Chapter 920: The contrast between the two promotional videos is too obvious!

Zhao Xuming was a little dazed and a little puzzled.

Tengda sent a promotional video for e-sports?

That...... What does it have to do with what we're discussing?

Tengda's promotional video must be promoting the GPL, but haven't the broadcast rights of the GPL been sold? If you continue to heat up the GPL, it won't affect our ICL?

But looking at Zhu Yan's meaning, why does it seem that this promotional video also has a great impact on ICL?

Zhao Xuming was puzzled, and couldn't figure out the reason for Zhu Yan's attitude at all, and always felt that there seemed to be something wrong with it.

Zhu Yan didn't explain much, just took out his mobile phone casually, found Tengda's new promotional film "Breaking the Cocoon and Not Becoming a Butterfly" on it, and then handed it to Zhao Xuming.

Zhao Xuming stretched out his hand to take it and clicked on it to view.

After watching the first half, the doubts in Zhao Xuming's heart became heavier.

Isn't that normal?

The content of the first half of this film is very conventional, which is nothing more than the story of an Internet addict teenager who overcomes many obstacles to embark on the career path of esports. I have to say that there are a few scenes in front that are very moving, such as the father's kneeling, which highlights a kind of sadness about being a parent.

Similar stories are not uncommon in the esports world, and many famous esports players have had similar experiences when they were younger. But after they became famous and got good grades, they have already understood each other with their families.

This is the basic routine of general e-sports promotional videos: first describe how miserable and ununderstood the life of a professional player is, and then describe how he can gain fame and achievements with his own efforts after embarking on a professional path, so that even his otherwise poor parents can live a rich life.

Zhao Xuming looked up at Zhu Yan with a puzzled face.

That means, isn't this just a very ordinary promotional video? It doesn't seem to cost much, huh? Compared with our ICL promotional video, it was thrown off 108,000 miles.

Zhu Yan just said: "Mr. Zhao, continue to look back." ”

Zhao Xuming had no choice but to continue watching the second half of the promotional video.

However, as he looked at it, his eyes widened, his mouth opened slightly, and the look of doubt on his face was completely replaced by shock.

"What the hell!" Zhao Xuming almost blurted out.

The plot of the second half of the promotional film is simply a sharp turn, although the protagonist became a professional player as he wished, but he didn't get the opportunity to play at all, and after a few years of youth, he had no choice but to go home and move bricks on the construction site!

In the last scene, the protagonist looks at the back of his father's departure, recalls the days he used to be at school, and tears of regret, and even more sad when he hears it, and tears when he sees it.

Zhao Xuming was completely speechless.

He wanted to drop his phone on the ground, and then shouted: "Crazy!

This is a hammer e-sports promotional video, which is obviously used for black e-sports!

The promotional video of e-sports is for the audience and even the outside world to see, shouldn't it be promoted? There are so many successful and life-changing professional players that you don't promote, you have to promote those obscure low-level cannon fodder?

There are some things that you can't say, even if it's true!

And Tengda not only said it, but also made a promotional video in a grand manner, publicizing it with great fanfare!

What is the intention?

If Tengda doesn't have an e-sports-related business and engages in such an AOE to attack competitors, it makes sense; The problem is that Tengda itself also has a GPL league, and there are a lot of professional players under his hands, isn't this promotional video even hacked with himself?

Wrong.

Zhao Xuming suddenly realized that Mr. Pei was definitely not a person who would make such a low-level mistake. Since Mr. Pei sent out this promotional video, he must have completely calculated the actions in the future!

He hurriedly clicked on the comment section of the video to check.

As a result, when I saw this, my heart was instantly cold!

"This film really makes me so sad to watch, and I think of the past when I was young and was gank by my parents when I was in an Internet café. Hey, I was young and ignorant at the time, and now I regret it in retrospect, I really should have studied hard. ”

"In the past, the protagonists of promotional videos were shot for professional players who won the world championship, but this is the first time someone has shot from the perspective of passers-by, right? I have to say that the feeling is still very shocking. ”

"The world champion is indeed famous, but the world champion is only a small group of people at the top of the pyramid, and over-publicizing this small group of people is indeed easy to mislead, making people feel as if playing a career is fame and fortune, so that many Internet addicted teenagers who are addicted to games use 'playing a career' as an excuse to avoid learning, but let them waste their youth, and the road in the future will be narrow."

"This promotional video is tantamount to shattering the illusions of these people, telling them that if you don't have this talent, you might as well study hard and find a job in a down-to-earth manner."

"Feihuang Studio has filmed a documentary "Breaking the Cocoon into a Butterfly" before, and now a new documentary is called "Breaking the Cocoon and Not Becoming a Butterfly", which echoes the praise before and after!"

"Yes, Mr. Pei is tantamount to bitterly admonishing those Internet addicted teenagers, so that they don't be deceived by illusions."

Although Tengda also has an e-sports industry and a high market share, Mr. Pei did not blindly advocate how bright the future of the e-sports industry is and deceived those Internet addicts to blindly join the e-sports industry, but very sincerely exposed the current situation of the e-sports industry, so that those Internet addicts think twice. I think this kind of behavior is immeasurable! ”

"This promo is in stark contrast to the one from ICL."

"Yes, although ICL's promotional video is very perfectly shot, very cool, and excellent in all aspects, its shooting idea still stays on the old yellow calendar, that is, it strives to package the concept of e-sports very high, but in this way, it is a bit ungrounded and very unreal."

On the other hand, the documentary "Breaking the Cocoon and Not Becoming a Butterfly" wins in terms of depth of thought! Although it seems that the budget is not much, and the shooting is not particularly fancy, it can resonate and discuss. It can only be said that there is a gap between the realms of the two! ”

Zhao Xuming flipped through the comments below the video, and his nose was almost crooked.

