In the afternoon, Liang Qingfan came to Mr. Pei's office and knocked lightly on the door.

Recently he has been working on the design of the food market and supervising the construction of the site.

The preliminary design work has been completed, and many game-like elements have been added according to Bao Xu's suggestion, so Liang Qingfan's work is basically over, as long as there are no problems with the supervision of on-site construction and the perfect reproduction of his own design plan.

This time, Liang Qingfan just heard Mr. Pei say that he wanted to do the design work of a store, but Mr. Pei did not elaborate on what kind of store it was.

Liang Qingfan thinks that this is mostly a relatively simple job, the store, at most, is the level of the fishing Internet café, just design it casually.

"Mr. Pei." Liang Qingfan entered the office, just in time to see Mr. Pei's brows slightly furrowed and his expression solemn, looking at the computer screen, I don't know why he was worried.

Pei Qian saw Liang Qingfan coming, turned off the webpage about "Mission and Choice" on the computer, and then said, "Coming?" Feel free to sit. ”

After a brief chat about the current situation of the sloth apartment, the two quickly got to the point.

Pei Qian thought about the wording for a while, and then said: "I plan to open a Tengda store in Jingzhou, display Tengda's products a little, and by the way, also provide customers with a channel to communicate with sales." ”

Liang Qingfan nodded: "Understood, a store like 'Tengda House' is right." ”

"Then Mr. Pei, what is the area of this store? Where is it open? ”

Pei Qian thought for a while: "Thousands of square meters, tens of thousands of square meters? It's not too much, it's too big. ”

Liang Qingfan: "......"

He originally thought that it would be the kind of store opened in the shopping mall by Shenhua Group or Pineapple mobile phone, at most a few hundred square meters, but if it is like what Mr. Pei said, thousands of square meters, tens of thousands of products, it will be similar to many home furnishing markets, and several floors of a whole building may be their own various products, and the scale will be much larger.

Liang Qingfan thought about it, and it seemed to be more reasonable, after all, the stores opened by mobile phone manufacturers in shopping malls only need to display mobile phones and various smart products, and the store that Mr. Pei is currently planning is obviously to display all the products of Tengda Group.

This is not only digital products such as mobile phones, but also may include their own game trials, furniture in sloth apartments, fish takeaway meals, smart home products of Outu Technology, etc., which must occupy a relatively large area.

Liang Qingfan said: "Then I understand, in short, it is an experience store similar to all the products of the entire Tengda Group, right?" ”

"Mr. Pei, you just said that you want to provide customers with a channel to communicate with sales, do you mean that there will be sales in the store?"

Pei Qian nodded: "Yes, there will be a batch of sales." However, they are different from sales in the traditional sense. ”

"The sales of other brands stand in the store, always ready to introduce products to customers, but the sales on our side spend most of their time enjoying and experiencing products in the store, and can only introduce them to customers when they ask."

Liang Qingfan was stunned: "Huh? Is this a sale? ”

Pei Qian nodded: "That's right, this is Tengda's sales." Tengda's sales will not use eloquence to win customers, but to use practical actions to make customers feel how fun and easy Tengda's products are! ”

Or you can think of them as ...... Experiencer? It is to take the customer to experience the product. ”

"So you treat this store as a 'sales home', to ensure that the sales people have a comfortable time in this store, all kinds of space must not be saved, how big can be given, it must be spacious, bright, high-end, and atmospheric!"

Pei Qian's idea is very simple, that is, to make this store a paradise for sales, so that they can eat and dress well in it, eat, drink, and enjoy every day, and then keep this store and spend money.

After this store is opened, Pei Qian will observe for a while, and after making sure that the sales of the store have lost their fighting spirit and cannot afford to sell at all, they will start to open more stores and burn money together.

As for what to do if there are customers visiting the store and buying things, Pei Qian feels that this kind of thing should be unavoidable, as long as Tian Mo and the sales team he leads can always remember what is written on the small note, then these few things sold will definitely not be able to make up for the huge daily expenses of the store.

Liang Qingfan nodded: "Okay, Mr. Pei, I understand." ”

"Then let me first briefly plan the Tengda industry that needs to be arranged in this store."

"First of all, it must be Tengda's game and film department, including Tengda Games, Yuyang Games, and Feihuang Studios."

"There is a special game experience area in the store, and then there is a viewing area, where you can experience Tengda's latest games at any time."

