When he first heard the words "garbage classification", Pei Qian did not perceive any danger.

After all, garbage classification is a general trend, all countries around the world are engaged in it, although it is only 2011, it seems a bit early to engage in domestic garbage classification, but there will be some advanced development in this world, Pei Qian has experienced many times.

Moreover, garbage classification is nothing more than to cultivate everyone's environmental awareness and make everyone's daily life a little troublesome, and it will not have much impact on everyone's life.

Therefore, Pei Qian did not react to what "garbage classification" meant to him at the first time.

But after being stunned for a moment, Pei Qian suddenly reacted.

Garbage classification really has nothing to do with you, but it has a lot to do with fish takeaway!

At present, all the fish takeaways are all unified processes: the white porcelain bowl is packed and delivered to the door, and the leftovers are left in the tableware after the customer finishes eating, waiting for recycling, and the takeaway brother recycles the tableware, and the leftovers are uniformly disposed of, and the dishwasher cleans the tableware and disinfects it for reuse.

The bad thing is the bad thing, and this "unified disposal of leftovers" is on this!

In fact, Pei Qian didn't think of this layer at all when he first started, he just thought that recycling the tableware could make the takeaway brother run more and spend more money, and at the same time, he could lose more money.

But once garbage sorting is implemented, the situation is completely different!

For customers, compared with other takeaways, there is no need to worry about leftovers, disposable lunch boxes and tableware.

After the other takeaways are eaten, you should throw away the lunch boxes, cutlery and leftovers separately, but you don't need to touch the fish takeaway, just put the whole set of tableware at the door and wait for recycling as usual, saving a lot of trouble!

Originally, the premium of fish takeaway was higher, and other takeaways could compete for the market with the advantage of "cheap and convenient", but now ......

The more Pei Qian thought about it, the more panicked he became, and immediately set off to go to the No. 1 store of Touch Fish Takeaway to take a look at the disaster!

……

Touching fish takeaway No. 1 store, food laboratory.

Rui Yuchen is worried about the prospect of fish delivery.

After reporting to Mr. Pei before, Mr. Pei ignored the data at all, but reversed the operation with unclear meaning.

Touching fish takeaway obviously performed better in super first-tier cities and first-tier cities, and better in cities with fewer stores outside Handong Province, but Mr. Pei did the opposite, asking Rui Yuchen to spread all the new branches to Jingzhou City and other cities in Handong Province.

At present, the fish takeaway stores in the entire Handong Province are obviously saturated, especially in Jingzhou, where there is a situation where the fish takeaway stores compete with each other for business and customers.

Of course, the so-called "saturation" is a relative concept, not to say that Jingzhou is fully covered, but to say that with the existing number of users of Fish Takeaway, the number of stores of Fish Takeaway has exceeded the actual demand of users.

This can't be helped, Rui Yuchen was already trying to avoid the overlap in the coverage of the two stores before opening the store, but there are too many fish takeaways in Jingzhou!

In the end, it was just a stitch, and there was obviously a certain overlap with other stores, so it could only be like this.

In short, at present, most cities in Handong Province, especially in Jingzhou, are in a state of oversupply.

In addition, Rui Yuchen is still having a headache about food and this brand.

Judging from the pilot situation, the reputation of Food and Harmony is indeed good, but it is only open to Tengda's loyal users, and customers need to reach a certain credit rating, and the number of customers itself is small.

Although there is a certain premium in the food and the food itself, it is impossible to cover the current expenditure by investing a lot of money in customizing food boxes, purchasing ingredients, chef training, cleaning tableware, etc.

Rui Yuchen's original idea was to make food and harmony into a high-end brand, just like many car manufacturers make additional high-end luxury cars, not mainly to make money, but to show off their muscles and form a dimensionality reduction blow to other brands, so as to enhance the high-end value of the main brand.

If we follow this line of thinking, Food & Harmony should be a small but beautiful high-end service that can only be provided in a specific big city and a major store, and should not be expected to meet everyone's needs, but more to show off muscles and display high-end food.

However, Mr. Pei's thinking is still unpredictable.

Mr. Pei asked to immediately promote the brand to all takeaway stores, even those in third-tier cities.

Including all the Touching Fish Internet Cafes that already have a Touching Fish takeaway business, they are also fully updated synchronously.

As a result, each store had to reinvest a lot of money in buying food boxes, training chefs and buying ingredients, which greatly increased the losses of all stores!

Rui Yuchen, who had seen a little bit of profit, was instantly stunned by Mr. Pei's combination punch, and the fish takeaway became a bottomless pit of losses.

What does Mr. Pei mean by this?

Rui Yuchen was really puzzled.