There is a gap in the realm of God!

This opponent doesn't play according to the routine at all!

ICL's promotional film is commercially perfect and impeccable, with a huge investment in all the details of "Breaking the Cocoon and Not Becoming a Butterfly".

But who would have thought that Mr. Pei had changed his thinking!

Don't play tricks, play psychology!

"Breaking the Cocoon and Not Becoming a Butterfly" is equivalent to dissecting the internal problems of the entire e-sports industry, and ruthlessly exposing the little-known but objectively existing side of the industry.

If the audience insists on comparing ICL's promotional video, they will definitely feel that ICL's promotional film is a bit fake!

Of course, this comparison itself is unreasonable, and the promotional video of ICL is a commercial promotional film shot by a child, and it didn't make any mistakes, who did you provoke who to be compared like this?

But there is no way, the audience has to compare, and Zhao Xuming can't control it.

He looked at the release time of the video, and "Breaking the Cocoon Before Becoming a Butterfly" was only more than half an hour later than ICL's promotional video, which can almost be said to be the front and back.

With such close proximity, the audience must subconsciously take these two videos together to discuss!

Zhao Xuming was so angry that the roots of his teeth itched.

It's touching porcelain! Naked porcelain!

Mr. Pei must have done a good job of this promotional video a long time ago, just waiting for the promotional video to be released by ICL, and he will take it out for sniping!

This trick is simply murderous.

Zhao Xuming was full of confidence, and felt that this ICL promotional video would not cost money and would definitely not lose. As a result, Mr. Pei has skipped the stage of burning money to improve the quality of promotional films, and directly played psychology!

With a small amount of investment and unpretentious methods, the core of the ICL promotional video was directly dissipated from the spiritual level, and all the attention and popularity were robbed!

The popularity of ICL publicity has been greatly reduced, which is a big blow to Zhao Xuming.

After all, he came to negotiate the offer of broadcast rights with these live broadcast platforms, and the higher the popularity of ICL, the more chips he had in his hands.

But fortunately, if this is the case, it will not hurt the muscles and bones.

Zhao Xuming thought about it for a while and felt that in the current situation, there should be room for redemption with his three-inch tongue.

However, he continued to scroll down the comment area and saw several new high-praise comments.

"This film shows a lot of industry problems. I don't know if you have noticed the details in the film, the accommodation conditions of these professional players are actually very poor, and the reversal of work and rest time and eating takeout for a long time are exacerbating the consumption of their physical health. ”

"Indeed, it's very sad to watch. Although I know that the e-sports industry is a youth meal, and those who don't eat this meal are miserable, but the treatment of those who eat this meal is not much better! ”

"Huh? Right? Doesn't it mean that the GPL is treated very well? The members of DGE are all strong and energetic, and they are definitely not the bodies that can be eaten day and night upside down and eaten with takeout? ”

"Of course it's okay with the GPL! Mr. Pei has already determined the industry standards when he entered the market, all clubs are managed in a unified manner, there are standard contracts to ensure the rights and interests of players, there are unified meals for fish takeaway, daily exercise in the managed gym is arranged, and there is a special person responsible for nutritious meals and the physical health of the team members......"

"But in other fields outside of the GPL, esports players are still living the same hard life as before, nothing has changed!"

"Indeed, other game companies are taking care of their own things, and it is unlikely that each club will take the initiative to bear such a huge expense, how many forward-looking and responsible bosses like Mr. Pei can there be?"

"Weakly ask, what's the ICL situation?"

"What could it be? It's the same as any other project. Anyway, I haven't heard of any action by Finger Company and Longyu Group to ensure the rights and interests of ICL players. If they had, they would have blown it up a long time ago, right? ”

"Hey, it seems that ICL is just doing superficial articles, although the promotional film is very good, but the details are far from the GPL! In this way, the GPL is a more professional, mature, and healthy league, and the ICL is still not good. ”

"I think it's interesting that the trailer is full of GOG graphics, but GPL is the best of all esports! This creates a very strange contrast: it is obviously an AOE skill, but the GPL side is perfectly immune to all damage, but other esports events are beaten into a sieve! ”

"Hahaha, after all, Tengda only has GOG copyrights, and you can't put game screens for other projects, but it's actually hinting at something, and everyone who understands it understands."

After reading these high-praise and hot comments, Zhao Xuming was stupid.

He realized that something was wrong!

If the discussion of netizens is only limited to the shooting techniques and intentions of the two documentaries, then it is nothing more than that the early heat of ICL has been affected by some influence, and it will not shake the foundation of the entire league.

However, the discussion among netizens has gone deep into the most basic structure of the GPL and ICL, the two leagues, and this is a big problem!

As you guessed correctly, the ICL does not have similar measures at all, does not regulate player contracts, and does not provide a uniform schedule and accommodation standards.

Like other esports sports, the health and rights of ICL League players are also not protected much.

But Zhao Xuming feels very wronged, we are the organizer of the competition, this is not something we need to be responsible for at all!

It's all about the club, what does it have to do with us!

But the audience doesn't care about this, they see the gap between the GPL and ICL leagues in the underlying structure, then don't make excuses, it's that your finger company and Longyu Group can't do it, or ICL is not healthy enough and has bad development prospects!

Zhao Xuming finally understood why Zhu Yan had that attitude.

Because Zhu Yan saw this hot event and knew that ICL was about to be drawn into the whirlpool of public opinion, its value would be severely hit.

In that case, why be in such a hurry to act as a big culprit?

Of course, we will continue to wait and see, bargain hard, and strive to get the broadcast rights of ICL at the lowest price!