"The second is fish takeaway, we can build a catering area like Yijia Mall, so that customers can go to the dining area to experience fish takeaway and 'food and harmony' when they are tired of shopping."

"Then there is the home living area, here you can also refer to the design of Yijia Mall, show our decoration style in the sloth apartment, arrange all kinds of cooperative furniture, and then match some smart homes developed by Outu Technology in the future."

"As for other physical stores, such as Touching Fish Internet Cafes, Managed Gyms, etc., since they already have physical stores, there is no need to put them in stores, it's a bit redundant."

Pei Qian immediately shook his head: "That's not good!" How could it be an extra move? ”

"If you think about this situation, what if a customer has never been to a fishing café or a managed gym at all, and comes to our store for the first time?"

"Wouldn't that be a lost opportunity to introduce him to our real industry?"

"Plus, it has to be all added! There is also a special area for touching fish Internet cafes and managed gyms, and even headwind logistics. ”

"Of course, there is no need to make it a business nature, it is still necessary to focus on experience."

"In this way, even customers who have never experienced our physical store at all, the first time they come to this experience store, they can see how good our physical industry is!"

Pei Qian didn't plan to set up another nesting doll in this store and set up a branch of the Touching Fish Internet Café, because that would likely make money.

Just take the opportunity to open a store to set up a fishing Internet café, but it doesn't charge a fee, won't this burn more money?

Liang Qingfan couldn't help but be in awe.

Sure enough, Mr. Pei's perspective on the problem is always so different.

But the question is, are there still customers in Jingzhou who have never been to the Tengda physical stores such as Touching Fish Internet Cafe and Touching Fish Takeaway?

Well...... There should still be, so what Mr. Pei said is very reasonable.

He thought about it quickly, and then concluded: "I understand, Mr. Pei, the store you are going to open now is closer to an experience store in nature, not only a place to display and sell goods, but also a window to show our products to all customers." ”

In this case, this experience store can roughly have several partitions:"

"First of all, the game experience area, including the fishing Internet café, ROF installation and all the games, can be placed in this area."

"The second is the viewing area, which can play some film and television works of Feihuang Studio, including movies, documentaries and so on."

"Then there is the home living area, which can be decorated in the style of the sloth apartment, whether it is a sofa or cabinet, it is arranged in a minimalist style, and a full set of smart homes can also be arranged."

"Then there is the digital area, which is different from the home living area in that the home living area can only put our latest smart home products, including TVs, stereos, etc., can only put a limited number of them. The Digital Zone will be filled with all of our mobile phones, computers, and other digital products for sale, just like many, many mobile phone manufacturers' stores. ”

"Then there is the peripheral goods area, some of the peripheral goods related to Tengda, such as game-related figures, pillows, and various gadgets sold at the Palpitation Hotel, can be sold here."

"Finally, there is the dining area, where customers can eat when they are tired of shopping. Including the food from the future food market, you can also arrange a part of it here. ”

"There are six major districts in total, and these six regions must be very spacious, covering a relatively large area, and full of life."

"Moreover, the layout of these six districts should also be well planned, so that customers will not easily get lost after shopping, and at the same time, they can quickly find the zone they want to go to."

"Mr. Pei, is that what you mean?"

Pei Qian nodded: "Well, it's very close." ”

"But I'll add that when you're designing, don't think of it as an experience store, but as a normal habitable space where salespeople can have fun without any customers coming to your door, you know?"

Liang Qingfan nodded immediately: "I understand, it means that we should be as close to the atmosphere of daily life as possible, and do not create a sense of estrangement for customers, especially not let them feel the gap between the 'buyer show' and the 'seller show'." ”

"Strictly speaking, our sales are not 'selling' but 'showing', and we should naturally show the best side of our products to players, rather than deceiving players with clever words."

Pei Qian: "...... Pretty much. ”

Although Pei Qian's original meaning was obviously deviated, Pei Qian didn't bother to correct it.

Liang Qingfan silently wrote down all the requirements, and then said: "Okay, then Mr. Pei, I will go to the site selection first, the whole design may cover an area of several thousand square meters, and if the place is small, it will look relatively small, and it will not be effective." ”

"When I find a suitable place, I will hurry up and come up with a specific design plan, and I will report to you as soon as the plan is out!"

Pei Qian nodded: "Well, go ahead!" ”

"When choosing a location, try to choose as big as possible, and don't think about the cost!"