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Handong University Family Hospital.

Yu Ping'an got out of the taxi, took out his mobile phone and glanced at the specific address and house number.

Today he is going to visit Kong Zhemin, a respected old professor in the Department of Literature of Handong University.

Professor Kong Zhemin, born in 1946, is a first-class professor of humanities and social sciences and a doctoral supervisor of Handong University, and concurrently serves as the director of the Institute of Chinese Education of Handong University, the chief editor of Chinese textbooks for primary and secondary schools, a member of the Expert Committee on Basic Education, and the editor-in-chief of Handong University Press, and the convener of the expert group for the revision of Chinese curriculum standards.

In short, he is a well-deserved master in the Faculty of Liberal Arts of Handong University, and even in the entire domestic academic circle.

Rich company executives, Yu Ping'an has seen a lot, and there is nothing to be nervous about.

But to meet a real master like Professor Kong Zhemin, it is completely different.

Before Yu Ping'an went upstairs, he calmed down and carefully reviewed the preparation of the "useful APP".

He came today to ask Professor Kong to come out of the mountain, but it was not so easy.

After receiving the development task of "useful APP" from Mr. Pei last time, Yu Ping'an immediately began to replan the business of the entire department and optimize the personnel structure.

Some people continue to develop and improve the functions of Tengda Life APP, while others are transferred to form a research and development team of "useful APP".

When he received Mr. Pei's task, Yu Ping'an was confused.

Because in his opinion, the development cycle of "useful APP" is too long, it is extremely difficult to make a profit, and it is really not a good project.

However, he still strictly implemented Mr. Pei's requirements and began to prepare seriously.

Because Yu Ping'an knows very well that Mr. Pei emphasizes one thing in software, that is, "iteration"!

It can be seen from the development history of its own department, from "Xueba Come Soon" to "Tengda Life", this APP has been revised several times, the content has been constantly adjusted, and the user group for it has also undergone great changes.

It can be said that without the "iteration" that Mr. Pei has been promoting, it would be impossible to have the current success of "Tengda Life APP"!

Therefore, the new project "useful APP" that Mr. Pei wants to do, even if it doesn't seem reliable now, will always meet Mr. Pei's expectations and achieve great success with iterations again and again in the future.

Yu Ping'an is convinced of this.

It's just that in the process of starting to develop a "useful APP", Yu Ping'an encountered far more problems than he thought.

Mr. Pei has given the basic framework of this APP: it is a content output platform, which should be a tree structure.

The trunk part of the tree is somewhat similar to an encyclopedia website: the roots are keywords and basic concepts, the branches are the concepts and explanations derived from this keyword, and the leaves are the questions and answers to a specific derived concept.

The structure of the whole app is like a forest of trees: the key basic concepts are related to each other, and they can be jumped within each other, or searched by category within a large category (such as literature, physics, games, etc.).

That is to say, the encyclopedia mode and the Q&A mode are grafted, which is only a little innovative in the form, but it can greatly improve the efficiency of users to obtain information.

However, in order to realize the infrastructure framework that Mr. Pei needs, it still takes a lot of time and energy to work together in terms of details and content.

For example, how to design each level of sub-interfaces of the app, how to arrange the page layout so that users can see key information at a glance, how to allow managers to freely add or delete entries or modify the entire tree structure......

These are all key issues that product managers need to have headaches.

In addition, there is the problem of content output on the "useful APP".

Since "Useful APP" is a content production platform, whether it can be popular or not depends on whether the above content is good or not.

Specifically, it is nothing more than three points:

whether the content is accurate and there can be no misinformation;

whether the content is concise and can not be spam;

Whether the indexing is convenient and whether you can quickly find the content you want to search.

In the end, it depends on the person.

If the content producers on the platform deliberately release misinformation and spam to deceive traffic, then the platform will definitely not succeed.

Even if it is to be regulated, it can only be supervised by excellent producers to supervise less excellent producers.

When it comes to some professional concepts, it is definitely necessary to let the professional boss come forward in order to accurately characterize whether it is correct information, wrong information or spam.

So, where do you find these excellent producers?

Yu Ping'an's first thought was universities.

For example, when it comes to issues related to the Internet industry, invite the senior management of some Internet giant companies, and these people must also have real talents.

But the problem is that these bigwigs are all successful people, and they are busy with their own work and careers, and they don't necessarily have time to do these trivial things.

Moreover, there is a big difference between mastering knowledge and explaining knowledge.

