Thursday evening, September 29th.

Li Shi returned to the sloth apartment in the dawn of the city early, turned on the TV, and waited for the "Financial Observation" column of CCTV's financial channel to start broadcasting.

The program list has been announced a long time ago, and this column will be an in-depth analysis of the business model of Tengda Group, and the program name is:

Tengda Group: Always Believe that Inexplicable Things Are About to Happen.

Just looking at the name, it makes people very interested!

Like Li Shi, there are many people who are waiting for this episode of the show to start.

Because everyone wants to know how this column will analyze the business model of Tengda Group.

"Financial Observation" is a professional financial column, but also a chat-style news commentary program, often invite financial media people, experts, scholars and entrepreneurs as guests, in the form of chat to achieve the "life" and "media" of economics, on the premise of ensuring easy to understand, but also have a strong professionalism.

Of course, there are many so-called "media economists" who often show up and are touted by many media, but in fact they have no real talent and no real knowledge, and even lack the "conscience" that scholars should have.

However, because of the platform, there has been no similar situation in this issue of Financial Observation, so it is still very popular.

Li Shi has also watched a few episodes of the program, in which he has benefited a lot from the analysis of the business models of some enterprises.

And this time, the financial observation column met the Tengda Group, which has expanded rapidly in two years, what kind of sparks will it have?

It's exciting to think about!

Soon, the show officially began.

……

"In-depth observation of the economy and serving the public's life, hello everyone, I am the host Wang Zheping."

"Tengda Network Technology Co., Ltd., a local enterprise founded in 2009 in Beijing, has expanded its business in technology, video games, Internet cafes, catering, online literature, logistics, fitness, rental and other fields in just two years."

"Compared with the companies before our financial observation column, it is not so large-scale, and it has not achieved the leading position in the industry in most fields, and it seems to be a little 'miscellaneous but not sophisticated'."

"As a result, many people have criticized Tengda's business model as 'greedy and chewy' and 'half-hearted'."

"On the surface, it seems to be true. Whenever Tengda makes a breakthrough in one field, it can't wait to move on to the next field, and even many times it gives people a feeling of 'too impatient'. ”

"However, with the continuous expansion of the scale of Tengda Group, we might as well reflect on the business model of Tengda Group, is it really as some people say, 'miscellaneous but not refined'? Mr. Pei, who was able to build such a business empire in just two years, made a low-level mistake in his development strategy, or did he think differently? ”

"In today's financial observation column, we have dedicated Professor Bai Qimiao, an expert in economics, to give us an in-depth analysis of the deep strategy behind the seemingly unreasonable 'Tengda model'!"

Before the show officially began, a short video was aired that included most of the Tengda Group's achievements so far.

Including excellent game works that have been praised by the official platform many times, Touching Fish Takeaway that actively responds to garbage classification, Thrilling Hostel, a star project renovated in the old industrial area, and Tengda Life APP, which brings convenience to Jingzhou, etc.

Then, the host began to have a dialogue with Professor Bai Qimiao and got to the point.

Professor Bai Qimiao's hair is gray, his face is full of wrinkles, and his speech is slow and coherent, which makes people sound very comfortable.

"Tengda Group is a very interesting company, and I have done a simple study on it."

"Many people on the Internet have been saying that Tengda's business model is 'miscellaneous but not refined', why? Because if you look at the development history of Tengda Group, you will find that at the beginning, it made games, did half of it, and then went to Internet cafes, Internet cafes have improved, and then went to catering, fitness, renting, and other industries. ”

"It's obviously completely contrary to the general business model."

"Generally, companies pursue a certain field. For example, if an ordinary person makes an Internet café and the Internet café is successful, the next step must be to open branches in other cities, and then strive to find investment, burn money, expand rapidly, and strive to quickly open the Internet café to the whole country in a chain way and quickly occupy the market. ”

"But Tengda is the opposite, if it becomes an industry, it will be thrown aside, and a new industry will be opened. As for the original industry, let it fend for itself, and let it develop slowly without financing or continuing to invest money in it on a large scale. ”

"Therefore, so far, in addition to its games, movies, mobile phones and other businesses, most of Tengda's other physical businesses are mainly concentrated in Jingzhou City, and at most it has expanded to Handong Province."

"Tengda Group does not touch those super first-tier cities that many young companies particularly prefer."

"A lot of people say that Tengda's decision is too stupid. Why? Take Internet cafes as an example, if you concentrate funds to open Internet cafes across the country, the market share of Internet cafes may be dozens of times that of now. ”

"But lately, the sound has become noticeably less. Why? Because everyone sees the advantages of the 'Tengda model'. ”

"Because we found that Tengda's various real industries can support and help each other, and every time we enter a new field, it is not a rash decision, but obviously a deliberate decision."

"What are the disadvantages of such a business model? Slow results. ”

"It's definitely much slower than the regular model to just use your own money and open branches and continue to expand when you have spare money. Many start-up companies have raised several rounds of financing in a year or two, and their market share has reached six or seven percent or even higher, while Tengda's physical industry, although the volume is not small, has not yet completely stepped out of Handong Province. ”

"The speed of expansion in a certain field is obviously not at the same level."

