Chapter 1104 Buying a Newspaper for Advertising
Such a sudden change made the publicity department dare not agree, and then began to frantically find the reason, only to find out that it was because of the mainstream media that published the "Pokemon Lokia's Explosion" advertisement, and the sales have skyrocketed.
Because players want to get Lokia, they must get official prompts, and in this era when the Internet is completely underdeveloped, the best way to get the hints in the first place is to buy a newspaper that has published an advertisement for "Pokemon Lokia's Explosive Fashion".
As a result, all the newspapers that ran ads went crazy, and USA Today, for example, used to sell about 1.5 million copies a day.
But at the time of the third advertisement, the sales of "USA Today" soared to 2.5 million copies, an increase of 1 million copies, and almost all the newsstands in the country were sold out, which was unprecedented for "USA Today".
However, this made the New York Times very unhappy, after all, as the second place, they sold only 2 million copies a day on average, and the result was instantly surpassed by "USA Today".
In fact, "USA Today" also compared the No. 1 "Wall Street Journal" by the way, and the sales volume of "Wall Street Journal" on that day was only 2.4 million copies, which made "USA Today" instantly become the No. 1 newspaper in the United States, although it was only for such a day.
And this extra 1 million copies of sales are naturally contributed by "Pokemon" players, and many "Pokemon" players who don't read newspapers at all on weekdays have bought a copy of "USA Today" just for the above tips.
Anyway, a newspaper is not expensive.
This is about the first time in history that a customer has bought a newspaper for the purpose of advertising.
This made the "New York Times" blush, and for the sake of the country's No. 1 sales, they took the initiative to find the publicity and distribution department for the first time and took the initiative to advertise "Pokemon".
Some people may think it is very strange, but it is just to increase the sales of the day, and it does not help much for the overall sales of the newspaper.
Moreover, it is difficult for this kind of customer who buys a newspaper because of a game ad to convert into a loyal customer of the newspaper, and it does not seem to be a good deal for the New York Times to take the initiative to lower the price for such an advertisement.
There's nothing wrong with thinking about it, and from a normal point of view, it's true, and the New York Times doesn't go out of its way to cut prices.
But the problem is that this is an opportunity to be the first in the country, and the most important thing is that the first in the country can be written in the company's annual report and shown to all shareholders of the company.
After all, the vast majority of shareholders don't know that the first in the United States is boring, they will only see the "New York Times" on the throne of the first in the United States, which shows that the "New York Times" has the capital to continue to hit the upward, and then the stock price of the "New York Times" will rise in response, and the shareholders will all make a lot of money.
As for the cost, it is just a retelling of a page, and the cost is almost as good as nothing, and fools will make the right choice.
The situation in other countries is basically the same, almost all the newspapers that published the "Pokemon Lokia's Explosive" advertisement have been sought after by players, and one of the newspapers in Fuso has directly increased the sales of 1.2 million copies, which is a miracle.
And after figuring out the reason, the publicity department laughed, and they immediately announced that they wanted to publish an advertisement for "Pokemon Lokia's Explosive Season", but the premise was that there was no charge, after all, our advertisement was published, but it greatly increased sales, and the effect surpassed any news in the newspaper, and you still want to collect money!
Well, in fact, when making this decision, the Propaganda and Distribution Department was still a little apprehensive, what if the major newspapers didn't buy it.
Sure enough, after hearing Daqian's decision, the "New York Times" really gave up, how can there be any reason not to spend money on advertising.
But USA Today chose to accept it, and about half of the world's newspapers gave up, and then it was quickly taken over by other newspapers.
So, when the box office exceeded $400 million and the fourth "Pokemon Rockia's Explosion" commercial was released, USA Today's sales actually won a miracle from 2.5 million copies to another miracle, and this issue of the newspaper sold 4 million copies...... That's why USA Today only printed 4 million copies that day, otherwise it would have broken this number.
And the same is basically the case in newspapers and media around the world, because there are still many pocket players who don't know about it at first.
But as time went on, more and more players knew that the mystery of Lokia was hidden in the newspapers, and the result was, of course, all kinds of sellouts.
After all, it's just a newspaper, 5 cents a copy, and anyone can afford it.
USA Today laughed silly, and the New York Times came back licking its cheeks and offering to publish the fifth free poster of Pokemon Lokia.
As for whether "Pokemon Lokia's Explosion" can break the $500 million global box office, there is no doubt about it, because with the end of the third week weekend, because of the large number of players, the global box office of "Pokemon Lokia's Explosion" has reached $490 million.
There is no problem with breaking through $500 million on Monday, and the most important thing is that from the fourth week, more than 20 countries around the world will release "Pokemon Lokia's Explosion" one after another.
You know, "Pokemon Lokia's Explosion" calculates the global box office, and in the next few weeks, "Pokemon Lokia's Explosion" is likely to send out 2~3 posters that break 100 million!
In the end, "Pokemon Lokia's Explosion" alone created a global box office of $210 million in the 4th and 5th weeks after its release, refreshing its total box office to $800 million, completely breaking the previous record of "Pokemon Mewtwo's Counterattack".
And at this time, "Pokemon Lokia's Explosion" is still moving towards a global box office miracle of $1 billion.
After all, the players of "Pokemon" are all over the world, and these players, in order to get Lokia, are also crazy, what is a mere movie ticket? More official leads are needed.
And Daqian is really bad, when the box office reached 800 million US dollars, all the clues were still not announced, so that many players were still struggling to have Lokia, so they could only watch the box office of "Pokemon Lokia's Explosion", and then run to the cinema to brush it again, and increase the box office of "Pokemon Rockia's Explosion".
Finally, in the 7th week after its release, "Pokemon Lokia's Explosion" officially exceeded the global box office of $1 billion, and after releasing 10 posters, the official finally announced all the clues.
Step 1: Obtain the Three Holy Birds
Step 2: Locate the fishing rod
Step 3: Fish for reed flutes
Step 4: Find the researcher inside a small, nondescript building in New York City, who is an expert in ancient musical instruments.
Step 5: Fight the Wild Violent Dragon more than 200 times with the Triple Sacred Bird to drop 60 different Triple Sacred Bird Feathers that can be used to repair the reed flute.
Step 6: Raise the Three Holy Birds to the maximum level, and then release them at a specific coordinate point on the seashore to open the hidden map entrance to the Three Holy Islands.
Step 7: Defeat all the NPCs in the hidden map and get the approval of the NPC before you can talk to the NPC if you only use the three Pokemon – Green Caterpillar, Iron Chrysalis, and Ba Da Butterfly.
Step 8: Win more than 20 consecutive guesses with a child NPC to get a toy sand shovel
Step 9: Using a toy sand shovel, dig sand at 10 coordinate points on the hidden map to obtain fragments of the score, and finally synthesize the complete score.
Step 10: At a specific coordinate point, use the reed flute and the music sheet at the same time to wake up Lokia, then fight, defeat and conquer Lokia.
Well, any of these steps, if a player can trigger it by himself, it is the existence of a child of luck, and it has been released for more than half a year, and no player has ever been able to get Lokia.