Pei Qian was speechless.

The sponsorship fee of 2 million is not much, after all, the sponsorship fee that Mr. Pei gave to foreign clubs is 1 million dollars.

But the key point is that the DGE club is not one of those old clubs that has been in operation for a long time, it can't play games, and it has no exposure.

Can you get the money back?

Pei Qian calmed down a little, clicked on the picture sent by Zhang Yuan and glanced at the picture again, and found the keyword on it: crooked live broadcast.

"Why does the live streaming platform sponsor the DGE club?"

"Do you mean ......?"

Pei Qian suddenly realized that the situation was not good.

It's true that the DGE club can't play official matches, but it doesn't mean that it can't be broadcast live on the platform!

The live broadcast platform has its own exposure!

This is a very dangerous signal and must be interfered with!

Pei Qian knows very well that in a few months to a year, when various domestic capitals enter the market, live broadcast platforms will spring up like mushrooms after a rain and start a crazy money-burning war.

The identities of many anchors will rise at this stage, and there will even be many sky-high contracts!

What if there were such a live streaming talent in the DGE club?

Pei Qian was a little lucky, fortunately Zhang Yuan was exposed early, and there seemed to be room for redemption in this matter.

Hurry up and get to the DGE club.

……

After coming to the DGE club, Pei Qian carefully read the contract.

Zhang Yuan stood aside, feeling that Mr. Pei was very serious, and he couldn't help but think about it in his heart.

"It seems that Mr. Pei attaches great importance to the profitability of the DGE club, and he rushed over as soon as he heard the news!"

"And I read the contract very carefully, this is because I am worried that there are some pitfalls in the contract, so do you want to confirm it again?"

"I didn't take a cut from Huang Wang's live broadcast contract, and I don't know if Mr. Pei doesn't support my approach."

After a long time, Pei Qian put down the contract.

Zhang Yuan hurriedly said tentatively: "Mr. Pei, I didn't take a cut from Huang Wang's live broadcast contract, mainly because of ......"

Pei Qian raised his hand: "Well, you did the right thing in this matter!" ”

"The other team members, are there any players who want to sign a live broadcast contract?"

Zhang Yuan shook his head: "No, the crooked live broadcast signed a contract with Huang Wang, mainly because he took a fancy to his potential as an anchor: strength, a lot of words, a good figure and image." Most of our other team members don't have the second point, and they are not very good at working in the game, so in the eyes of the live broadcast platform, there is not so much commercial value, and even if they can sign, there will not be as much as 2 million. ”

Pei Qian breathed a sigh of relief.

OK!

Zhang Yuan's comprehension of Tengda's spirit is still somewhat useful.

The 2 million contract signed by Huang Wang, since the club does not take a commission, it has nothing to do with him.

With this precedent, even if other players also sign contracts with the live broadcast platform, it will not have an impact on the club, not to mention that other players will definitely not be able to sign such a big contract.

However, there is also a hidden threat, that is, during the live broadcast, what if Huang Wang has a good live broadcast effect, accumulates a large number of fans, and indirectly gains a lot of attention for the DGE club?

So, this person is a hidden danger!

Pei Qian silently wrote down that such an excellent employee and a confidant were in serious trouble, so he still had to find an opportunity to arrange it.

Not now, there is no opportunity, and the situation is not so urgent, so you can think about it in the long run.

At present, the more pressing issue is the sponsorship fee of the DGE club!

Crooked live broadcast sponsorship, it must be that it is profitable to sponsor the DGE club, and most of it is the "Tengda son" identity of the DGE club that is making trouble.

Sponsors, there is a first and there is a second, and one of the essences of human beings is the repeater.

Two million is not much, but what if it is several two million?

That's embarrassing.

Pei Qian started the DGE club to burn money, if he really relied on sponsorship to offset all the expenses, wouldn't this be in vain?

Of course, Pei Qian can also choose to give the DGE club a bottomless pit of crazy money, after all, there are many places to spend money, but you must be aware that the bottomless pit of money will also greatly increase the attention of the outside world, and may provide a wrong signal to the outside world.

When the time comes, everyone will also raise prices and sponsor brainlessly, so what should I do?

It's not that this possibility is impossible.

So, to sponsor this thing, you have to strangle it.

It doesn't make sense not to accept sponsorship, but it's okay to control the quantity, right?

Pei Qian thought about it for a moment and said, "The DGE club can only accept a maximum of three sponsors at the same time. ”

"There are only three places on the jersey that can be printed with the sponsor's logo: the right chest and the big arms of the left and right arms."

"The logo of all sponsor trademarks must be small, and the length and width must not be greater than 15cm."

Pei Qian thought about it again and added: "Moreover, only one sponsorship of the same major industry can be accepted." ”

The last one is mainly for the live broadcast industry.

Pei Qian is very worried, now that Crooked Live has sponsored the DGE club, will ZZ Live also come in and intervene in the future? After all, it's not exclusive.

