Meng Chang opened his laptop and tapped the keyboard quickly, and his thoughts were like a spring.

With his great efficiency, the rough plan was quickly written.

But after carefully examining this plan, Meng Chang felt that there were still two loopholes that had to be filled.

This plan requires the cooperation of the ESRO official platform and Tengda Games, packaging these domestic classic games to make a collection, and then secretly stuffing "Mission and Choice" into it.

In addition, Meng Chang also had to go to Tengda Games to ask for the DEMO of "Mission and Choice", at least play a little to understand.

As the saying goes, only by knowing oneself and knowing one's opponent can one not be defeated, an important reason for Meng Chang's failure before was that he did not deeply understand the product he wanted to promote, but considered it according to the inertial thinking of ordinary people.

As a result, the difference is a millimeter, and the error is a thousand miles.

Facts have proved that Mr. Pei's way of thinking is completely contrary to ordinary people, and there are many hidden pits in these projects, which you will step into if you are not careful.

Therefore, although Meng Chang has not played several games himself, and it is difficult to judge the quality of the game, he must at least play this game patiently, so as to ensure that his plan is foolproof.

As for how to get the ERSO official platform and Tengda Game Department to cooperate with their own plans, this is easy to do.

After all, his current official identity is the person in charge of the advertising and marketing department, and the promotion of "Mission and Choice" is a task personally arranged by Mr. Pei.

As long as Meng Chang speaks, Tengda's game department will definitely fully cooperate.

Now, Meng Chang felt that his plan was only a little flickering away from success.

And flickering has always been his forte.

So, he finally perfected this rough publicity plan, and then got up and left, preparing to go to the Tengda game department to have a wave of linkage with the person in charge, Hu Xianbin.

……

The advertising and marketing department is also in Shenhua Haojing, which is a few floors away from the Tengda game department, so it will arrive soon.

Meng Chang went straight to Hu Xianbin and explained his intention.

Hu Xianbin attaches great importance to it: "Promote "Mission and Choice"? Absolutely! Since it is what Mr. Pei meant, Brother Meng, if you have any requirements, we will definitely fully cooperate. ”

Meng Chang couldn't help but smile slightly, it seemed that the plan was going smoothly and developing completely according to his expectations.

"First of all, please provide a demo of the game, although I have already thought of the promotion plan, I still have to play the specific game before I can finalize some details."

"Secondly, we have to discuss with the official platform of ESRO to hold an event to 'revisit classic domestic games'. The official platform came forward to package all the classic domestic games from more than ten years ago into a collection, and sold them at a discount on the official platform. ”

"Of course, the money from the sales of other games has nothing to do with us, but we have already obtained the copyright of "Mission and Choice", so we still sell this game at the original price, which is 158 yuan."

"When we finish the development of Mission & Choice, we will replace the previous game."

Meng Chang did his homework, and "Mission and Choice" was released after "Command and Conquest". At that time, the price of "Command and Conquest" in China was 160 yuan, while the price of "Mission and Choice" was 158 yuan.

Of course, this is the original price, and "Mission and Choice" has the intention of just bad money, so various discount activities have also been carried out in the process of publicity and promotion, and the lowest price can even be purchased for more than 80 yuan.

But whether it was 80 yuan or 158 yuan, it was tantamount to a huge amount of money at the time of more than nine years.

As for why a relatively high price was set at that time, it has to be seen in combination with the background of the times at that time.

At that time, the domestic game industry was in a violent turmoil, with the rapid rise of online games and the gradual spread of piracy.

Although the development team of "Mission and Choice" at that time did a sparse game, they understood marketing and the market very well.

They knew that the price of the game could never be lowered.

Because the development team knows the quality of this game, the reputation will definitely collapse after the release, since it is thinking of running away with a sum of money, the price must be set a little higher, in order to make more money.