He also discussed these problems with Lin Canrong of the nameless restaurant, but Lin Canrong couldn't say why, just said that he couldn't figure it out and waited patiently, and Mr. Pei must have other arrangements.

Therefore, these days, Rui Yuchen is busy opening stores and promoting food and harmony, while figuring out Mr. Pei's true meaning with high intensity 24 hours a day.

However, nothing was found.

After letting several customers try the new products of Touch Fish Takeaway in the No. 1 store, Rui Yuchen randomly found a vacant seat in the store and sat down, and continued to think about the deep meaning of Mr. Pei's move.

However, at this time, frequent voice prompts for new orders sounded in the store.

"Ding, new order."

"Ding, new order."

"Ding, new, ding, ding, new order."

At the beginning, Rui Yuchen didn't care about it, because after looking at the time, it was already more than 5 o'clock in the afternoon, and it was almost dinner time, and it was normal to have new orders.

However, after a while, Rui Yuchen suddenly realized that something was wrong.

This is a lot of new orders, and this has never happened before!

In particular, many new orders are linked together with voice prompts, which is a situation that occurs when several people place orders at the same time.

Rui Yuchen hurriedly checked the background and found that the number of orders in the No. 1 store of Touchfish Takeaway was growing rapidly, compared with the dinner time yesterday and the day before yesterday, it had increased by nearly forty percent!

Rui Yuchen was surprised: "Business is good today!" ”

But at the same time, I am also very puzzled, what happened to everyone today, why did you suddenly remember to order fish takeout?

In fact, there are many people in Jingzhou who have ordered fish takeout, but they don't eat it every day, they only occasionally think of it before they order it once to adjust the taste, and they usually order other takeaways.

Although there are many types of meals for fish takeaway, you will definitely get tired of eating it all the time.

Therefore, there are already a lot of users in Jingzhou, and the popularity is good, but everyone doesn't order it often enough, so it is still difficult to recover the cost.

But look at the situation now......

Rui Yuchen couldn't help but be pleasantly surprised: "If you have this order volume every day, you will have to make money!" ”

"Forget it, what do you think, how can there be this order volume every day."

"No, today is not a special holiday, why do so many people think of some fish takeaway?"

The more Rui Yuchen thought about it, the more wrong it became, and he hurriedly went to the store manager group of Fish Takeaway to check.

At a glance, I found that this group has been swiped by the news!

"Look at this news!"

"[Link] Handong Province's 'strictest garbage classification' is fully implemented!"

"[Link] It is imperative to cultivate the awareness of garbage classification"

"[link] guide garbage classification to become a new fashion and new habit!"

"It's already been rolled out?"

"Yes, the consultation stage has ended, and now it is fully implemented in Handong Province, and Jingzhou is a key demonstration city."

"Today, some communities are already checking the garbage sorting, and the garbage can no longer be littered."

"So fast? No wonder I'm wondering why the order exploded today! ”

"My order is also bursting! An ordinary store in a third-tier town, there are not many customers all year round, and more than a dozen orders came out today, I was shocked! ”

"Don't talk about it, I have to hurry up and rush to the kitchen."

Rui Yuchen hurriedly clicked on the link in the group to take a look at these news, and then realized why orders were skyrocketing.

Handong Province is going to classify garbage!

Every city has its own rules for garbage sorting, but it is clear that Handong Province's garbage classification policy is the strictest ever, divided into four categories: kitchen waste, recyclable waste, hazardous waste and other waste.

Food waste and recyclable waste are not to be mixed!

Most of the plastic lunch boxes and plastic bags used in takeaway packaging are all recyclable garbage and must be thrown into the blue trash can, while kitchen waste must be "broken" and thrown into the green trash can.

This means ordering an ordinary takeaway, and the leftovers in the takeaway must be thrown away separately from the takeaway lunch box and plastic bag!

Rui Yuchen couldn't help but slap the table, and suddenly realized: "I understand!" ”

"It turns out that Pei always means this!"

"If you consider the policy of garbage classification, then this series of measures by Mr. Pei is the best solution!"

"The stores of fish takeaway are mainly opened in Handong Province, especially in Jingzhou City, so that we can meet the consumer demands under the condition of garbage classification to the greatest extent."

"If I follow my original idea and open stores to other cities across the country, then the local needs of Handong Province because of garbage classification will definitely not be able to meet!"

"As for the opening of the food and this brand in all stores, it is even more important, which can play two key effects:"

"In addition to showing all diners the high-end brands of Touching Fish Takeaway, you can also divert demand, and those who want a more high-end experience will order Food, and those who don't care too much about these will order ordinary Touching Fish Takeaway."

"It's perfect!"

"Could it be that Mr. Pei has already heard the rumors, or predicted the trend?"