Chapter 1007: First Week Box Office
Monday, April 23rd.
In the Internet café, Pei Qian drank coffee while using his laptop to check the work reports sent by various departments.
On the side of "Mission and Choice", the situation is still very bad.
The box office of the first week of the movie has come out, reaching 170 million, of which the box office on the first day is only 22 million, but the box office after that has been on the rise.
Other movies were all the highest box office on the first day, and then began to decline sharply, but "Mission and Choice" is the opposite, after cutting 20 million at the box office on the first day, the stamina is still very amazing!
Many theaters are also constantly adding film schedules to "Mission and Choice", but the magic is that no matter how the film schedule is increased, the attendance rate of "Mission and Choice" has not decreased significantly, and even many people are wondering, where do these new audiences come from?
And what makes Pei Qian even more heartbroken is that even professional movie-watching software like the Dog Eye APP is difficult to predict what the final box office of "Mission and Choice" will be.
When the box office of more than 20 million on the first day of "Mission and Choice" first came out, the estimated total box office of the Dog Eye APP was only 350 million, which was the rhythm of losing all the bottoms.
But on the third day, the box office of "Mission and Choice" suddenly began to rise against the trend, and the Gouyan APP raised the estimated box office to 500 million.
And a week later, the daily box office of "Mission and Choice" has not even decreased but increased, which makes the box office estimation method of the Gouyan APP completely confused, and it is obvious that the estimated box office of 500 million is not enough, and the Gouyan APP directly raised the estimated box office to the level of 800 million!
Many people on the Internet expressed puzzlement about this number, thinking that it may be that the dogyan APP underestimated the box office at the beginning, and after being slapped in the face, they couldn't hang up their faces, so they directly gave up on themselves and gave a very excessive number.
At present, the peak of the box office of domestic films is a very good comedy, and the box office exploded under the right time, place and people, directly cutting the box office of 1.1 billion, and the box office champions in previous years were basically at the level of about 6~800 million.
Many film critics believe that a box office explosion of 1.1 billion is unavoidable, and the 800 million box office estimated by Gouyan APP for "Mission and Choice" has basically reached the level of this year's domestic film box office champion, even if it can't win this box office champion in the end, it will be a strong contender.
In recent years, the box office of Hollywood blockbusters has been about 600 million to 1 billion, and the box office estimated by the Dog Eye APP for "Mission and Choice" can even be compared with those Hollywood blockbusters that have attracted much attention.
This makes many people feel outrageous, although they also think that the quality of "Mission and Choice" is excellent, but the key is that the box office on the first day is too small, and the publicity is not at all in place, and the box office will reach 800 million just by running water? It's a little too mysterious.
Because there seems to be no precedent for domestic films to become box office champions just by relying on tap water!
Moreover, the real investment in the movie "Mission and Choice" has also sparked discussions on the Internet.
Someone broke the news that the investment in "Mission and Choice" is at least 200 million, which is only a lot more, and almost all the money is invested in film production, and the actors' salaries and publicity costs are almost negligible.
If the final box office is 600 million, it means that the movie is busy in vain, and it will not lose money or make money, and if it gets 800 million, it will be considered a small profit.
It's just that this number is not a real hammer, some people think that this is bragging, while others think that this number is mostly true when they see the special effects in the movie, and they can't help but worry about Feihuang Studio, afraid that the movie will not be popular and will not be able to recover the cost in the end.
And in terms of games, the sales of the first week have also come out, reaching 800,000 units!
According to the calculation of 158 yuan per game, Tengda's net income has reached more than 80 million.
This figure also surprised many professional media people in China.
Because although the sales of domestic stand-alone games have improved, it is indeed difficult to compare with foreign markets, "Mission and Choice" is a real-time strategy game, and the player base is relatively limited, and it is already a surprise to be able to get this sales.
Many people said that Mr. Pei's god-level marketing before the release of the game played a very good effect, and many players with feelings for domestic games still did not hesitate to buy "Mission and Choice" to express their support for domestic games without playing real-time strategy games at all, which is touching.
