Leaving Mr. Pei's office, Meng Chang returned to the Advertising and Publicity Department.

After sitting down in his seat, he suddenly felt a little stressed.

Before, he just felt that the promotion of "Mission and Choice" was very important, and he was a little moved by compassion, but between conscience and commission, he still chose the latter without hesitation.

It's just that after coming back, I thought about it carefully, and it was actually quite difficult to do a bad job in this propaganda plan.

Because the investment in "Mission and Choice" is too large, it is both a game and a movie, and I heard that Lu Zhiyao also participated. With such a large production, the slightest hint of wind will cause an enthusiastic response.

It's really unlikely that no one cares.

Meng Chang thought about it for a while, since the propaganda plan can't be obscure, then it can only be to work hard to reverse propaganda and reduce the heat.

It is best that as soon as this publicity plan comes out, it will make people who see it instinctively uncomfortable and disgusted, and they can also get a commission.

Meng Chang opened Qiandu and was ready to search for relevant information.

He doesn't know much about games and movies, and can only be considered an amateur, but it's not in the way, and he still has two weeks to get the promotion plan out.

According to Mr. Pei's request, "Mission and Choice" will be promoted and warmed up next month, and these two weeks are enough time for Meng Chang to make up for some relevant knowledge and come up with a publicity plan that is enough to arouse the audience's disgust.

"Let's see if there is any gossip about Mission and Choice on the Internet."

Meng Chang first searched for the keyword "mission and choice".

To create a promotional plan for a product, you first need to know what people's attitudes are towards it. If the impression is good, then strengthen that impression; If the impression is not good, then the first thing to consider is to reverse and change the impression.

Of course, this is a normal propaganda model, and Meng Chang has to do the opposite.

"Oh? How many search results there are? ”

"No, I remember that Tengda's secrecy has always been very good, how can so much news leak out? Moreover, I don't seem to have seen a hot search or anything like that......"

"No, what the hell is this search for!"

Meng Chang took a closer look at the search results, and he was a little dizzy.

"Mission & Choice (Game Software)"

"Do you remember Mission and Choice? Is the development of domestic games really ruined in its hands? ”

"The most pitiful game in history"

"Mission and Choice" ranks first, and counts the nine most deceptive garbage games in game history!"

The search results are all stuff like that.

Meng Chang felt a little puzzled, he took a closer look and realized that "Mission and Choice" had the same name as a stand-alone game in the history of domestic games called "The Shame of National Travel"!

It was a game of more than nine years, more than ten years ago.

Meng Chang usually doesn't play games, and he basically doesn't know anything about the history of domestic games, he just knows that the name of Mr. Pei's new game is "Mission and Choice" from within the company, and he doesn't know that there are so many secrets behind it.

He immediately came to his senses and read the introduction of "Mission and Choice" on these pages from beginning to end.

"I didn't expect the origin of the name to be like this?"

"That'...... Is there any special intention for Mr. Pei to name this game? ”

"Could it be that Mr. Pei means that he wants to be ashamed of the 'shame of the national tour'?"

"Hiss......"

Meng Chang gasped and felt more pressured.

I have to say that the phrase "shame for the national tour" is too easy to cause a topic, and it is very easy to arouse the patriotic enthusiasm of players. As soon as this topic is thrown out, the attention will definitely not be low.

This undoubtedly made Meng Chang's reverse propaganda more difficult.

"In terms of subject matter, this is an RTS game, and it is a science fiction theme."

"This type of game, there shouldn't be many people playing it."

"Therefore, if you want to make the publicity less effective than it should be, you must make it 'out of the circle' as much as possible."

"As long as it is not out of the circle, let its popularity be limited to the domestic stand-alone player group, as well as the player group of RTS games, it will definitely not be able to recover the massive investment, and the publicity will naturally fail."

"So...... It's definitely going to be a big deal with the promotional materials! ”

Meng Chang quickly determined a general publicity strategy, which was to make passers-by feel uncomfortable as much as possible and make the core player group feel uncomfortable.

If the situation allows, some small tricks can also be used to play a false propaganda effect.

Of course, the premise is that it does not violate the provisions of the agreement and does not violate the relevant laws and regulations.

"At present, it seems that Tengda's secrecy work is too good, and the outside world basically does not know that the game Tengda is developing is a remake of "Mission and Choice".

"This is a big plus for me! In this way, you can use the habitual thinking of netizens to mislead them......"