Waiting for the live broadcast platform to start a money-burning war, in case you have to advertise on the side of the DGE club, wouldn't it hurt to be an egg?

Therefore, Pei Qian forced that only one sponsorship of the same major industry could be accepted, and he directly passed all the live broadcast platforms in the future. Even if other live streaming platforms want to bid, it will be a year later.

As for other sponsorships, it is not that there are no sponsorships at all, such as keyboards, mice, other peripherals, motherboards, etc., but they are often not as generous as live broadcast platforms.

Moreover, if you only accept three sponsorships at most, as long as the number does not go up, you should not make too much money.

What's more, the sponsorship logo is still so small, which can be regarded as disgusting to the sponsors, and it should also hit the sponsorship enthusiasm of some sponsors.

Zhang Yuan thought briefly for a moment and nodded: "Okay, Mr. Pei." ”

"I understand that you are afraid that the DGE club will be contaminated with too much commercial atmosphere, which will affect the mentality and training of the players."

"If I accept sponsorship in the future, I will think it carefully and will definitely keep improving!"

Pei Qian: "? ”

It's not for you to keep improving, it's for you to pick up less!

But there is no way, the explanation is weak.

Pei Qian's original intention was that you would accept hundreds of thousands of sponsorships, and the three sponsorships would be pulled down when they were full.

But Zhang Yuan obviously doesn't understand it this way, since there are a total of three sponsors, and now there are only two left, then these two have to be carefully considered and sold for a large price.

Pei Qian couldn't say it explicitly, so he could only pray that there would be no more blind sponsors to do things.

It is best if Zhang Yuan asks for a sky-high price and the sponsors are unwilling to be wronged.

……

……

Tuesday, August 9th.

In the morning, Ye Zhizhou came to Tengda Games and met Li Yada, Bao Xu and Min Jingchao.

This is a lesson learned.

Yesterday, Mr. Pei spent a lot of money and directly helped the people of Yuyang Games to arrange the budget of more than 40 million knives clearly, but in the end, there were still more than 20 million knives left, leaving a small puzzle for everyone.

Mr. Pei said that there is still a big loophole in the current promotion strategy, so let everyone find out and fill it.

The crowd in the game thought about it all day and didn't have a clue.

Most of the mainstream promotion methods, Mr. Pei has already arranged.

I also thought of some other promotion methods, such as inviting celebrity endorsements and the like, but after thinking about it, there is actually no essential difference between it and letting foreign anchors have a meal and sponsoring clubs.

These other promotion methods are not unique enough, and if more than 20 million dollars are spent like this, the cost performance will be very poor, and it will definitely not be possible to meet Mr. Pei's requirements.

Therefore, today Yuyang Games sent Ye Zhizhou to come over and ask the people of Tengda Games for advice.

After all, Tengda's group of people are the original team that developed GOG, and they have rich experience in the process of promoting GOG's national server, so they may be able to think of something.

If time permits, the people of the game would like to complete their homework independently, but now time does not allow it.

The propaganda program is definitely a unified whole, and no matter where the more than 20 million dollars are spent, it will definitely have an impact on other propaganda programs.

For example, if 20 million dollars are used to find a few celebrities, the endorsements of these celebrities will definitely be placed on Times Square, online advertisements and subway buses.

If the whereabouts of the 20 million dollars are not finalized, the materials for other propaganda programs will definitely not be finalized, and they must be completed at the same time.

Therefore, Ye Zhizhou can only hope that there will be more people and more power.

In the reception room, four people brainstorm together.

After knowing Mr. Pei's specific promotion strategy, Min Jingchao and others also fell into contemplation.

Several proposals were proposed that somewhat overlapped with the current promotion strategy, which were quickly killed.

Min Jingchao thought about it carefully again and said, "I think this should be considered from two general directions. ”

"First, this destination must be enough to spend most of the money, and it must not overlap with the existing promotion strategy."

"Second, it should be different from the propaganda methods that GOG has already adopted."

"Otherwise, Mr. Pei would not have deliberately left this puzzle."

Ye Zhizhou frowned and said: "From this point of view, it seems that it is in line with inviting foreign big-name stars, but the cost performance may be very poor." ”

Li Yada shook his head: "I think, it's almost funny." ”

"The overlap between big-name celebrities and our target group is not high enough, and we don't sell luxury goods or daily necessities. How many players can be attracted to the pit with big-name celebrity endorsements? The conversion rate is certainly not going to be pretty. ”

Bao Xu thought about it for a while and said: "I think it has nothing to do with the promotion strategy of the national service. ”

"The characteristics of GOG at the beginning of its birth represent Mr. Pei's original idea, and this approach seems to be very compatible with the current situation of GOG international server."

"I mean...... IP roles. ”

The other three were all stunned: "IP role? ”

Bao Xu nodded: "Yes." At the beginning of GOG's establishment, Mr. Pei set a policy: we want to buy a large number of IP characters as GOG's hero reserve. ”