But what are the advantages of the Tengda model? Solid foundations! ”

"You will find that these industries are interconnected and support each other, forming an extremely solid business closed loop."

"When a new industry is launched, it can immediately divert all the customers from other industries to it, and it is easy to solve the problem of start-up; And after customers get used to it, the stickiness will be particularly strong, even if other competitors fight price wars, it is not easy to make! ”

"Of course, there is no right or wrong thing about both business models, they are both successful. But it is clear that Tengda's model is more stable and solid, and once it is formed, it is almost impossible to shake. ”

"That's why I said, Tengda Group is not small."

"Nowadays, many companies are thinking about how to burn money to make data, attract more money, and then find a large company to acquire, directly sell the company, and achieve personal financial freedom."

"Isn't that right? I don't rate. But this kind of behavior is obviously too short-sighted, and this model is impossible to create a real giant enterprise. ”

"And the Tengda mode is particularly stable, one step at a time! Its ultimate goal is to be a super-large enterprise with strong anti-risk ability, and its future competitors will be behemoths such as Shenhua Group and foreign pineapple technology across many fields. ”

"The purpose of this Mr. Pei is obviously not to 'sell himself' to the company to achieve personal financial freedom, but to really wrestle with these large companies."

"And this kind of long-term vision and patience is something that ordinary entrepreneurs do not have, and it is also something we should encourage and promote."

The host Wang Zheping nodded: "So Professor Bai, do you think Tengda's model can be learned or copied by other companies?" ”

Professor Bai Qimiao shook his head: "It's difficult. ”

"The reason why Tengda Group can adopt this model is because their founder, Mr. Pei, has a long-term vision and is good at layout, and at the same time, Tengda Games can continue to provide financial resources to support this extensive layout of the business model."

"If the average company wants to adopt this model, it is likely that the failure of any project will drag down the entire company's capital chain, and the risk is too high!"

"However, this also shows the value of Tengda Group, we should cherish such a private enterprise."

The host Wang Zheping nodded: "So Professor Bai, what do you think of Tengda's slogan, which is the title of our program?" ”

Professor Bai Qimiao smiled slightly: "This is a very interesting slogan, which is used to describe Tengda Group, which is simply appropriate." ”

In my opinion, there are two ways to interpret this sentence:"

"The first is to say to all users, to make all users believe that Tengda is a company that can create miracles and surprises."

"Customers should always trust that Tengda will surprise them."

"Because Mr. Pei's layout is very complex, many industries are not even related to each other at first glance, so it will give people a feeling of 'inexplicable'."

"But once the mystery is revealed, it will make people feel that it is unexpected and reasonable."

"The second is to cultivate optimism and risk awareness among all employees."

"There is an economist abroad who put forward the concept of 'black swan event', which is very complicated, so I won't expand on it."

"This sentence is clearly in line with the 'black swan theory'."

"Always believing that something inexplicable is about to happen is an underscore of opportunity and risk. Be ready for opportunities and be ready for risks. ”

"Sometimes, what you don't know means more than what you know."

"I think it is this high degree of risk awareness that makes Mr. Pei attach great importance to the anti-risk ability of the entire company, and single-handedly create the prototype of such a special business empire as Tengda."

The host Wang Zheping nodded: "Okay, thank you Professor Bai for our in-depth analysis of Tengda's business model, so Professor Bai, what kind of guidance do you think this financial observation column can provide for other entrepreneurs?" ”

Professor Bai Qimiao thought for a while and said: "It is impossible to learn Tengda's business model, but other companies can cooperate with Tengda." ”

"I think that with Mr. Pei's risk awareness and Tengda's anti-risk ability, Tengda Group should be a good partner!"

"It is definitely much better to cooperate with such entrepreneurs than to cooperate with entrepreneurs who are bent on burning money and selling companies!"

……

Seeing this, the 11th and 12th floors of the City Dawn Sloth Apartments fell silent at the same time.

Pei Qian's head was full of question marks, while Li Shishi's was full of exclamation marks.

Li Shi realized a very serious problem.

Soon a large number of companies will come over to cooperate with Tengda, and they may have to grab soup with themselves!

And Pei Qian is also aware of a very serious problem.

Originally, he just set up an empty pot to burn on the fire, but Mr. Li and these people came inexplicably with a portion of ingredients, and then forcibly stuffed all these ingredients into their mouths, and they were willing to only drink soup.

Now, I'm afraid more diners will come over to share the soup with their own ingredients!

Pei Qian seems to have seen the tragic picture of choking to death after eating meat.

The only good news is that it will be settled tomorrow, and no matter how much you eat meat, it will be a matter of the next cycle.

But the night before the settlement, Pei Qian's mood was still inexplicably complicated.

And a little bit of pathos.

Is it so hard to lose some money secretly?