600,000 yuan, which has to be suspicious.

"Since you have been to Weihe Park, have you ever seen a huge stone tablet at the entrance of Weihe Park?" Xia Hongsheng asked.

Everyone nodded, and one of the merchants replied, "Back to the Hou Ye, when I went to Weihe Park, I saw the stone tablet." The merit tablet was written on the merit tablet, and it was written that merchants such as the Tang Imperial Wine Workshop, Mingxiangju and the Glass Workshop donated to build the Weihe Park. ”

"Then Ben Hou asks again, are there many people coming and going to enjoy the game in Weihe Park?" Xia Hongsheng asked with a smile again.

It was still the same person, nodded and replied: "Many, much." What is that word called? Coming and going......"

"It's like a cloud." A person next to him reminded.

"That's right! Right! Coming and going! The merchant suddenly realized, remembered, and hurriedly replied.

Xia Hongsheng nodded with a smile and said to everyone: "This is where the profit lies." ”

When everyone heard this, they were all stunned. After a while, the look was different again. Some are still at a loss, while others seem to be deep in thought.

"Hou Ye means that people who go to Weihe Park to play know that Weihe Park is funded and built by merchants such as Datang Royal Wine Workshop, Glass Workshop, Mingxiangju, etc., which makes Chang'an have a superb view and the people have a place to go. In this way, all the people who have been to Weihe Park feel the kindness of these merchants and are willing to do business with them. Through this move, these merchants have been passed on by the people who have been to Weihe Park and have become famous, and those who have been to Weihe Park have become their customers! Although these merchants spent 600,000 yuan of assets, they brought far more than 600,000 yuan of fame and guest officials in exchange! The rich old man had a clear look in his eyes, and immediately said.

Xia Hongsheng clapped his hands and said with a smile: "The old gentleman really deserves to be a senior in the business world, and he can see the benefits in the blink of an eye." It seems that the public welfare of building Weihe Park for the people of Chang'an, the benefits of which lie in nothing more than four sentences - fame gathers vision, vision sees the image, image shapes word-of-mouth, word-of-mouth in exchange for traffic - you may not understand this, and wait for Benhou to talk about it in detail. The so-called reputation is the fame of a merchant and the evaluation of the people of this merchant. The so-called people are also clouds, and three people become tigers, and word of mouth is often the most terrifying. If it is good, everyone will call it good, and if it is bad, everyone will think it is bad. People naturally want to do business with good merchants rather than bad ones. Take Weihe Park as an example, those merchants built Weihe Park, people can go to play, and the scenery inside is excellent. So the fame spread from mouth to mouth of everyone who visited Weihe Park. When it spreads widely, it becomes famous. And the rumors are all good, so even if it is the first time to hear about these merchants, they will think that these merchants are very good, so when there is a related business, they will think of these merchants first. That's fame. ”

The people seemed to understand, but they didn't know very well, so they all listened carefully.

Xia Hongsheng continued: "With reputation, people think that these merchants are very good, and when they have related businesses, they will think of these merchants first, and they will naturally come to deal with them. This is the time for a merchant to present its image. The so-called image is the most important thing is the quality of the things that are managed, as well as the quality of the treatment of customers. If there is no defect or flaw in the business, and if a penny is worth a penny, the customer will feel that the merchant is doing business with a conscience, not shoddy, and not deceiving. The guests are courteous and thoughtful, and the guests feel comfortable and happy when dealing with the merchants. Then next time you have business, you will naturally come back - the things are really good, and the hospitality is polite and thoughtful, why not come? This is the so-called merchant image. ”

Hearing this, many merchants have opened their eyes wide, and their eyes are full of life.

This word-of-mouth is easy to understand. The things that the guests buy at this shop are good, and the hospitality they receive is good. After this business, when you go out and talk about it, you will never deliberately say that you are not good. Everyone who has dealt with this business and done business says hello, then this business has a reputation and is trusted in the hearts of others. Customers trust the merchants, and the business will naturally be easier to do, and it will naturally become bigger and bigger. For example, on the Jingyang market, someone from far away came from Chang'an to wait for the morning to taste a bowl of Hu spicy soup from the third place on the left. Why? Because he did it authentically, the reputation of being delicious spread, and after the guests came to drink, it was really delicious, so it had a reputation. Once the word of mouth is established, the guests will naturally come to hear the wind and come in an endless stream. ”

There was a clear look in everyone's eyes, obviously they finally understood what Xia Hongsheng meant. They themselves also know that the Hu spicy soup of the third house on the left in Jingyang Market is also a frequent customer. If you don't understand this analogy, you won't be able to do such a big business.

But Xia Hongsheng continued to explain: "As for the last flow, hehe, you can understand it as the number of business dealings between guests and merchants. When a merchant has a reputation, just like the bowl of spicy soup, people know that it is authentic and delicious, so it is natural that old customers come back to recommend new customers, and new customers become old customers. And so on and so forth, endlessly! This is where the benefits of public welfare lie! ”

When everyone heard this, they began to get a little restless - and when they understood the benefits, they naturally became excited. I probably guessed Xia Hongsheng's plan. (To be continued.) )