Moreover, since this game is for selling feelings, the higher price can also imply that players are that this game is a boutique game and big production at the same level as "Command and Conquer", and if the price is low, players will be suspicious.

Therefore, the genuine game of "Command and Conquest" sold for 160 yuan in China, and "Mission and Choice" set the original price at 158 yuan, a symbolic reduction of 2 yuan.

The results were known to everyone, and the game sold more than 40,000 units, and in the end, more than 30,000 units were asked for refunds, and the remaining nearly 10,000 units were angrily discarded by players.

Therefore, Meng Chang also plans to sell "Mission and Choice" at the original price of 158 yuan, which is also consistent with the historical selling price.

Of course, how much the specific price is depends on what Mr. Pei and Tengda's game department mean, and Meng Chang can't be the master himself.

Hu Xianbin couldn't help nodding: "This idea is good!" ”

"The price of 158 yuan is relatively modest. Because the upfront investment of "Mission and Choice" is very large, I am afraid that if it is sold cheaply, it will not be able to recover the cost. However, it will be a little too expensive to sell for about 200 yuan, and 158 is a more suitable price. ”

"But...... What's the point of tying it up to a domestic classic game from more than ten years ago? Why wait for our game to come out and then replace the original old game? ”

"Seems like a bit of a fluctuation, right? And wouldn't that mislead players? ”

Meng Chang smiled slightly, not panicking at all, now is the time for his three-inch incorruptible tongue to play a role.

"This propaganda technique I use is called desire to promote and suppress!"

"First of all, we will engage in this 'revisiting classic domestic games', and then hype it up, so that players can start to reminisce about that era many years ago, which will cause a certain degree of discussion."

"After a certain degree of discussion is formed, we will also cooperate with the official platform to promote these classic games."

"At this time, many players will definitely scold the 'national game shame' of "Mission and Choice", and recall the deception of this game to players at that time. At the same time, everyone will also express regret for other excellent domestic games. ”

"In the end, we secretly replaced the new Mission and Choice. Players will definitely not find out at first, but when they do, they will definitely be particularly surprised, the former 'national tour shame' has been washed away, and a garbage game has been remade into a real 'national tour light'......"

"It's sure to start a craze!"

"Compared to directly announcing that we have remade Mission & Choice, this will definitely surprise players even more!"

"Of course, the only problem is that the whole publicity process may drag on for a long time, but I don't think this problem is serious, and a good meal is not afraid of being late."

Meng Chang's words are half-true, and the fake is that he wants to drag the entire publicity process until after the game is released, so that he can get at least two months' commission.

As for what will happen after the game is released, then he can't control it, and it's a big deal that he won't want to mention the achievements that month.

Meng Chang's words really convinced Hu Xianbin completely.

"Sounds like a great publicity plan!"

"Then I'll contact the official platform, tell them about this publicity plan, and let them cooperate!"

Needless to say, the relationship between Tengda Games and ESRO official platform is a proper pro-son treatment.

This time, "Mission and Choice" is a super production, and the official platform also attaches great importance to it, and Tengda's publicity requirements are not too much, and the official should meet them.

Meng Chang was very happy, as long as he persuaded Hu Xianbin, his plan should be half successful.

"BY THE WAY, THE DEMO OF THE GAME ......"

Meng Chang didn't dare to forget this incident.

Hu Xianbin said: "Okay, okay, I'll find a mobile hard drive for you to copy, but this game is still in the development stage, try not to spread it, and don't use the content in it as promotional materials." ”

"If you have any requirements for promotional materials, tell me directly, and I will cooperate with the preparation."

Meng Chang nodded: "Of course, I just experienced the gameplay a little. ”

After getting the game DEMO, Meng Chang immediately returned to the advertising and marketing department non-stop, and then installed it on his computer.

For the next few days, he was ready to give the game a hard time.

In fact, this promotion plan has little to do with the content of the game, but Meng Chang mainly failed too badly before, so it is still safe.