"Useful APP" is more like a platform for explaining knowledge, and the encyclopedia model has developed to the extreme, which is actually a textbook. And those questions related to encyclopedia entries are actually detailed explanations of textbooks.

Therefore, graduate students, young lecturers, professors, etc. in colleges and universities are the most suitable candidates and the backbone of this APP.

The big bulls in various industries can only be used as a supplement.

And "useful APP" is all-encompassing, where should this foolish work move mountains?

The first thing that Yu Ping'an thought of was some basic knowledge.

Mr. Pei said that "useful APP" is a long-term plan, and some ambiguous problems should not be done rather than be done wrong.

Start with a certain area of basic knowledge, do it a little, test the water, and if the effect is good, then promote it to more fields, and expand step by step.

Do not seek quantity, only quality, in order to ensure that this APP is truly worthy of its name.

Therefore, Yu Ping'an found the official of Handong University and visited Professor Kong.

Handong University, especially the Faculty of Liberal Arts, is quite supportive of this cooperation. In fact, school-enterprise cooperation has always been strongly supported and advocated by the state, and many science colleges and enterprises jointly conduct research projects, which is nothing new.

Because of the particularity of the major, the College of Liberal Arts has less cooperation with enterprises, and if this "useful APP" can be successful, it will also be a win-win attempt.

What's more, Tengda Group is based in Jingzhou, and Mr. Pei has donated to his alma mater five times or three times.

The only problem is that the college cannot make decisions for Professor Kong.

Because Professor Kong has to lead graduate students, teach undergraduates, and do research, there is a question mark over whether Mr. Kong has the time and energy to join this project as a special consultant.

Therefore, if Yu Ping'an wants to move the big Buddha of Professor Kong today, he has to do everything he can.

After calming down, Yu Ping'an entered the family building and came to the second floor and knocked lightly.

A moment later, the security door opened, and an old professor with gray hair and good spirits looked Yu Ping'an up and down: "Mr. Yu, right?" ”

Yu Ping'an hurriedly said: "Old Kong, just call me Xiao Yu, I'm sorry to disturb you." ”

Professor Kong Zhemin smiled: "Don't bother, don't bother, please come in." ”

Yu Ping'an followed Professor Kong Zhemin into the living room, where the situation was similar to what he imagined, the sofa and furniture were basically made of wood, which looked very old, with calligraphy and paintings hanging on the wall, and the entire wall was a bookshelf full of various books.

Professor Kong Zhemin also poured a cup of tea for Yu Ping'an, and Yu Ping'an was a little panicked.

After chatting for a few words, Yu Ping'an didn't dare to delay Professor Kong's time more, and went straight to the point: "Old Kong, what about my intention, the leaders of the Faculty of Arts should have already told you briefly, let me tell you the specific content of our APP in detail." ”

"I was originally in charge of the Tengda Life APP business in Tengda Group, and now I am in charge of this 'useful APP', which is to make a knowledge sharing community that combines the 'encyclopedia' and 'Q&A' models......"

Professor Kong Zhemin listened carefully, nodded from time to time, and occasionally had doubts flashing in his eyes, but did not interrupt Yu Ping'an's narration, but waited for Yu Ping'an to tell the starting point, specific structure, charging model, incentive model and other contents of the entire "useful APP", and then began to integrate all this information and think carefully.

After thinking about it for a while, Professor Kong Zhemin said: "Mr. Yu, listening to your description, this software seems to be somewhat similar to CNKI in terms of positioning, so what is the difference between the two?" ”

Yu Ping'an immediately replied: "Of course, there is a big difference. ”

"In layman's terms, the people we are targeting are completely different, and the goals we want to achieve are also different."

"Academic papers and academic literature, including textbooks for various courses in universities, are of course the most essential and cutting-edge knowledge, but it actually requires a high threshold to understand, and master these contents."

"For most ordinary people, even if they are asked to see this knowledge, they can't understand it."

"If the goal is to popularize science, this efficiency must be very low."

"So, the software we're working on is mainly aimed at the general public, and we're committed to educating them about these areas in a way that's easy to understand."

"What we're doing is understanding the low-cost professional content, and it's more inclined to let users 'know' rather than 'fully grasp'."

"The biggest difference between this software and the Q&A platform is that the knowledge on it is screened, and we will try our best to be free of spam, and at the same time have a more advanced indexing mechanism, which greatly improves the efficiency of knowledge acquisition."