Moreover, games have a longer lifespan than movies, which can only be released for one month, and most of the revenue is generated in this month, while games can last up to a year or two or even longer, after which they can continue to generate follow-up revenue through discounts.
What's more, the movies and games of "Mission and Choice" are all big productions, and they all have the potential to impact the overseas market.
In short, judging from the current situation, the future of "Mission and Choice" is very good!
Pei Qian silently took a sip of coffee, feeling inexplicably melancholy.
How did things come to this......
I don't understand.
If he has time, Pei Qian plans to take a good look at what happened during the long development of "Mission and Choice", find out the ghosts, and see what went wrong.
However, now is obviously not the time for a review, it is still necessary to rescue first, and wait for the vital signs to return to stability before considering the review.
In order to spend money, Pei Qian has made a series of arrangements last week.
The sales team has already found the person in charge, Tian Mo is now reciting the detailed rules given to him by Mr. Pei every day, and the experience store has also been designed by Liang Qingfan.
The preliminary preparations on Chi Xing's side have also been basically finalized, and after the funds are in place, they can be developed after Lin Wan's design plan comes out and the team is recruited.
Of course, the most optimistic is the rabbit tail live broadcast, since the "mandatory one hour" rule was launched, the popularity of the website has been much less than before, and Pei Qian can rest assured that he can throw money into it.
After drinking the coffee, Pei Qian decided to go to the rabbit tail live broadcast to see how Lao Ma and Chen Yufeng were doing now, and by the way, he would give them another amount of money to spend to share a little pressure on himself.
……
Half an hour later, Pei Qian came to the rabbit tail live broadcast.
As soon as he entered the office area of Rabbittail Live, Pei Qian obviously felt that the atmosphere had changed significantly compared with the last time.
It seems that everyone's morale has taken a rather heavy hit.
In fact, the popularity of the rabbit tail live broadcast and the number of viewers will not affect everyone's salary at all, but after all, most employees have a strong sense of belonging to Tengda, and they all regard the rabbit tail live broadcast as their own career.
Pei Qian couldn't help but feel a little guilty.
So he went straight to Chen Yufeng's office and said, "Recently, I have seen that everyone is working very hard, and this month I will give everyone an additional 30% of their salary as a reward." ”
Chen Yufeng hurriedly said: "Thank you, Mr. Pei!" ”
Ma Yang is not here today, but there is nothing for Ma Yang today, so Pei Qian didn't ask much.
It's enough to have Chen Yufeng here.
Pei Qian sat down on the sofa and noticed that although Chen Yufeng's expression was a little happy because of the salary increase, he was still relatively lonely.
Pei Qian asked, "What is the current situation of the website?" Are there still so many people scolding on the Internet? ”
Although Chen Yufeng was a little depressed, he would still be serious and responsible for the work he should do, and immediately replied: "The current situation of the website...... You alright. ”
"In the first two days when the 'mandatory one-hour' rule was introduced, the popularity of the website really fell very sharply, some live broadcast rooms fell by two-thirds, and some live broadcast rooms with relatively small numbers were directly cleared."
"There are some anchors who use love to generate electricity and can't stand it, so they scold and run away, but there are also some who stay."
"Now, the situation has stabilized a little bit, and the data has picked up a little bit."
"Many old viewers have found a way to adapt to the 'mandatory hour', some open the web page when they have nothing to do and hang it for an hour, some set a study plan, learn a series of videos, and watch it for an hour a day, and some just use their mobile phones to hang focus mode for an hour and concentrate on doing something for themselves."
"After everyone gets used to it, no one scolds them."
"Other live streaming platforms are very happy, and basically don't see Rabbittail Live as a major competitor. In the past, many live broadcast platforms had plans for rabbit tail live broadcasts, but now those plans should be abolished. Some live broadcast platforms imitate the functions of rabbit tail live broadcast, but they have all stopped and have not continued to develop. ”