With the release of 10 movie posters, the way to get Rockia was completely deciphered, and the box office of "Pokemon Lokia's Explosion" also came to an end, and it was not until three months later that the global box office of "Pokemon Rockia's Explosion" exceeded $1.2 billion.

But the impact of this event is not over, it has taught almost all Hollywood manufacturers a marketing lesson, and it is also an event that can record the history of marketing.

After all, in the middle and late stages of the event, with the free publication of newspaper media, a lot of dividends were absorbed, which also made the "Pokemon" movie walk more, and in the eyes of adults who didn't know that this movie existed.

After all, almost all media in the world run ads for free, which leads to many people who were not interested in Pokemon in the first place, but also saw the ads.

This is on the one hand, on the other hand, this advertising itself is also a huge news material, many news media in the advertisement, in turn began to publish the process of this marketing campaign, analysis of the marketing routines, and finally praised, Daqian is really the world's best at playing marketing enterprises.

The previous live broadcast marketing of the shipwreck of the Titanic, as well as the mystery of Lokia marketing this time, can be called a classic case in the history of marketing, which is enough to enter the top 10 marketing classic cases of the 20th century.

And many viewers, because of these reports, further deepened their influence on "Pokemon Lokia's Explosiveness", and then they were curious and unbearable, and finally successfully contributed a movie ticket to "Pokemon Lokia's Explosiveness".

In the end, "Pokemon Lokia's Explosion" also achieved unparalleled results, after breaking through the $1 billion box office, in the next six months, "Pokemon Lokia's Explosion" broke the box office records of 1.1 billion and $1.2 billion successively.

Similarly, Daqian naturally released movie posters that broke 1.1 billion and 1.2 billion, but there were no clues about Lokia in them, and instead there were two redemption codes, one of which could be exchanged for a fantasy with full race value, and the other exchange code could be exchanged for a random one of the three holy birds with full race value.

These two redemption codes made all the players addicted, and then the newspaper sold out again, after all, giving away two Pokemon with full race value for free, the price is only to buy a newspaper. If you don't have money, you can also prostitute your friend's newspaper for free, after all, this redemption code is universal, which really doesn't cost a penny for nothing.

Then all the players began to praise Daqian again, and Daqian swiped his favorability for a while without mentioning it.

In the end, the global box office performance stabilized at $1.24 billion, becoming the third highest grossing film in the world.

Among them, the first place is "Titanic", the second place is "Jurassic World", and the third place is our "Pokemon Lokia's Explosive Explosion".

Among the top three in the global box office list, there are actually two movies produced by the same company, and one of them is an animated film, this amazing achievement makes all film industry practitioners stupid.

It is said that many film companies have held several seminars to study why "Pokemon Lokia's Explosion" can achieve such an amazing box office.

Of course, these film practitioners can't admit that their movies are not as good as others, they can only say that this is because of the invincible marketing of "Pokemon Lokia's Explosion" and the like, if they can have such marketing, their films can also achieve a global box office of more than 1 billion US dollars. Books.com

Naturally, many film companies began to copy the marketing routines of "Pokemon Lokia's Explosion" later, such as publishing posters of more than 100 million yuan in newspapers.

It should be said that the effect is still there, but it is far less terrifying than the effect of "Pokemon Lokia's Explosion", the reason is very simple, in their poster of breaking 100 million, there is no puzzle game like "Pokemon Rockia's Explosion" to play.

It's not that these studios can't design puzzle games, after all, this kind of puzzle game is not very brainy, but the point is, they don't have the resources that Pokemon can use.

After all, what can be published with the newspaper, in addition to the information, that is, the redemption code, these need to be used in conjunction with the game. Some companies are smart enough to find other game companies like Nintendo to work with.

It's a pity that the movie they collaborated on is not a game movie, and the possibility of expecting to take the initiative to go to the movie for some puzzle-solving clues is not high, after all, only players who really like Pokemon will go to the movies in order to increase the box office.

All in all, in a short period of time, it was a flawless, super marketing campaign that couldn't be replicated.

However, many companies see the future of game movies, and more and more game adaptations will appear in the future.

Just when "Pokemon Lokia's Explosive Season" swept the world, South Korea's Monk Park still had a good time.

After Daqian announced that all Korean players were banned from participating in the competition and their subsidies were stopped, in addition to the bad luck of Korean e-sports players, Park Monk and his OGN were not affected in any way, the game still continued, gained a lot of audiences, and also received a lot of sponsorship, and because of the relationship with Huaxia, Park Monk even became a hero in China for a time, and a hero who resisted oppression.

But in December, Monk Park, who was further preparing for the next stage of the competition, suddenly received a call from the court, asking him to come to the court for mediation.

"We do not accept any mediation!" Monk Park said angrily for the first time, but the court replied coldly, "It's okay not to accept mediation, let's start the trial in a week!" ”

"What!" Monk Park was anxious, "Why is it so fast, isn't it going to be investigated for a year?" "Monk Park almost said directly on the spot, your dean has reached a tacit agreement with us, and will investigate and collect evidence for more than a year.

But it's only been a few months now, otherwise the court would have been held.

"This time it's not Huaxia Company that sues you, but Miguo Company!" The other party hesitated for a moment, and then said, "And they didn't initiate a lawsuit in South Korea, but a lawsuit in a court in the United States, we can't refuse!" ”

"......" Monk Park is stupid, he knows that the courts of South Korea can ignore the Chinese people, but in front of the courts of the United States and the courts of the United States, they are the most obedient dogs, and it is absolutely impossible for the court to offend the United States because of this, not to mention that this time it was their infringement, the United States occupies the dual advantages of morality and power, and the Korean courts do not turn around and stab themselves, even if they are good for themselves!

This is the method that Boss Jia came up with, since the dog is disobedient, then the only way is to let the owner take action.