Although these live streaming platforms seem to be stupid and have a lot of money, they are not really stupid, and they are very shrewd in their calculations.

Liu Liang thought for a moment and asked, "What about the attitude of other live broadcast platforms?" ”

The employee who came to report replied: "It's also too expensive, and I'm trying to lower the price with Longyu Group." ”

Liu Liang nodded: "Well, I'll communicate with the managers of several other live broadcast platforms in a while, and we have to reach an agreement on this issue." This price is too high, at least to about 7 million, it is acceptable! ”

In Liu Liang's opinion, the popularity of ICL is definitely not half of that of GPL, and the extra money given is still for the sake of the FV team that has just won the championship.

Of course, Longyu Group must not have loosened its mouth so easily, and the two sides will definitely have to bargain for a long time.

But Liu Liang is confident that as long as several live broadcast platforms join forces to reduce prices, it must be Longyu Group that will give in in the end.

Even if you can't compromise too much, you have to try to get an acceptable price.

Although the competition between these live broadcast platforms is usually very fierce, and they can't wait to get their brains out, the vice presidents are still amicable on the surface. The price of the ICL league this time is inflated, no one wants to be the wrongdoer, and it is in the common interest of all live broadcast platforms to unite to lower the price, and everyone will not be worried.

The employee who came to report nodded and withdrew.

Liu Liang looked at the product managers and programmers in the conference room: "Okay, let's continue to discuss this new feature!" ”

"996 starts this week, and the development will be completed within a month, so it should be fine, right?"

……

At night.

Modu, the headquarters of Longyu Group.

In the conference room, Eric was angry.

"There must be a limit to the price reduction! Six or seven million want to get the broadcast rights of ICL? It's so beautiful! ”

In the past two days, Longyu Group has been in contact with major live broadcast platforms, revealing to them the news that the ICL league is about to start, and also revealed the approximate price: broadcast rights of 11 million.

In fact, Eric originally wanted to set the price of the broadcast rights higher than the GPL, but was stopped by Zhao Xuming.

Eric considered that setting the price too low was tantamount to admitting softness, and it was tantamount to admitting that the popularity and commercial value of the ICL league were not as good as those of the GPL.

But Zhao Xuming is more realistic, and repeatedly advised, the current popularity and commercial value of the ICL league are not as good as GPL, this is the truth! Isn't it embarrassing to set the price so high and no one buys it?

So Eric thought twice and set the price at 11 million - 1 million lower than the GPL price.

Eric is also justified, ioi is currently one of the most popular games in the world, overseas league places are selling smoothly, the price is not low, and ICL is the championship area of ioi, and the price is set low to make people laugh.

Although 11 million is a little expensive, the domestic live broadcast platforms are about to hit the dog brain in order to grab the heat, and someone should buy it.

However, after talking to several relatively large domestic live broadcast platforms, the reaction of these live broadcast platforms was surprisingly unified: too expensive!

Most live broadcast platforms accept quotations of about six or seven million, which almost cuts Eric's pricing in half.

How could this be acceptable to Eric?

You know, the ICL league is one of his important means to promote ioi, and the broadcast rights are sold for a whole season, if it is sold low at the beginning, after the ICL league spends money to promote it in the future, won't these live broadcast platforms be cheapened in vain? Isn't the finger company losing a lot of money?

Therefore, Eric was unwilling to sell cheaply, and the live broadcast platform was unwilling to be the wronged leader, so the two sides froze.

Eric looked at Zhao Xuming: "Mr. Zhao, what do you think?" ”

Zhao Xuming hurriedly replied: "I think the price reduction must be reduced." ”

"Don't be angry, listen to me."

"I know that the places in the IOI overseas league are very good, after all, the influence of the game IOI overseas is good."

"But we also have to consider the special situation of the national uniform, right?"

"The national server ioi is the most squeezed by GOG, there are not many players left, and the popularity is not enough. Although these live streaming platforms are not bad for money, they are more inclined to pay a high premium for those events that are hot, and for events with average popularity, they will find ways to reduce prices and control costs. ”

"Moreover, several live broadcast platforms have joined forces to lower prices, and their interests are the same, and it is not easy to divide and disintegrate."

"So I think that the broadcast rights are reduced to 8 million, and the total price is sold for more than 40 million, which is basically reasonable."

"Let's run the league first, run it prosperous, and then sell it at a high price next season."

"But we definitely can't directly reduce the price, otherwise it will give people the illusion that we are very good at talking, maybe these live broadcast platforms will not be satisfied, and will continue to reduce prices."

"What we should do now is to seize the time to promote the ICL league and create enough heat. As long as the popularity rises and the live broadcast platform recognizes its value, their alliance will naturally break itself, and there will be platforms to privately ask us to buy the broadcast rights of the ICL League. ”

Eric nodded after listening, "Well, that makes sense. ”

"In the final analysis, it is still necessary to let these live broadcast platforms see the heat."

"How's the ICL promo going?"

Zhao Xuming said: "Don't worry, it's done!" This time, several old clubs in China and all the star players were gathered together to shoot a promotional video, and a lot of scenes were taken in the magic capital, and the effect was absolutely great! ”

"Moreover, this time we also learned the lessons of the last World Championship promotional video, and made a lot of cool post-production special effects for the promotional video, which is definitely not bad!"

Previously, when Zhao Xuming was doing the promotional video for the World Championship, he happened to collide with the GPL's Spring Championship promotional video, and he was hit miserably.

The promotional video of the GPL Spring Tournament directly uses pure CG to press the traditional promotional video of Zhao Xuming's side to the ground and rub it.

