Bao Xu continued: "Although we have increased our self-research efforts since then, we have not put down the purchase of IP. In the GOG creative community, we have a special area, which is to release all kinds of purchased IP characters and solicit its game mechanics from players. ”

"And the current GOG world server seems to be very lacking in this!"

Min Jingchao suddenly realized: "Yes, it is indeed very lacking!" ”

"The IP characters we have bought so far are basically a little influential in China, but when they go abroad, they basically have no influence, and these characters are insensitive to foreign players."

"At present, GOG's hero pool is undoubtedly superior to IOI at home, but it is a disadvantage abroad. Overseas players may be more receptive to IOI's heroes. ”

"This is a critical point, and we have to solve it!"

Ye Zhizhou thought for a while: "Then what if we also launch GOG's creative community overseas?" ”

Min Jingchao shook his head: "No." GOG Creative Community, as long as there are enough players. Only when there are many players and high participation can good works emerge. ”

"But now GOG doesn't have many players overseas, and now if you engage in creative solicitation, you will definitely not be able to collect good works, and the money will either not be spent, or the things you bought after spending it are not satisfied, which is completely meaningless."

"You should go directly to buy some successful foreign IPs!"

"In this way, it has the same publicity effect as big-name stars, or even better, because the target audience is clearer."

"We can directly bring these successful IPs into the game, which is much better than dryly asking a celebrity to endorse!"

Ye Zhizhou's expression became excited: "Understood!" Sure enough, this should be the standard answer to Mr. Pei's thoughts! ”

Everyone argued again, and became more convinced that the practice of "buying IP" was the optimal solution to Mr. Pei's puzzle, and it should have been considered by Mr. Pei a long time ago.

After all, this policy of "buying IP" is a basic principle that has been set since the development of GOG, and now to promote the world server, it is even more necessary to have an IP that is widely accepted by overseas players.

Li Yada reminded in a timely manner: "Don't be anxious and happy, Mr. Pei's question, we haven't finished solving it yet." ”

"I decided to buy IP, but how do you buy it? Which to buy? ”

"If you buy those particularly famous superhero images, 20 million dollars may not be enough, after all, many rich overseas game manufacturers are also staring at these IPs, and after film and television, the copyrights of these images have already risen to the sky."

Ye Zhizhou thought for a while: "Buying a particularly expensive big IP may not be in line with Mr. Pei's original intention." After all, when Mr. Pei buys IP in China, he never buys big IP. ”

Min Jingchao prompted: "Don't be dogmatic, the situation at home and abroad is different, in order to better cooperate with the propaganda offensive and play a decisive effect, we must have a loud enough IP image overseas." ”

The crowd was once again in a tangle.

In the end, Li Yada proposed: "So now it is nothing more than two ways, the first is to concentrate funds to buy one or two well-known successful IP images; The second is to buy a lot of IP images that are well-known but in line with the perception of overseas players. ”

"Since I'm not sure, let's hand it in as two answers, and let Mr. Pei make a decision."

Ye Zhizhou nodded and stood up: "Understood, thank you!" ”

"I'll go back and do a simple investigation and let Mr. Pei make the final decision!"

……

……

Wednesday, August 10th.

Soon after Pei Qian got up, he received a call from Ye Zhizhou.

"Mr. Pei, we have already figured out what the final promotion plan of GOG international service is! We want to buy some IP characters suitable for the international market and make them in the game! ”

"But now we have a problem, should we concentrate our funds to buy one or two well-known national-level IP characters, or should we buy a series of ordinary IP characters that are not so well-known but meet the tastes of overseas players?"

Pei Qian thought about it for a moment and replied, "The latter." ”

This kind of national-level IP role is too ruthless, and Pei Qian is afraid that ioi will not be able to hold it.

This concern is strange, but it is not unreasonable.

GOG has gone beyond IOI in the game itself: mobile games are interoperable, the fees are extremely conscientious, there are already a number of outstanding heroes, and the game mechanics are easier to pick up and spread.

And now GOG is promoting overseas, mainly in two points: whether it will not adapt to the water and soil, and how to get out of popularity.

The so-called unadaptable is mainly due to the fear that the hero image inside does not meet the taste of overseas players and encounters cultural barriers.

And buying IP can really solve this problem.

But if you buy a national-level big IP, Pei Qian is afraid that he will be too heavy, so he will directly kill ioi, and then he will not be able to spend money happily in the overseas market in the future.

Or buy some small IPs, play slowly with ioi in the overseas market, cut the meat with a blunt knife, and nibble little by little, so that it has the effect of being good for him and good for me.