"In this way, the original promotional material of "Mission and Choice" is good, if I take it and use it directly...... What will happen? ”

Meng Chang searched on the Internet and soon found a large number of promotional materials for "Mission and Choice" at that time.

As a typical example of false propaganda, the promotional materials for Mission and Choice were nailed to the pillar of shame and repeatedly whipped as the game itself.

At that time, the Internet was not yet developed, and the main propaganda was in various magazines and physical posters, and the inflammatory propaganda slogans and the Chinese soldiers wearing space uniforms left an extremely deep impression on people.

"Your hometown, Blue Star, has just been attacked by a devastating attack from the Zerg......"

"Work with your comrades to defeat the swarm and save the Blue Star!"

"Millions of dollars, hard work, grand scenes, domestic models!"

Promotional slogans like this made the players at that time enthusiastic.

Of course, these slogans seem to be very blunt now, and the picture on the propaganda poster is also very rough, and the painting style of more than nine years can only be described by the words "miserable".

Meng Chang fell into deep thought.

"If you want to promote it positively, you must put the best parts of the game and the movie on it, and then desperately promote the concept of 'washing away the shame of national travel'."

"In this way, it can incite the enthusiasm of players to support domestic games and arouse a high level of attention."

"But then I don't have any hope of getting a commission, I have to do the opposite."

"Then you shouldn't use any new Mission & Choice game or movie material, and don't touch on concepts like 'remastered' or 'washing away the shame of national travel.'"

"Just take these promotional materials from the old game and use them, so that players can't see that this is a remake of Mission and Choice! It even makes them mistakenly think that this is just the same old game from more than ten years ago! ”

"Uh...... No, there are loopholes. ”

"As long as everyone sees that this game is released by Tengda Games, they will understand that it must be a remake."

"Can you deliberately not release it in the name of Tengda Games? Discuss it with the official a little bit and deliberately conceal the company that made this game? ”

"It's a bit strange, but it can be prevaricated with 'a special marketing tactic' that doesn't break the contract."

"Or, bundle it with many classic old games to make a collection, and engage in an activity of 'revisiting classic domestic games' to confuse the public."

"Although sooner or later it will be revealed, as long as it lasts for a month, won't my commission be in hand?"

Meng Chang suddenly realized that his previous thinking was too rigid, and if he wanted to get a commission, there was actually more than one way.

All Meng Chang wanted before was to try to make this project unpopular and never make money through publicity.

But now he finds that this kind of difficulty is too high, because Mr. Pei's projects often have their own popularity, especially the project "Mission and Choice", which cannot be achieved at all.

In that case, is it possible to think differently?

This month, the propaganda plan was put out, and then no one cared; Intensify efforts next month, but still no one cares. In this way, won't the two-month commission be successfully obtained?

As for the month of the official release, the effect of confusion failed, and the project exploded, at most, there was no commission for that month, and the commission for the first two months was still correct.

Meng Chang was impressed by his wit and immediately began to write a propaganda plan.

This time, the promotional plan is based on the promotional materials of the old game in the nineties, or the poster, or those slogans, nothing remains the same.

This promotional poster does not leave any Tengda-related icons or logos, so that everyone does not know who the creator of this game is.

It's just a line to add: "Revisit the classics and reminisce about the domestic games of ten years ago!" ”

Package all the domestic stand-alone games of that era, make a collection, and then secretly stuff "Mission and Choice" into it.

It's just that before Tengda's "Mission and Choice" was released, what was stuffed into it was the old game that cheated on the father, and after Tengda's "Mission and Choice" was released, the previous old game was replaced.

Then, a lot of resources were used on the official platform to promote this collection, and the publicity in other places was mainly based on the original promotional materials of "Mission and Choice".

In this way, it can have an effect of indistinguishable between truth and falsehood, so that everyone thinks that this is promoting a collection of old domestic games, and they will not delve into what the game inside is.

In this way, you can hide for at least a little more than a month, right?

Meng Chang's requirements are not high, so let's take two months' commission first.

After all, he had made so many plans before, and he didn't get a dime commission, and his mentality was about to collapse, so he didn't expect to get the full commission once and for all, at least take tens of thousands of yuan first.

Of course, this idea is only a prototype, and how to operate it will have to be carefully considered and considered in the long run.

However, there should be no problem with this general direction.

The more Meng Chang thought about it, the more he felt that his plan was good, and immediately began to make a publicity plan.