So this time, Zhao Xuming also learned smartly, added a lot of cool special effects and game materials to the promotional video, and at the same time filmed a lot of landmark buildings in the magic capital, he combined the players, scenes, and game characters into one through CG technology, and made a promotional video that he was very satisfied with.

The reason why I didn't copy the pure CG form of the GPL was mainly because I was afraid of being scolded.

Now this version has not copied the GPL, but also made a style and level, and it can only be said that the big price spent is worth the money.

Zhao Xuming is very confident in this.

Eric nodded: "Very good, then prepare and prepare, and release it tomorrow, and then the relevant publicity and warm-up will also hurry up to keep up, and we must make the ICL league hot as soon as possible!" ”

……

……

Wednesday, February 29th.

Tengda Group, Advertising & Marketing Department.

Meng Chang was watching the promotional film "Breaking the Cocoon and Not Becoming a Butterfly" seriously, and at the same time once again sighed at the high efficiency of these young men.

The whole promotional video is actually about the story of a teenager addicted to Internet addiction whose e-sports dreams are shattered, the plot is very straightforward, not difficult to understand, and the filming process is also very smooth.

Meng Chang also deliberately buried some details in the promotional video, such as the training environment, salary, future security, etc., for the audience to discover.

I have to say that the promotional video of Rabbittail Live broadcast hit Meng Chang hard.

He never expected that he was planning to AOE the entire live broadcast industry, but how could it come to Rabbittail Live Broadcast, but it played a positive role in publicity?

can only say that he was calculated by Mr. Pei!

But this time it's different.

Rabbit tail live broadcast is an emerging industry, it has not been launched at all, and it is relatively easy to change.

But the esports industry has been around for so long, and all kinds of chronic diseases are also difficult to return. And as far as Meng Chang knows, Mr. Pei seems to have not taken care of Tengda's e-sports industry for several months.

This can't be calculated by Pei anymore, right?

Meng Chang, who has failed twice in a row, is eager to get back on the field.

It is now the end of the month, and it is about to be calculated for the publicity effect of these programs and the payment of salaries. Judging from the current situation, Meng Chang can't get a penny of commission.

But what if after the e-sports promotional video is launched, it has a good reverse publicity effect?

There may be a turnaround in the matter of commissions.

Therefore, Meng Chang was also very anxious, and he was ready to release the promotional video as soon as it was completed.

After watching it a few times, Meng Chang felt that there was no problem.

So he immediately made a decision and posted this promotional video on the Internet!

……

At the same time, the magic capital.

Wolf Tooth Live Headquarters.

Zhao Xuming has just arrived, and he plans to discuss the issue of ICL broadcasting rights with Zhu Yan, the vice president of Langya Live.

Different from old live broadcast platforms such as Crooked Live and ZZ Live, Wolf Tooth Live is a rising star, but it is developing very rapidly, and the financial resources behind it should not be underestimated.

Moreover, Wolf Tooth Live is a relatively "straight man" platform, the main live broadcast content is the game business, and most of the anchors on the platform are more down-to-earth.

Therefore, Zhao Xuming deliberately came here to find a breakthrough from here.

Previously, several major live broadcast platforms unanimously felt that ICL's broadcast rights offer was too expensive and wanted to join forces to reduce the price. On the one hand, Zhao Xuming released the promotional video of ICL and bought a lot of heat, creating an illusion that ICL is very popular and highly anticipated; On the other hand, they are trying to contact and persuade these live streaming platforms privately.

Wolf Tooth Live is mainly engaged in game business, with strong financial resources, and its headquarters is in the magic capital, which is the first target in all aspects.

After a few moments of greeting in the reception room, the two quickly got to the point.

Zhao Xuming asked: "Mr. Zhu should have seen the promotional video of ICL, right?" ”

Zhu Yan nodded: "Well, I saw it." It's really a very good shot! The players, the scenery of the magic capital, and the heroes in the game are all blended together, giving it a refreshing feeling. ”

"Especially the scene where the five members of the FV team appeared, a large number of barrages covered almost the entire screen, which shows how popular it is."

"The popularity and response after the release of the promotional video are very good, which is really unexpected."

Zhao Xuming smiled slightly: "Of course." ”

"Mr. Zhu, some live broadcast platforms feel that the price of ICL broadcast rights is a bit high, and I understand this very well. After all, judging from the popularity of the game, ioi is indeed a bit far behind GOG. ”

"However, the future heat should also be taken into account."

"Finger has decided to spend a lot of money to promote IOI in China, you should have heard some news, right? This promotional video has invested a lot of money, but it is just an appetizer, and there will be more publicity in the future. ”

"Compared to burning money, the finger company will never be false!"

"And our Longyu Group will also fully cooperate with the finger company, in the future, the market share of ioi national service will definitely continue to expand, and the popularity of the ICL league will definitely continue to rise!"

"If this factor is also taken into account, in fact, the offer of 11 million is very reasonable."

"In addition, to show good faith ......"

Zhao Xuming deliberately lowered his voice: "We can also make some price concessions and lose one or two million to make friends, which is nothing to a wealthy finger company." ”

"It's just that this kind of preferential conditions are not always available, Mr. Zhu, you'd better plan early."

Zhu Yan was silent for a moment, did not answer immediately, but picked up the teacup on the table and took a sip of tea.

Seeing Zhu Yan's expression, Zhao Xuming was a little surprised.

How do you feel that Zhu Yan doesn't seem to be moved at all?

Zhu Yan paused slightly, and said slowly: "Mr. Zhao, I have watched the promotional video of ICL, and it was shot very well. ”

"But if I'm not mistaken, you shouldn't have seen the promotional video of the e-sports that Tengda just released, right?"