Ye Zhizhou agreed: "Okay, then we'll pick some cost-effective small IP characters and buy them, and I'll report back to you later." ”

……

After hanging up the phone, Ye Zhizhou happily said to Lin Wan and Wang Xiaobin: "Mr. Pei has made a decision!" Sure enough, this is the correct answer! Sure enough, our two game departments are united, and they are invincible in figuring out Mr. Pei's intentions! ”

Lin Wan looked at the information at hand: "Don't be too happy too early, there is still a lot of work ahead." There are so many superhero characters in the United States comics, how do we choose? Which ones meet the tastes of European and American players? ”

Looking at the dense names of heroes in their hands, everyone felt a headache.

The emergence of superheroes can be traced back to the 30s, and after decades of development, the list of superheroes has grown to the point of baldness.

Now we are faced with a difficult choice:

The heroes that everyone knows are very expensive, and Mr. Pei has already said not to buy them.

Those cheap heroes are unknown to everyone, and they are not very famous, so how can you determine whether overseas players like them or not?

Who knows whether those heroes who are not famous are born at the wrong time, or because they have failed too much and do not meet the taste of foreigners at all?

If it's the former, that's fine, if it's the latter, GOG won't buy this kind of garbage to promote the game, it's equivalent to spending money in vain.

Ye Zhizhou said: "Don't think about the top two comic companies, they have long been acquired by large groups, and the purchase price is basically at the level of billions of US dollars, and we can't take advantage of this kind of cheapness." ”

"And they hold the character IP to death, even if we can buy some relatively well-known characters with 20 million dollars, I'm afraid it is only the game copyright, and there will be many restrictions attached."

"It seems feasible to buy some of their low-profile IP characters, but there will also be some restrictions, and the premium may be too high for us to accept, and the cost performance is very poor."

Lin Wan thought for a while: "Then don't think about it, look back." ”

Ye Zhizhou continued to flip through the information for a while and said, "We...... It seems that you can buy the third largest comic company in the United States, and there was news just two days ago that they were about to go bankrupt. ”

Lin Wan instinctively realized that something was wrong, and asked: "The third largest comic company is about to go bankrupt?" So what is the market share of this third-largest comic company? ”

Ye Zhizhou: "Less than 5%. ”

Lin Wan: "......"

Wang Xiaobin was also stunned, and complained: "The market share of the third largest comic company in Mi is less than 5%, so does that mean that there are three comic companies in Mi country?" ”

Ye Zhizhou was also amused: "Of course not, but the information shows that this is the case." ”

"It can only be said that this is the status quo of the industry, the first two comic companies are giant-level, with a market share of nearly 40%, and the remaining third to tenth places together are only 10%, and the other smaller ones together are also in the early 10%."

"There are too many superhero IPs in these two companies, the market is so big, they make movies while publishing comics, and their influence is not the same as that of other companies at all."

Lin Wan nodded: "Well, the standard law of twenty-eight, the head company occupies eighty percent of the market share." ”

"No wonder, 'the third largest comic company in the United States' sounds bluffing, but in fact the market share is less than 5%, and with the fight between the immortals of the previous two bigwigs, it must be getting more and more difficult to live, and it is not surprising that it is bankrupt."

Ye Zhizhou took the laptop and quickly checked the relevant information: "Yes, now the form of traditional comics is in a recession, these giant comic companies rely on film and television to make money, comics are equivalent to a huge library of inspiration, which can be used at any time to produce stable movie content." ”

"But for these comic book companies that have a small market share and can't afford to make movies, it's getting harder and harder to live."

"This 'Hurricane Comics' has a few points, which are quite good:"

"Its comic genre is not entirely limited to superheroes, but is more diverse, and for GOG, the more diverse the image, the more room for choice."

"Several of its IPs seem to be very in line with the tastes of European and American players, such as Duke of Purgatory, Xenomorph, and Mechanical Special Police."

"Another important point is that he really has a national-level IP image! Merely...... It was twenty years ago. ”

""The Man with Many Faces", released in 1993, received a number of nominations, including the Oscar, but did not win the final award, with an investment of 27 million dollars and a global box office of 340 million, ranking fourth among all movies at the box office that year, and the protagonist's salary soared 20 times after filming this movie."

"However, Hurricane Comics is not an investor, so it didn't reap much benefit, and this is its last glory, and it is getting more and more outdated."

But the good thing is that the IP character of the multi-faceted man still has influence, and many foreigners should be familiar with his image. More than half of the value of Hurricane Comics is on this IP. ”

"Although it feels a bit like picking up trash...... But I have to say, this garbage picking up is quite cost-effective. ”